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This Agency Is Trying to Raise Millennials' Blood Pressure 160over90 brings a human element to its marketing

Specs Who Principals Shannon Slusher (l.), CEO, and Darryl Cilli, CCO What Agency focused on sports, lifestyle and higher-education projects Where Philadelphia When 160over90’s founders opened their shop in 2001, they knew right away…

September 29, 2014, 12:07 AM EDT

David Melançon's Splash of Color for Benjamin Moore 2014 Brand Genius winner for home

How to put a fresh spin on a reliable, well-regarded staple on hardware store shelves for the past 131 years? To hear David Melançon tell it, the biggest challenge he…

September 29, 2014, 12:04 AM EDT

Quinn Kilbury Serves Up a Newcastle Revolution 2014 Brand Genius winner for beverages

Actress Anna Kendrick was 28 years old, beautiful, and pissed. “I’ll just give you an endorsement right now,” she huffs. “Hi, um, Newcastle Brown Ale—the only beer that promised me…

September 29, 2014, 12:04 AM EDT

For Nationwide's Matthew Jauchius, Marketing Is the Best Policy 2014 Brand Genius winner for financial services

Promoting insurance services has traditionally relied on earnest pitchmen or scenes of car trips gone awry. But exotic birds? Nationwide’s spots in the recent past featured scenes like a guy sitting…

September 29, 2014, 12:04 AM EDT

Trudy Hardy Drives BMW to Olympics Glory 2014 Brand Genius winner for automotive

The U.S. bobsled team took home one silver and three bronze medals at the Winter Olympic Games in Sochi, Russia. And BMW scored marketing gold. Lots of brands ink sponsorship deals…

September 29, 2014, 12:03 AM EDT

Canon's Michelle Fernandez Finds Hollywood's Future Talent 2014 Brand Genius winner for electronics

Last October, five relatively unknown filmmakers from around the country found themselves at a place they had probably only dreamed about—on the red carpet at New York’s Lincoln Center, sipping…

September 29, 2014, 12:03 AM EDT

GoPro's Paul Crandell Turns Us All Into Thrill Seekers 2014 Brand Genius winner for tech

Before GoPro became a household name, the idea of a human being playing with wild African lions as if they were the cuddly Marmadukes of the desert would have probably…

September 28, 2014, 11:59 PM EDT

Bono Is a Superbrand Who Makes the World a Better Place U2 frontman is our 2014 Brand Visionary

All the world is Bono's stage. As frontman of U2, he is among the most successful rock musicians in history. As a businessman, he's been party to lucrative investments in fashionable…

September 28, 2014, 11:56 PM EDT

Adweek Toasts the Top Talent in Marketing Presenting the 25th annual Brand Genius Awards

Over the two-plus decades that Adweek has bestowed its Brand Genius Awards, building a successful brand has changed a lot. And not at all. Sure, the 10 master marketers in our…

September 28, 2014, 11:50 PM EDT

Ad of the Day: Kirsten Dunst Is a Selfie Waiting to Happen in Short Film for Vs. Magazine Social, but not really

Kirsten Dunst stars in "Aspirational," filmmaker Matthew Frost's latest wry commentary on the nature of celebrity in the connected age. The two-and-a-half-minute clip, produced by Iconoclast for Vs. Magazine, finds Dunst…

September 26, 2014, 10:34 AM EDT

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