Advertisement
State Farm Shows You How to Fit 60 Seconds of Story Into a 30-Second Spot DDB's charming 'Never' ad

Creatives often wish their :30s could be :60s. Here, oddly enough, it's the opposite. DDB Chicago covers a lot of ground in its 30-second "Never" spot for State Farm, as we…

December 11, 2014, 7:49 AM EST

Ad of the Day: YouTube's Rewind Takes You on a Crazy Ride Through 2014 Pop Culture Strap yourself in

It's been a good year for YouTube—ad world highlights included a hamster eating tiny burritos, a devil baby terrorizing pedestrians, and strangers making out. The video site's annual Rewind supercut, created…

December 10, 2014, 9:19 AM EST

5 Ways Brands Are Making Their YouTube Ads Unskippable Creating content people want to watch

When we introduced the skip button on YouTube's TrueView advertising four years ago, I'll admit that I wondered whether people would choose to watch ads. Even though I've been a…

December 9, 2014, 1:24 PM EST

Ad of the Day: Save the Children Does a Hairy, Hilarious Holiday Spoof of Southern Comfort Save my eyeballs from Harry Enfield while you're at it

If 'tis indeed the season to be jolly—and being jolly involves either putting on some clothes for charity, or taking them off—then today is your lucky day! Save the Children, which…

December 9, 2014, 12:33 PM EST

Ad of the Day: JCPenney Has Store Shoppers Surprise Complete Strangers With Gifts Awkward stunt then gets all warm and fuzzy

Is giving to others the greatest gift of all? Even the sourest Scrooge might admit the idea has merit after checking out JCPenney's #JustGotJingled campaign from EVB and Victors & Spoils. In…

December 8, 2014, 12:13 PM EST

Brands Opt For Web Video Shops And Skip Creative Agencies Marketers are going direct to online video specialists for Web campaigns

When Freshpet in September decided it wanted branded content, the pet food purveyor hired ShareAbility, a production house focused solely on producing YouTube videos, instead of going the traditional route…

December 7, 2014, 10:11 PM EST

Ad of the Day: Lego Finally Makes an Inspiring, Empowering TV Ad for Girls Imagination meets independence

It's not like Lego hasn't done great ads with girls over the years. In fact, it was ahead of its time. (Everyone has seen the famous "What It Is Is…

December 5, 2014, 12:17 PM EST

Adweek's Top 5 Commercials of the Week: Dec. 1-5 Creatures great and small, extreme transparency and another Christmas miracle

Yet another heartwarming Christmas ad makes our list of best spots this week, but it's hardly the only minor miracle on the list. Airbnb and Canon both made exquisitely crafted…

December 5, 2014, 7:25 AM EST

Ad of the Day: Masha Sings a Sultry Remake of 'Werewolves of London' for Three Olives Vodka A beast on the prowl

So, you're a werewolf, and it's your night to howl. Your drink of choice would be … a Bloody Mary? A piña colada at Trader Vic's? A Coors Light, aka…

December 4, 2014, 9:44 AM EST

Is Vagueness Killing Advertising? Let's drop meaningless phrases like 'digital advertising' and 'content marketing'

The rise in popularity of mobile advertising, content marketing, native advertising and the continued focus on digital leads me to one question: Does anyone really know what they are? I’ve never…

November 30, 2014, 11:36 PM EST

Advertisement