Advertising & Branding
:Creative
Gno one really gnows how hard it is to make this kind of ad. It's gnot an easy task, obviously, but in my experience, almost gnothing can keep a viewer's…
Almost-obscenities are having a good run in ads this month. First, we had Kmart's "Ship My Pants" spot, which has made millions of people laugh like 9-year-olds. Now, it's Philips…
IDEA: Bigger. Faster. More. You know you have strong product benefits when they can be boiled down to simple value propositions even kids can appreciate. Children, and simplicity, are at…
Few things are as important to a toy brand like Lego as consistency. No matter how many fancy licensing deals that brand has inked with the latest entertainment franchise (see…
Taco Bell walks the line between cute and gross in its latest commercial, featuring a teenage boy going in for his first kiss in his parents' minivan. The girl sitting shotgun…
"He gave his father The Talk." Dos Equis tries different things with The Most Interesting Man in World, but the campaign's strength lies, and will always lie, in those inspired one-liners—the…
Taylor Swift's beverage preferences, like everything else in her life, have been well documented. There was that time she and Jake Gyllenhaal strolled through Brooklyn while drinking "specialty maple lattes."…
It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over 800 TV spots…
This lovely "Portraits" spot for Instagram really does wonders with the fuzzy yellow filter that just screams late '70s/early '80s, and the casting and direction bring you into this family's…
Holiday Inn Express may not have stayed smart, but it is trying to get smart again. The brand is reviving its popular, long-running "Stay Smart" message with two new spots from…
