Advertisement

Ad of the Day: Expedia Builds a Gorgeous VR Room to Help Sick Kids Travel the World

A partnership with St. Jude Children's Hospital

Imagine a young girl stuck in a hospital for months—or years—finally getting to live out her fantasy of roaming with wild horses on an Argentine plain. One girl did, in…

This Experiential Marketing Shop Creates Immersive Work for People Who Hate Advertising

Say OK is there for the haters

Specs Who Founding partner Casey Conway What Experiential agency Where Los Angeles and Seattle If you've been to Sundance or South by Southwest this year, you may have come across Say OK's work. The…

Ad of the Day: Twitter Uses Exactly 140 Characters to Say Thanks on Its 10th Birthday

Brand celebrates across the globe like it's New Year's Eve

Twitter launched 10 years ago today with this 24-character Jack Dorsey tweet, but quickly became known for its 140-character message limit. And while it has flirted with the idea of expanding…

Ad of the Day: Cookie Monster Bakes, and Frets, and Pleads With Siri, in Funny iPhone Ad

Patience is not his virtue

Apple didn't use celebrities in its early iPhone advertising, preferring product demos that showed what the device could actually do. That's all changed in recent years, of course—as Apple learned…

Ad of the Day: Guys With Comically Dry Skin Debut Dollar Shave Club's Skin-Care Line

'People notice,' the amusingly awkward ads warn guys

Guys suck when it comes to skin care. Either they do nothing for their skin at all—leaving it dry, chapped and cracked—or they try to use moisturising products on the…

Lowe's and BBDO Want to 'Make Your Home Happy' With Help From Talking Animals

Home improvement chain rebrands under new CMO

Talking animals are a reliable comic advertising staple that Lowe's is embracing, with a twist, in its new campaign from BBDO New York, which introduces a new theme, "Make Your…

FTC Slams Lord & Taylor for Not Disclosing Paid Social Posts and Native Ads

Brand agrees to settle charges it deceived customers

The Federal Trade Commission's decision to crack down on Lord & Taylor today for failing to reveal its relationships with paid promoters may change native ads and influencer-driven social media…

Ad of the Day: PlayStation Vue Helps You Escape From the Evil Clutches of Big Cable

A way out of your dystopian nightmare

Forget about the Thought Police … here comes the cable company! Big Cable is portrayed as a dystopian, soul-sucking force (not a big stretch there) in "Escape," the first TV spot…

This Digital Design Agency Creates User-Friendly Experiences for Big Brands

Just don't ask Four32C to make a microsite

Specs Who (L. to r.) Creative director Mark Jarecke, design director Mike Lee and strategy director Elizabeth Stafford What Digital design studio Where New York Brands as diverse as Bobbi Brown, Bon Appétit and CBS…

Mindshare’s Content Guru on What It's Like to Be a Creative in a Media Agency

And why he hates the branded content label

Specs Current gig Co-president, Mindshare Content+ Entertainment N.A. Age 39 Twitter @gvmanago Adweek: What was it like to transition from TV to becoming a creative guy in a media agency? Greg Manago: When I started…

Advertisement