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MLB Rolls Out Its Derek Jeter Tribute Ad, and It's Amazing in Its Own Way Capturing the Captain's real legacy

This ad from Major League Baseball honoring Derek Jeter is perhaps the simplest, least epic tribute we've seen to the Yankees captain, who, barring an unlikely postseason appearance by the…

September 22, 2014, 8:47 AM EDT

Food Porn Campaign Gives Applebee's a Social Lift User-generated content was also a win for McDonald’s Arabia

User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram campaign…

September 22, 2014, 7:45 AM EDT

This Agency Gets 90% of Its Business Through Referrals DXagency makes sweepstakes and contests for big-name clients like HBO

Specs Who (from left) Izzy the dog, employee relations; Michael Dub, partner; Sandy Rubinstein, CEO; Benjamin Hordell, partner What Agency Where Edgewater, N.J. Indie shop DXagency happily reports that 90 percent of its business…

September 22, 2014, 7:25 AM EDT

Ad of the Day: Mary Todd Joins MiniAbe in Officer and a Gentleman Spoof for Illinois Whisked away for fall fun

MiniAbe Lincoln has been screaming and whoa-ing his way around Illinois for over a year in ads for the state's tourism office. But he settles down in the latest spot…

September 19, 2014, 2:43 PM EDT

Cheerios Tugs at the Heartstrings Again With a Dad Working the Third Shift And his kid, who wants time with him

Oh man, grumpy dad who's working weird hours in this new Cheerios ad from Saatchi & Saatchi. Don't get mad at your kid. Take a lesson from Peanut Butter Cheerios…

September 19, 2014, 12:01 PM EDT

Guinness Takes You Inside Its Storied Dublin Brewery in Almost Mystical New Ad '255 years into a 9,000-year lease'

By celebrating its Irish roots, Guinness subtly sails into the mystic with "In Pursuit of More," a campaign that bows with this 90-second spot from Philadelphia agency Quaker City Mercantile. St.…

September 19, 2014, 10:18 AM EDT

Adweek's Top 5 Commercials of the Week: Sept. 12-19 Comedies, dramas and one of the best sendoff ads ever

Three celebrity ads anchor this week's collection of best spots, with Samsung, TBS and Gatorade all calling on famous talent to get views. And Gatorade, in particular, really scored—with its…

September 19, 2014, 7:44 AM EDT

As Scotland Counts Votes, Groundskeeper Willie Offers Himself Up as the Nation's Leader Simpsons character's ambitions grow

Should today's vote lead to an independent Scotland, the country will need a fearless leader to represent it on the world stage. Obviously, Groundskeeper Willie of The Simpsons is that…

September 18, 2014, 8:16 PM EDT

Travel Ad Features Singing Fart Bubbles, and That Might Be Its Least Crazy Part The wonderful world of Wotifia

OK, you world-wise travel people. Ever been to Wotifia? Never heard of it? It's right next to Freedonia, that fake country invented by the Marx Brothers in Duck Soup. Wotifia is…

September 18, 2014, 4:31 PM EDT

Stunning PSA Shifts Time to Undo the Killing on a Syrian School Playground NGOs band together in appeal to UN

Martin Stirling already directed one powerful PSA about Syria—Save the Children's incredible spot from last spring, which imagined if the crisis were taking place in London. But the Unit 9…

September 18, 2014, 10:35 AM EDT

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