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GoPro Launches Its First Scripted TV Ad, Part of Its Biggest Global Campaign to Date

But it still incorporates user-generated content

For years, GoPro has taken a user-centric approach to its advertising, packaging submitted content for TV spots that have run everywhere from YouTube to the Super Bowl. But today, it's launching…

Ad of the Day: A Boy Impatient for Christmas Builds a Time Machine in Charming Ad for Chocolate

W+K and Milka think ahead

In this fanciful holiday ad for Mondelēz's Milka chocolate, an enterprising alpine lad just can't wait a whole month for Christmas to arrive. So, he constructs a cool steampunk-style time…

Ad of the Day: Enchanting Bird Puppets Populate This Mall Owner's Magical Holiday Ad

Intu wings it in style

British mall owner Intu pulls some serious strings to deliver seasonal cheer in one of the most striking and delightful holiday ads of the year so far. Created by London-based agency…

Ad of the Day: eBay Returns to TV for the Holidays With a Campaign About Thoughtful Gifting

First :30 from Pereira & O'Dell rolls out

The perfect gift depends on the recipient. It's a simple truth that eBay is smartly playing up in its new holiday campaign. A 30-second centerpiece spot, titled "The Giver," focuses on…

Cap'n Crunch Just Created a Fake Morning Show That Airs in the Middle of the Night

Inside the cereal's comedy series with Ben Schwartz and Funny Or Die

Yes, Cap'n Crunch is a kids' cereal. But it has another significant fan base—millennial males, who snack on the stuff at non-breakfast times, including late night, while playing video games,…

This Simple Insight Led Droga5 to Make Hillary Clinton's Best Ad of 2016

Kevin Brady on his political passion project, and his 3 favorite ads ever

  brightcove.createExperiences(); Droga5 has quietly created a lot of advertising for Hillary Clinton during Election 2016. The most simple and powerful…

Ad of the Day: Johnnie Walker Has a Simple Message for America on the Eve of Election Day

Anomaly celebrates optimism and diversity

Johnnie Walker, the whisky brand that famously traversed the world, makes stops in American cities like Los Angeles, Santa Fe, New Orleans and Washington, D.C., in its latest campaign from…

This Agency VP's Dream? Launch a Graphic Novel Celebrating 'Badass Female Spies'

And she wants your help

It's the last days of World War II. Cities are in ruins, and everyone—especially any Nazi hoping to escape retribution—is trying to get to anywhere that's not Europe. How will they…

Ad of the Day: A Man's Hellish Life Finally Gets Tasty in Droga5's New Hamburger Ad

A Rustlers burger ends '80 years of torment'

There's no shortage of nostalgic advertising that pines for the good old days. But were they really good old days? Or were they, in fact, pretty shitty old days that…

Ad of the Day: This Insufferable Wine Maker Just Made an Ad That's Totally Beneath Him

Charles Faircloth grudgingly pitches OneHope wines

Charles Faircloth doesn't give a crap about the world. He's busy indulging in all the obscenely frivolous pursuits of any ultra-rich wine maker. But he's fine if you want to…

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