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These 3 Commercials Show Brand Storytelling at Its Finest

Droga5's Juliana Cobb picks her favorite work ever

  brightcove.createExperiences(); A lot of great advertising is just about storytelling. And the more compelling, clever, insightful or entertaining the stories…

GoDaddy Is Returning to the Super Bowl With a Humorous Ad to Launch a New Product

Will start a year-long campaign

After sitting out of the Super Bowl for the first time since 2005 last year, GoDaddy is back in the game for 2017 with a new creative agency and product. The…

Ad of the Day: Dove Does the Mannequin Challenge, but Turns It Upside Down

A move in the right direction?

For the latest installment of its iconic "Real Beauty" campaign, Dove tweaks the bizarrely popular Mannequin Challenge meme. A group of diverse women invade a clothing boutique and turn the challenge…

Ad of the Day: Grandma Becomes a Lyft Driver in Oscar Winner's Lovely Animated Short

John Kahrs' 'June' tries to capture the spirit of ridesharing

Ridesharing apps like Lyft and Uber have spent plenty of time trying to show not just how effective they are at getting you around town, but how the drivers themselves…

Ad of the Day: Tinder Is Now on Apple TV, and Your Living Room Will Never Be the Same

What's more festive than hookup by community?

Running out of shows to binge-watch with your fam? Here's entertainment that literally never ends. Today in "How to make your holidays even weirder than they're going to be already," Tinder…

16 Brilliant Outdoor Ads That Rocked the Real World in 2016

Intriguing, amazing and hilarious executions from all over the world

Out-of-home remains one of our favorite advertising mediums. Yes, so much of it is an eyesore, but when it's great, there's almost nothing better. There's something particularly delightful about great…

Ad of the Day: Nike Rips Into TV and Social Media in Ads About Getting Outside to Run

W+K's 'Time Is Precious' wonders if you're spending it wisely

Television is enjoying a golden age, and social media is empowering and entertaining us like never before. Unless they're actually slowly killing us, Nike seems to suggest in this stressful,…

The Year in Creativity: 20 Trends That Drove Some of 2016's Best Marketing

The year's best recurring themes, from live ads to clever packaging

We've chosen the 10 best ads of 2016, led by Droga5's brilliant spot for Under Armour with Michael Phelps. Now, let's look at some of the major creative trends of 2016—the…

Ad of the Day: Beats by Dre's All-Star Athletes Rock Out to White Stripes' 'Seven Nation Army'

23 global superstars in one high-octane spot

Beats by Dre has a proud history of tapping into sports superstars, going back to "The Game Before the Game" with Brazilian soccer star Neymar and the "Hear What You…

Ad of the Day: If Men Breastfed, It Would Be a Testosterone-Driven Pissing Contest

Ad for breast pumps shows a frightening gender reversal

There'd be hair in the milk. That was our recurring thought while watching Naya Health's "If Men Breastfed," a bizarre Facebook video in which male nipples finally serve a practical purpose.  But…

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