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Axe Is Bringing Its Great 'Find Your Magic' Commercial to the Super Bowl

Brand finds a bigger platform for its newly enlightened views

Axe has enjoyed such a positive reaction to its "Find Your Magic" campaign, launched earlier this month, that it's bringing a 30-second version of the anthem TV commercial to the…

Nike's 'Better for It' Women's Campaign Gets Brand's First-Ever Scripted YouTube Series

Marketer explains the journey to 'Margot vs. Lily'

Last April, Nike launched "Better for It," its largest and most integrated women's campaign to date. It was mostly traditional in its format—commercials, print ads, digital, etc.—if not in its…

How Effective Have Donald Trump's and Ted Cruz's Campaign Ads Been?

Voter reactions a few days before Iowa

Donald Trump's support among blue collar voters doubles when Ted Cruz attacks him in ads, but those same attacks boost Cruz's support among middle-class men. And while Trump's ads don't…

Ad of the Day: McDonald's Says Just Thinking About Its Food Will Help in a Bear Attack

Escape the harsh winter with a sandwich fantasy, says TBWA

If you're attacked by a bear while changing a tire on an icy road, McDonald's suggests hiding in your car, closing your eyes and going to your happy place—which might…

Quicken Loans Wants to Save the Entire U.S. Economy in Its First Super Bowl Ad

It all begins with getting a mortgage with a click

Quicken Loans' Rocket Mortgage app doesn't just simplify the home financing process. It can start a chain reaction that could brighten the prospects of the entire American economy, according to…

Amazon to Air Its First Super Bowl Ad, Starring Alec Baldwin and Dan Marino

Are you ready for #BaldwinBowl?

Amazon will air its first-ever Super Bowl ad on Feb. 7, Adweek has confirmed, and it has recruited Alec Baldwin for his first Super Bowl campaign since Hulu in 2009. The…

Why a Digitally Savvy Finance Brand Decided to Go 'Old School' With a Super Bowl Ad

SoFi exec says nothing could match the Big Game's reach

Despite some initial skepticism about whether it was the right move, financial services company Social Finance, or SoFi, is now all in on the Super Bowl. Part of a larger introductory…

Ad of the Day: Ellie Kemper Helps Buick Get Quirky for Millennial Love

DigitasLBi airs out an old brand with honest dorkiness

Kimmy Schmidt may be unbreakable. But hey, Ellie Kemper, give that retractable roof button a rest already!  The actress shifts her quirky-geek persona into high gear for a fun Buick campaign…

A Hungry Marilyn Monroe Butchers 'Happy Birthday' in Snickers' Super Bowl Teaser

America's blonde bombshell, like you've never seen her

She's America's original sweetheart. But when she's hungry, Marilyn Monroe takes a turn for the worse. That's according to Snickers' new Super Bowl ad teaser, in which she reprises her…

Pokémon Unveils Its Super Bowl Ad, the First of This Year's Spots to Roll Out Online

Extended version from Omelet hits YouTube

Pokémon has become the first brand to unveil a full 2016 Super Bowl commercial, rolling out an extended version of its 20th anniversary spot that will run in a 30-second…

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