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Key & Peele Will Live-Chat the Entire Super Bowl for Squarespace, With One Huge Caveat

They can't actually talk about the game at all

Squarespace is prepping a bizarre, ambitious and probably hilarious second-screen experience for the Super Bowl this Sunday—getting Key & Peele to do a livestream of video commentary for the duration…

NFL's Cute Super Bowl Ad Celebrates the Babies Born 9 Months Later in Winning Cities

Seal helps out in Grey's musical campaign

What a difference a year makes. In 2015, the NFL used its Super Bowl commercial time to talk about domestic violence. This year, it's celebrating domestic bliss. The league's new Super…

Ryan Reynolds Is Everywhere as Hyundai Unveils Its Super Bowl Ads

Celeb and talking animals: check, check

Hyundai squeezes not just one but—by our count—13 Ryan Reynolds into the first of its two in-game Super Bowl commercials, which rolled out online Monday. And to go along with…

Old Sheep Learn New Tricks in Honda's Amusing Super Bowl Commercial

RPA gives the Ridgeline a woolly rendition of a Queen classic

There's been a somewhat surprising scarcity of animal-themed Super Bowl teasers—and actual spots—this season. (RIP, Budweiser puppy.) But Honda and RPA have rounded up some talented sheep to help change…

What a CMO Looks Like When He Knows His Super Bowl Ad Was a Total Waste

Adobe punks the Big Game again

Are you going all in with a TV buy on the Super Bowl without a proper accompanying data-driven digital strategy to really take advantage of that flood of viewer interest?…

Canal+'s Soccer Fan Hasn't Missed a Match in 30 Years, but Hasn't Seen One Either

Fun promo for France's 'clásico'

Soccer fun fact: A "clásico," which originally referred to a Real Madrid vs. Barcelona game, now means any game between fierce rivals within the same country—like Manchester United vs. Liverpool—making…

Why Detavio Samuels Left His Job to Start an Agency That Speaks to Black Consumers

A major moment for diverse stories

Specs Name Detavio Samuels Age 35 New gig President, Interactive One and One Solution/OneX Old gig President of GlobalHue Twitter @detavio Adweek: You've launched a branded content studio that targets black consumers. What is different about…

This Paintbrush Brand Covered Everything Within a Billboard-Size Space in Fun NYC Ad

Good on any surface

Deutsch did some fun out-of-home work recently for Purdy—the Sherwin-Williams professional painting supplies brand—showing the versatility and accuracy of its paintbrushes in action. The really eye-catching execution advertises Purdy's XL brushes,…

Facebook Hires Former CP+B CEO Andrew Keller as Global Creative Director

Continues to attract agency talent to tech

Facebook says it has hired former Crispin Porter + Bogusky CEO Andrew Keller as its new global creative director for Creative Shop, its in-house creative team. Keller, who left CP+B…

Today in PETA Promises: Steamier Sex, and Avoiding Accidental Death, When You Go Vegan

Meat eater fares poorly in this showdown

Feeling perhaps that their previous advertising efforts were too subtle, PETA's new "Last Longer" spot shows people having sex to highlight an upside to the vegan lifestyle: Avoiding various health…

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