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Will Ferrell Hates Cancer and Will Fight It by Playing Video Game With You This is kind of a big deal

Great Odin's Raven! If you ever wanted to play video games with self-proclaimed video game wiz Will Ferrell, here's your chance to do so—and support a great cause. The Saturday Night…

September 10, 2014, 3:12 PM EDT

Ad of the Day: Charlize Theron Perfects the Art of the Fragrance Spot for Dior Just don't overthink it

There's an inherent impossibility in advertising something physically intangible—say, a scent—via print or television. This, presumably, is why the fragrance industry attempts to sell an idea of a product rather…

September 10, 2014, 1:32 PM EDT

Right on Cue, Beats by Dre Smashes an Ace of an Ad With Serena Williams Not all trophies and glamour

It's a good time to make an ad with Serena Williams, and Beats by Dre has done a particularly good job of it. Hot off the tennis star's sixth U.S.…

September 10, 2014, 10:39 AM EDT

Burberry's Scrolling Website for Its New Fragrance Is a Thing of Beauty Plus, get your bottle engraved

British luxury brand Burberry has launched a new fragrance, My Burberry, and you can even put your name on it, sort of. The spot promoting it is your typical fragrance spot…

September 10, 2014, 9:37 AM EDT

Is Apple's 'Perspective' Film a Bit Too Much Like OK Go's Recent Viral Video? Band says it even pitched the company on the general idea

Does the three-minute "Perspective" film that kicked off Apple's product event on Tuesday borrow ideas from a popular music video by OK Go? The band seems to think so and…

September 10, 2014, 9:02 AM EDT

Here Is Apple's Ad Celebrating the Surprise Release of U2's New Album Get it free on iTunes through Oct. 13

Apple wrapped up its iPhone 6/Apple Watch event today with quite the kicker: a performance by U2 followed by a remarkable offer: Everyone can get the band's new album, Songs…

September 9, 2014, 4:03 PM EDT

You Get Half Off Products If You Can Screenshot Them in Retailer's Fast-Moving Instagram Videos Ingenious social game

Here's a clever little social game—involving just Instagram video and your phone's screenshot function—from ad agency Forsman & Bodenfors for a Swedish department store. The retailer, Åhléns, posted three stop-motion Instagram…

September 9, 2014, 2:32 PM EDT

Ad of the Day: Big Lots Does Focus Groups With Animals Because They're People, Too Pet cajolers, enjoy

Attention, pet owners. Do you indulge in the perfectly reasonable habit of talking to your cats and dogs as if they could grasp human ideas? Of course you do. Does…

September 9, 2014, 1:02 PM EDT

How Nissan Beat Everyone With a Royal Baby Tweet in Just Seven Minutes It's worth listening to rumors

It was about as real-time as marketing gets. A mere seven minutes after the royal family's announcement Monday that the Duke and Duchess of Cambridge are expecting again, Nissan U.K.…

September 9, 2014, 11:21 AM EDT

MAC Unveils Line of Simpsons Cosmetics, in Case You Want to Look Like Marge Itchy & Scratchy & Sexy lip gloss, anyone?

MAC Cosmetics is producing a Simpsons-themed cosmetics line—including eyeshadow, lip gloss, blush, mascara and nail stickers—to honor the show's 25th anniversary. One can only imagine the challenges they faced getting this…

September 9, 2014, 8:28 AM EDT

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