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Ad of the Day: Gorgeous, Heartbreaking PSA Imagines If Kids Could Choose Their Parents Would they choose you?

Remember Finland's horrifying "Monsters" PSA from a couple of years ago, where grownups were shown literally as frightening beasts, because that's how kids see abusively drunken parents? The same children's charity…

October 9, 2014, 12:15 PM EDT

Brand of the Day: Forevermark Gets Benjamin Millepied to Craft Its New Labor of Love How the 'Promise' spot fits into the De Beers subbrand's mission

If diamonds are forever, it's probably best to get one you won't mind looking at for a while—for example, one that isn't tainted by a history of human rights abuses. Forevermark,…

October 8, 2014, 12:32 PM EDT

Ad of the Day: Sarah Silverman Wants Equal Pay. Failing That, She Wants a Penis (NSFW) Comedian teams with Droga5 for another brilliant campaign

Droga5 was just 2 years old in 2008, with nothing like the profile it has now, when it teamed up with Sarah Silverman for "The Great Schlep," encouraging Jews to…

October 8, 2014, 8:45 AM EDT

Ad of the Day: Dead Mice Act Out Plays in the Strangest Pest-Control Spots Ever Barton F. Graf's darkly comic 'Dead Mouse Theatre'

You'll laugh! You'll cry! You may cringe a bit, too. Barton F. Graf 9000's first campaign for Tomcat mouse-killing bait takes an off-off-off-Broadway approach with the introduction of "Dead Mouse Theatre."…

October 7, 2014, 2:44 PM EDT

Brand of the Day: Jack Link's Marks 10 Years With Carmichael Lynch by Painting Sasquatch Fine art of a fine fellow

Jack Link's Beef Jerky likes to make mischief, but it has a serious side, too. Take, for example, this new faux-oil portrait of Sasquatch, the brand's longtime mascot. Instead of chucking…

October 7, 2014, 12:08 PM EDT

Hot Wheels Climbs In for Vanguard's Third Fun, Furious Stop-Motion Toy Car Chase Driven to fantasy

IDEA: Vanguard Pictures won plenty of fans with its first two, unbranded Nitro Warriors films—see them here and here—exquisitely made stop-motion shorts that showed toy cars in wonderfully frenetic car…

October 7, 2014, 9:10 AM EDT

This Is How Golf Brands Are Trying to Bring Millennials Back to the Game A new focus on digital and youth icons

When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst…

October 6, 2014, 8:27 AM EDT

Saatchi’s New CEO Doesn’t Want to Pick Apart the Past But Robert Senior faces issues that date back years

Robert Senior doesn’t like to dwell on the past, yet many of the challenges he’ll face as Saatchi & Saatchi’s next global CEO date back several years. The churn in the…

October 6, 2014, 8:19 AM EDT

Attention Brands: This Is How You Get Millennials to Like You Looking at what resonates with most marketers’ dream demo

How can a brand get that coveted millennial nod? It's all about talking to them in their own language.  "Ever since youth culture became a defined concept, marketers have been using…

October 6, 2014, 8:02 AM EDT

How Two Millennials With a Talent for Writing Apps Founded Their Own Multimillion Dollar Agency Brands like Jägermeister and Coca-Cola are clients

Specs Who Co-founders and co-CEOs Mark McDonald (l.) and Josiah Humphrey What App development company Where Headquarters in Melbourne, Australia Mark McDonald and Josiah Humphrey were barely teenagers when they went into business together…

October 6, 2014, 7:58 AM EDT

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