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Bug Spray Traps Thousands of Insects on Gross, Sticky Billboard All of them were harmed in the making of this!

This new billboard in Milan for an insect spray also serves as a huge pest strip, thanks to a few layers of aerosol glue. The glue was applied in the…

May 14, 2013, 11:27 AM EDT

JCPenney Says Thanks for Coming Back, but Isn't It a Little Soon for a Victory Dance? What a difference two weeks makes

Is JCPenney stocking up on slacks with extra room in the crotch? I'm inclined to think so, judging from its ballsy move of releasing a feel-good commercial from Young &…

May 14, 2013, 10:28 AM EDT

The Ad Smackdown: Facebook Vs. Google Which brand turns people off?

Can Facebook make a commercial for itself without turning people off? While not every response so far has been a thumbs down, the social site’s messaging certainly appears primed to draw…

May 13, 2013, 10:34 PM EDT

How BBH Perfected the Twist Ending for the Year's Best Beverage Ad Careful clues for Robinsons

IDEA: Twist endings aren't always the best idea for commercials. Ads need staying power, and relying too much on a surprise can ruin them after the first viewing. BBH London…

May 13, 2013, 10:25 PM EDT

Oreos Can Tame Any Bloodthirsty Beast in New 'Wonderfilled' Campaign Martin Agency spots are catchy and colorful

Closing the books on a yearlong anniversary celebration double-stuffed with buzzworthy work, Oreo is now launching "Wonderfilled," a colorful new campaign celebrating sharing. The TV spots, Oreo's first from The…

May 13, 2013, 4:18 PM EDT

Carve Watermelons and Master Butt Ping Pong at Windows Training Camp Were Microsoft ads really for 'Asian markets only'? Doubtful.

Gape in awe at these impressive "Windows 8 Training Camp" videos that dramatize product benefits through the goofiest of competitions. In "Makeup," three women have 10 seconds to apply cosmetics,…

May 13, 2013, 10:10 AM EDT

Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas Winners in Marketing and Advertising, Media, Digital and Best Practices

As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant…

May 12, 2013, 11:22 PM EDT

Can You Hear the Tone Hidden in This 'Vision Test'? Ad tricks viewers into seeing need for hearing test

Don't believe everything you see and hear in Draftfcb Toronto's deceptively clever TV and interactive poster campaign for Union Hearing Aid Centre. Known for its tricky advertising, the client's new…

May 10, 2013, 8:02 AM EDT

Chalk Billboard, Redrawn Twice Daily, Highlights Freshness at McDonald's DDB Warsaw partners with graffiti artist for hand-crafted ads

If the crowds seem larger than usual at a certain McDonald's in Warsaw, Poland, chalk it up to the menu. We're talking about a billboard-sized menu, hand-drawn in multicolored chalk…

May 10, 2013, 7:41 AM EDT

Coke Dispenses Danish Flags Hidden in Its Logo Airport stunt welcomes visitors to world's 'happiest country'

When Coca-Cola discovered that part of its classic logo looks like the Danish flag, the brand (or at least agency McCann Copenhagen) decided to make an interactive airport ad that…

May 10, 2013, 7:31 AM EDT

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