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Star Wars' Adam Driver Lands Lead Role in Snickers' Super Bowl LI Ad

Kylo Ren strikes back

Today, Mars North America announced that Adam Driver of Girls and Star Wars fame will play the lead role in its upcoming Super Bowl LI ad. Driver succeeds Willem Dafoe, who…

Thrilled With Its Super Bowl Debut Last Year, Buick Returns for an Encore

GM brand preps a :30 for the first half

Buick is officially a fan of the Super Bowl. The General Motors nameplate told Adweek on Wednesday that it has bought a 30-second spot on Super Bowl LI. The decision comes…

New York Lottery Winner Walks Rescue Dogs in McCann's Goofy, Goodhearted Pitch

Games are now about giving back, if you buy it

Winning the lottery doesn't just mean you can live that gaudy and gilded lifestyle you've always wanted. It means you'll finally have time for all that super-important charity work you've…

Ad of the Day: See the Sweet Samsung Ad That's Become a Major Hit in India

'We will take care of you, wherever you are,' says brand's service division

In rural India, people sometimes have to travel up to 50 miles just to have minor repairs made on a cell phone. Samsung is addressing this by rolling out a…

Anti-Violence Ads Pop Up in Specific Helsinki Neighborhoods Within Hours of 911 Calls There

Hyperlocal, reactive posters from TBWA

If domestic violence seems like an abstract phenomenon, this TBWA campaign from Finland will remind people that it's happening right on their doorstep. TBWA launched an outdoor campaign for the Helsinki…

Angel Soft Continues to Build Ads Around Quiet, Relatable Moments in People's Lives

Toilet paper brand's new 'Be soft. Be strong' spots

There's a grown man loitering outside the women's room, but he's no creep. He's a single dad waiting for his young daughter. And a few years later, that same guy…

ESPN Anchors Can't Pull Off This NBA Star's Signature Style in New SportsCenter Ad

Draymond Green versus the fakers

ESPN takes note of the trend toward outlandish pre-game outfits in the NBA with the latest spot in its "This Is SportsCenter" series.  The ad opens with Golden State Warriors star…

Microsoft Finds Its Latest Inspiration in This All-Deaf High School Football Team

What's in a playbook?

During this weekend's NFL playoffs on NBC, Microsoft debuted "Football, Teamwork and Technology," an ad featuring the Eagles, the California School for the Deaf's football team.  "We're a brotherhood, we're a…

Maybelline Recruits Manny Gutierrez as Its First Male Beauty Star

Maybe he's born with it

To promote its golden-tubed Big Shot Mascara by Colossal, Maybelline is engaging in two firsts—working with beauty influencers, and using a man as the face of its campaign. Manny Gutierrez, known…

Ad of the Day: Nick Offerman Narrates an Ode to HomeAway Not Screwing Up Your Vacation

Tom Kuntz directs latest comedy from Saatchi London

Goodbye, to-do list. Hi, rum and cool mist." Nick Offerman, just off his visit to CES, returns to narrate another ad for holiday rental company HomeAway, a year after making his…

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