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How an Oil Painting Two Centuries Old Inspired PlayStation's Latest Salute to Gamers Art of the game

IDEA: There would seem to be a large cultural gap between 19th century art and 21st century entertainment. But BBH didn't see it that way. "The team came in with a…

September 9, 2014, 7:49 AM EDT

Ad of the Day: Honey Maid Tackles Another Taboo, Celebrating Children of Divorce Blended families are #notbroken, says another wholesome spot

Marketers seeking to celebrate diverse families have focused a lot lately on same-sex parents and interracial parents. But there's another type of family that's much more common, yet rarely named…

September 8, 2014, 10:04 AM EDT

Toyota Sees 45% Boost in Traffic Through Targeted Mobile Ads Takes aim at competitors’ customers

The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to…

September 7, 2014, 8:22 PM EDT

Ad of the Day: Led Zeppelin's 'Immigrant Song' Drives Epic Live-Action Trailer for Destiny 72andSunny goes planet hopping with Joseph Kosinski

Ad agency 72andSunny assembled quite the crew for its latest live-action trailer for an Activision video game—in this case Destiny, a new post-apocalyptic shooter game coming out Tuesday that's set…

September 5, 2014, 4:22 PM EDT

Axe Gets Pumped for Mondays and Wednesdays in Flashy Ads From BBH Can they get guys to try harder during the week?

IDEA: Thank God it's Wednesday? Unless you're the Geico camel, you've never uttered those words. And Monday's even worse, particularly if you're not that into football. But Axe wants to redeem…

September 5, 2014, 9:55 AM EDT

Ad of the Day: Under Armour Presents Gisele Bündchen Like You've Never Seen Her Supermodel gets tough in potent Droga5 spot

Gisele Bündchen kicks butt in a new ad breaking today for Under Armour's "I Will What I Want" campaign by Droga5. The supermodel and wife of NFL quarterback Tom Brady (a…

September 4, 2014, 6:59 AM EDT

Bud Light Bumps Into One Big Problem With Its Secret Party Town: the Residents Lessons in reality marketing from Crested Butte, Colo.

When you secretly plan to bring 1,000 beer drinkers to a quiet mountainside village in Colorado, what could possibly go wrong? Well, a fair amount, as it turns out—most of it…

September 3, 2014, 2:19 PM EDT

Ad of the Day: Ikea Hilariously Pitches Its 2015 Catalog as the Coolest Gadget Ever Wondrous power of print

Is print really dying? Not according to Ikea, which has good reason to still believe in dead trees. After all, the company prints around 200 million copies of its catalog…

September 3, 2014, 9:31 AM EDT

Ad of the Day: Guinness Africa Thrillingly Celebrates Being 'Made of Black' Kanye West track propels launch

Guinness's provocatively themed "Made of Black" campaign links the color of its beer to the vibrant spirit of young Africans. AMV BBDO in London, working with BBDO offices in Africa, launched…

September 2, 2014, 10:14 AM EDT

Ad of the Day: Ideas Are Feared and Neglected in a World of Shortsighted Cretins, Says GE A hopeful vision, or just bleak?

In its advertising, GE usually sticks to one of two themes. There are the "cool technology stunt" ads ("Drop Science," "#SpringBreakIt") and the "human face of technology" ads ("Childlike Imagination,"…

September 1, 2014, 4:55 PM EDT

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