Creative | Adweek
Advertisement
Ad of the Day: Maxwell House Says Its Coffee Is Good, Not Great, and Means It W+K takes aim at hype

In an age where you can find a Starbucks on every block and a trendy café frequented by coffee snobs who wouldn't be caught dead in a Starbucks on every…

April 15, 2014, 3:33 PM EDT

Agency Stages the Most Charming Car Wreck Ever in an Ad for Chamomile Tea DLV BBDO's lovely set piece

IDEA: TV commercials frozen in time, with a camera moving through and surveying the scene, have an undeniable charm and style. Even the horror of Philips' ultra-violent "Carousel" spot was…

April 15, 2014, 8:00 AM EDT

Brands Need to Stop Trying to Play Hero The goal should be participation

Illustration: Miguel Montaner Did you ever know that you’re not my hero? There. It had to be said (or sung). Consider this amusing yet pertinent disconnect in the spirit of helping…

April 15, 2014, 6:09 AM EDT

Ad of the Day: IBM Ran 62 Different Spots on the Masters. So, How Did That Go? Incredible series by Ogilvy

IBM wants you to know it's everywhere. It especially wants you to know that if you are a golf fanatic or C-suite executive who watches the Masters from start to finish. With…

April 14, 2014, 10:08 AM EDT

DirecTV Turns to Fans for 'Cable Effects' Ad Satellite TV provider asks public for their stories

Fed up with cable? DirecTV wants to hear your frustration. The satellite TV provider is asking fans for suggestions for its new "Cable Effects" storyline. A panel of judges will review…

April 14, 2014, 9:00 AM EDT

The New Head of McCann Erickson N.Y. Misses the Rain and Camaraderie of London Chris Macdonald's transition to the agency's flagship office

Specs Who Chris Macdonald New gig president, McCann Erickson New York Old gig CEO, McCann Erickson London; chairman, McCann Worldgroup Age 47 You grew up in Oxford. Did you ever think you would work…

April 13, 2014, 9:21 PM EDT

Ad of the Day: Speeding Drivers Are Invited to Their Own Funerals in Surreal Prank PSA Grim fantasy comes to life

Unless you're Phil Shifley, you probably haven't been to your own funeral. But some Belgians have, as you can see below in a bizarre stunt PSA for a safe-driving awareness…

April 11, 2014, 11:19 AM EDT

Ad of the Day: Alison Brie and Adam Scott Host a Socially Awkward Party With Smirnoff Vodka maker mocks mixologists and 'VIPeeing'

If there's one age-old trick that's worked for mid-priced brands, it's poking fun at the pretentiousness of their costly competitors. Smirnoff's new campaign is no exception, though it somehow accomplishes…

April 10, 2014, 12:57 PM EDT

This Music Marketing Firm Mixes Brands, Bands and Fans How do you create campaigns that seem organic, not contrived?

Mirrored Media Who Justin Lefkovitch, founder and CEO What Experiential music marketing firm Where Santa Monica, Calif. In marketing, the relationship among brands, bands and fans can be tricky. Brands want to appropriate artists’ “cool”…

April 9, 2014, 9:23 PM EDT

PopSugar Launches Full-Service Unit The Bakery Want to know what women want? Lifestyle company may have the answer

If you are a company looking to target the ladies, PopSugar is serving something up for you. The women’s lifestyle company today unveiled The Bakery—a full-service, in-house team dedicated to helping advertisers…

April 9, 2014, 10:00 AM EDT

Advertisement