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This Ad for a Snorkeling Mask Is So Elegant, You Won't Want to Hit the Beach Without One

A surprisingly serene experience

This ain't your grandpa's snorkeling mask. To promote Tribord's Easybreath full-face snorkeling mask, French agency Rosapark released a spot that almost seamlessly blends water and sky—a visual metaphor for how the…

Kleenex Explores the Sadness and Anxiety of Moving From Elementary to Middle School

And has a product-focused solution

Kleenex's "Someone Needs One" campaign is back with an emotional back-to-school video designed to make you need some Kleenex. Heading back to school is always an emotional time for kids, but…

From Writers to Directors to Musicians, Kids Made Target's Back-to-School Ads

Work launches alongside a new kid-designed line

For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people. ​Nipping this problem in the bud,…

This Agency's Weird, Fascinating Model Imagines If Humans Evolved to Survive Car Crashes

PSA reminds us how fragile we are

Platypi have always been our favorite example of the weirdness of evolution. And while we laugh, it's easy to forget that nature makes us the way we are for reasons…

Domino's Apologizes for Years of Totally Overcharging You for Pizza on the Weekend

It's time to get a little something back

Domino's wants consumers to know it feels guilty about charging more for pizzas on the weekend, and it's trying hard to make things right.  For years, the fast-food chain has offered…

Agency Sends Copywriter Into Wilderness to Live Exclusively on Its Clients' Brands for 5 Days

Godspeed, Lee Kimball, we're rooting for you

You've heard the adage that agencies should use their clients' products. It's the least you can do, if you're going to be selling them.  But what if you upped the stakes…

For Its First New Cereal in 15 Years, General Mills Makes Animals Our Food-Dispensing Overlords

And the agency? Walrus

Animals act like people—and vice versa—in a singularly silly campaign introducing Tiny Toast, General Mills' first new breakfast cereal in nearly 15 years. Created by an agency with an appropriately beastly…

Yelp Remixed Its Ad About a Bad Yoga Instructor, and Now He's Even Worse

Let's all go sit in child's pose for a while

Back in June, Reid Sheehan Latimer + Crew made this "Yoga" spot for Yelp, positioning the review network as the place people go to find businesses that meet their needs…

Fruit of the Loom Opened a Fake Lingerie Store to Prove How Fancy Its Panties Really Are

Disbelief ensues

Früt is the hottest new lingerie boutique in town. There's only one catch—all the underwear it sells is from Fruit of the Loom. In "Welcome to Früt," a campaign by agency…

David Ortiz Is Planning for Retirement by Picking Through Papi Puns in ESPN's New Ad

'Papi gonna be rich'

With retirement looming, Red Sox designated hitter/first baseman David Ortiz is preparing for the next stage of his life the only way he knows how: By making terrible puns as…

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