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Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac Shakur The rose that grew from concrete

In this inspirational ad from Wieden + Kennedy for Powerade, a boy who represents a young Derrick Rose rides through the south side of Chicago to a voiceover by Tupac…

February 27, 2015, 3:23 PM EST

Jose Cuervo Mixes a Margarita in Space and Parachutes It Back to Earth McCann takes tequila to new heights

Brands are obsessed with space, getting to space, and anything that's been to space. This week, it was Jose Cuervo's chance to boldly go where no tequila brand had gone…

February 27, 2015, 12:14 PM EST

Do Competing Bottled Water Brands Actually Taste Different? Rhett & Link Find Out With a very scientific test

Rhett & Link will slake your thirst for goofy, brand-inspired comedy in the "Ultimate Water Taste Test," a wonderfully wet episode of their "Good Mythical Morning" YouTube show. The guys, best…

February 27, 2015, 11:27 AM EST

'15 Sounds Nice?' Nike Golf Has Some Fun With 14-Time Major Winner Tiger Woods Charles Barkley, Bo Jackson also push the Vapor driver

Tiger Woods has been having a rough time for about half a decade. He's been stuck on 14 major championships since 2008, but it's good to know he can poke…

February 27, 2015, 10:37 AM EST

Every Brand Wanted a Piece of #TheDress, but Who Wore It Best? Viral color debate leads to an avalanche of tweets

What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What…

February 27, 2015, 9:37 AM EST

Mark Mothersbaugh Traces His Life From Blind Kid to Visionary in Great Google Play Ad Inside BBH L.A.'s 'California Inspires Me' series

Google Play has been running a great branded content series from BBH Los Angeles called "California Inspires Me," featuring interviews—which are then set to animation—with famous Californians talking about their…

February 26, 2015, 2:10 PM EST

Apple Watch Gets Its First Advertising With a Stylish 12-Page Spread in Vogue And it's right at home amid high fashion

Apple Watch gets a 12-page spread in the March issue of Vogue, part of the run-up to the wearable device's launch in April. Rate-card value: north of $2.2 million. All three…

February 26, 2015, 11:30 AM EST

Agency Creatives Need to Shut Up About Entering Ad Contests, and Here's Why Who has time for the National Advertising Challenge?

Attention, creatives: You have actual paying clients, and shouldn't be pissing your time away working on briefs for some cockamamie ad contest. But if you do, at least keep it…

February 26, 2015, 11:15 AM EST

Sonic's Weird Drink Flavors Come to Life as Strangely Riveting Mouth Cartoons Fun, or rubbernecking?

Sonic is pretty serious about playing with its food. A new campaign from Goodby, Silverstein & Partners transforms actors' mouths into zany little characters using face paint, à la makeup artist…

February 25, 2015, 2:50 PM EST

Twerking Butt Cheeks Slap Out Phat Beats in Seriously Jiggly Ad for Headphones Aiaiai presents 'Real Booty Music'

My late grandfather once told me, "There's an ass for every seat." Not until today did I truly know what he meant. Just when you thought Miley had ruined twerking for…

February 25, 2015, 12:21 PM EST

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