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The World's Biggest Dandy Wants to Teach You All About PUR Water Arthur Tweedie isn't just full of hot air

Arnold has enlisted a Chris McDonald (circa Thelma and Louise) doppelganger to tout the taste of water filtered with PUR. The new spots feature Arthur Tweedie, a self-proclaimed water critic, and…

August 22, 2014, 3:32 PM EDT

Fanny Glitterwinkle and Harmony Freebush Give World's Worst Vagina Advice in Tampon Ads Stefan Van Der Blöed, too

Feminine hygiene brand Carefree has released some videos from DDB Sydney promoting its new website, and they're absolutely 100 percent not your typical feminine hygiene ads. No mysterious blue liquid being…

August 22, 2014, 11:24 AM EDT

You'll Be Hot and Cold on W+K's New Honda Work, and That's a Good Thing Testing the Civic in extreme temperatures

This Honda Civic campaign by Wieden + Kennedy London is cool. And pretty warm, too. The centerpiece is an engaging 30-second film that shows the freezing and thawing of a Civic…

August 21, 2014, 1:41 PM EDT

'Got Milk?' Isn't Dead. In Fact, It Just Made Two Curious New Ads Tackling sales slump with comedy and drama

There was major media hubbub earlier this year about the death of the "Got milk?" campaign. But while it's no longer being used nationally by the Milk Processor Education Program…

August 21, 2014, 12:03 PM EDT

W+K Develops a Series of Underwater Apps for Sony's Waterproof Phone The life aquatic, half an hour at a time

If you ever hoped to pretend your phone were a fish or an aquatic plant, Sony would like to present its Xperia Z1S. The brand, along with Wieden + Kennedy and…

August 20, 2014, 9:18 AM EDT

Newcastle Asks for Fan Photos, Which It Promises to Photoshop Poorly Into Terrible Ads Brewer proudly does its own 'lazy branded content'

On Monday, we posted Miller Lite's new national TV spot, featuring a handful of fan photos selected from some 180,000 gathered through the immensely successful #ItsMillerTime hashtag campaign. Now, with impeccable…

August 19, 2014, 10:54 AM EDT

Miller Lite Got 180,000 Summer Photos From Fans, and Picked 7 for This National TV Ad Foray into UGC

Earlier this year, Coca-Cola rolled out its first TV spot made completely with user-generated content. Now, it's Miller Lite's turn to shine the spotlight on its fans. In May, the beer…

August 18, 2014, 3:18 PM EDT

Did a Missouri Shopping Mall Just Make the Worst Local Commercial Ever? Well, you'll know where to get your backpack

Advertising is easy. You can sell anything you want nowadays if you just pick up a camera, press record and then upload the results to the Internet. Music? No problem!…

August 18, 2014, 2:47 PM EDT

Why Tim Hortons Totally Blacked Out This Location in a Small Quebec Town Customers were in for a fright

Who turned out the lights? Tim Hortons and JWT Toronto plunged customers at one of the coffee and donut chain's Quebec locations into inky darkness for a prank introducing a new…

August 18, 2014, 1:49 PM EDT

Thai Life Insurance, Master of the Tearjerker Ad, Sets Its Latest Love Story to Music Salute to the healing power of song

Life in Thailand is pretty meaningful, judging by the heartrending commercials the country produces. Companies like TrueMove and Thai Life Insurance have been rolling out masterful long-form spots about the…

August 18, 2014, 10:28 AM EDT

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