Advertising & Branding


Brand Genius

GoPro's Paul Crandell Turns Us All Into Thrill Seekers

2014 Brand Genius winner for tech

Before GoPro became a household name, the idea of a human being playing with wild African lions as if they were the cuddly Marmadukes of the desert would have probably…

Bono Is a Superbrand Who Makes the World a Better Place

U2 frontman is our 2014 Brand Visionary

All the world is Bono's stage. As frontman of U2, he is among the most successful rock musicians in history. As a businessman, he's been party to lucrative investments in fashionable…

Adweek Toasts the Top Talent in Marketing

Presenting the 25th annual Brand Genius Awards

Over the two-plus decades that Adweek has bestowed its Brand Genius Awards, building a successful brand has changed a lot. And not at all. Sure, the 10 master marketers in our…

Brand Genius 2014 Call for Submissions

Adweek is accepting nominations for marketing's top honor

For a quarter of a century, Adweek's Brand Genius Awards have recognized the sharpest marketing minds in the business—but we need your help in finding them. Do you know a…

Brands Buy Real-Time Mobile Ads Based on the Weather

Ace Hardware, Taco Bell, Seamless

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using…

How Clairol Hair Color Went From Taboo to New You

Hair dyeing shifts from shameful secret to $1 billion bonanza

Throughout history, women have grappled with a biological inevitability that is, literally, always top of mind: Sooner or later, they go gray. As the common wisdom goes, about 50 percent of…

Perspective: One Tough Sell

Trying to find the few, the proud

For those who rail against government spending on bridges to nowhere and $600 toilet seats, few things ruffle the feathers quite like the cash that the Department of Defense drops…

CPG, Food: Kraft Macaroni & Cheese SVP Chris Kempczinski

The mac & cheese makeover mastermind

Few stomachs in America are unacquainted with Kraft Macaroni & Cheese. The affordable dinner in a box has been feeding everyone from starving students to delighted kids since 1937. But…

Travel: TripAdvisor CMO Barbara Messing

Setting her brand apart—50 million reviews at a time

Whether you’re looking for the most secluded B&B in the Adirondacks in New York or the best table in Campobasso, Italy, the Web offers a near-limitless number of user-generated travel…

Beverage and Spirits: SVP Global Brand Director of Smirnoff Trademark, Simon Burch; and Smirnoff VP, Global Marketing Michelle Klein

This marketing duo wins with a cocktail of social media, partying, and the Material Girl

Just how big is Smirnoff? The top-selling vodka brand in the U.S. can call no less than Madonna a BFF. On Nov. 12, the pop goddess will host a dance-off…