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Brand Genius

Technology: Google VP of Global Marketing Lorraine Twohill How to effectively market the most ubiquitous digital brand

Let other marketing executives worry about how consumers perceive their brands. For Google’s Lorraine Twohill, it’s about inviting users to help create hers. “We’re the only company on the planet that…

October 25, 2011, 6:47 AM EDT

Brand Genius: Steve Jobs Tribute Adweek's Tim Nudd pays homage to the man behind Apple

October 24, 2011, 8:07 AM EDT

Auto: Audi of America CMO Scott Keogh His clever marketing ideas are pushing his brand ever closer to No. 1

When an estimated 40.6 million people piled in to theaters to watch Iron Man II last summer, they filed back out knowing what kind of wheels a kick-ass tech billionaire…

October 24, 2011, 6:56 AM EDT

Beauty: Kiehl's Since 1851 President Chris Salgardo Forget advertising—he shows why doing good is good for a brand

Lots of company presidents do “cause marketing.” Yet few go to the length of Kiehl’s Since 1851’s Chris Salgardo, who saddled up his Harley, spent six days riding all over…

October 24, 2011, 6:53 AM EDT

Retail: Levi's CMO Rebecca Van Dyck To attract younger consumers, she emphasized that 'all asses are not created equal'

Back in 1873, when Levi Strauss started selling overalls to prospectors in the California Gold Rush, he probably didn’t dream that Levi’s would still be around 138 years later. Nor…

October 24, 2011, 6:51 AM EDT