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Test Your Online Endurance With Dodge Durango's Punishing 'Hands on Ron Burgundy' Contest Winner gets the car

Taking its cues from the great 1997 documentary Hands on a Hardbody, Dodge and Wieden + Kennedy will launch a contest Tuesday called Hands on Ron Burgundy—an online test of…

November 18, 2013, 10:29 AM EST

Joy of Buying a Hyundai Is Like Having a Four-Hour Erection, Says Dealer Ad Latest gem from Leader Auto Group

In a world brimming with cheesy auto-dealer ads, it takes a special skill to produce something that's noticeably extra wretched. For that, we turn to Leader Auto Group, which owns…

November 4, 2013, 1:25 PM EST

Ron Burgundy Really Gets in Your Face in His Latest Dodge Spot The extremely hard sell

Dodge was taking a bit of a risk in hiring Ron Burgundy as pitchman—the ads, after all, promote Anchorman 2 at least as much as they sell any car. But…

November 4, 2013, 10:56 AM EST

Is It Sweet or Kind of a Bummer When Honda Upstages You on Your Wedding Day? Mairead and Kevin's story

Does your wedding day get better, or imperceptibly worse, when Honda shows up with eight carloads of fun? See for yourself in the video below, starring Mairead and Kevin, a young…

October 28, 2013, 1:58 PM EDT

Hyundai Giving Away Another Zombie-Proof Survival Machine in Latest Walking Dead Tie-In Better than a stick

The new ad in Hyundai's ongoing tie-in with AMC megahit series The Walking Dead features a scruffy bunch of zombiepocalyse survivors who could pass for Woodbury refugees taking shelter with…

October 15, 2013, 3:24 PM EDT

Dodge Now Doing Video Responses to Tweets About Its Ron Burgundy Ads Horse replies to Breeders' Cup note

We've seen only a handful of the 70 videos that Dodge filmed as part of its Ron Burgundy campaign for the Durango. But it appears the campaign will have a…

October 9, 2013, 12:06 PM EDT

Ron Burgundy's Hilariously Stupid Dodge Durango Campaign Is Destined for Greatness First taste of 'massive' rollout

The only thing better than Will Ferrell doing brilliantly stupid ads as Will Ferrell? Will Ferrell doing brilliantly stupid ads as Ron Burgundy. As we mentioned on Friday, Ferrell has filmed…

October 7, 2013, 12:52 PM EDT

Honda Warns Snack Brands on Twitter About the Odyssey's In-Car Vacuum Cleaner Social that doesn't suck

Perhaps you've seen RPA's new TV spots for the Honda Odyssey, which has the world's first in-car vacuum cleaner. The ads, voiced by Neil Patrick Harris and Rainn Wilson, feature…

October 1, 2013, 2:32 PM EDT

Funky Chickens Rule the Viral-Video Roost for Mercedes Weird clip demonstrates car's stability

Once again, subservient chickens make a branding video go viral. Mercedes-Benz and German agency Jung von Matt/Neckar are nearing 1.5 million views in less than a week with this extremely…

September 26, 2013, 8:23 AM EDT

Print Ads Just Can't Keep Up With the Porsche 911 Quick thinking by Fred & Farid

Here's a nice, fun, simple campaign for Porsche China by the Shanghai office of Fred & Farid. And kudos to the client for agreeing to lose the beauty shots of…

September 25, 2013, 9:58 AM EDT

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