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Honda's 'Hands,' Fiat's Typeface Drive Off With Top Honors at Auto Ads of the Year One Show picks its winners

The 2014 One Show Automobile Advertising of the Year awards are being presented today at the North American International Auto Show in Detroit. And Honda has grabbed the top prizes…

January 14, 2014, 2:05 PM EST

Nissan Delivers a Versa Note to One Lucky Buyer in an Enormous Amazon Box Reddit blows automaker's cover

When Nissan offered to sell its Versa Note on Amazon last fall, it promised to ship the cars to three lucky buyers in actual Amazon boxes. Well, this weekend it…

January 8, 2014, 9:46 AM EST

Time Freezes, and Doomed Drivers Talk, in Amazing and Heartbreaking Road-Safety PSA Is an accident inevitable?

This eerie safe-driving PSA from New Zealand employs an Outer Limits-style time freeze to impressive, heartbreaking effect as we watch two drivers, poised to collide in a matter of seconds,…

January 7, 2014, 9:04 AM EST

Mercedes M-Class Survives a Demolition Derby Without a Scratch in Fiery New Spot Victory through evasion

Mercedes-Benz USA puts the "demo" in demolition derby for this fun 60-second spot by Merkley + Partners touting the latest high-tech safety features of the automaker's M-Class vehicles. All hell…

January 3, 2014, 10:08 AM EST

Q&A: Jerry Seinfeld on His Intentionally Bad, New-Old Acura Ads Channeling his inner drunken, lazy '60s copywriter

Jerry Seinfeld has written eight new Acura commercials in collaboration with Boston ad agency Mullen as part of the brand's title sponsorship of his Web series Comedians in Cars Getting…

December 17, 2013, 3:13 PM EST

Harley-Davidson Revs Up the Holidays With 'Silent Night' Spot All is calm, for a change

Anyone who has lived next door to a motorcycle owner knows that "Harley-Davidson" and "sleep in heavenly peace" rarely go together. But this special holiday video for the brand creates…

December 17, 2013, 11:23 AM EST

Land Rover's Personalized Ads System Pulls From 700 Videos Garners a 53 percent purchase intent lift for automaker

Land Rover's website has been serving personalized 30-second video ads to viewers based on their past clicks, resulting in a 50 percent lift in brand awareness while garnering 53 percent…

December 11, 2013, 10:45 AM EST

Michael Bolton Warms Your Frozen Heart With Song in Honda's Holiday Ads Bask in these cheesy originals

Honda loves Michael Bolton. Maybe even more than the Bobs, the doofus business consultants from Office Space, who really, really, love Michael Bolton. The 60-year-old pop crooner—who has popped up in…

November 19, 2013, 8:30 AM EST

Test Your Online Endurance With Dodge Durango's Punishing 'Hands on Ron Burgundy' Contest Winner gets the car

Taking its cues from the great 1997 documentary Hands on a Hardbody, Dodge and Wieden + Kennedy will launch a contest Tuesday called Hands on Ron Burgundy—an online test of…

November 18, 2013, 10:29 AM EST

Joy of Buying a Hyundai Is Like Having a Four-Hour Erection, Says Dealer Ad Latest gem from Leader Auto Group

In a world brimming with cheesy auto-dealer ads, it takes a special skill to produce something that's noticeably extra wretched. For that, we turn to Leader Auto Group, which owns…

November 4, 2013, 1:25 PM EST

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