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Automaker Resorts to Hypnotizing Drivers (Yes, Really) to Make Them Like Its Cars

Opel makes you very sleepy

German automaker Opel isn't a household name in the U.S., but in Europe it is synonymous with "extremely boring car," "kinda lame" and "crap car." These are words straight from…

French Dad Hates His Family but Loves Football in Citröen's New Ad

Wakey wakey, Rip Van Wanker

When you wake up looking like Jim Morrison and Brian Wilson's weird soccer hooligan man-baby, you've slept too long. You might want to get up, dust off the cobwebs and…

In a World of Insane Homemade Ads for Used Cars, This Might Be the Craziest

Buckle those pelvis straps and hold on!

"Do you want to be perceived as rich and cuddly? Of course you do!" We've seen our share of crazy homemade ads for used cars. But this one, created by a…

Honda Creates Bottled Water Brand in Honor of Vehicle That Emits Only Drinkable H2O

Take a swig from that exhaust pipe

The compressed hydrogen-powered Honda FCX runs so clean, its exhaust contains only water—and it's so clean, it's drinkable. To celebrate this, Honda Australia and Leo Burnett Melbourne came up with…

This Ad Has No Respect for Personal Space, but at Least Honda Does

Better than some weirdo asleep on your shoulder

How do you sell a car to people who live in a city with plenty of transportation options? Simple. Offer them personal space. From there, it's cake. This new ad for…

Russian Subaru Ad Expertly Veers From Shocking and Sad to Hilarious

Reversal of fortune on a quiet road at night

If you've been paying attention to Subaru's ads lately, you know that dogs love driving the brand's cars. But you probably don't know how far they'll go to do so. This…

Dodge Celebrates 100 Years With Great New Ad Starring Centenarians

Here's what they've learned

Elderly people tend to get short shrift in commercials, much as they do most everywhere in life. Kudos to Dodge and The Richards Group, then, for celebrating the automaker's 100th…

Mini Drivers Dream Up the Craziest, Coolest Test Drives Ever … and Then Go Do Them

10 amazing videos introduce the new Hardtop

I'm positively floored by the fun series of Web videos by Butler, Shine, Stern & Partners and Tool of North America introducing the BMW Mini Cooper Hardtop. Client and agency asked…

Tom Hiddleston Shows You How to Be a Villain, Step by Step, in Jaguar's Latest Ad

Super Bowl campaign keeps on giving

Tom Hiddleston was the best thing about Jaguar's villainous Super Bowl ad, and now, two months later, he gets to shine in his own two-and-a-half-minute online spot for the automaker. To…

Subaru Gets Trashy With Trailer for Grindhouse-Style Movie

Drifter and his WRX give a girl 'The Ride of Her Life'

Subaru is going for the lowest common denominator of dudes with this new grindhouse-style trailer for a movie that hopefully will never really exist. The title, The Ride of Her Life,…

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