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Audi's Airbags Keep You From Damnation, or Salvation, in These Turkish Print Ads

It's a thin line between you and eternity

Imagine you're mid-car-crash, face firmly planted against against an airbag, and you get a brief window into the afterlife. Will you be going to heaven, or somewhere a tad hotter? Either…

Auto Tests (and the People Who Run Them) Get Downright Weird in These Australian Ads

A man in a kangaroo suit sizes up headlights

CarAdvice prides itself on its highly detailed car reviews. And in a new series of ads, its headquarters is portrayed as a mix of Consumer Reports and Aperture Science, where…

Lexus Built a Working Cardboard Version of a Car, and It's Incredible

An origami-inspired ride

You can't spell "cardboard" without "car." In the U.K., Lexus has made an impressive driveable replica of its IS model sedan, using 1,700 pieces of precision-cut cardboard—all to demonstrate the automaker's…

Kids Are Given Toy Cars That Can't Crash in This Amusingly Mean Mercedes-Benz Ad

Clever way to talk about brakes

Mercedes-Benz's new ad doubles as a social experiment for children. The automaker installed heavy-duty magnets inside toy cars to highlight its Brake Assist System PLUS. The video then shows kids—who are…

BMWs Are Great for Breakups, Golf Rage and More in These Fun, Irreverent Ads

Three quirky new spots from KBS+

The handling on the BMW X1 SUV is so good, you can use it to dump all your ex's stuff right at his feet, then take off again—without ever having…

Every Kid Gets a Trophy? No Thanks, Says Kia in This Sunday Night Football Ad

'Built for football families'

Kia Motors takes on the "participation trophy" culture that's overtaken youth sports in this new national campaign by David&Goliath for the 2016 Kia Sorento, supporting Kia's sponsorship of Sunday Night…

This Astonishing Fan-Made Tesla Ad Is All CGI, Yet It Couldn't Look More Beautifully Real

Automaker gets another unexpected gift

Tesla marketing, it seems, could live entirely off spec ads and do just fine. Last year, there was the Everdream Pictures spot with an extraterrestrial theme. That ad was impressive. But…

These Cinematic AAA Spots Focus on Brand's Insurance Plans Instead of Roadside Service

Life on the scenic route

In a new campaign for AAA, San Francisco agency Muh-tay-zik | Hof-fer tries to "re-imagine" the venerable American brand by focusing on how its insurance offerings—not just its roadside assistance—improve…

Here's the Whole Story Behind the Year's Kookiest Car Ad

How can you resist this junky 1995 Ford F150?

Would you buy a used car from this man? Meet Chris Murphy, aka Dan Mayson, a voiceover artist and radio announcer from Fredericksburg, Va., whose zany, brutally honest YouTube video, designed…

Hyundai Just Hacked Instagram With a Quiz That Leads You to the Right SUV

Meanwhile, Land Rover rolls out elaborate adventure stories on the platform

Here's a neat use of Instagram by Innocean USA for Hyundai—an easy-to-follow quiz that uses 18 separate Instagram accounts and nearly 400 images to help SUV buyers decide whether the…

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