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Chevy Throws Facebook's Reaction Buttons Into Its New Malibu Commercial

Because you can't just Like the Malibu

Facebook's new Reaction buttons launch today, allowing users to go beyond a simple Like and choose emojis representing "love," "haha," "wow," "sad" and "angry" instead. Chevrolet celebrates this momentous occasion…

Ad of the Day: Ford's Risky New Short Film About Divorce Is Beautiful and Sad

Director Daniel Kragh-Jacobsen explains the unconventional content

Divorce is a topic that's almost never explored in advertising. It's just too thorny and depressing. Yet it's also, of course, very relatable to plenty of people—and so Ford Denmark…

Honda Turns Kids' Cute Stories Into Ads Styled Like Little School Plays

Car becomes a rocket and a submarine

Honda is the latest marketer to let kids help write its commercials. And the strategy is, as usual, a solid one. A pair of minute-long videos from RPA introduce "Storytime with…

This Auto-Loan Brand's Colognes Can Help Anyone Smell Like a Dirty Pickup Truck

Sadly, they're not for sale

Old Spice gave us "The Man Your Man Could Smell Like." But what if you'd rather reek like a dusty old pickup rather than an average guy armed with a…

Jeep Is Making Limited-Edition Mud Masks for Adventure-Deprived City Jeeps

Bringing the off-road to the on-roaders

Jeep's 75th anniversary is going swimmingly, at least in terms of the marketing. The Fiat Chrysler brand ran those two great commercials on Super Bowl 50. And now comes a…

Martin Sheen and Bill Pullman Are Presidents Once Again in Chrysler's Fun New Ads

Cheeky work wryly plays off the election year

Hail to the chiefs! Martin Sheen and Bill Pullman give delightfully cheeky presidential performances in Wieden + Kennedy's new campaign for Chrysler. Of course, neither man has actually been elected to our…

Sam Raimi Just Directed This Mini Horror-Movie Trailer for Chevrolet

Run screaming for these safety features

When we heard that Sam Freakin' Raimi was directing a commercial for Chevrolet that spoofs horror movie tropes, our first thought was, "Hmm, wonder how he's gonna sneak Bruce Campbell…

Why Jeep Ran a Vertical Ad on the Super Bowl With 112 Million Watching Horizontal Screens

Focusing the viewer on the eyes, optimized for mobile

Jeep's "Portraits" ad, which aired at halftime of Super Bowl 50 and ended up being our favorite spot of the game, wasn't just riveting in its content. It was radical…

There's a Story Behind Christopher Walken's Fancy Sock in the Kia Commercial

Red-hot brand Stance, like the automaker, has ties to the NBA

Stance socks has a starring role in a Super Bowl commercial this year, and the brand didn't have to shell out $5 million for the privilege, either. The ultra hip sock…

What the Famous Faces From Jeep's Super Bowl Ad Really Had to Do With the Vehicle

Steve McQueen, Marilyn Monroe and more

Jeep aired one of the more evocative commercials of Super Bowl 50 during the halftime break—a lovely 60-second spot called "Portraits" that stitched together striking photographs of famous and ordinary…

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