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Automaker Resorts to Hypnotizing Drivers (Yes, Really) to Make Them Like Its Cars Opel makes you very sleepy

German automaker Opel isn't a household name in the U.S., but in Europe it is synonymous with "extremely boring car," "kinda lame" and "crap car." These are words straight from…

May 28, 2014, 12:25 PM EDT

FTC Chair Edith Ramirez Fights for Data Security and Privacy Rights Consumers come first

One year into her tenure as chairwoman of the Federal Trade Commission, Edith Ramirez is putting the agency front and center as the nation’s leading enforcer on privacy and data…

May 27, 2014, 6:03 AM EDT

Ford's Social Media Star, Scott Monty, Talks About Leaving—and Not Looking Back Declares social marketing is at 'critical juncture'

Scott Monty is leaving Ford after leading its social media efforts for six years, with a flair for innovation. It shouldn't be a total shock to those who know of…

May 20, 2014, 12:29 PM EDT

French Dad Hates His Family but Loves Football in Citröen's New Ad Wakey wakey, Rip Van Wanker

When you wake up looking like Jim Morrison and Brian Wilson's weird soccer hooligan man-baby, you've slept too long. You might want to get up, dust off the cobwebs and…

May 15, 2014, 1:21 PM EDT

Ad of the Day: Gus Van Sant Directs Trio of Breathtaking Spots for the BMW i8 Leaning on category conventions while upending them, too

Leave it to the auteur Gus Van Sant to take some of automotive advertising's biggest clichés—self-glorifying narration over footage of a luxury car in the desert—and somehow still turn them…

May 14, 2014, 11:51 AM EDT

In a World of Insane Homemade Ads for Used Cars, This Might Be the Craziest Buckle those pelvis straps and hold on!

"Do you want to be perceived as rich and cuddly? Of course you do!" We've seen our share of crazy homemade ads for used cars. But this one, created by a…

May 13, 2014, 9:57 AM EDT

Honda Creates Bottled Water Brand in Honor of Vehicle That Emits Only Drinkable H2O Take a swig from that exhaust pipe

The compressed hydrogen-powered Honda FCX runs so clean, its exhaust contains only water—and it's so clean, it's drinkable. To celebrate this, Honda Australia and Leo Burnett Melbourne came up with…

May 12, 2014, 2:26 PM EDT

Lorde's 'Royals' Hit Maybach-Targeting Marketers in the Wallet Cautionary tale about programmatic

They'll probably never own a Maybach, but that hasn't stopped millennials from being curious about the car brand thanks to it being referenced in "Royals," an infectious tune by New…

May 12, 2014, 2:06 PM EDT

Ad of the Day: Cadillac, Spike Lee Tell Teddy Bridgewater's Touching Mother's Day Story A pink Escalade for Rose

When Teddy Bridgewater was 9 years old, he promised his mother Rose that when he made it to the NFL, he would buy her a pink Cadillac Escalade. The first part…

May 9, 2014, 9:52 AM EDT

This Ad Has No Respect for Personal Space, but at Least Honda Does Better than some weirdo asleep on your shoulder

How do you sell a car to people who live in a city with plenty of transportation options? Simple. Offer them personal space. From there, it's cake. This new ad for…

May 8, 2014, 11:51 AM EDT

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