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Study: Facebook Ads Influence Car Shoppers Mid-Funnel Research revs up social advertising narrative

Facebook has doggedly tried to prove its advertising mettle to automotive brands since General Motors famously yanked its paid budget in May 2012, only to return to the social platform…

January 15, 2014, 9:00 AM EST

Honda's 'Hands,' Fiat's Typeface Drive Off With Top Honors at Auto Ads of the Year One Show picks its winners

The 2014 One Show Automobile Advertising of the Year awards are being presented today at the North American International Auto Show in Detroit. And Honda has grabbed the top prizes…

January 14, 2014, 2:05 PM EST

Kia Preps a Matrix Spoof With Laurence Fishburne for the Super Bowl David&Goliath :60 pushes K900 sedan

The Matrix may be 15 years old, but the reality is, advertisers still love it. Less than a year after GE recruited Agent Smith (actor Hugo Weaving) for its "Brilliant Machines"…

January 13, 2014, 12:42 PM EST

Study: Auto Shoppers 71% More Influenced by Digital Ads Mobile and video make big impact, says IAB

Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase decision, says a joint report from the Interactive…

January 13, 2014, 10:00 AM EST

FTC Puts the Brakes on Deceptive Car Dealer Ads in Broad Enforcement Sweep Sellers buried real prices and terms in the fine print

Local car ads have never been known for their subtlety. But screaming salespeople and crappy graphics don't give dealers permission to bury onerous terms in the fine print. Ten car…

January 9, 2014, 1:26 PM EST

Italian Imports Always Sell—Unless They're Cars Fiat hasn’t always found a smooth road in America

In most of the branded world (fashion and food especially) being an Italian import is a good thing. Not always so for cars. Case in point: Fiat, a nameplate that…

January 9, 2014, 7:26 AM EST

Nissan Delivers a Versa Note to One Lucky Buyer in an Enormous Amazon Box Reddit blows automaker's cover

When Nissan offered to sell its Versa Note on Amazon last fall, it promised to ship the cars to three lucky buyers in actual Amazon boxes. Well, this weekend it…

January 8, 2014, 9:46 AM EST

Time Freezes, and Doomed Drivers Talk, in Amazing and Heartbreaking Road-Safety PSA Is an accident inevitable?

This eerie safe-driving PSA from New Zealand employs an Outer Limits-style time freeze to impressive, heartbreaking effect as we watch two drivers, poised to collide in a matter of seconds,…

January 7, 2014, 9:04 AM EST

Mercedes M-Class Survives a Demolition Derby Without a Scratch in Fiery New Spot Victory through evasion

Mercedes-Benz USA puts the "demo" in demolition derby for this fun 60-second spot by Merkley + Partners touting the latest high-tech safety features of the automaker's M-Class vehicles. All hell…

January 3, 2014, 10:08 AM EST

Q&A: Jerry Seinfeld on His Intentionally Bad, New-Old Acura Ads Channeling his inner drunken, lazy '60s copywriter

Jerry Seinfeld has written eight new Acura commercials in collaboration with Boston ad agency Mullen as part of the brand's title sponsorship of his Web series Comedians in Cars Getting…

December 17, 2013, 3:13 PM EST

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