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Subaru Gets Trashy With Trailer for Grindhouse-Style Movie Drifter and his WRX give a girl 'The Ride of Her Life'

Subaru is going for the lowest common denominator of dudes with this new grindhouse-style trailer for a movie that hopefully will never really exist. The title, The Ride of Her Life,…

April 2, 2014, 10:36 AM EDT

Women Spend $300 Billion Per Year on Auto Repair And Pep Boys would like more of them to drop by

Despite the fact that women drop a cool $300 billion on auto repair each year (and buy 65 percent of all new cars), the automotive business is still pretty much…

March 31, 2014, 11:19 PM EDT

Ford Trashes Cadillac With Great Parody of 'Poolside' Ad Everyone Hated Pashon Murray is slightly less arrogant

It took a while, but someone has finally lampooned Cadillac's much-derided "Poolside" commercial starring Neal McDonough. And not just any old someone—Ford Motor Co. Ford's agency, Team Detroit, shot the parody…

March 27, 2014, 8:27 PM EDT

Retail, Automotive Biggest Spenders in 2013 P&G, GM, AT&T among Kantar's top 10 spenders for the year

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue…

March 25, 2014, 4:18 PM EDT

Why Ricky Gervais Was Right for Audi's A3 Campaign 'Uncompromised' talent, and an assist from Queen

IDEA: Endorsers needn't be universally loved. They just need to reflect—or better, embody—the brand promise. Take Ricky Gervais. Some people love him; others loathe him. But he's great for any brand…

March 25, 2014, 8:16 AM EDT

Ad of the Day: Firestone Gets Impulsively Romantic With an Adorable Tale of Young Love Lance Acord spot set to perfect Daniel Johnston track

You don't expect strong storytelling or cinematic filmmaking from tire companies. But that's what Leo Burnett has been delivering for Firestone in an ad campaign that continues with this gorgeous…

March 21, 2014, 2:55 PM EDT

Ad of the Day: Tesla Thinks This Fan-Made Ad Is Out of This World, and You Will Too Elon Musk loves Everdream spot

How do you impress Elon Musk? Combine two of his favorite things into one incredible spec commercial. That's what the enterprising creatives at Everdream Pictures did with the impressive homemade spot…

March 18, 2014, 11:01 AM EDT

Q&A: The Director of That Viral Chevy Dog Ad Isn't Surprised He Didn't Win Lloyd Choi looks on the bright side

"Maddie," a minute-long commercial by young Canadian director Lloyd Lee Choi, didn't win Chevrolet and Mofilm's Oscars competition. That honor went to a whimsical exploration of creativity by Jude Chun,…

March 12, 2014, 9:33 AM EDT

Connected Cars Intersecting With Wearable Tech: The New Mobile Marketing? SXSW looks down the road

Is it possible that so-called connected cars will soon customize an owner's vehicular experience according to data such as if the person starts the engine at certain times of the…

March 7, 2014, 8:24 PM EST

Chevy Was Right to Curb This Dog Ad, Even If Everyone Seems to Love It Contest entrant finds life on YouTube

Here's a candidate for most mercenary ad of the year—a homemade spot that was among those entered into Chevrolet and MOFILM's Oscars competition. Thankfully, it didn't win. It opens on a…

March 7, 2014, 2:00 PM EST

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