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Jam3 Turns Crazy Marketer Ideas Into Digital Reality

Uses cutting-edge technology to help consumers tell brand stories

Specs Who (l. to r.) Mark McQuillan, co-founder and technical director; co-founders and creative directors Adrian Belina and Pablo Vio What Digital design and development Where Toronto When Publicis and Orange came up with…

Ad of the Day: Lexus Sprinkles Magic Dust on This Year's 'December to Remember' Ads

Grown-ups are kids again in Team One's new spots

Lexus's "December to Remember" ads, with the luxury vehicles done up in those famous giant red bows, have become as much a part of the holiday firmament as Santa Claus…

Ad of the Day: Ken Block Comes Home to L.A. in His Best and Craziest Gymkhana Film Yet

Rally car driver makes a true Hollywood blockbuster

Gymkhana 7, the latest piston-pounding production from rally car driver (and DC Shoes co-founder) Ken Block, is a wild race through the streets of Los Angeles. Get ready for a…

Americans Are Surprisingly Dropping More Money on Cars

Good-bye, doom and gloom?

Despite the auto industry's lament that it's stuck with tons of unsold cars, it turns out Americans are slowly starting to buy more vehicles and are putting down bigger dollar…

Why Are Audi and Pirelli Tires Making Stylish Italian Clothes?

Outerwear designed to boost brand's image

German carmaker Volkswagen is once again looking to Italy to bulk up its portfolio, according to The Wall Street Journal. After purchasing luxurious Lamborghini and the motorcycle company Ducati over the…

How a Fledgling Florida Agency Defied Recessionary Headwinds

Pinnacle has become one of the state’s fast-growing shops

Specs Who Peter Gary, founder, CEO What Full-service ad agency Where Boca Raton, Fla. Pinnacle has bucked the headwinds of Florida's recent economic downturn, with the 3-year-old Boca Raton agency becoming a rapidly…

Ad of the Day: How Subaru Perfectly Poked Fun at Itself With Its Great Tree-Hugger Ad

Laughing at, but also loving, a stereotype

Subaru's "Memory Lane" ad from Carmichael Lynch, with the hippie grandma teaching her granddaughter to love nature, has been out for more than a month. But it's still airing, and…

Ad of the Day: Ford Pranks Drivers by Turning a Car Wash Into a Haunted House

Good clean fun for Halloween

Don't you hate it when you're just trying to get your car washed and some freaking weirdo with a wood axe pounces on your hood and starts banging on your…

Here’s Why Automakers Are Ahead of the Game in Digital

Honda tests new tool for programmatic Facebook ads

For years, automakers were synonymous with branding-based advertising, but the shift to digital has steered more of them toward direct-response marketing. Of course, sizable ad budgets help, but there’s more…

Nissan's CMO Explains How Digital Is Changing the Future of Car Advertising

Sophisticated marketing needed for sophisticated shoppers

Nissan's CMO Roel de Vries is bullish on digital, and for good reason—80 to 90 percent of the car-buying experience now starts online. Car shoppers already know exactly what model…

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