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Infographic: What Auto Buyers Want From Connected Cars, Today and Tomorrow

Shoppers are seeking both cool features and safety

Exclusive research from Autotrader shows that future car buyers don't want to sacrifice safety in the name of high tech. But they also desire the cool bells and whistles that…

How the Self-Driving Car Is Turning Detroit and Silicon Valley Into BFFs

GM-Lyft deal marks shift in competition

General Motors today revealed that it's investing $500 million in the car-service app Lyft in a measure that is designed to empower them to beat their competitors to the self-driving…

Honda Is Returning to the Super Bowl With a :60 for the Ridgeline Pickup Truck

Spot from RPA comes after a year on the sidelines

Honda said Friday that it will air a 60-second spot for its Ridgeline pickup truck during Super Bowl 50 in February, returning to the big game after a year away. The…

Ad of the Day: Audi Made One Hell of a Gnarly Skiing Ad Without Any Snow at All

It's all downhill from here

Look out below! In this gripping Audi Quattro ad from agency Lowe Stratéus and production house The Boat, French ski champion and filmmaker Candide Thovex races down a mountain. There's just…

Ad of the Day: Ali Fights Ali in This Epic Spot for the Porsche 911

Maria Sharapova and chess king Magnus Carlsen also battle themselves

Imagine if, in his prime, Muhammad Ali laced up his gloves and stepped into the squared circle against … himself. Cramer-Krasselt posits just this scenario in "Compete," a captivating 60-second spot…

Why Allstate Is Going to Drop an Actual Car Through a Shredder

Pitting college football fans against each other

Allstate's month-long #MayhemTweetOff comes to a crushing conclusion ahead of Saturday's SEC championship game. Before the Florida Gators and Alabama Crimson Tide take to the field at the Georgia Dome, their…

Ford Is Using Instagram Perfectly for These 'Don't Like and Drive' Posts

Getting to the heart of the matter

There are many PSA campaigns out there warning people not to use cellphones while driving, but few are as wonderfully simple as this one—Blue Hive Brazil and Team Detroit's Instagram…

Ad of the Day: Blake Griffin Is in the Zone as Kia Kicks Off Another NBA Season

Join him in your 2016 Optima

Blake Griffin usually soars over everyone else. But in David&Goliath's latest Kia campaign, the Los Angeles Clippers star ascends to new heights: a dreamworld where only the most effortlessly cool…

Ad of the Day: Here Is Toyota's Full 5-Minute Spot With Marty McFly and Doc Brown

Back to the Future stars learn to love the Mirai

Last week, Toyota gave Back to the Future fans a taste of what it looks like to have Christopher Lloyd and Michael J. Fox reunite onscreen. Now, for Back to…

How Harley-Davidson Is Reaching Out to Millennials While Still Appealing to Boomers

CMO says both are possible

Having spent decades building an iconic motorcycle brand that once symbolized youth more than any other, Harley-Davidson has spent the last decade focused on bridging the generation gap between loyal…

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