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For Nationwide's Matthew Jauchius, Marketing Is the Best Policy

2014 Brand Genius winner for financial services

Promoting insurance services has traditionally relied on earnest pitchmen or scenes of car trips gone awry. But exotic birds? Nationwide’s spots in the recent past featured scenes like a guy sitting…

Trudy Hardy Drives BMW to Olympics Glory

2014 Brand Genius winner for automotive

The U.S. bobsled team took home one silver and three bronze medals at the Winter Olympic Games in Sochi, Russia. And BMW scored marketing gold. Lots of brands ink sponsorship deals…

How Nissan Beat Everyone With a Royal Baby Tweet in Just Seven Minutes

It's worth listening to rumors

It was about as real-time as marketing gets. A mere seven minutes after the royal family's announcement Monday that the Duke and Duchess of Cambridge are expecting again, Nissan U.K.…

Toyota Sees 45% Boost in Traffic Through Targeted Mobile Ads

Takes aim at competitors’ customers

The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to…

Ad of the Day: Bryan Cranston and Aaron Paul Reunite in Audi's Hilarious Emmys Promo

Co-starring Julia Louis-Dreyfus, who tries to pawn her trophy

Aaron Paul was just going on about how he misses playing Jesse Pinkman. Well, he gets a bit of a Breaking Bad fix here by reuniting with Bryan Cranston for…

Pope Francis Ditches his Mercedes for a Kia

In Seoul, the Soul gets a big marketing blessing

It’s not the sort of branding opportunity that comes along very often. But when the pope picks your car as his ride, yeah, that’s a pretty good day for the…

Volkswagen Tests Your Shark Week Endurance With Endless Scrolling Game

Just keep driving

Volkswagen wants to turn the countless hours that you’ll likely spend looking up marine-related facts online this week while watching Discovery Channel’s Shark Week into a game. For the third year…

Ad of the Day: Is Toyota's Swagger Wagon Sequel Good Cringey or Bad Cringey?

Kids (and Busta Rhymes) step up in sequel to viral hit

Swagger Wagon, Toyota's white-hot viral hit of 2010 (or at least the whitest viral hit of 2010), has pulled back into the cul-de-sac for a new round of awkward suburban…

Mazda Rolls Out New Miata via Fashion Rocks Microsite

Duran Duran and Afrojack perform

Mazda is launching a new microsite today that will unveil the 2016 MX-5 Miata roadster. The site will be tied to Fashion Rocks, a live TV show celebrating the world of fashion…

Ad of the Day: Shifting Gears, Smart Makes the Biggest City Car Ever

A dumb idea, brilliantly presented

German compact-car maker Smart is so smart, it's playing dumb. And that, as it turns out, makes for some pretty entertaining marketing. A new campaign from BBDO Berlin rests on the…

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