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Ford, Coca-Cola Return for Season 13 of American Idol AT&T, veteran sponsor No. 3, drops the call

American Idol on Wednesday returns for its 13th cycle, and while two long-time sponsors will be on hand to get the party started, a third has left the fold. Ford and…

January 15, 2014, 7:24 PM EST

Study: Facebook Ads Influence Car Shoppers Mid-Funnel Research revs up social advertising narrative

Facebook has doggedly tried to prove its advertising mettle to automotive brands since General Motors famously yanked its paid budget in May 2012, only to return to the social platform…

January 15, 2014, 9:00 AM EST

Kia Preps a Matrix Spoof With Laurence Fishburne for the Super Bowl David&Goliath :60 pushes K900 sedan

The Matrix may be 15 years old, but the reality is, advertisers still love it. Less than a year after GE recruited Agent Smith (actor Hugo Weaving) for its "Brilliant Machines"…

January 13, 2014, 12:42 PM EST

Study: Auto Shoppers 71% More Influenced by Digital Ads Mobile and video make big impact, says IAB

Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase decision, says a joint report from the Interactive…

January 13, 2014, 10:00 AM EST

FTC Puts the Brakes on Deceptive Car Dealer Ads in Broad Enforcement Sweep Sellers buried real prices and terms in the fine print

Local car ads have never been known for their subtlety. But screaming salespeople and crappy graphics don't give dealers permission to bury onerous terms in the fine print. Ten car…

January 9, 2014, 1:26 PM EST

Italian Imports Always Sell—Unless They're Cars Fiat hasn’t always found a smooth road in America

In most of the branded world (fashion and food especially) being an Italian import is a good thing. Not always so for cars. Case in point: Fiat, a nameplate that…

January 9, 2014, 7:26 AM EST

Audi Revs Up Another Super Bowl Spot 60-second ad for the A3 sedan to air after halftime show

Audi is gearing up for its seventh straight Super Bowl appearance, signing on for 60 seconds of airtime in what may well be one of the most-watched segments in the…

December 13, 2013, 2:17 PM EST

General Motors Names Mary Barra CEO in Historic Appointment First female to have the role at a major U.S. automotive company

General Motors chief exec Dan Akerson plans to retire in January, and the carmaker has tapped Mary Barra as his successor, making her the first female CEO of a major…

December 10, 2013, 11:08 AM EST

Lance Jensen Talks Cadillac and Where It's Taking American Luxury Inside Rogue's two new CTS ads

IDEA: What is American luxury these days? Cadillac teams with an old collaborator, Lance Jensen, as it tries to answer that question creatively in its first work from Rogue, the…

December 10, 2013, 7:28 AM EST

Fox Sells Out the Super Bowl In-game spots fetch $4 million per :30

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers…

December 4, 2013, 1:11 PM EST

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