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More Top Media Publications Trust Programmatic For Premium Ad Inventory

Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

Here's How GM Uses Social Data to Improve Cars

Brands employ Twitter and Facebook feedback in new ways

When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto…

Nissan Returns to the Super Bowl for the First Time in 18 Years

But some other automakers take the bench

After nearly 20 years on the bench, Nissan USA will run a 60-second spot during the 2015 Super Bowl. The Nashville-based company's last Super Bowl ad ran in 1997, but according…

Jam3 Turns Crazy Marketer Ideas Into Digital Reality

Uses cutting-edge technology to help consumers tell brand stories

Specs Who (l. to r.) Mark McQuillan, co-founder and technical director; co-founders and creative directors Adrian Belina and Pablo Vio What Digital design and development Where Toronto When Publicis and Orange came up with…

Ad of the Day: Lexus Sprinkles Magic Dust on This Year's 'December to Remember' Ads

Grown-ups are kids again in Team One's new spots

Lexus's "December to Remember" ads, with the luxury vehicles done up in those famous giant red bows, have become as much a part of the holiday firmament as Santa Claus…

Ad of the Day: Ken Block Comes Home to L.A. in His Best and Craziest Gymkhana Film Yet

Rally car driver makes a true Hollywood blockbuster

Gymkhana 7, the latest piston-pounding production from rally car driver (and DC Shoes co-founder) Ken Block, is a wild race through the streets of Los Angeles. Get ready for a…

Americans Are Surprisingly Dropping More Money on Cars

Good-bye, doom and gloom?

Despite the auto industry's lament that it's stuck with tons of unsold cars, it turns out Americans are slowly starting to buy more vehicles and are putting down bigger dollar…

Why Are Audi and Pirelli Tires Making Stylish Italian Clothes?

Outerwear designed to boost brand's image

German carmaker Volkswagen is once again looking to Italy to bulk up its portfolio, according to The Wall Street Journal. After purchasing luxurious Lamborghini and the motorcycle company Ducati over the…

How a Fledgling Florida Agency Defied Recessionary Headwinds

Pinnacle has become one of the state’s fast-growing shops

Specs Who Peter Gary, founder, CEO What Full-service ad agency Where Boca Raton, Fla. Pinnacle has bucked the headwinds of Florida's recent economic downturn, with the 3-year-old Boca Raton agency becoming a rapidly…

Ad of the Day: How Subaru Perfectly Poked Fun at Itself With Its Great Tree-Hugger Ad

Laughing at, but also loving, a stereotype

Subaru's "Memory Lane" ad from Carmichael Lynch, with the hippie grandma teaching her granddaughter to love nature, has been out for more than a month. But it's still airing, and…

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