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BMW's New 7 Series Is Packed With Innovative Tech, but the Marketing Is an Experiment, Too

Can it sell itself as well as it parks itself?

COLOGNE, Germany—BMW showed off its gadget-stuffed new 7 series, which enters the automotive market in the next month, at a packed event at the Dmexco conference. Filled with high-tech features that…

Ad of the Day: This Hypnotic, Looping PSA Goes From Eerie to Deadly in a Split Second

Martin Stirling's latest shocker for Irish International BBDO

Commercial directors have been bringing formidable formal techniques to PSAs lately. Freed from the constraints of regular brand advertising, they can use camera and editing tricks to build tension—and leave…

Ad of the Day: James Franco, Jaleel White Star in Droga5's Wonderfully Weird Scion Spots

Riding with their alter egos

Droga5 delivers two of the year's most entertaining celebrity endorsements, as James Franco and Jaleel White ride with their alter egos—the former paired with his artsy side, the latter with…

Ad of the Day: Honda Explores the Strange Art of Precision Walking in This HR-V Spot

Mcgarrybowen steps right up with another eye-catcher

In a beautiful display of step-by-step precision, Honda's latest TV ad for its new HR-V focuses on walking—not driving. The new 60-second spot, "Stepping," created by mcgarrybowen London for Honda Europe,…

Ad of the Day: Wieden + Kennedy Shoots for the Stars in Grand 'Ignition' Film for Honda

Brand celebrates 'daring and human endeavor'

We have "Ignition." That's the title of Wieden + Kennedy London's new pan-European campaign for Honda, which uses spaceflight as a visual metaphor for bold innovation. Actually, the metaphors are mightily mixed…

Why Is Every Car on the Road Black, White, Gray or Silver?

Color choices reveal more about you than you'd think

Next time you're stuck in traffic, look around: Does it seem like nearly all the cars around you are white, black or some version of silver? If so, don't blame…

Ad of the Day: Leo Burnett Brings a Colorful Fantasy to Life for Honda

CR-V spot mirrors a child's imagination

This ad by Leo Burnett Melbourne for the Honda CR-V Series II is certainly a horse of a different color. That color is pink, the hue of a young girl's favorite…

How Exciting Is Wimbledon? With Biometrics, Jaguar Takes Centre Court's Pulse

Links watching tennis and driving a sports car

If you're among the fortunate 15,000 people who can afford the $4,164 ticket price to get into the stands at Wimbledon's Centre Court this week, you're surely in for a…

MTV Star 'Big Black' Boykin Pitches 'Big' New Car in Goofy Videos for Fiat

Not a tiny man, not the usual tiny car

Chris "Big Black" Boykin holds Guinness World Records for eating five powdered donuts in three minutes and eating three bananas in one minute. Now comes his latest accomplishment—making the Fiat…

4 Things Car Advertisers Need to Know About Mobile Buyers

Edmunds sheds light on smartphone versus desktop users

Car site Edmunds.com is releasing stats today that show how the proliferation of mobile devices has ultimately flipped the car-buying experience from desktops to smartphones. In the past year, traffic from…

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