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Honda's Double-Sided Story on YouTube Is Mind-Bendingly Brilliant

Toggle between perfectly parallel lives

Well, this might just blow your damn mind. Honda and Wieden + Kennedy London have created a rather incredible "double-sided story" on YouTube to promote the Civic and its sportier sibling,…

Chrysler Celebrates Being American by Making You Think It's German or Japanese

The outside-in approach

How do you sell American cars in 2014? By tricking people into first thinking your goods are Japanese or German. Chrysler is launching a tongue-in-cheek campaign for its 200 model with…

Fred Savage, Hired to Do Honda Voiceovers, Wants to Practice by Narrating Your Home Videos

Getting in game shape

Fred Savage will soon be the new voice of Honda. But he's not exactly a voiceover specialist (that's Daniel Stern you're thinking of, Wonder Years fans). So, Honda agency RPA…

Watch a Clerk Shock Customers by Haggling Over Groceries in Campaign for Edmunds.com

You wouldn't do it for food. Why do it for a car?

It's common practice to haggle for a better price at a car dealership. But at a grocery store? In American supermarkets, at least, it just doesn't happen. Until now. Car shopping…

Fiat Accidentally Took Viagra and Grew a Bigger Car, Says New Ad That's Total Poppycock

Ready to get 'a little excited' by the 500X?

There are ads where you can't quite believe the premise, and this is one of them. How did the Fiat 500X SUV come to be? Well, it seems a little Fiat…

Volvo Really Takes the Plunge in Powerful Ad That Leaves the Car on Shore

Grey London's 'The Swell'

In its first global campaign for Volvo, Grey London strives for a "quietly epic" tone to position the Swedish nameplate more firmly in the premium auto space. Director Marcus Söderlund,…

Smart Car Makes Crosswalks Safer (and More Fun) With Dancing 'Don't Walk' Guy

Grumpy red icon loosens up

How do you get people to stop for the "Don't walk" guy in the crosswalk? Make the "Don't walk" guy a little more interesting to look at. That's what Smart car…

Matthew McConaughey Talks a Lot of Bull With Just a Few Words in First Lincoln Ad

Three spots launched Thursday

Matthew McConaughey takes his time in his first Lincoln ad through Hudson Rouge. There are almost more pauses than words of dialogue in the 60-second spot, as the Oscar-winning actor and…

You'll Be Hot and Cold on W+K's New Honda Work, and That's a Good Thing

Testing the Civic in extreme temperatures

This Honda Civic campaign by Wieden + Kennedy London is cool. And pretty warm, too. The centerpiece is an engaging 30-second film that shows the freezing and thawing of a Civic…

Agency Wants You to Hire Its Laid-Off Staffers, and Will Pay $5,000 If They Flop

Ignite Social's intriguing guarantee

Layoffs after client losses are a harsh reality of the ad business. But one agency leader is putting a $5,000 cash guarantee behind each of the 50 employees he has…

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