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Honda Creates Bottled Water Brand in Honor of Vehicle That Emits Only Drinkable H2O Take a swig from that exhaust pipe

The compressed hydrogen-powered Honda FCX runs so clean, its exhaust contains only water—and it's so clean, it's drinkable. To celebrate this, Honda Australia and Leo Burnett Melbourne came up with…

May 12, 2014, 2:26 PM EDT

This Ad Has No Respect for Personal Space, but at Least Honda Does Better than some weirdo asleep on your shoulder

How do you sell a car to people who live in a city with plenty of transportation options? Simple. Offer them personal space. From there, it's cake. This new ad for…

May 8, 2014, 11:51 AM EDT

Russian Subaru Ad Expertly Veers From Shocking and Sad to Hilarious Reversal of fortune on a quiet road at night

If you've been paying attention to Subaru's ads lately, you know that dogs love driving the brand's cars. But you probably don't know how far they'll go to do so. This…

April 25, 2014, 8:56 AM EDT

Dodge Celebrates 100 Years With Great New Ad Starring Centenarians Here's what they've learned

Elderly people tend to get short shrift in commercials, much as they do most everywhere in life. Kudos to Dodge and The Richards Group, then, for celebrating the automaker's 100th…

April 17, 2014, 2:50 PM EDT

Mini Drivers Dream Up the Craziest, Coolest Test Drives Ever … and Then Go Do Them 10 amazing videos introduce the new Hardtop

I'm positively floored by the fun series of Web videos by Butler, Shine, Stern & Partners and Tool of North America introducing the BMW Mini Cooper Hardtop. Client and agency asked…

April 4, 2014, 12:07 PM EDT

Tom Hiddleston Shows You How to Be a Villain, Step by Step, in Jaguar's Latest Ad Super Bowl campaign keeps on giving

Tom Hiddleston was the best thing about Jaguar's villainous Super Bowl ad, and now, two months later, he gets to shine in his own two-and-a-half-minute online spot for the automaker. To…

April 4, 2014, 10:47 AM EDT

Subaru Gets Trashy With Trailer for Grindhouse-Style Movie Drifter and his WRX give a girl 'The Ride of Her Life'

Subaru is going for the lowest common denominator of dudes with this new grindhouse-style trailer for a movie that hopefully will never really exist. The title, The Ride of Her Life,…

April 2, 2014, 10:36 AM EDT

Ford Trashes Cadillac With Great Parody of 'Poolside' Ad Everyone Hated Pashon Murray is slightly less arrogant

It took a while, but someone has finally lampooned Cadillac's much-derided "Poolside" commercial starring Neal McDonough. And not just any old someone—Ford Motor Co. Ford's agency, Team Detroit, shot the parody…

March 27, 2014, 8:27 PM EDT

Q&A: The Director of That Viral Chevy Dog Ad Isn't Surprised He Didn't Win Lloyd Choi looks on the bright side

"Maddie," a minute-long commercial by young Canadian director Lloyd Lee Choi, didn't win Chevrolet and Mofilm's Oscars competition. That honor went to a whimsical exploration of creativity by Jude Chun,…

March 12, 2014, 9:33 AM EDT

Chevy Was Right to Curb This Dog Ad, Even If Everyone Seems to Love It Contest entrant finds life on YouTube

Here's a candidate for most mercenary ad of the year—a homemade spot that was among those entered into Chevrolet and MOFILM's Oscars competition. Thankfully, it didn't win. It opens on a…

March 7, 2014, 2:00 PM EST

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