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You'll Be Hot and Cold on W+K's New Honda Work, and That's a Good Thing Testing the Civic in extreme temperatures

This Honda Civic campaign by Wieden + Kennedy London is cool. And pretty warm, too. The centerpiece is an engaging 30-second film that shows the freezing and thawing of a Civic…

August 21, 2014, 1:41 PM EDT

Agency Wants You to Hire Its Laid-Off Staffers, and Will Pay $5,000 If They Flop Ignite Social's intriguing guarantee

Layoffs after client losses are a harsh reality of the ad business. But one agency leader is putting a $5,000 cash guarantee behind each of the 50 employees he has…

August 6, 2014, 11:28 AM EDT

Honda Accosts Twitter Users With Videos, Memes, GIFs and Other 'Morsels of Cheer' Summer 'Cheerance' event has real-world surprises, too

It's a special week in Honda land, as ad agency RPA is enacting a sweeping plan to spread good cheer—online and off—as part of a five-day "Summer Cheerance" event. A key…

August 5, 2014, 3:02 PM EDT

See the Ad That Just Eclipsed Volkswagen's 'The Force' as the Most Shared Ever Activia ends Darth's three-year run

The mighty Empire has fallen … thanks to some yogurt. Deutsch/LA's 2011 Super Bowl spot "The Force" for Volkswagen, which enjoyed an astonishing 41-month reign as the most shared ad of…

August 5, 2014, 11:18 AM EDT

Five Red BMWs Drift Together in Automaker's Latest High-Octane Stunt Great driving, hokey storyline

If you like watching pretty cars dance with each other, check out this new stunt driving ad from BMW South Africa. Five cherry red M235i coupes spin around each other in…

August 4, 2014, 9:47 AM EDT

Stare at This Ford Print Ad for 30 Seconds, and It Will Suddenly Make Sense Optical illusion promotes park assist

BBR Saatchi & Saatchi created this print ad for Ford Israel that also happens to be an optical illusion. It promotes the Ford Explorer's Park Assist feature in a way…

July 28, 2014, 10:41 AM EDT

Japanese Toyota Ad With Dancing Gorilla Is So Preposterous, It's Actually Great Just try to look away

Imagine, if you will, "What Does the Fox Say?" Now, picture Psy's "Gangnam Style" mating with it. Oh, and now throw in the Cadbury gorilla. Think adver-dance-ment. Got it? Good. Now press…

July 24, 2014, 11:17 AM EDT

Adman Is Selling More Than His Crappy Old Car in This Ridiculous Faux-Epic Ad A bit of agency self-promotion, too

Entertainingly overblown homemade ads for used cars are now part of a burgeoning tradition. But an Australian adman, backed by his agency, is throwing his hat into the ring to…

July 21, 2014, 10:11 AM EDT

Ad Shows That Hyundais Drive Well Even If You're Blindfolded, or Not There at All Who needs a driver, anyway?

To show off its "Smart Caring" driver assistance features, Hyundai set up an empty car convoy, in which a stuntman (who was blindfolded, mind you) led a bunch of driverless…

July 7, 2014, 9:25 AM EDT

Man Behind Insane 'Buy My Volvo' Ad Is Back With an Equally Preposterous Sequel In the market for a 'cavernous twerk'?

Is there a better auto advertising copywriter—and by better, I mean more completely, awesomely batshit—than Christoffer Castor? You will remember the Swedish art director from his "Buy My Volvo" spot last…

June 25, 2014, 1:27 PM EDT

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