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Volvo Tells Millennials They Can Ride in a Volvo Again, This Time Facing Forward But first, let's go back in time

Hey, millennials, 20 years ago you might've been riding in the third row of a Volvo station wagon, staring out the back window and maybe trying to stave off the…

June 12, 2014, 10:23 AM EDT

Volkswagen Freaks Out a Whole Movie Theater With Devious 'Don't Text and Drive' PSA One small distraction

We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they'll…

June 10, 2014, 11:47 AM EDT

Google Shows Off Its Self-Driving Car. Would You Take a Ride in It? Three-minute demo glimpses the future

Google has designed a self-driving car. And whatever reservations you might have about such an idea, the company won't be putting the brakes on it anytime soon—if only because the…

May 29, 2014, 8:37 AM EDT

How Social and Email Helped Mazda’s Limited-Edition Preorders Sell Out Crazy Fast Under the hood of the automaker’s timely digital promotion

Mazda bet big on social and email to tap into the classic roadster’s fervid fan base for its first all-digital pre-sale event to build buzz around a line of limited-edition…

May 28, 2014, 12:45 PM EDT

Automaker Resorts to Hypnotizing Drivers (Yes, Really) to Make Them Like Its Cars Opel makes you very sleepy

German automaker Opel isn't a household name in the U.S., but in Europe it is synonymous with "extremely boring car," "kinda lame" and "crap car." These are words straight from…

May 28, 2014, 12:25 PM EDT

FTC Chair Edith Ramirez Fights for Data Security and Privacy Rights Consumers come first

One year into her tenure as chairwoman of the Federal Trade Commission, Edith Ramirez is putting the agency front and center as the nation’s leading enforcer on privacy and data…

May 27, 2014, 6:03 AM EDT

Ford's Social Media Star, Scott Monty, Talks About Leaving—and Not Looking Back Declares social marketing is at 'critical juncture'

Scott Monty is leaving Ford after leading its social media efforts for six years, with a flair for innovation. It shouldn't be a total shock to those who know of…

May 20, 2014, 12:29 PM EDT

French Dad Hates His Family but Loves Football in Citröen's New Ad Wakey wakey, Rip Van Wanker

When you wake up looking like Jim Morrison and Brian Wilson's weird soccer hooligan man-baby, you've slept too long. You might want to get up, dust off the cobwebs and…

May 15, 2014, 1:21 PM EDT

Ad of the Day: Gus Van Sant Directs Trio of Breathtaking Spots for the BMW i8 Leaning on category conventions while upending them, too

Leave it to the auteur Gus Van Sant to take some of automotive advertising's biggest clichés—self-glorifying narration over footage of a luxury car in the desert—and somehow still turn them…

May 14, 2014, 11:51 AM EDT

In a World of Insane Homemade Ads for Used Cars, This Might Be the Craziest Buckle those pelvis straps and hold on!

"Do you want to be perceived as rich and cuddly? Of course you do!" We've seen our share of crazy homemade ads for used cars. But this one, created by a…

May 13, 2014, 9:57 AM EDT

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