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MTV Star 'Big Black' Boykin Pitches 'Big' New Car in Goofy Videos for Fiat

Not a tiny man, not the usual tiny car

Chris "Big Black" Boykin holds Guinness World Records for eating five powdered donuts in three minutes and eating three bananas in one minute. Now comes his latest accomplishment—making the Fiat…

Chevrolet Just Wrote a Press Release Entirely in Emojis. Can You Decode It?

'Words alone can't describe' the 2016 Cruze

We may be nearing peak emoji, as Chevrolet has become the latest brand to play around with the familiar icons—writing a press release almost entirely in emojis to announce something…

4 Things Car Advertisers Need to Know About Mobile Buyers

Edmunds sheds light on smartphone versus desktop users

Car site Edmunds.com is releasing stats today that show how the proliferation of mobile devices has ultimately flipped the car-buying experience from desktops to smartphones. In the past year, traffic from…

5 Lessons Honda Learned About Reaching Millennials With Music

YouTube success will mean smaller TV spend

Marketers and agencies are always saying that content is king. But few clients have put money behind that maxim like American Honda Motor Co., which a year ago rolled out…

Toyota Japan Tells the Same Story Twice in This Really Lovely Father's Day Ad

Dad's view, and then his daughter's

Toyota is celebrating Father's Day with a sweet ad about a dad and his daughter's relationship through the years—told from both perspectives. The three-and-a-half minute montage first tells the story from…

Now You Can Get Driving Directions From the Terminator, Thanks to Waze-Paramount Partnership

Hasta la vista, bottlenecks

Move over Siri, here comes Ahh-nold. For the next three weeks, drivers who use the navigation device Waze can get directions from the voice of the Terminator. They won't be able…

Ad of the Day: Toyota Honors Dads With a Pair of Short Documentaries for Father's Day

Quietly poignant work from Saatchi L.A.

After its paternal score in the Super Bowl, Toyota steers the conversation back to dads with two short Father's Day films from Saatchi and Saatchi Los Angeles. The carmaker is…

Ad of the Day: Honda Stretches Your Face in Fun, Trippy Launch Spot for HR-V

Looking for that perfect fit

Conventional wisdom says millennials don't buy a lot of new cars. They're too busy playing with their iPhones. Or they're ideologically opposed to gas-guzzling, pollution-spewing automobiles. Conventional wisdom is often wrong,…

This Clever Billboard From Fiat Actually Helps Drivers Parallel Park

Distance sensor guides digitized helpers

How easy would it be to parallel park if you always had a friend to help you—even when you were driving alone? A new Fiat billboard created by Leo Burnett Germany…

Ad of the Day: Subaru Just Made Another Great Father-Daughter Tearjerker

Pass on the car, keep the memories

Does any advertiser do father-daughter storytelling better than Subaru? The automaker and Minneapolis agency Carmichael Lynch have been churning out emotional "Daddy's girl" spots for years. Most famously, of course, there…

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