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Honda's Double-Sided Story on YouTube Is Mind-Bendingly Brilliant Toggle between perfectly parallel lives

Well, this might just blow your damn mind. Honda and Wieden + Kennedy London have created a rather incredible "double-sided story" on YouTube to promote the Civic and its sportier sibling,…

October 30, 2014, 11:58 AM EDT

Chrysler Celebrates Being American by Making You Think It's German or Japanese The outside-in approach

How do you sell American cars in 2014? By tricking people into first thinking your goods are Japanese or German. Chrysler is launching a tongue-in-cheek campaign for its 200 model with…

October 29, 2014, 11:45 AM EDT

Ad of the Day: How Subaru Perfectly Poked Fun at Itself With Its Great Tree-Hugger Ad Laughing at, but also loving, a stereotype

Subaru's "Memory Lane" ad from Carmichael Lynch, with the hippie grandma teaching her granddaughter to love nature, has been out for more than a month. But it's still airing, and…

October 28, 2014, 2:07 PM EDT

Ad of the Day: Ford Pranks Drivers by Turning a Car Wash Into a Haunted House Good clean fun for Halloween

Don't you hate it when you're just trying to get your car washed and some freaking weirdo with a wood axe pounces on your hood and starts banging on your…

October 24, 2014, 11:34 AM EDT

Fred Savage, Hired to Do Honda Voiceovers, Wants to Practice by Narrating Your Home Videos Getting in game shape

Fred Savage will soon be the new voice of Honda. But he's not exactly a voiceover specialist (that's Daniel Stern you're thinking of, Wonder Years fans). So, Honda agency RPA…

October 21, 2014, 2:52 PM EDT

Here’s Why Automakers Are Ahead of the Game in Digital Honda tests new tool for programmatic Facebook ads

For years, automakers were synonymous with branding-based advertising, but the shift to digital has steered more of them toward direct-response marketing. Of course, sizable ad budgets help, but there’s more…

October 21, 2014, 11:10 AM EDT

Watch a Clerk Shock Customers by Haggling Over Groceries in Campaign for Edmunds.com You wouldn't do it for food. Why do it for a car?

It's common practice to haggle for a better price at a car dealership. But at a grocery store? In American supermarkets, at least, it just doesn't happen. Until now. Car shopping…

October 21, 2014, 8:01 AM EDT

Nissan's CMO Explains How Digital Is Changing the Future of Car Advertising Sophisticated marketing needed for sophisticated shoppers

Nissan's CMO Roel de Vries is bullish on digital, and for good reason—80 to 90 percent of the car-buying experience now starts online. Car shoppers already know exactly what model…

October 16, 2014, 2:25 PM EDT

Fiat Accidentally Took Viagra and Grew a Bigger Car, Says New Ad That's Total Poppycock Ready to get 'a little excited' by the 500X?

There are ads where you can't quite believe the premise, and this is one of them. How did the Fiat 500X SUV come to be? Well, it seems a little Fiat…

October 15, 2014, 12:26 PM EDT

Ad of the Day: Peugeot Remakes 1984 Ad, Taking the Stunt Driving From Crazy to Insane A worthy sequel for the GTi

In 1984, Peugeot introduced its 205 GTi with a wild, James Bond-esque commercial in which the car was seen being chased across a snowy expanse by a plane dropping explosives. Thirty…

October 13, 2014, 11:48 AM EDT

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