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Mazda Rolls Out New Miata via Fashion Rocks Microsite Duran Duran and Afrojack perform

Mazda is launching a new microsite today that will unveil the 2016 MX-5 Miata roadster. The site will be tied to Fashion Rocks, a live TV show celebrating the world of fashion…

August 1, 2014, 9:00 AM EDT

Ad of the Day: Shifting Gears, Smart Makes the Biggest City Car Ever A dumb idea, brilliantly presented

German compact-car maker Smart is so smart, it's playing dumb. And that, as it turns out, makes for some pretty entertaining marketing. A new campaign from BBDO Berlin rests on the…

July 29, 2014, 8:14 AM EDT

Stare at This Ford Print Ad for 30 Seconds, and It Will Suddenly Make Sense Optical illusion promotes park assist

BBR Saatchi & Saatchi created this print ad for Ford Israel that also happens to be an optical illusion. It promotes the Ford Explorer's Park Assist feature in a way…

July 28, 2014, 10:41 AM EDT

Japanese Toyota Ad With Dancing Gorilla Is So Preposterous, It's Actually Great Just try to look away

Imagine, if you will, "What Does the Fox Say?" Now, picture Psy's "Gangnam Style" mating with it. Oh, and now throw in the Cadbury gorilla. Think adver-dance-ment. Got it? Good. Now press…

July 24, 2014, 11:17 AM EDT

Adman Is Selling More Than His Crappy Old Car in This Ridiculous Faux-Epic Ad A bit of agency self-promotion, too

Entertainingly overblown homemade ads for used cars are now part of a burgeoning tradition. But an Australian adman, backed by his agency, is throwing his hat into the ring to…

July 21, 2014, 10:11 AM EDT

Ad Shows That Hyundais Drive Well Even If You're Blindfolded, or Not There at All Who needs a driver, anyway?

To show off its "Smart Caring" driver assistance features, Hyundai set up an empty car convoy, in which a stuntman (who was blindfolded, mind you) led a bunch of driverless…

July 7, 2014, 9:25 AM EDT

Ad of the Day: Lexus Puts On a Dazzling Light Show With Aerial LED Stuntmen CHI streaks across the night sky in Kuala Lumpur

Nothing says "Lexus" like a guy made of light leaping across the sky. In "Strobe," an eye-catching minute-long film from CHI & Partners, it seems as if a single shimmering figure…

July 3, 2014, 12:01 PM EDT

NBCU's TV Everywhere Taps Former HBO Exec Dina Juliano as SVP of Consumer Strategy One of three recent additions to the network's TVE group

NBC Universal has tapped Dina Juliano, formerly vp of user experience and product design for digital products at HBO, as its svp of consumer product strategy for the network's TV Everywhere…

June 26, 2014, 1:16 PM EDT

Man Behind Insane 'Buy My Volvo' Ad Is Back With an Equally Preposterous Sequel In the market for a 'cavernous twerk'?

Is there a better auto advertising copywriter—and by better, I mean more completely, awesomely batshit—than Christoffer Castor? You will remember the Swedish art director from his "Buy My Volvo" spot last…

June 25, 2014, 1:27 PM EDT

Fathers Will Love This Citroën Ad With a Dad Who Has Extremely Clingy Kids Where can he find some relief?

It's a lot harder for a father to have fun, whatever he's doing, while his three young kids are clinging to his body at the same time. This parenting-humor ad, aptly…

June 25, 2014, 9:27 AM EDT

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