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Mercedes Accelerates to Its Top Speed in Real Time Through 4 Short Ads

And get ready to do more speed reading

These four brief ads from Jung von Matt illustrate, in real time, just how quickly the Mercedes-AMG GT S accelerates from 0 to its top speed of 310 kilometers per…

There's No Wrong Way to Ride a Harley in New 'Roll Your Own' Campaign

Text-heavy ads try to break stereotypes

Harley-Davidson has always celebrated the individuality of the rider, and the motorcycle brand cranks that up in new ads from agency Wolfes LLC. Themed "Roll Your Own," the work tries…

Watch This Ad Carefully, and You'll Be Transfixed by the Car Sitting Quietly on a Street

Skoda's clever new spot

The Skoda Fabia is a pretty special car. Just park it on the street and see what happens. It's way more attention getting than you think. A very clever ad…

Nissan's CEO Says Apple's Car-Making Initiative Is 'Good News for Us'

Carlos Ghosn sees tech giants as allies

The topic was the Internet of Things, with a strong emphasis on smart cars and mobile devices connected to a ubiquitous data cloud. And with so many of the tens…

Ad of the Day: Epic Audi Spot With Marauding Mechanics Is Ridiculously Fun

Thjnk's grand approach to service

Getting your car serviced by a dealer, rather than some random mechanic, isn't just a smart idea. It's a triumph of good over evil. That's the message of this entertaining, intentionally…

Honda Teaches You to Speed Read in Three Ads That Go Faster and Faster

Ready to really step on the gas?

Honda teaches you to speed read in a series of ads which—in a nice nod to its vehicles—keep accelerating if you're up for a challenge. Apps have revolutionized speed read lately…

Ad of the Day: Cadillac's 'Dare Greatly' Launch Spot Has Teddy Roosevelt but No Car

Teaser sets the stage for an extensive Oscars push

I'm not sure Cadillac's "Dare Greatly" spot—ushering in a big new campaign that will break Sunday on the Oscars—will ever win any awards. But the commercial, among the automaker's first…

Ad of the Day: Ford Pranks Guys by Sending Them on a Blind Date With a Stunt Driver

Prestin Persson is hardly just a pretty face

Prestin Persson really drives men wild in Ford's "Speed Dating" prank for the Mustang. Persson, a leading stunt car driver, was hired by the automaker for a prank video from Team…

Vanessa Bayer Comes On to Everyone in an Elevator in Audi's Fifty Shades of Grey Spoof

More clumsy kinkyness

Last week, Trojan took the piss out of the BDSM-light hype around Fifty Shades of Grey. And now Audi is joining the party with a new parody ad. Saturday Night Live's…

Car Brands Are Starting to Get the Marketing Data They've Always Wanted

Digital ad targeting and auto designs are better for it

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like…

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