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Nissan's CEO Says Apple's Car-Making Initiative Is 'Good News for Us' Carlos Ghosn sees tech giants as allies

The topic was the Internet of Things, with a strong emphasis on smart cars and mobile devices connected to a ubiquitous data cloud. And with so many of the tens…

March 2, 2015, 9:42 AM EST

Ad of the Day: Epic Audi Spot With Marauding Mechanics Is Ridiculously Fun Thjnk's grand approach to service

Getting your car serviced by a dealer, rather than some random mechanic, isn't just a smart idea. It's a triumph of good over evil. That's the message of this entertaining, intentionally…

February 27, 2015, 9:00 AM EST

Ad of the Day: Cadillac's 'Dare Greatly' Launch Spot Has Teddy Roosevelt but No Car Teaser sets the stage for an extensive Oscars push

I'm not sure Cadillac's "Dare Greatly" spot—ushering in a big new campaign that will break Sunday on the Oscars—will ever win any awards. But the commercial, among the automaker's first…

February 18, 2015, 1:37 PM EST

Ad of the Day: Ford Pranks Guys by Sending Them on a Blind Date With a Stunt Driver Prestin Persson is hardly just a pretty face

Prestin Persson really drives men wild in Ford's "Speed Dating" prank for the Mustang. Persson, a leading stunt car driver, was hired by the automaker for a prank video from Team…

February 17, 2015, 11:26 AM EST

Car Brands Are Starting to Get the Marketing Data They've Always Wanted Digital ad targeting and auto designs are better for it

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like…

February 4, 2015, 7:01 AM EST

Lexus' Super Bowl Ad Boosted Kelley Blue Book Searches for One Car by 1,800% The RC 350 was a hit. Plus wins for BMW, Mercedes, Kia

Lexus, which last night advertised its RC 350 during Super Bowl XLIX's third quarter, saw searches on Kelley Blue Book's website skyrocket by 1,820 percent for that model. While we…

February 2, 2015, 12:58 PM EST

Ad of the Day: Paralympic Snowboarder Amy Purdy Perseveres in Toyota's Super Bowl Spot She runs, dances, cycles—and models, too

Toyota is out with one of its two Super Bowl ads, and it's going hard for the inspirational route. As promised, actress and Paralympic snowboarder Amy Purdy stars in "How Great…

January 26, 2015, 5:23 AM EST

What Does It Take to Win the Super Bowl on Social Media? With each year, the real-time marketing bar rises higher

Advertisers once again are bringing out all the digital bells and whistles for the Super Bowl, the biggest marketing event of the year. But after last year's Samsung-powered selfie with Ellen…

January 6, 2015, 12:25 PM EST

Tomorrow's CMO Will Be Plugged Into the Entire Marketing Cycle Introducing the Chief Everything Officer

The checkout screen at the gas station knows more about you than you think. Illustration: Shaw Nielsen   As the gas station clerk scanned each of the snacks I purchased during a recent…

January 5, 2015, 2:28 PM EST

More Top Media Publications Trust Programmatic For Premium Ad Inventory Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

December 23, 2014, 4:12 PM EST

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