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Why Jeep Ran a Vertical Ad on the Super Bowl With 112 Million Watching Horizontal Screens

Focusing the viewer on the eyes, optimized for mobile

Jeep's "Portraits" ad, which aired at halftime of Super Bowl 50 and ended up being our favorite spot of the game, wasn't just riveting in its content. It was radical…

There's a Story Behind Christopher Walken's Fancy Sock in the Kia Commercial

Red-hot brand Stance, like the automaker, has ties to the NBA

Stance socks has a starring role in a Super Bowl commercial this year, and the brand didn't have to shell out $5 million for the privilege, either. The ultra hip sock…

What the Famous Faces From Jeep's Super Bowl Ad Really Had to Do With the Vehicle

Steve McQueen, Marilyn Monroe and more

Jeep aired one of the more evocative commercials of Super Bowl 50 during the halftime break—a lovely 60-second spot called "Portraits" that stitched together striking photographs of famous and ordinary…

Toyota Prius Is 'Heck on Wheels' in Revamped Hybrid's Amusingly Campy Super Bowl Work

Saatchi L.A. teaser calls the vehicle a 'badass'

The Toyota Prius has been called many things, but never a "badass." Until now. The automaker is bringing the Prius to the Super Bowl for the first time in 11 years,…

Audi Heads to Space With a Stirring Super Bowl Ad Set to David Bowie's 'Starman'

Venables Bell spot pushes the 2017 Audi R8 V10 Plus

Audi unleashed its 2016 Super Bowl ad on Wednesday, and it's destined to have one of the most talked-about soundtracks of any commercial on the game—"Starman," the 1972 track by…

Christopher Walken Shines in Kia Super Bowl Ad That Likens the Optima to a Pair of Socks

But a nice pair of socks!

Chairs are like Facebook. And colorful socks are like Kia. In one of the more amusing advertising metaphors we've seen in a while, Kia likens its midsize Optima sedan to very…

Ryan Reynolds Is Everywhere as Hyundai Unveils Its Super Bowl Ads

Celeb and talking animals: check, check

Hyundai squeezes not just one but—by our count—13 Ryan Reynolds into the first of its two in-game Super Bowl commercials, which rolled out online Monday. And to go along with…

Old Sheep Learn New Tricks in Honda's Amusing Super Bowl Commercial

RPA gives the Ridgeline a woolly rendition of a Queen classic

There's been a somewhat surprising scarcity of animal-themed Super Bowl teasers—and actual spots—this season. (RIP, Budweiser puppy.) But Honda and RPA have rounded up some talented sheep to help change…

Ad of the Day: Subaru's Driving Dog Family Returns for More Adorably Comical Spots

The Barkleys are back

Subaru's hilariously human-seeming dog family, the Barkleys, were a big hit when they drove onto the scene two years ago in ads from Carmichael Lynch. And now they're back for…

Christopher Walken Is Waiting in the 'Walken Closet' in Kia’s Super Bowl Teaser

Socks continue to play a cryptic role

Last year, Kia put onetime super spy Pierce Brosnan in a campaign that cast its 2016 Sorrento as "The Perfect Getaway Vehicle." This year, Kia's celebrity spokesperson is Christopher Walken—and in…

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