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Ad of the Day: Shifting Gears, Smart Makes the Biggest City Car Ever A dumb idea, brilliantly presented

German compact-car maker Smart is so smart, it's playing dumb. And that, as it turns out, makes for some pretty entertaining marketing. A new campaign from BBDO Berlin rests on the…

July 29, 2014, 8:14 AM EDT

Ad of the Day: Lexus Puts On a Dazzling Light Show With Aerial LED Stuntmen CHI streaks across the night sky in Kuala Lumpur

Nothing says "Lexus" like a guy made of light leaping across the sky. In "Strobe," an eye-catching minute-long film from CHI & Partners, it seems as if a single shimmering figure…

July 3, 2014, 12:01 PM EDT

NBCU's TV Everywhere Taps Former HBO Exec Dina Juliano as SVP of Consumer Strategy One of three recent additions to the network's TVE group

NBC Universal has tapped Dina Juliano, formerly vp of user experience and product design for digital products at HBO, as its svp of consumer product strategy for the network's TV Everywhere…

June 26, 2014, 1:16 PM EDT

The Dukes of Hazzard Ride Again in AutoTrader's High-Octane Campaign Bo and Luke still have it, but their car doesn't

IDEA: It's been a while since Bo and Luke Duke raced around Hazzard County three decades ago in their 1969 Dodge Charger stock car, evading Boss Hogg and Rosco P.…

June 24, 2014, 1:21 PM EDT

Ad of the Day: Honda Fit Mini-Car Is Fit for Millennials Squealing meerkats not included

The new Fit mini-car can fit many things, and do many others—pretty much whatever your whimsical millennial heart desires, at least according to Honda. Starring comedian Nick Thune, a pair of…

June 20, 2014, 1:07 PM EDT

How Social and Email Helped Mazda’s Limited-Edition Preorders Sell Out Crazy Fast Under the hood of the automaker’s timely digital promotion

Mazda bet big on social and email to tap into the classic roadster’s fervid fan base for its first all-digital pre-sale event to build buzz around a line of limited-edition…

May 28, 2014, 12:45 PM EDT

FTC Chair Edith Ramirez Fights for Data Security and Privacy Rights Consumers come first

One year into her tenure as chairwoman of the Federal Trade Commission, Edith Ramirez is putting the agency front and center as the nation’s leading enforcer on privacy and data…

May 27, 2014, 6:03 AM EDT

Ford's Social Media Star, Scott Monty, Talks About Leaving—and Not Looking Back Declares social marketing is at 'critical juncture'

Scott Monty is leaving Ford after leading its social media efforts for six years, with a flair for innovation. It shouldn't be a total shock to those who know of…

May 20, 2014, 12:29 PM EDT

Ad of the Day: Gus Van Sant Directs Trio of Breathtaking Spots for the BMW i8 Leaning on category conventions while upending them, too

Leave it to the auteur Gus Van Sant to take some of automotive advertising's biggest clichés—self-glorifying narration over footage of a luxury car in the desert—and somehow still turn them…

May 14, 2014, 11:51 AM EDT

Lorde's 'Royals' Hit Maybach-Targeting Marketers in the Wallet Cautionary tale about programmatic

They'll probably never own a Maybach, but that hasn't stopped millennials from being curious about the car brand thanks to it being referenced in "Royals," an infectious tune by New…

May 12, 2014, 2:06 PM EDT

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