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General Motors Launches a Creative Agency Review for GMC Brand

Incumbents Leo Burnett and DigitasLBi will defend the business

America's largest automaker has launched a creative agency review for one of its core brands as part of an extended effort to secure its position in both domestic and international…

Ad of the Day: AT&T's Latest 'It Can Wait' Film Drives Headlong Into the Supernatural

All that's missing from BBDO's spot is Haley Joel Osment

BBDO and AT&T have delivered another powerful offering in the "It Can Wait" ad series. But while last year's "Close to Home" took its time setting up the board—showing us…

Ad of the Day: Volvo's Ads Are Getting Artful and Cryptic, and Maybe That's a Good Thing

Grey execs explain the new 'non-linear' storytelling

A dark diner in Anywhere, USA. A writer chasing his invisible muse. A tree set aflame in the midst of a desert. One lone buffalo, roaming.  The latest impressionistic Volvo spot by…

Uber and Volvo Are Bringing Free, Self-Driving Cars to Pittsburgh This Month

And the app bought a self-driving truck startup

Uber's commitment to automated transportation was revved up today when it partnered with Volvo to give Pittsburgh commuters the opportunity to try out self-driving cars for free. Uber also bought…

Luxury Auto Brands Are Trying to Hook Potential Customers With Driver 'Experiences'

Mercedes, BMW, Porsche and others go way beyond test drives

As the world's busiest passenger airport, Atlanta's Hartsfield-Jackson moves over 75.9 million travelers through its eight terminals every year. Many inbound passengers will catch connecting flights. Some will drive into…

Cadillac Is Your Great-Grandfather's Car, and Here's Why Its CMO Is Cool With That

Uwe Ellinghaus on brand's NYC move, fashion focus and more

Uwe Ellinghaus hates clichés. As CMO of Cadillac, his main directive is to avoid them: no ads with SUVs zooming down a mountain, or a litany of hot features. Some…

Ad of the Day: Mini Brings Its 'Defy Labels' Campaign to the Olympics in Style

U.S. athletes star in BSSP's appeal to independent thinkers

Rejecting derogatory labels and refusing to let other people's prejudice hobble your success is the theme of BMW Mini's Olympics push from Butler, Shine, Stern & Partners. Expanding on the auto…

Zipcar Can Now Track How Many People See Its Rolling Ad Campaign in Seattle and D.C.

Wrapping cars in data sensors

Zipcar is rolling out a campaign in Seattle and Washington D.C. that blends an old-school advertising technique with new technology—it's wrapping ads around cars and tracking how many people see…

Drink Beer, Save the World! DB's 'Brewtroleum' Takes Home Cannes Outdoor Grand Prix

Colenso BBDO made a biofuel out of leftover beer ingredients

CANNES, France—In a decision that takes the category well beyond its traditional parameters, the Outdoor Lions jury handed its Grand Prix award to Colenso BBDO here tonight for its ingenious…

Detroit Offices of Leo Burnett and DigitasLBi Will Merge Into Single Unit

Engage M-1 will serve General Motors

Publicis Groupe's two largest Detroit-area agencies have announced plans to merge into a single unit dedicated to serving their shared General Motors accounts including GM and Buick. "After years working together…

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