Automotive | Adweek Automotive | Adweek
Advertisement
How Nissan Beat Everyone With a Royal Baby Tweet in Just Seven Minutes It's worth listening to rumors

It was about as real-time as marketing gets. A mere seven minutes after the royal family's announcement Monday that the Duke and Duchess of Cambridge are expecting again, Nissan U.K.…

September 9, 2014, 11:21 AM EDT

Toyota Sees 45% Boost in Traffic Through Targeted Mobile Ads Takes aim at competitors’ customers

The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to…

September 7, 2014, 8:22 PM EDT

Ad of the Day: Bryan Cranston and Aaron Paul Reunite in Audi's Hilarious Emmys Promo Co-starring Julia Louis-Dreyfus, who tries to pawn her trophy

Aaron Paul was just going on about how he misses playing Jesse Pinkman. Well, he gets a bit of a Breaking Bad fix here by reuniting with Bryan Cranston for…

August 19, 2014, 2:51 PM EDT

Pope Francis Ditches his Mercedes for a Kia In Seoul, the Soul gets a big marketing blessing

It’s not the sort of branding opportunity that comes along very often. But when the pope picks your car as his ride, yeah, that’s a pretty good day for the…

August 15, 2014, 11:26 AM EDT

Volkswagen Tests Your Shark Week Endurance With Endless Scrolling Game Just keep driving

Volkswagen wants to turn the countless hours that you’ll likely spend looking up marine-related facts online this week while watching Discovery Channel’s Shark Week into a game. For the third year…

August 13, 2014, 11:56 AM EDT

Ad of the Day: Is Toyota's Swagger Wagon Sequel Good Cringey or Bad Cringey? Kids (and Busta Rhymes) step up in sequel to viral hit

Swagger Wagon, Toyota's white-hot viral hit of 2010 (or at least the whitest viral hit of 2010), has pulled back into the cul-de-sac for a new round of awkward suburban…

August 4, 2014, 11:05 AM EDT

Mazda Rolls Out New Miata via Fashion Rocks Microsite Duran Duran and Afrojack perform

Mazda is launching a new microsite today that will unveil the 2016 MX-5 Miata roadster. The site will be tied to Fashion Rocks, a live TV show celebrating the world of fashion…

August 1, 2014, 9:00 AM EDT

Ad of the Day: Shifting Gears, Smart Makes the Biggest City Car Ever A dumb idea, brilliantly presented

German compact-car maker Smart is so smart, it's playing dumb. And that, as it turns out, makes for some pretty entertaining marketing. A new campaign from BBDO Berlin rests on the…

July 29, 2014, 8:14 AM EDT

Ad of the Day: Lexus Puts On a Dazzling Light Show With Aerial LED Stuntmen CHI streaks across the night sky in Kuala Lumpur

Nothing says "Lexus" like a guy made of light leaping across the sky. In "Strobe," an eye-catching minute-long film from CHI & Partners, it seems as if a single shimmering figure…

July 3, 2014, 12:01 PM EDT

NBCU's TV Everywhere Taps Former HBO Exec Dina Juliano as SVP of Consumer Strategy One of three recent additions to the network's TVE group

NBC Universal has tapped Dina Juliano, formerly vp of user experience and product design for digital products at HBO, as its svp of consumer product strategy for the network's TV Everywhere…

June 26, 2014, 1:16 PM EDT

Advertisement