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Ad of the Day: Wieden + Kennedy Shoots for the Stars in Grand 'Ignition' Film for Honda

Brand celebrates 'daring and human endeavor'

We have "Ignition." That's the title of Wieden + Kennedy London's new pan-European campaign for Honda, which uses spaceflight as a visual metaphor for bold innovation. Actually, the metaphors are mightily mixed…

Why Is Every Car on the Road Black, White, Gray or Silver?

Color choices reveal more about you than you'd think

Next time you're stuck in traffic, look around: Does it seem like nearly all the cars around you are white, black or some version of silver? If so, don't blame…

Ad of the Day: Leo Burnett Brings a Colorful Fantasy to Life for Honda

CR-V spot mirrors a child's imagination

This ad by Leo Burnett Melbourne for the Honda CR-V Series II is certainly a horse of a different color. That color is pink, the hue of a young girl's favorite…

How Exciting Is Wimbledon? With Biometrics, Jaguar Takes Centre Court's Pulse

Links watching tennis and driving a sports car

If you're among the fortunate 15,000 people who can afford the $4,164 ticket price to get into the stands at Wimbledon's Centre Court this week, you're surely in for a…

MTV Star 'Big Black' Boykin Pitches 'Big' New Car in Goofy Videos for Fiat

Not a tiny man, not the usual tiny car

Chris "Big Black" Boykin holds Guinness World Records for eating five powdered donuts in three minutes and eating three bananas in one minute. Now comes his latest accomplishment—making the Fiat…

4 Things Car Advertisers Need to Know About Mobile Buyers

Edmunds sheds light on smartphone versus desktop users

Car site Edmunds.com is releasing stats today that show how the proliferation of mobile devices has ultimately flipped the car-buying experience from desktops to smartphones. In the past year, traffic from…

5 Lessons Honda Learned About Reaching Millennials With Music

YouTube success will mean smaller TV spend

Marketers and agencies are always saying that content is king. But few clients have put money behind that maxim like American Honda Motor Co., which a year ago rolled out…

Now You Can Get Driving Directions From the Terminator, Thanks to Waze-Paramount Partnership

Hasta la vista, bottlenecks

Move over Siri, here comes Ahh-nold. For the next three weeks, drivers who use the navigation device Waze can get directions from the voice of the Terminator. They won't be able…

Ad of the Day: Toyota Honors Dads With a Pair of Short Documentaries for Father's Day

Quietly poignant work from Saatchi L.A.

After its paternal score in the Super Bowl, Toyota steers the conversation back to dads with two short Father's Day films from Saatchi and Saatchi Los Angeles. The carmaker is…

Ad of the Day: Honda Stretches Your Face in Fun, Trippy Launch Spot for HR-V

Looking for that perfect fit

Conventional wisdom says millennials don't buy a lot of new cars. They're too busy playing with their iPhones. Or they're ideologically opposed to gas-guzzling, pollution-spewing automobiles. Conventional wisdom is often wrong,…

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