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People Fall in Love With Hondas, to the Music of Angels, in These Clearance Sale Ads

How it feels to be smitten

Ah, car dealerships. They're such wondrous places, awash in glitter and vibrating to the ebullient rhythm of dancing feet and upbeat songs of love. Well, that's true for the showrooms in…

Subaru's New Ad Revisits Some Old Ones, and Shows Why the Campaign Works So Well

Nostalgia, and love, in a road trip down memory lane

Years into its ongoing and successful "Love" campaign, Subaru has been named Kelley Blue Book's 2016 Most Trusted Brand and Best Overall Brand. And to look ahead, it's looking back—at…

This Stripped-Down, High-Tech Vehicle Could Change Auto Advertising Forever

The only car you'll ever need (for ad shoots, anyway)

When you're shooting an automotive commercial, why bother using the actual car being advertised? That's so 2015.  Wouldn't it save time, money and effort to employ a motorized, highly malleable rig…

Jaguar Gave People the Craziest VR Experience Ever With This Sneaky Prank

It's almost like it wasn't virtual

Jaguar's "Actual Reality" prank from a few months ago just won big at Cannes, taking home four Lions (a gold, two silvers and a bronze). It also would have probably…

A Volkswagen Drives a Trailer Backwards at High Speed in This Marvelous Campaign

See how Try Oslo pulled off this Cannes winner

Imagine walking down the street, going about your business, and seeing a car-towed box trailer whizzing past—backwards. You might imagine you had stumbled onto the set of an action movie. Or…

A Jeep Wrangler Gets a Crazy Desert Stunt Drive in Pennzoil's Latest Engine Test

Rhys Millen is back at the wheel

Pennzoil—if it's good enough to keep an engine cool while tearing through the desert in a souped-up Jeep Wrangler, it's probably good enough for commuting to work in your late-model…

These Clever Hyundai Print Ads About Your Blind Spot Make Vehicles Totally Disappear

Just follow the instructions

Everyone has a blind spot while they're driving, when vehicles are in between your field of vision and what the mirrors show. These Hyundai ads from Ukrainian agency Tabasco cleverly…

Autotrader Bets on Indie Band Sjowgren in Its Latest Hook for Millennial Car Buyers

A bohemian love story for the 'Tinder' of cars

In its latest effort to pitch Autotrader to the 18- to 35-year-old crowd, Zambezi casts the online service as a kind of Tinder for millennials looking to hook up with…

Subaru Goes Stargazing in Dreamy Campaign Made With Canada's Royal Astronomical Society

When did you last see the heavens?

Twinkle, twinkle, little car. Subaru Canada channels the magical feeling of a night drive beneath celestial lights in a new campaign from Red Urban. Developed with the Royal Astronomical Society of…

Honda Says If You Can't Do This While Texting, You Shouldn't Drive While Texting Either

Phone down, eyes up!

Since April is apparently Distracted Driving Awareness Month, Honda is running a series of short videos called #PhoneDownEyesUp that urge us to respect our own limits when it comes to…

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