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Chevrolet Just Wrote a Press Release Entirely in Emojis. Can You Decode It?

'Words alone can't describe' the 2016 Cruze

We may be nearing peak emoji, as Chevrolet has become the latest brand to play around with the familiar icons—writing a press release almost entirely in emojis to announce something…

Toyota Japan Tells the Same Story Twice in This Really Lovely Father's Day Ad

Dad's view, and then his daughter's

Toyota is celebrating Father's Day with a sweet ad about a dad and his daughter's relationship through the years—told from both perspectives. The three-and-a-half minute montage first tells the story from…

This Clever Billboard From Fiat Actually Helps Drivers Parallel Park

Distance sensor guides digitized helpers

How easy would it be to parallel park if you always had a friend to help you—even when you were driving alone? A new Fiat billboard created by Leo Burnett Germany…

You Loved Bobblehead Bret Michaels So Much That Nissan Gave Him His Own Ad Campaign

Just grin and nod yes

Bobblehead Bret Michaels sure drives a hard bargain. Must be the frozen stare and the defiant stance. You should probably take him along on your next car-buying venture. You want…

This Clever Volkswagen Ad Is Exactly as Long as the Time You Can Spend With It

Copywriting makes it easy to skip ahead

If you don't have time to watch this whole new commercial for Volkswagen Trucks, you can just skip to the end for a quickie version—no matter where you are in…

Mini Partners With a Towing Company to Give Test Drives to Stranded Motorists

Brilliantly mercenary ad from Singapore

Mini Cooper is out with an awesomely ruthless new ad, set in Singapore, that shows the automaker tricking people into test driving its product—by teaming up with a towing service…

Audi Makes Fun of Women Drivers (but Not Really) in Curious Twitter Campaign

Tackling the common stereotype

Audi Ireland has decided to directly address the stereotype that women are bad drivers in a Twitter campaign that aims to undermine that perception. The automaker last week posted a series…

VW's Passat Clean Diesel Will Keep You, and Your Horrible Boys, Out of Gas Stations

Another upside to good fuel economy

Is this any way to celebrate Mother's Day? A trio of unholy terrors—pre-pubescent boys, presumably brothers—wreak havoc in a gas-station convenience store in "Mom," an amusing Volkswagen spot from Deutsch L.A. These…

Droga5, Morgan Spurlock Show You How the Toyota Mirai Is 'Fueled by Bullsh*t'

Fuel cell vehicle harvests its hydrogen

Toyota wants you to know it has a car that literally runs on bullshit. This new ad for the automaker's Mirai fuel cell vehicle features an engineer visiting a dairy farm,…

Hyundai Sends a Girl's Message of Love to Her Astronaut Dad Watching From Space

Great stunt with a human touch

A lot of brands attempt space-related stunts. But for all the wonder inherent in the heavens, many of these campaigns forget that just being up there isn't enough. You need…

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