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Fred Savage, Hired to Do Honda Voiceovers, Wants to Practice by Narrating Your Home Videos Getting in game shape

Fred Savage will soon be the new voice of Honda. But he's not exactly a voiceover specialist (that's Daniel Stern you're thinking of, Wonder Years fans). So, Honda agency RPA…

October 21, 2014, 2:52 PM EDT

Watch a Clerk Shock Customers by Haggling Over Groceries in Campaign for Edmunds.com You wouldn't do it for food. Why do it for a car?

It's common practice to haggle for a better price at a car dealership. But at a grocery store? In American supermarkets, at least, it just doesn't happen. Until now. Car shopping…

October 21, 2014, 8:01 AM EDT

Fiat Accidentally Took Viagra and Grew a Bigger Car, Says New Ad That's Total Poppycock Ready to get 'a little excited' by the 500X?

There are ads where you can't quite believe the premise, and this is one of them. How did the Fiat 500X SUV come to be? Well, it seems a little Fiat…

October 15, 2014, 12:26 PM EDT

Volvo Really Takes the Plunge in Powerful Ad That Leaves the Car on Shore Grey London's 'The Swell'

In its first global campaign for Volvo, Grey London strives for a "quietly epic" tone to position the Swedish nameplate more firmly in the premium auto space. Director Marcus Söderlund,…

September 29, 2014, 1:02 PM EDT

Smart Car Makes Crosswalks Safer (and More Fun) With Dancing 'Don't Walk' Guy Grumpy red icon loosens up

How do you get people to stop for the "Don't walk" guy in the crosswalk? Make the "Don't walk" guy a little more interesting to look at. That's what Smart car…

September 15, 2014, 1:04 PM EDT

Matthew McConaughey Talks a Lot of Bull With Just a Few Words in First Lincoln Ad Three spots launched Thursday

Matthew McConaughey takes his time in his first Lincoln ad through Hudson Rouge. There are almost more pauses than words of dialogue in the 60-second spot, as the Oscar-winning actor and…

September 4, 2014, 12:50 PM EDT

You'll Be Hot and Cold on W+K's New Honda Work, and That's a Good Thing Testing the Civic in extreme temperatures

This Honda Civic campaign by Wieden + Kennedy London is cool. And pretty warm, too. The centerpiece is an engaging 30-second film that shows the freezing and thawing of a Civic…

August 21, 2014, 1:41 PM EDT

Agency Wants You to Hire Its Laid-Off Staffers, and Will Pay $5,000 If They Flop Ignite Social's intriguing guarantee

Layoffs after client losses are a harsh reality of the ad business. But one agency leader is putting a $5,000 cash guarantee behind each of the 50 employees he has…

August 6, 2014, 11:28 AM EDT

Honda Accosts Twitter Users With Videos, Memes, GIFs and Other 'Morsels of Cheer' Summer 'Cheerance' event has real-world surprises, too

It's a special week in Honda land, as ad agency RPA is enacting a sweeping plan to spread good cheer—online and off—as part of a five-day "Summer Cheerance" event. A key…

August 5, 2014, 3:02 PM EDT

See the Ad That Just Eclipsed Volkswagen's 'The Force' as the Most Shared Ever Activia ends Darth's three-year run

The mighty Empire has fallen … thanks to some yogurt. Deutsch/LA's 2011 Super Bowl spot "The Force" for Volkswagen, which enjoyed an astonishing 41-month reign as the most shared ad of…

August 5, 2014, 11:18 AM EDT

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