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Jaguar Gave People the Craziest VR Experience Ever With This Sneaky Prank

It's almost like it wasn't virtual

Jaguar's "Actual Reality" prank from a few months ago just won big at Cannes, taking home four Lions (a gold, two silvers and a bronze). It also would have probably…

A Volkswagen Drives a Trailer Backwards at High Speed in This Marvelous Campaign

See how Try Oslo pulled off this Cannes winner

Imagine walking down the street, going about your business, and seeing a car-towed box trailer whizzing past—backwards. You might imagine you had stumbled onto the set of an action movie. Or…

Drink Beer, Save the World! DB's 'Brewtroleum' Takes Home Cannes Outdoor Grand Prix

Colenso BBDO made a biofuel out of leftover beer ingredients

CANNES, France—In a decision that takes the category well beyond its traditional parameters, the Outdoor Lions jury handed its Grand Prix award to Colenso BBDO here tonight for its ingenious…

A Jeep Wrangler Gets a Crazy Desert Stunt Drive in Pennzoil's Latest Engine Test

Rhys Millen is back at the wheel

Pennzoil—if it's good enough to keep an engine cool while tearing through the desert in a souped-up Jeep Wrangler, it's probably good enough for commuting to work in your late-model…

Detroit Offices of Leo Burnett and DigitasLBi Will Merge Into Single Unit

Engage M-1 will serve General Motors

Publicis Groupe's two largest Detroit-area agencies have announced plans to merge into a single unit dedicated to serving their shared General Motors accounts including GM and Buick. "After years working together…

These Clever Hyundai Print Ads About Your Blind Spot Make Vehicles Totally Disappear

Just follow the instructions

Everyone has a blind spot while they're driving, when vehicles are in between your field of vision and what the mirrors show. These Hyundai ads from Ukrainian agency Tabasco cleverly…

Volkswagen Picks PHD to Handle Its $3 Billion Global Media Account

Omnicom wins the year-long 'Mediapalooza' review

German auto giant Volkswagen picked Omnicom's PHD as its new global media agency of record, ending its relationship with WPP's MediaCom after nearly two decades. The news marks PHD's biggest…

Ad of the Day: Kia Hamsters Give Deliverance a New Spin, and a Happier Musical Ending

Rodents and humans make beautiful music together

That prize banjo scene from the film Deliverance gets a CG-infused makeover in Kia's latest ad, featuring its trademark hamsters, who have basically become the Barbie doll of brand mascots—they…

Ad of the Day: Smart Car Gives Lie Detector Tests to Drivers in Front of Their Loved Ones

To see if they're as 'open' as the Fortwo Cabriolet convertible

The Smart Fortwo Cabriolet is the only convertible in its class that has a roof that truly opens completely. And so, its drivers should be "open," too—at least according to…

Autotrader Bets on Indie Band Sjowgren in Its Latest Hook for Millennial Car Buyers

A bohemian love story for the 'Tinder' of cars

In its latest effort to pitch Autotrader to the 18- to 35-year-old crowd, Zambezi casts the online service as a kind of Tinder for millennials looking to hook up with…

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