Advertising & Branding
:Automotive
Sex sells. If it bleeds, it leads. There is value to shock—you don't have to be slinging dirt for TMZ to understand that. Some of the most controversial images ever…
General Motors has decided to punt on its annual Super Bowl investment, saying the price of admission to this year’s broadcast is simply too high. “We understand the reach the Super…
Automakers are getting ever more inventive with the literature they package with new vehicles. In the U.K., we saw the guide to Britain's tiny roads that came free with Volkswagen's…
DDB Stockholm always comes up with fun ways to promote winter offers from Volkswagen. Last year, it advertised the Passat 4Motion with a billboard placed directly on a lake of…
A new campaign by Leo Burnett Argentina promotes the Fiat Palio as "The car for the best time of your life," even if you're the kind of shallow moron who…
In a way, it's surprising that Volkswagen and Deutsch had such a megahit with "The Force." (For those under a Geico-ish rock, that would be the 2011 Super Bowl spot…
This "Cane Toad Road" ad from Australia (via ad agency JWT Melbourne) for the Ford Falcon and its EcoBoost engine leaves me feeling sad for toads rather than impressed by…
Auto dealers long ago mastered the art of putting the squeeze on consumers, but DDB London cleverly tightens the vise in a campaign introducing Volkswagen's Up! small car to the…
We seem to have reached a point where it's almost too easy to convince clients to use YouTube stars in their spots. Case in point: Not one, not two, but…
One hot trend in automotive marketing is the giant, experiential video game—a public event that brings car gaming out of the living room and into the real world. Mercedes in…
