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People Fall in Love With Hondas, to the Music of Angels, in These Clearance Sale Ads

How it feels to be smitten

Ah, car dealerships. They're such wondrous places, awash in glitter and vibrating to the ebullient rhythm of dancing feet and upbeat songs of love. Well, that's true for the showrooms in…

Zipcar Can Now Track How Many People See Its Rolling Ad Campaign in Seattle and D.C.

Wrapping cars in data sensors

Zipcar is rolling out a campaign in Seattle and Washington D.C. that blends an old-school advertising technique with new technology—it's wrapping ads around cars and tracking how many people see…

Subaru's New Ad Revisits Some Old Ones, and Shows Why the Campaign Works So Well

Nostalgia, and love, in a road trip down memory lane

Years into its ongoing and successful "Love" campaign, Subaru has been named Kelley Blue Book's 2016 Most Trusted Brand and Best Overall Brand. And to look ahead, it's looking back—at…

This Stripped-Down, High-Tech Vehicle Could Change Auto Advertising Forever

The only car you'll ever need (for ad shoots, anyway)

When you're shooting an automotive commercial, why bother using the actual car being advertised? That's so 2015.  Wouldn't it save time, money and effort to employ a motorized, highly malleable rig…

Jaguar Gave People the Craziest VR Experience Ever With This Sneaky Prank

It's almost like it wasn't virtual

Jaguar's "Actual Reality" prank from a few months ago just won big at Cannes, taking home four Lions (a gold, two silvers and a bronze). It also would have probably…

A Volkswagen Drives a Trailer Backwards at High Speed in This Marvelous Campaign

See how Try Oslo pulled off this Cannes winner

Imagine walking down the street, going about your business, and seeing a car-towed box trailer whizzing past—backwards. You might imagine you had stumbled onto the set of an action movie. Or…

Drink Beer, Save the World! DB's 'Brewtroleum' Takes Home Cannes Outdoor Grand Prix

Colenso BBDO made a biofuel out of leftover beer ingredients

CANNES, France—In a decision that takes the category well beyond its traditional parameters, the Outdoor Lions jury handed its Grand Prix award to Colenso BBDO here tonight for its ingenious…

A Jeep Wrangler Gets a Crazy Desert Stunt Drive in Pennzoil's Latest Engine Test

Rhys Millen is back at the wheel

Pennzoil—if it's good enough to keep an engine cool while tearing through the desert in a souped-up Jeep Wrangler, it's probably good enough for commuting to work in your late-model…

Detroit Offices of Leo Burnett and DigitasLBi Will Merge Into Single Unit

Engage M-1 will serve General Motors

Publicis Groupe's two largest Detroit-area agencies have announced plans to merge into a single unit dedicated to serving their shared General Motors accounts including GM and Buick. "After years working together…

These Clever Hyundai Print Ads About Your Blind Spot Make Vehicles Totally Disappear

Just follow the instructions

Everyone has a blind spot while they're driving, when vehicles are in between your field of vision and what the mirrors show. These Hyundai ads from Ukrainian agency Tabasco cleverly…

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