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Fantastic Beasts? You'll Find Plenty of Them in This Wild British Ad for Mitsubishi

A hybrid impresses its own kind

It's not often that Medusa shows up in advertising, much less accompanied by a chest-thumping minotaur, a metallic mermaid, an arrow-shooting centaur and a galloping Pegasus. So, this new U.K.…

Melissa McCarthy Will Star in Kia's 60-Second Super Bowl Ad for the Niro Hybrid

Actress also narrates two :15s breaking this week

After putting Christopher Walken in a Super Bowl commercial for the Optima sedan last year, Kia is turning to another celebrity, Melissa McCarthy, to hype its Niro hybrid crossover on…

This Popular Vlogger Died in a Shocking Car Crash Live on YouTube. Or Did She?

Ashley Waxman Bakshi's video raises troubling questions

You're watching your favorite beauty vlogger broadcast live as she drives her car around town. She looks away from the road to check her phone and read questions from fans. Suddenly,…

Chevrolet Unveils a Life-Size Lego Batmobile, and a Self-Parody Ad to Match

Tie-in with upcoming Lego Batman Movie

Chevrolet has long been running a campaign that shows a group of "ordinary" people, a Chevy car and has them react in disbelief to how safe it is, how many…

Hyundai Takes Unboxing to a Whole New Level in This British Commercial

Cutting out the auto dealerships

See you in hell, soul-sucking car-dealership experience!  Last week, Hyundai launched an Amazon-style "Click to Buy" website in the U.K. that lets you purchase various Tucson and Santa Fe models at…

Thrilled With Its Super Bowl Debut Last Year, Buick Returns for an Encore

GM brand preps a :30 for the first half

Buick is officially a fan of the Super Bowl. The General Motors nameplate told Adweek on Wednesday that it has bought a 30-second spot on Super Bowl LI. The decision comes…

Mitsubishi Dealer Has Viral Hit With Hilarious Bloopers of Its Bear Mascot Slipping on Ice

Minnesota clip warms frozen hearts

White Bear Mitsubishi in White Bear Lake, Minn., has used a polar bear mascot in its commercials (and its logo) for years. But the lovable furry beast met his match…

Automakers Hijack CES, but It's as Much About the In-Car Experience as the Vehicles

MDC execs talk trends and the rise of content

  LAS VEGAS—The experience of driving an automobile in 2017 isn't as dreamy as the one Toyota presented at CES this week with its Concept-i vehicle. And no wonder: The Concept-i,…

Ad of the Day: Audi Zooms Through the Toy Aisle, Smashing Gender Norms Along the Way

Why play only in shades of pink and blue?

At the start of Audi Spain's "The Doll That Chose to Drive," a row of Barbie-esque dolls in the pink section of a toy aisle apply makeup, perform ballet and…

Ad of the Day: Facebook Creative Shop Built Chevrolet's New Year's Ads Around 360 Video

New year, new resolutions and new roads

It's Jan. 4. Are you already on the verge of scrapping your New Year's resolutions? Well, Chevrolet just launched a campaign on Facebook designed to keep you on track—and in a…

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