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Ad of the Day: Volkswagen A man whose luck runs out makes his own in Deutsch's latest Passat spot

Not being a big Emerson Lake & Palmer fan, I had to look up the lyrics of "Lucky Man" to gauge how the song's original meaning compares to that put…

May 15, 2013, 2:18 PM EDT

Hyundai Remixes Bob Marley's 'Three Little Birds' for New Ad But every little thing isn't quite all right

Hyundai is getting a lot of coverage for putting Bob Marley's "Three Little Birds" in an ad for its Assurance Connected Care in-car customer-service program, largely because the late reggae…

May 15, 2013, 9:26 AM EDT

Ad of the Day: Volkswagen Not everyone loves the automaker's fuel-saving Start/Stop technology

When done right, wryly positioning a product benefit as a potential liability can be a great formula for comedy. So it is with this new U.K. Volkswagen spot, which promotes…

May 8, 2013, 11:54 AM EDT

Everyone Wins in Audi's Awesomely Odd Spock vs. Spock Ad With Zachary Quinto and Leonard Nimoy Logic goes out the window

A "Spock vs. Spock" ad should, when considered logically, be a complete nerdfest packed with inside jokes only Star Trek superfans would appreciate. Instead, Audi's new spot, "The Challenge," is…

May 7, 2013, 5:02 PM EDT

Jeff Goodby Has Advice for Don Draper Where Chevrolet Is Concerned Multi-agency approach? Hmmm…

Jeff Goodby has some experience teaming up with another agency to work on Chevrolet—an experiment that didn't go so well for him. So, in light of Sunday's episode of Mad…

May 7, 2013, 1:58 PM EDT

Ad of the Day: Lexus A giant, forlorn metal puppet finds love in Daniel Kleinman's eye-opening spot

There's nothing that car companies seem to love more than showing off their creativity by producing short films that have practically nothing to do with their actual products. Such is the…

May 2, 2013, 2:47 PM EDT

How Bentley Blew Past Rolls Royce Returned to its roots

The long road of the automotive industry is littered with the wrecks of many a brand that broke down along the way—not just the truly awful ones that never should…

May 2, 2013, 10:08 AM EDT

Ad of the Day: Land Rover Noam Murro returns to a specialty: the evocative car ad with no car at all

The star of most car commercials, for obvious reasons, is the car. Even when a famous athlete, handsome actor or Sports Illustrated swimsuit model appears in the picture, their job…

April 25, 2013, 4:07 PM EDT

Jaguar's New Branded Film Is 13 Minutes Long, but Still Worth the Ride Damian Lewis and company deliver

When it comes to branded content, the better the content, the better the branding. And so it goes with Desire (below), a short film from ad agency The Brooklyn Brothers…

April 25, 2013, 9:42 AM EDT

This Toronto Agency Skipped the Product Placement and Released a Feature Movie Kokanee beer's entire ad budget

Specs Who Clockwise from top: Partners (creative) Rich Pryce-Jones, David Crichton, Randy Stein, Scott Dube; Bob Shanks, managing partner, business; David Chiavegato, partner, creative What Advertising agency Where Toronto offices Every copywriter wishes he…

April 25, 2013, 12:00 AM EDT

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