Advertising & Branding
:Automotive
Not being a big Emerson Lake & Palmer fan, I had to look up the lyrics of "Lucky Man" to gauge how the song's original meaning compares to that put…
Hyundai is getting a lot of coverage for putting Bob Marley's "Three Little Birds" in an ad for its Assurance Connected Care in-car customer-service program, largely because the late reggae…
When done right, wryly positioning a product benefit as a potential liability can be a great formula for comedy. So it is with this new U.K. Volkswagen spot, which promotes…
A "Spock vs. Spock" ad should, when considered logically, be a complete nerdfest packed with inside jokes only Star Trek superfans would appreciate. Instead, Audi's new spot, "The Challenge," is…
Jeff Goodby has some experience teaming up with another agency to work on Chevrolet—an experiment that didn't go so well for him. So, in light of Sunday's episode of Mad…
There's nothing that car companies seem to love more than showing off their creativity by producing short films that have practically nothing to do with their actual products. Such is the…
The long road of the automotive industry is littered with the wrecks of many a brand that broke down along the way—not just the truly awful ones that never should…
The star of most car commercials, for obvious reasons, is the car. Even when a famous athlete, handsome actor or Sports Illustrated swimsuit model appears in the picture, their job…
When it comes to branded content, the better the content, the better the branding. And so it goes with Desire (below), a short film from ad agency The Brooklyn Brothers…
Specs Who Clockwise from top: Partners (creative) Rich Pryce-Jones, David Crichton, Randy Stein, Scott Dube; Bob Shanks, managing partner, business; David Chiavegato, partner, creative What Advertising agency Where Toronto offices Every copywriter wishes he…
