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Taking a Selfie Can Now Protect the California Coast, Thanks to This Ad Campaign

Gyro seeks donations on tax forms

Selfies, by definition, aren't selfless. But now, in California, you can do some good for the environment, not just for yourself, by snapping a pic along the coastline. Gyro San Francisco…

American Greetings Hopes to Provoke a Groundswell of Gratitude With the ThankList

Mullen teams with Oscar winner Barbara Kopple

American Greetings goes all-in with ThankList, an immersive multimedia experience from Mullen that encourages people to thank those who've made an impact on their lives. Two-time Oscar winner Barbara Kopple (for…

This Beautiful PSA From Spain About Embracing Life Keeps You Guessing Until the End

Then, a left turn

A new Spanish PSA from Publicis wants you love life, and not ruin it entirely. Hang picture frames, go running through the woods, get a tattoo, play rugby or hang out…

Ad of the Day: Neil Patrick Harris Comically Pitches Heineken Light Money Back Guarantee

With much ambivalence

The comically reluctant celebrity endorser can be a fun character, when done right. Ricky Gervais practically perfected it last week for Optus and Netflix in Australia. Now, Neil Patrick Harris…

Here Are 3 Fun New 'Be Like Mike' Gatorade Ads to Go With the Remastered One

And it's the music that's the star

Can we be even more like Mike? Gatorade's 50th anniversary celebration continues with three spots from TBWA\Chiat\Day, each reimagining the iconic Michael Jordan-inspired "Be Like Mike" jingle we've been humming for…

Ad of the Day: OPI Brilliantly Creates a Whole Alphabet From Drops of Nail Polish

Color becomes language

Color can communicate a lot of information, but not as clearly as if it were an actual language. So OPI made it into one. A sassy, gorgeous new campaign from the…

Volvo and Grey London Invent an Invisible Paint That Lights Up Cyclists at Night

Another safety innovation with LifePaint

Safety is a huge part of the Volvo brand. And now, the automaker, with help from Grey London, is extending the concept beyond its own drivers—to cyclists with whom they…

Tiny People Struggle to Make a Fruit Drink in This Fun and Ridiculous Indian Ad

Plus, see Frooti's whole new rebranding

Here's an easy way to make sure the product is the hero. Make everything else around it really, really tiny—and leave the product at regular size. It works great in this…

Ad of the Day: Knorr Sends Mom to the Arctic to Surprise Daughter With Home-Cooked Meal

Bringing the 'flavor of home'

Advertisers are in love with short branded documentary films these days that are built around some sort of surprise for one of the main characters. The idea, in fact, has…

Pro Stars Morph Back to College Selves in NBA's Striking March Madness Ads

Translation's crossover dribble

The NBA is putting a whole new spin on throwback jerseys. The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA…

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