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Here Are the Funniest, Quirkiest Ads You'll See About Having Your Home Invaded Kwikset tells Amy's sad-comical story

Kwikset, the keyless entry and re-keying company, unlocks the humor of home invasions in these amusing, mildly edgy tales of suburban paranoia to promote its SmartKey technology. The ads, running exclusively…

January 8, 2015, 8:42 AM EST

Newcastle Begins Ambush of This Year's Super Bowl by Crashing the Doritos Campaign Follow-up to 'If We Made It'

You might remember Newcastle Brown Ale's antics around last year's Super Bowl—a little stunt from Droga5 called "If We Made It" that imagined what a Newcastle Super Bowl ad might…

January 7, 2015, 2:41 PM EST

Your First Ikea Commercial of 2015 Is Strange, Soaring and Really Quite Lovely Dougal Wilson's bird shirts

Ikea's list of 2014 advertising triumphs is endless: the horny chairs for Valentine's Day; the awesome RGB billboard; the whirling-kitchen ad; the ethereal ode to sleep for Ikea beds; the…

January 7, 2015, 1:39 PM EST

Ad of the Day: Lunatic Daredevil's Stunts Go Hilariously Wrong in This Fun Insurance Ad Meet Captain Risky

Let's kick it and rip it. Woo!" Say hello to Captain Risky, the freakishly foolhardy daredevil who stars in 303Lowe's superbly silly campaign for Australian insurance company Budget Direct. And, oh my,…

January 7, 2015, 10:38 AM EST

Ad of the Day: Gatorade Celebrates 50 Years in Style With 50 Iconic Sports Moments Each number is a legend

To celebrate its 50th anniversary in 2015, Gatorade put together quite the impressive highlight reel, featuring 50 memorable sports moments from the past half-century—all in 60 seconds. The spot, from TBWA\Chiat\Day,…

January 6, 2015, 2:27 PM EST

What Does It Take to Win the Super Bowl on Social Media? With each year, the real-time marketing bar rises higher

Advertisers once again are bringing out all the digital bells and whistles for the Super Bowl, the biggest marketing event of the year. But after last year's Samsung-powered selfie with Ellen…

January 6, 2015, 12:25 PM EST

This Samsung App Helps Children With Autism Make Eye Contact Cheil Worldwide creates 'Look at Me' game

For all the griping and joking about the alienating effects of smartphone technology, it's worth remembering that ubiquitous mini computers can actually help people socialize—even people who struggle with basic…

January 6, 2015, 8:56 AM EST

TurboTax Is Returning to the Super Bowl With More Comedy From Wieden + Kennedy William H. Macy steps in for John C. Reilly

TurboTax aired a surprisingly entertaining ad on last year's Super Bowl, with Wieden + Kennedy and director Bryan Buckley teaming up for an amusing metaphor about how the game—for most…

January 5, 2015, 4:41 PM EST

Ad of the Day: McDonald's Refreshes 'I'm Lovin' It' and Suddenly Feels a Lot Like Oreo Archenemies become friends in Leo Burnett's launch spot

Can't we all just get along? McDonald's thinks so—and pushes global harmony hard in its new brand campaign, which refreshes the long-running "I'm lovin' it" tagline by putting more focus…

January 5, 2015, 1:51 PM EST

A Proud, Indignant Pickle Narrates This Strange Long-Copy Print Ad From McDonald's Unlikely path to greatness

DDB Stockholm and copywriter Magnus Jakobsson, masters of surreal McDonald's marketing, are back with another quirky long-copy print ad narrated by McDonald's food. You may remember their defense of cheese, narrated…

January 5, 2015, 11:39 AM EST

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