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Ad of the Day: Nike's 5-Minute Animated World Cup Film Has Humans Everywhere Cheering Attack of the clones

Last week we wondered if another marketer had managed to out-Nike Nike with a flashy short film around the World Cup. Nike probably didn't care, though, as it was busy…

June 9, 2014, 1:47 PM EDT

Which World Cup Sponsors Are Resonating With Fans? Omnicom breaks down the social love

As the World Cup quickly approaches, brands are pouring millions into showing the world that they love and understand soccer that much more than their competitors. But are fans listening,…

June 9, 2014, 8:25 AM EDT

At the Upfronts, Data Is Driving Deals Buyers' new motto: trust but verify

The broadcast ad market is on its feet and moving toward deals as of this week, but one thing that seems to be in much greater play this year is…

June 8, 2014, 8:18 PM EDT

Sheryl Sandberg: Rethinking Marketing to Women Marketers have the opportunity to speak to women in ways that debunk stereotypes

One Presidents’ Day, when my daughter was five, I was teaching her a song that includes the names of all the presidents. When we got to the end, she asked,…

June 8, 2014, 8:11 PM EDT

What Happens When Two Creative Directors Make Their First Music Video Martin guys cross over

IDEA: In their storytelling and filmmaking techniques, ads and music videos overlap only superficially. Having worked on plenty of the former at The Martin Agency, Brig White and Evan Parsons…

June 5, 2014, 8:26 AM EDT

Husband-and-Wife Media Shop Seeks Outsized Results SwellShark wins an Effie for Applegate campaign

Specs Who Mary Perhach, president, and Nick Pappas, CEO What Media agency Where New York office Three years ago, when former agency buyer and media sales executive Nick Pappas started SwellShark, he took inspiration…

June 4, 2014, 9:39 PM EDT

Ad of the Day: McDonald's Films the Craziest Soccer Trick Shots Ever … and They're Real World Cup wonders

For every big-budget advertising opus timed to the World Cup (I'm looking at you, Nike and Samsung), there are always a few real gems that don't show any soccer stars…

June 4, 2014, 2:15 PM EDT

Ad of the Day: Dad Has the World's Toughest Job, Too, and It's Nothing Like Mom's American Greetings does a Father's Day version

For Mother's Day, American Greetings and ad agency Mullen produced one of the year's big viral advertising successes, "World's Toughest Job," in which real people interviewed for a hellish-sounding position…

June 3, 2014, 10:21 AM EDT

Ad of the Day: Chilean Miners Star in Year's Most Electrifying World Cup Spot Pep talk about the Group of Death

Less than a month after the 2010 World Cup wrapped up, a major mining accident in Chile made headlines around the world, as 33 miners were trapped by a cave-in.…

June 2, 2014, 11:13 AM EDT

Kerry Fitzmaurice on Re-Branding kbs+ (and How She's Like TV's Felicity) CMO has a pop culture epiphany

Specs Who Kerry Fitzmaurice New gig CMO, kbs+ Old gig Director of new business and communications, Mother Age 44 Your stint at Mother was pretty quick? I was there 14 months. Why move so quickly? I had such…

June 1, 2014, 8:40 PM EDT

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