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System That Gives Every 3-by-3-Meter Square an Address Wins Innovation Grand Prix

Pair of R/GA campaigns are also recognized

CANNES, France—The Innovation jury at the Cannes Lions festival tonight handed out its Grand Prix to a fascinating effort to create a global grid of 57 trillion three-by-three-meter squares and…

Ad of the Day: YouTube Rolls Out the Perfect Video on a Historic Day for Gay Rights

Latest #ProudToLove spot

Lots of marketers are surely hard at work on celebratory responses to today's Supreme Court decision guaranteeing a nationwide right to same-sex marriage. But YouTube, long a supporter of gay…

Goodby and Silverstein Revisit Their Greatest Hits, and Notorious Misses, in Cannes Talk

30 years of great work, and unforgettable stories

CANNES, France—Jeff Goodby and Rich Silverstein told some great stories from their 30-plus years together at a seminar before an adoring crowd at the Palais here Thursday. And true to…

Mcgarrybowen Creates a Mobile Game That Can Defend the Earth Against Real Asteroids

Verizon project gets otherworldly intro at Cannes

CANNES, France—It's just advertising. It's not like we're trying to save the world. Tom Sewell, chief innovation officer at mcgarrybowen, remarked Friday here at the Cannes Lions festival on how many…

Ad of the Day: LGBT Couples Just Want to Travel Freely in This Beautiful Airbnb Ad

Powerful Molecule spot advocates acceptance

Airbnb is celebrating Pride Month with a powerful ad about LGBT couples traveling, and the extra care that can require. The 3:30 spot from Molecule in San Francisco features interviews with…

Soundcloud's Amazing Acoustic Rebuilding of the Berlin Wall Wins Radio Grand Prix

Grey Germany uses wavelength visuals perfectly

CANNES, France—A remarkable Soundcloud campaign from Grey Germany, marking the 25th anniversary of the fall of the Berlin Wall, picked up the Radio Grand Prix here tonight on an impressive…

Droga5's Gisele Campaign for Under Armour Scores the Cyber Grand Prix at Cannes

Goodby, ALS, Martin Agency and R/GA take home golds

CANNES, France—A year after she was a no-show at Cannes Lions, the festival awarded one of its top prizes to Gisele Bundchen's Under Armour campaign, with Droga5 picking up the…

Y&R Wins Media Grand Prix for App That Lets Women Call for Help by Shaking Their Phones

4 U.S. campaigns win gold

CANNES, France—Another female-empowerment campaign has triumphed at Cannes, with the Media Grand Prix going to a fascinating Vodafone app from Y&R Istanbul that lets women in Turkey call for help…

2 Different Campaigns for P&G's Always Win PR Grand Prix and Inaugural Glass Grand Prix

'Like a Girl' and India's 'Touch the Pickle' are honored

CANNES, France—Procter & Gamble's empowering feminine-care ad campaigns for women were lauded in a big way here Tuesday night, as Always' "Like a Girl" and Whisper's "Touch the Pickle" campaigns…

Apple, TBWA Take Outdoor Grand Prix for Billboards Featuring Users' iPhone 6 Photos

Grey New York and The Community win gold

CANNES, France—Apple and TBWA\Media Art Lab won their second Cannes Grand Prix in three years here tonight, topping the Outdoor Lions category with their iPhone 6 billboards featuring photos taken…

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