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Peter Mayer Advertising Infuses New Orleans Flavor in National Campaigns

Family-run agency even helps brands break world records

Specs Who (l.) president Mark Mayer; CCO Josh Mayer What Full-service advertising agency Where New Orleans Just like its clients, Peter Mayer Advertising has its roots firmly planted in the culture and history of…

Ad of the Day: Ford Pranks Guys by Sending Them on a Blind Date With a Stunt Driver

Prestin Persson is hardly just a pretty face

Prestin Persson really drives men wild in Ford's "Speed Dating" prank for the Mustang. Persson, a leading stunt car driver, was hired by the automaker for a prank video from Team…

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers

More than ever, it's about authentic and compelling stories

A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising. I disagree. Advertising has always been…

Dun & Bradstreet's CEO Wants His Data to Power a World Gone Programmatic

B-to-b analytics service aims to be 'a modern industry leader'

Specs Who Bob Carrigan New gig CEO, Dun & Bradstreet Old gig CEO, IDG Communications Age 49 What specifically is Dun & Bradstreet able to do for advertisers now? We have applications for procurement managers so…

Ad of the Day: Adidas Comes Out Swinging in Big New Brand Campaign

How athletes seize the moment

Some key things separate pro athletes from weekend warriors. Of course, there's the natural talent and physical skills. But there's also the mental approach. The pros excel at being able…

Ad of the Day: MetLife's Doting Dad Is Also a Liar in This Ad With a Heartbreaking Twist

Standout spot breaks through the clichés

The tearjerking Asian insurance commercial has become something of a cliché after so many years of emotional Thai Life spots. But MetLife Hong Kong breathes new life into the form…

Ad of the Day: Sex Is Everywhere You Look in Lusty British Travel Spot

One smutty visual joke after another

Adam&eveDDB goes the unsubtle stock-footage route in this Valentine's Day ad for travel site LastMinute.com, cramming scads of naughty visual metaphors into one fast-moving montage dubbed "Sexy Delights of Europe." Our,…

This New Agency Uses Old-Fashioned Spectacle With a Futuristic Twist

Magnetic Collaborative's larger-than-life stunts

Specs Who (From left) Jessica Reznick, managing director; Glenn Marck, partner, design; Brian Schultz, partner, production; Rick Rathe, partner, operations; Gary Johnson, director of strategy What Experiential and promotional marketing agency Where New York Even…

Ad of the Day: Goth Guy Pines for Popular Girl in Sweet Spot From Interflora

Will opposites attract?

Advertising is officially into goths. Danish flower-delivery service Interflora is the latest to jump on the bandwagon with the ad below from Brandhouse. (This is the same agency-client pairing, and the…

Here's Why Agencies Are Hiring Top Execs at Such a Blistering Pace

Hungry for modern talent, growth and fresh ideas

Even in an industry increasingly defined by change, advertising agencies this year are making high-level moves at a blistering pace.  In the first six weeks of 2015, some 14 shops have…

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