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Canal+ Lets You 'Be the Bear' in Fun Interactive Sequel to Famous TV Spot Your turn to be a diva

I'm roaring with approval for this interactive sequel, of sorts, to "The Bear," the 2012 Grand Prix-winning commercial from BETC Paris and French movie channel Canal+. In the original, an ursine…

June 16, 2014, 2:51 AM EDT

PETA Wonders How You'd Feel If Your Hair Was Ripped Out Like an Angora Rabbit's Is the comparison even useful?

Plucking Angora rabbits to use their fur in clothing is like waxing the hair off unwilling humans, says PETA's latest human-shaming ad. Characteristic of the animal advocacy group's PSAs, it's designed…

June 13, 2014, 9:51 AM EDT

Nothing's Sacred: 'Dumb Ways to Die' Is Now Being Used to Hawk Life Insurance Beloved Cannes winner sells out

One of the lovably misguided characters from "Dumb Ways to Die" sold both his kidneys on the Internet. Now, the client behind the beloved campaign has made a similarly greedy…

June 12, 2014, 1:00 PM EDT

Coca-Cola Has Flower Power in Ogilvy Ads for Its New PlantBottles Plastic made partially from plants

Coca-Cola's orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York. The ads are rendered in Coke's signature colors and…

June 12, 2014, 10:56 AM EDT

Volvo Tells Millennials They Can Ride in a Volvo Again, This Time Facing Forward But first, let's go back in time

Hey, millennials, 20 years ago you might've been riding in the third row of a Volvo station wagon, staring out the back window and maybe trying to stave off the…

June 12, 2014, 10:23 AM EDT

This Is India's Most Viral Ad Ever, and It Will Make You Weep for Humanity Somebody stop Internet Baby

How precocious are digital natives today? They take charge of things literally from birth, according to this somewhat terrifying spot from MTS Telecom, which the company claims is now the…

June 11, 2014, 1:10 PM EDT

McDonald's World Cup Ad Puts a Fun Family Spin on the U.S.-Mexico Rivalry Diego Luna directs sweet spot

You can always count on McDonald's for more modest World Cup advertising—simple stories about family and friends, not flashy spots with overpaid stars. Some of it can be hokey, though…

June 11, 2014, 10:25 AM EDT

Waiting in Line Goes From Boring to Brutal in Free-Sample Stunt Testing the limits of a cheapskate's endurance

How far are people willing to go, physically and emotionally, to get a free sample? Australian agency Clemenger BBDO continues its quest to find out by making consumers work hard…

June 10, 2014, 3:09 PM EDT

Volkswagen Freaks Out a Whole Movie Theater With Devious 'Don't Text and Drive' PSA One small distraction

We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they'll…

June 10, 2014, 11:47 AM EDT

Beckham and Zidane Star in Adidas World Cup Ad That's Actually, You Know, Fun Not everything has to be epic

Epic ads are crowding the field ahead of Thursday's World Cup kickoff, but Adidas doesn't mind just having a little fun, sometimes. This spot from the official sponsor, via TBWA\Chiat\Day, finds…

June 10, 2014, 10:19 AM EDT

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