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4 Trends That Will Keep Your Brand Globally Competitive

Adapting to cultural contexts is key

Specs Claim to fame Shankar Gupta-Harrison, vp of strategy at 360i; makes the best sangria in the world. Base New York Twitter @SGMagnus When marketers take their brand positioning and messages global, a lot…

Ad of the Day: A-B Tricks Brooklynites Into Drinking Budweiser, and They Don't Hate It

Blind taste test in NYC

As part of its continued assault on microbrew-swilling beer snobs, Budweiser headed to Brooklyn during Restaurant Week and orchestrated a little stunt to get people to actually drink Bud—and even…

Ad of the Day: Here's What Happens When You Open a Gun Store in the Middle of NYC

Every weapon has a history

States United to Prevent Gun Violence and its agency, Grey New York, have teamed up for some truly hard-hitting PSAs, including 2013's famous "Ed" spot, which won a Silver Lion…

What Is London's Hottest Agency Doing at SXSW?

Cannes darlings adam&eveDDB move well beyond their famous TV work

It's a quiet Thursday morning in early November last year, and John Lewis' latest blockbuster Christmas ad, more than six months in the making, has just been uploaded to YouTube.…

Ad of the Day: Virgin Mobile's New Campaign Is the Ultimate Rickroll

Look who pops up out of nowhere

The sudden appearance of Rick Astley usually means you've been duped. But 180LA and Virgin Mobile now want it to communicate the opposite. A new campaign for the wireless carrier depicts…

Adweek and Clio Awards Form a Duet for Our Annual Music Issue

Partnership tuned to the evolving relationship between artistry and marketing

We've all experienced it, the powerful, emotional upwelling when you hear a piece of music for the first time that really hooks into your soul. For me it happened with…

Adweek's Top 5 Commercials of the Week: March 6-13

Killer drones, mean tweets, everyday heroes and more

It was a week of good versus evil, from everyday heroes to murderous drones. And we also had two spots about mysterious growths. Check out our picks for the week's…

Ad of the Day: Meet Charles Schwab's New Intelligent, Nonhuman Pitchman

CP+B builds embodiment of the company's robo-adviser

Charles Schwab gets replaced by a robotic pitchman in Crispin Porter + Bogusky's new campaign introducing a digital platform called Schwab Intelligent Portfolios. A stylized, British-accented, boxy digital monitor has the…

Ad of the Day: Ikea Praises Ordinary Household Items with Epic Irreverence

It's hard work, but someone has to do these jobs

Don't take your toilet brush for granted, says a wise new ad from Ikea. Aptly titled "Everyday Heroes," the spot—by Swedish agency Forsman & Bodenfors—is a moving celebration of the different…

This Chicago Shop Barters for Stakes in Small Brands, Gaining Business Smarts

But Schafer Condon Carter also loves making ads for the Cubs

Specs Who Managing partner, president David Selby (l.) and founding partner, CEO Tim Condon, with visiting pooch Charlie What Full-service agency Where Chicago Beyond creating ads for the likes of Land O'Lakes, ConAgra Foods…

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