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360i's New CCO Says the Best Marketers Are Those Who Find 'the Hidden Obvious' But the first challenge is finding enough hours in the day

  Photo: Alfred Maskeroni Specs Who Pierre Lipton New gig North American CCO, 360i Old gig New York CCO, M&C Saatchi Age 42 Twitter @pierrelipton Who is furthest along in the race among traditional, digital and media shops to…

December 15, 2014, 12:07 PM EST

Ad of the Day: Skype Tells the Story of Earth's First Climate-Change Refugees Unfolding tragedy at Kiribati

Skype wants you to know it isn't just good for keeping in touch with geographically distant friends and family—it's a practical tool for important professionals doing good work. A new ad…

December 12, 2014, 11:28 AM EST

Ad of the Day: Life Isn't Easy for a Man Made of Skittles in Candy Brand's Mockumentary Struck by a rainbow

The best Skittles advertising has always been about anatomical oddities. The examples are endless: the sheepboys, the guy with the living beard, the man whose touch turns everything to Skittles,…

December 11, 2014, 9:08 AM EST

State Farm Shows You How to Fit 60 Seconds of Story Into a 30-Second Spot DDB's charming 'Never' ad

Creatives often wish their :30s could be :60s. Here, oddly enough, it's the opposite. DDB Chicago covers a lot of ground in its 30-second "Never" spot for State Farm, as we…

December 11, 2014, 7:49 AM EST

Ad of the Day: YouTube's Rewind Takes You on a Crazy Ride Through 2014 Pop Culture Strap yourself in

It's been a good year for YouTube—ad world highlights included a hamster eating tiny burritos, a devil baby terrorizing pedestrians, and strangers making out. The video site's annual Rewind supercut, created…

December 10, 2014, 9:19 AM EST

Ad of the Day: Save the Children Does a Hairy, Hilarious Holiday Spoof of Southern Comfort Save my eyeballs from Harry Enfield while you're at it

If 'tis indeed the season to be jolly—and being jolly involves either putting on some clothes for charity, or taking them off—then today is your lucky day! Save the Children, which…

December 9, 2014, 12:33 PM EST

Ad of the Day: JCPenney Has Store Shoppers Surprise Complete Strangers With Gifts Awkward stunt then gets all warm and fuzzy

Is giving to others the greatest gift of all? Even the sourest Scrooge might admit the idea has merit after checking out JCPenney's #JustGotJingled campaign from EVB and Victors & Spoils. In…

December 8, 2014, 12:13 PM EST

Ad of the Day: Lego Finally Makes an Inspiring, Empowering TV Ad for Girls Imagination meets independence

It's not like Lego hasn't done great ads with girls over the years. In fact, it was ahead of its time. (Everyone has seen the famous "What It Is Is…

December 5, 2014, 12:17 PM EST

Adweek's Top 5 Commercials of the Week: Dec. 1-5 Creatures great and small, extreme transparency and another Christmas miracle

Yet another heartwarming Christmas ad makes our list of best spots this week, but it's hardly the only minor miracle on the list. Airbnb and Canon both made exquisitely crafted…

December 5, 2014, 7:25 AM EST

FTC: No, Agencies Can't Ask Staffers to Casually Tweet Nice Things About Clients A cautionary tale about disclosure in social media

As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials—even if they…

December 4, 2014, 1:15 PM EST

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