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Agencies Increase Focus on Cause Marketing Young & Rubicam's Inspire practice is latest example

Cause marketing is a growing trend in advertising, as agencies seek to align the brands they represent with social causes customers care about. The growing agency focus on cause marketing…

July 11, 2014, 2:34 PM EDT

Ad of the Day: Samsung Slams iPhone Battery, but Are These Ads Losing Their Charge? Pity the 'wall huggers'

Battery life is the burning issue in "Wall Huggers," the latest installment in 72andSunny's "The Next Big Thing Is Here" campaign for Samsung. The minute-long spot shows frazzled, unhappy iPhone-carrying travelers…

July 9, 2014, 10:09 AM EDT

Ad of the Day: Skyy Vodka Gives You Cosmic Tips on Having a Better Night Out Booze, the universe and everything

Renowned ad critic Neil deGrasse Tyson should really be the one reviewing Skyy Vodka's new ads from Venables Bell & Partners, but we'll fill in for him this time. The spots,…

July 8, 2014, 7:08 AM EDT

Ad of the Day: Guinness Has Made the Only Ad You Need to See This Fourth of July Cheers to absent friends

Guinness is on a roll globally with its "Made of More" advertising. Now, for the Fourth of July, the brand has released the latest installment of the campaign in the…

July 4, 2014, 10:17 AM EDT

Ad of the Day: Lexus Puts On a Dazzling Light Show With Aerial LED Stuntmen CHI streaks across the night sky in Kuala Lumpur

Nothing says "Lexus" like a guy made of light leaping across the sky. In "Strobe," an eye-catching minute-long film from CHI & Partners, it seems as if a single shimmering figure…

July 3, 2014, 12:01 PM EDT

Finally, Ads for Discount Furniture That Don't Just Yell, 'Come On Down!' Translation gives American Signature's brands a new voice

IDEA: Ads for discount furniture aren't usually very funny—at least, not intentionally so. But Translation's new work for American Signature Inc. breaks away from the category's tired old direct response…

July 2, 2014, 10:00 AM EDT

Publicis Groupe Acquires E-Commerce Shop Ohio-based firm will be folded into Razorfish

Publicis Groupe is acquiring e-commerce shop Crown Partners. Following the acquisition, Crown will be folded into Razorfish’s technology platform services, The Wall Street Journal reports. The tie-up makes sense because, as…

July 1, 2014, 2:34 PM EDT

Ad of the Day: Molson's Beer Fridge Comes Home and Opens If You Sing 'O Canada' Put away your passports

The world-traveling Molson beer fridge has finally come home to Canada. After spending a few years gallivanting through Europe and traveling deep into Indonesia—unlocking only for people with Canadian passports—the fridge…

June 27, 2014, 12:03 PM EDT

Tiny Rebellion Is Doing Well by Doing Good Effecting positive change can be profitable

Specs Who (Clockwise from top left) Amir Haque, chief strategist; Jennifer Parke, executive creative director; Christy Ferguson, group account director; Lucas Donat, founder, CEO, CCO What Full-service agency Where Santa Monica, Calif. Lucas Donat,…

June 25, 2014, 9:30 PM EDT

Ad of the Day: The Year's Sweetest Home Improvement Ad Will Brighten Your Day Joy is one project away

The storytelling is exceptionally strong in "The Perfect Daughter," a Promart Homecenter spot by Fahrenheit DDB in Lima, Peru, that won a silver Lion in Film last week at Cannes. Directed…

June 25, 2014, 10:35 AM EDT

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