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Big Lots Hires Lead Creative Agency Retailer breaks from project-based approach

Big Lots has bundled its creative business at a single shop. The retailer has awarded the account to Barkley after a review. Annual media spending exceeds $50 million, according to Nielsen. A…

January 3, 2013, 2:25 PM EST

Toyota Pays $1.1 Billion to Settle Lawsuit Likely ends two-year-old case brought by millions of customers

Toyota Motor Corp. will spend $1.1 billion to settle a two-year-old class-action lawsuit by millions of owners of the manufacturer's cars who said their vehicles suddenly and unintentionally accelerated, the…

December 26, 2012, 8:52 PM EST

Lenovo Enters Final Stages of a Media Review Winner will succeed Neo@Ogilvy on the business

Lenovo is in the late stages of a U.S. media review with final pitches scheduled next month, Adweek has learned. The electronics giant will hear pitches from Deutsch, Digitas and Kirshenbaum Bond…

December 21, 2012, 5:42 PM EST

Hershey's Mulls Consultants for Media Review Invites incumbents, including OMD in U.S., to participate

Hershey's is talking to search consultants about managing its global media review, the company told Adweek. A Hershey's representative did not identify the consultants under consideration. Once a consultant is in…

December 21, 2012, 11:55 AM EST

Lenovo Picks We Are Social as Global Lead Computer giant seeks 'conversational marketing'

Lenovo has selected We Are Social to be the computer giant's global lead for social media marketing and advertising. New York-based We Are Social said it beat out three competitors…

December 6, 2012, 5:49 PM EST

Media All-Stars A dozen of the most talented and innovative media point people for leading brands

In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in…

November 19, 2012, 12:00 AM EST

Small Roberts + Langer Packs a Big Punch How a one-office shop managed to get four J&J brands under its belt

Big agencies generally prevail when major marketers consolidate their brand assignments at fewer players, as was the case with Johnson & Johnson’s recent creative review, which chiefly benefitted the likes…

November 13, 2012, 12:13 AM EST

W+K Plays for the Big Dough With Velveeta recently added to its roster, is the shop primed to take bite out of Oreo, too?

With a shot at working on a Super Bowl spot for Oreo, the world’s No. 1 cookie, Portland, Ore.-based Wieden + Kennedy has again found itself with the chance to…

October 23, 2012, 4:49 AM EDT

Creative Commodities Chasing big biz like Chevy, J&J, shops grin and bear efficiency-based reviews

Maybe it’s a sign of the times. Like the global Chevrolet creative review before it, the outcome of Johnson & Johnson’s ongoing global creative review won’t hinge on creative or…

September 18, 2012, 3:28 AM EDT

Vail Resorts Doubles Down With SapientNitro Skiing brand leans on agency for new summer tourism product

Thanks to a piece of national legislation passed last fall, Vail Resorts is gearing up for summertime revenues in the same mountains where it offers ski slopes to consumers. Through…

August 14, 2012, 9:00 AM EDT

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