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Wieden Gets More Mondelez Business Portland shop awarded Trident business

Wieden + Kennedy has expanded its relationship with Mondelez, adding lead creative responsibilities for Trident in the U.S. The gum account—awarded to the agency without a pitch—was previously at the New…

February 8, 2013, 3:38 PM EST

Portrait: NSG/SWAT Richard Kirshenbaum's connections and entrepreneurialism pay off again with his second startup

Specs Who (l. to r.) Partners Troy Lumpkin, creative director; Richard Kirshenbaum, chief creative officer; and Miles Skinner, creative director What Creative boutique Where Near their TriBeCa offices Richard Kirshenbaum has a lot of entrepreneurial friends. And…

February 8, 2013, 6:13 AM EST

Charles Schwab Completes Creative Search Crispin outstrips Fallon for lead role

Charles Schwab has hired Crispin Porter + Bogusky as its new lead creative agency. The selection came after a review that began in September. Four agencies pitched the business and Charles…

February 7, 2013, 3:17 PM EST

Lenovo Selects an Agency for U.S. Media Digitas succeeds Neo@Ogilvy on the business

Digitas has won Lenovo's North American media planning, buying and analytics responsibilities. The hire follows a two-month review in which Deutsch and Kirshenbaum Bond Senecal + Partners were also finalists. Incumbent…

February 7, 2013, 11:16 AM EST

BBH New York Wins PlayStation Sony account leaving Deutsch LA after 6 years

Sony PlayStation has hired BBH New York as its lead creative agency following a review, the brand announced Tuesday. Interpublic Group's Deutsch LA has handled the account since 2007. 180LA and…

February 5, 2013, 5:27 PM EST

Where Brands Go to be Born Again Citi, AmEx, AT&T and others are tapping into the entrepreneurial talent in Palo Alto, Calif.

Orange, apparently, is the real color of money. In the Silicon Valley town of Palo Alto, Calif., within blocks of where Facebook and Google grew up, Citi’s chief innovation officer Deborah…

February 4, 2013, 3:55 AM EST

Razorfish Nabs Masco, Firstborn Gets Redken New York digital shops win major brand work

Razorfish and Firstborn have picked up work from major brands in early 2013. Razorfish has landed Masco and will serve as the Fortune 500 company's lead digital agency going forward. The…

January 25, 2013, 12:05 PM EST

Agency of the Year: PHD A renewed focus on strategic planning and big wins like Unilever have PHD stepping out of the shadow of its rivals

When PHD pitched Unilever’s media business last year in a highly competitive review, the agency’s worldwide chief Mike Cooper hoped his company would win a couple of the marketer’s big…

January 21, 2013, 12:03 AM EST

Four Shops Vie for Sony PlayStation Final pitches are just a few weeks away

About five years after hiring Deutsch/LA as its lead agency, the company is considering a change. The incumbent is defending its turf against three other shops; sources identified them as…

January 11, 2013, 2:46 PM EST

Portrait: Cramer-Krasselt One of the remaining national agency indies continues to set its own course

Specs Who From left: Karen Seamen, evp, COO and Chicago GM; Peter Krivkovich, president, CEO; Marshall Ross, evp, CCO; and Wanda McDonald, evp, CFO What Integrated marketing and communications agency Where Chicago headquarters After…

January 10, 2013, 8:44 AM EST

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