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National Grid Makes MRY Lead Digital Agency

Assignment follows pitch

Energy provider National Grid has hired Publicis Groupe's MRY as its lead digital agency following a review. MRY has in the past worked on a project basis with National Grid on…

Rokkan Lands Aer Lingus, Nabbing First European Work

Digital shop picks up Irish airline

New York-based Rokkan has been flying high for months, picking up new clients and opening offices across the country. Now the Publicis Groupe shop has landed the European digital work…

How Did Three Incumbent Agencies Hang On to Their Business?

Pitches for Porsche, Honda and HSBC

Historically, incumbents have at best a 10 percent chance of retaining business in review. So when three agencies in the past three months—Cramer-Krasselt, RPA and JWT—cheated death in pitches for…

Carnival Searches for Media Agency

Incumbent Havas Media isn't defending

Carnival Cruise Lines is searching for a new agency for media planning and buying. The incumbent, Havas Media (formerly MPG), is not defending. In a statement, Carnival noted that the company hasn't…

Pepsi Re-Ups Protagonist, Keeps Getting Social

Experts weigh in on the brand's direction

In recent years, Pepsi has basked in the glory of industry-lauded moves like sponsoring Beyoncé’s Super Bowl halftime show and the social-media-and-goodwill-focused Pepsi Refresh Project. For all the splash, though,…

Shopper Marketing Is Going Mainstream

Retail is the center of gravity

Shopper marketing may not be sexy, but it gets results. More evidence of this: Grey Group is setting up a new shopper marketing operation to work for client Procter &…

Partners & Spade Helps Brands While Creating Its Own

Creative studio for fashion and film

Specs Who Co-founders and co-creative directors Anthony Sperduti (l.) and Andy Spade What Creative studio Where New York offices When Andy Spade teamed up with Anthony Sperduti, a former colleague at Kirshenbaum Bond &…

Two men stand in an Ace Hardware store.

Spark Wins Ace Hardware's Media Duties

SMG shop beats out 3 for $44 million account

Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned. The assignment includes both traditional and digital work. The incumbent,…

El Al Picks New U.S. Agency, Debuts 'Vacations' Campaign

Soubriet Byrne & Associates lands another travel brand

EL AL recently selected its new lead agency in the U.S., Soubriet Byrne & Associates (SBA), which beat out four other unnamed contenders, per the brand. Excluding business-to-business and Internet, the…

Faced With New Challenges, Retailers Seek Out Agencies

JCPenney, Kmart and Staples among them

If only it were just the tepid economy that was driving retailers to review their advertising accounts. Then, when the economy turned, so would the fortunes of JCPenney, Kmart, Staples…

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