Accounts | Adweek Accounts | Adweek
Advertisement
Outsider Agencies Are Drawn to NYC Like Moths to a Flame Hard to get respect

New York is a humbling market—but big fish from smaller ponds just can’t seem to stay away. Take Leo Burnett, for example. Its New York office’s biggest account win since opening…

April 22, 2013, 9:19 PM EDT

mOcean Has a New Consumer Brands Unit Maintains strong focus on children

Specs Who (l. to r.) Mike Braue, director of client services, consumer brands; Michael McIntyre, president; Christianne Brooks, group creative director; and Kevin Aratari, evp, entertainment What Entertainment advertising, marketing, branding and…

April 18, 2013, 11:15 PM EDT

The Marlboro Man Still Sells Cigarettes E-cigarettes get tough

It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over 800 TV spots…

April 11, 2013, 12:07 PM EDT

iCrossing Nabs Two Beam Brands, Expands Role With Liquor Giant Will handle all digital for DeKuyper and Laphroaig

Beam Inc. has selected iCrossing to lead digital marketing around its DeKuyper and Laphroaig brands, marking an expansion of the New York-based interactive firm's role with the spirits giant. Since July…

March 21, 2013, 8:00 AM EDT

Is It Better to Buy an Agency or Grow Organically? Lessons from the Publicis purchase of LBi

Publicis Groupe’s purchase of LBi last September grabbed headlines as one of the year’s biggest agency acquisitions. But as the French holding company now grapples with integrating the digital shop…

March 18, 2013, 10:12 PM EDT

PR Execs Are the New Stewards of Strategy Take it from Andy Polansky

Specs Who Andy Polansky Age 51 New gig CEO, Weber Shandwick Old gig President, Weber Shandwick (since 2004) How has your agency seating at the media and marketing table changed in the last year? Clearly, public…

March 17, 2013, 11:05 PM EDT

Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency So don't expect a Christmas card

Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…

March 3, 2013, 11:59 PM EST

Leo Burnett Wins Pfizer's Nexium New over-the-counter version of drug coming out in 2014

Leo Burnett has won lead creative duties on Pfizer's planned over-the-counter version of Nexium. Leo Burnett's Chicago, London, Paris and Berlin offices all participated in a pitch for the OTC business,…

February 19, 2013, 2:58 PM EST

Wieden Gets More Mondelez Business Portland shop awarded Trident business

Wieden + Kennedy has expanded its relationship with Mondelez, adding lead creative responsibilities for Trident in the U.S. The gum account—awarded to the agency without a pitch—was previously at the New…

February 8, 2013, 3:38 PM EST

Portrait: NSG/SWAT Richard Kirshenbaum's connections and entrepreneurialism pay off again with his second startup

Specs Who (l. to r.) Partners Troy Lumpkin, creative director; Richard Kirshenbaum, chief creative officer; and Miles Skinner, creative director What Creative boutique Where Near their TriBeCa offices Richard Kirshenbaum has a lot of entrepreneurial friends. And…

February 8, 2013, 6:13 AM EST

Advertisement