Advertising & Branding
:Accounts
In college you majored in sociology. How often have you found yourself tapping into that foundation in media planning? It’s carried over on the planning side in the natural curiosity about…
Marketing leaders—in contrast to their more buoyant agency brethren—generally seem more cautious than optimistic about growth in the new year. And, of course, who would know better than those who…
WPP today unveiled plans for a new, as-yet-unnamed agency, dedicated to Ford Motor's Lincoln nameplate. To be based in New York, the shop will reintroduce Lincoln's new designs to consumers and…
When Luis Di Como was promoted to svp of Unilever global media earlier this year, he said he was looking forward to making the marketer's advertising and promotion budget “work…
An anti-drug abuse nonprofit and a pharmaceutical trade association have teamed up to hire digital agency Tribal DDB San Francisco, hoping the agency can help them stop teenagers from getting…
Media agencies have shrunk their ad spending forecasts, Publicis Groupe is clamping down on hiring and salaries, and MDC Partners CEO Miles Nadal is seeing a deceleration in marketer spending.…
In Adweek’s annual Agency of the Year report, the accomplishments of this year’s winners—BBDO for global, mcgarrybowen for U.S., and AKQA for digital—are made all the more remarkable by the…
It’s a win for the ages—literally. Mcgarrybowen, led by a trio of veteran admen who’ve been around the block and then around it again, has bested the competition with a…
For any agency, to weather the flaccid global economy of recent years would be tough enough. But consider recovering from the loss of one of your largest and longest-standing accounts…
Sprint is shifting its sizable account out of Omnicom-owned Goodby, Silverstein & Partners to "Team Sprint," a unit comprised of talent from Publicis agencies and led by Digitas. "Team Sprint, a…
