Advertising & Branding
:Accounts
In November 2009, as John Coleman stood before the Maine College of Art's board of directors, about to propose something he knew was risky, even outlandish, he felt the old…
Specs Who Aaron Reitkopf, CEO, Americas (l.); Wayne Arnold, co-founder, global CEO What International digital agency Where Profero offices, New York’s Flatiron district Established in Europe and Asia, Profero entered the U.S. market in…
Holding company MDC Partners has bought a minority stake – with the option to upgrade to a majority interest at its discretion – in longtime independent Doner, The New York…
Overlooked in the three-martini Madison Avenue lunching of TV’s fictional Sterling Cooper agency is arguably a more intoxicating story: the creative revolution that upended the New York City ad industry…
In the domains of media, marketing and technology, to be merely young and successful isn’t so remarkable. But to be influential—seriously influential—is something else altogether: to imagine the truly new…
Kevin Durant wants you to quit stressing your smartphone bill, and just watch him play. The Oklahoma City Thunder forward played spokesman for Sprint in a 30-second commercial rolled out during…
She’s one of the few females to run a major ad agency. But Charlotte Beers is also known for some more colorful moments: like the time she took apart and…
Four shops have advanced to the final round of Cablevision’s search for an agency to craft image ads for its Optimum brand. This week, Cablevision executives will brief the shops. Final…
Outdoor TV manufacturer SunBriteTV has hired independent shop The Buddy Group as its digital agency of record. The Irvine, Calif.-based agency is charged with handling social media for the company’s…
Carat has kicked off 2012 with a much anticipated win. On Tuesday, General Motors announced that it had selected Carat, a part of Aegis Media, to handle its global media…
