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How MailChimp Is Benefiting From the Return of Serial

Listeners excited to hear 'MailKimp' again

Ever since Serial burst onto the scene last year, becoming the first true podcast hit, more advertisers have been paying attention to a medium that is, in fact, 10 years old.  And perhaps…

Applebee's Picks Kansas City's Barkley as Its New Creative Agency

Account had been with Crispin Porter + Bogusky

Top American casual chain Applebee's Neighborhood Grill & Bar, which announced in November that it would end its three-year relationship with Crispin Porter + Bogusky, has chosen Barkley as its…

L'Oreal Sends Its Media Business to WPP's MEC After an 8-Month Review

Incumbents included UM and DigitasLBi

The American wing of French cosmetics giant L'Oreal has chosen WPP's MEC as its new media agency of record after a review that lasted eight months. The L'Oreal USA review began…

Omnicom Will Launch Third Media Network With P&G Win

Carat keeps some business, as does SMG

After months of deliberating, Procter & Gamble has chosen which North American media agencies will handle its more than $2 billion in media spend. The major winner for P&G's North American…

American Airlines Lands at CP+B After Nearly 25 Years With the Same Agency

MediaCom also wins as post-merger airline becomes world's largest

After spending nearly 25 years with McCann affiliate TM Advertising, American Airlines has chosen Crispin Porter + Bogusky and MediaCom as its creative and media agencies of record, respectively.  This decision,…

Weight Watchers Has Finally Found Its New Agency Partner in Havas

Shop will helm winter campaign for brand

After ending its short-lived relationship with Wieden + Kennedy in early 2015, top diet brand Weight Watchers has chosen Havas Worldwide as its newest creative agency partner after an extensive…

After 80 Years With One Ad Shop, Land O' Lakes Hires The Martin Agency

Big changes at America's top butter brand

Two months after announcing its creative review, Land O' Lakes Inc. has picked The Martin Agency as the agency of record for its dairy brands including Land O' Lakes butter…

JCPenney Hires a New Agency to Help Grow the Brand With Middle-Income Shoppers

Mcgarrybowen already working on spring marketing

JCPenney, the once-dominant American retail chain that has taken steps to right itself after a series of missteps in recent years, has chosen a new creative agency to lead its…

Picked to Promote State Tourism and Business, Campbell Ewald Loves New York

Wins Empire State Development Corp. contract

Campbell Ewald New York's latest new business win covers its entire home state from Montauk to Niagara Falls. The Empire State Development Corporation, a 47-year-old public entity created to promote tourism,…

Why Is 2015 the Year of the Media Review? We Asked UM, One of Pitchfest's Big Winners

Agency recently added Coke, J&J, CVS and McCormick

This year has seen a rare confluence of events in the ad industry as a significant number of the world's largest brands launched media agency reviews over a period of…

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