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Independent Agency Horizon Media Picks Up Another Win in La Quinta Review

Its third in the past few months

Horizon Media, which calls itself the world's largest independent media agency, won the business of international hotel chain La Quinta Inns and Suites after a review. The chain, which has worked…

KFC Launches a Media Agency Review for Its $220 Million Ad Business

Incumbent MEC will not defend

Today Yum Brands announced that it has launched a media agency review for the KFC chain after more than a decade with WPP's MEC. Los Angeles consultancy Select Resources International will…

AT&T Consolidates Its Creative and Media Business with Omnicom

Company beat out WPP after $50B DirecTV acquisition

Telecommunications giant AT&T consolidated its advertising business with Omnicom after a closed creative and media review that pitted the holding company against arch rival WPP. BBDO will retain the creative…

General Mills Launches a Closed U.S. Creative and Content Agency Review

Includes McCann and Saatchi & Saatchi

Multinational food manufacturing giant General Mills has launched a comprehensive review affecting all of its creative and content agency relationships in the United States. The company, which includes such brands…

Chick-fil-A Drops The Richards Group After More Than 2 Decades

McCann New York will be the chain's lead agency

Fast-food chain Chick-fil-A has dropped The Richards Group as its longtime creative agency of record after 22 years in favor of a multi-agency roster including McCann Worldgroup and Erich &…

Pharma Giant GSK Consolidates Its Global Agency Roster Across 4 Holding Companies

Internal memo calls it an 'agency simplification'

In 2015, GlaxoSmithKlein and Novartis completed a deal worth more than $20 billion that combined the two companies' assets. In November of that year, various sources reported that the newly…

Walmart Consolidates Its U.S. Advertising Business With Publicis Groupe

Leaves The Martin Agency after nearly 10 years

Walmart, one of America's largest advertisers, decided this month to consolidate its U.S. advertising and in-store creative work with a newly launched unit of Publicis Groupe in a move that…

Carnival Corporation Picks PHD as Its International Media Agency of Record

Decision expands the existing relationship

The world's largest cruise company has chosen Omnicom's PHD as its media agency of record for the United States and the United Kingdom, effectively consolidating its business in what the…

IBM's Watson Helped Fashion House Marchesa Design a 'Cognitive Dress' for the Met Gala

Data meets couture

IBM's Watson is set to make a splash on one of fashion's biggest stages: the Metropolitan Museum of Art's annual gala. IBM teamed up with design house Marchesa to create…

Omnicom Adds Ancestry.com to Continue Winning Streak

Incumbent Ocean Media did not participate in review

Omnicom media networks continued their winning streak, with OMD adding Ancestry.com after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search. Earlier…

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