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This Agency Started Doing Influencer Marketing Before It Was Cool

All about a blend of social and experiential tactics

Specs Who Managing partners (l. to r.) Sky Gellatly, Lisa Chu, Coltrane Curtis What Brand solution agency Where New York Since 2004, Team Epiphany has mixed experiential, social, influencer and public relations services for…

Build-A-Bear Names a Lead Creative Shop

Brand spends an estimated $12 million annually

Build-A-Bear Workshop has named the Atlanta office of JWT as its lead agency after a review. The assignment encompasses North America and the U.K. The move follows Build-A-Bear's appointment of UM as the brand's new…

Source Marketing's Kersten Rivas on the Advantage of a Smaller Agency

New president says you can be more nimble, entrepreneurial

  Photo: Alfred Maskeroni Specs New gig President, Source Marketing Old gig Managing director, Havas Worldwide New York Age 43 Twitter @mittonrivas What drew you to Source Marketing? I was at Havas for eight years, and we weathered…

Life After the Infamous ‘Saatchi 17’ Walkout

The Burns Group founder reinvents himself with help from 500,000 consumers

Specs: The Burns Group  Who: Joanne McKinney (l.), chief strategy officer; Michael Burns, managing partner; Ann Morton, COO; and Jim Wilday, partner What: Advertising agency Where: New York After spending a quarter of a century…

Telefónica Shifts O2 Global Media Account to Havas Without Review

Publicis Groupe won assignment in review just three months ago

Back in July, Telefónica concluded a six-month review for global media buying and planning on its O2 business, selecting Publicis Groupe, much to the relief of incumbent ZenithMedia, which has…

This Small Shop Uses a Precise Approach to Punch Above Its Weight

Iris Concise’s powerful parent gives it a full-service edge

Specs Who Director Mike Navarrete (l.) and global CEO and co-founder Benj Chilcott (r.) flank managing director Adam Abrahami What Global strategic consultancy Where New York True to its name, Concise—part of iris Worldwide—seeks…

BBDO Leaders Reflect on a Decade at the Top

Andrew Robertson and David Lubars on partnership, change—and that merger

As wooing goes, Andrew Robertson’s efforts to seal the deal with David Lubars was not particularly auspicious. In 2004, the newly named BBDO global chief stepped up his efforts to…

Goop's New CEO Used to Run Martha Stewart Living

Gwyneth Paltrow's lifestyle brand aims to expand collaborations

Former Martha Stewart Living Omnimedia CEO Lisa Gersh has been tapped as the new CEO of goop, a lifestyle and ecommerce company founded by actress Gwyneth Paltrow in 2008.  In a…

Editors Pan Fashion Week’s Smorgasbord of Sponsorships

Is the brand boom a bust?

From the Oscars to the Met Ball, plenty of events have borne the nickname “The Super Bowl of Fashion.” But when it comes to matching the Super Bowl’s propensity for…

Tiny Rebellion Is Doing Well by Doing Good

Effecting positive change can be profitable

Specs Who (Clockwise from top left) Amir Haque, chief strategist; Jennifer Parke, executive creative director; Christy Ferguson, group account director; Lucas Donat, founder, CEO, CCO What Full-service agency Where Santa Monica, Calif. Lucas Donat,…

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