Advertisement

AKQA Will Collaborate With Caterpillar on 'the Next Chapter' of Its Innovative History

Unique assignment covers strategic, creative and design work

The San Francisco offices of AKQA won a wide-ranging brief to collaborate with industrial giant Caterpillar on global brand and business transformation initiatives. The Peoria, Ill.-based company, one of the world's…

StubHub Picks Goodby Silverstein & Partners as Lead Agency to Head Up Major Rebranding

Shop crafts new vision and innovative ways to execute it

StubHub, the eBay-owned marketplace for online ticket sellers and buyers, has selected Goodby Silverstein & Partners as its global agency of record after a review. The assignment for GS&P includes a…

Nationwide Picks Ogilvy & Mather as Its New Creative Agency of Record

WPP shop helped write the client's 'infectious' jingle

Six weeks after ending its seven-year relationship with McKinney, insurance giant Nationwide has officially named WPP's Ogilvy & Mather New York as its new creative agency of record without a…

2 More Clients Leave Campbell Ewald, With One Citing Agency's Racist Email Controversy

Edward Jones, Henry Ford Health Centers won't renew contracts

Campbell Ewald made headlines both in and out of the advertising world in January for firing CEO Jim Palmer over a staffer's racist email, and the incident still seems to…

Kayak Finds Its New Creative Partner in The Martin Agency

Shop known for Geico ads will handle upcoming campaigns

After several years of decidedly unusual ads from New York's Barton F. Graf, travel aggregator Kayak is going in a new direction, choosing The Martin Agency for its next big…

Alaska Airlines Lands at Mekanism After Nearly 20 Years With Wongdoody

Agency will open Seattle office to service airline and other area clients

Nearly two decades after its last creative review, Alaska Airlines has chosen Mekanism as its new creative agency of record. This announcement follows the Seattle-based travel brand's first full makeover in…

Nationwide Drops McKinney as Its Agency of Record After a 7-Year Relationship

Intends to 'move in another direction' creatively

Insurance giant Nationwide has parted ways with its creative agency of record, McKinney, after nearly seven years. "Nationwide works with a number of creative agencies to support our business needs," a…

Financial Client USAA Drops Campbell Ewald as Agency Reels From Racist Email Controversy

Account had been with IPG shop since 2008

Insurance and financial service firm USAA has canceled its contract with Campbell Ewald, which had been its agency of record since 2008. "USAA has given Campbell Ewald notice of contract termination,"…

Intuit Picks Phenomenon as Its New Brand Agency of Record

Assignment does not include TurboTax or QuickBooks

Intuit, the software company behind TurboTax and QuickBooks, has chosen Los Angeles' Phenomenon as the marketing agency of record for its corporate brand after a three-month creative review. The company may…

Virgin Atlantic Picks Indie Agency SwellShark to Run Media

Win adds big name to husband-and-wife shop

Full-service independent media shop SwellShark won U.S. media agency of record duties for Virgin Atlantic after a competitive review managed by U.K.-based ID Comms. Effective immediately, SwellShark will handle media strategy, planning,…

Advertisement