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Electrolux Names VML as Its North American Agency of Record After 10 Years With DDB

Assignment also covers the Frigidaire brand

A WPP team led by Kansas City-based VML has won Electrolux's agency of record review and will lead its marketing efforts across North America moving forward. "The team at VML brings…

USAA Consolidates With Publicis Less Than a Year After Racist Email Scandal at Former Agency

Client requires diversity pledge from new partner group

USAA, the largest provider of insurance and other financial products to U.S. military members, has consolidated its marketing business with a cluster of Publicis Groupe agencies after a formal review…

Walmart Picks Haworth to Run Its $658 Million U.S. Media Account

Retail giant recently consolidated creative with Publicis

Retail giant Walmart has chosen Haworth Marketing + Media of Minneapolis as its new U.S. media agency of record, according to sources with direct knowledge of the matter. UPDATE: An earlier…

Chobani Picks Wieden + Kennedy as Its New Lead Creative Agency

Makes key marketing hires

Chobani, America's top Greek yogurt brand, announced several changes to the marketing side of its business today, chief among them the appointment of Wieden + Kennedy as its new lead…

Lowe's Launches Media Agency Review After More Than 10 Years With OMD

Chain spent over $300 million on media last year

Home improvement retail chain Lowe's has issued an RFI ahead of its first media agency review since 2005. The review comes roughly 10 months after the Mooresville, N.C., chain promoted former…

Independent Agency Horizon Media Picks Up Another Win in La Quinta Review

Its third in the past few months

Horizon Media, which calls itself the world's largest independent media agency, won the business of international hotel chain La Quinta Inns and Suites after a review. The chain, which has worked…

KFC Launches a Media Agency Review for Its $220 Million Ad Business

Incumbent MEC will not defend

Today Yum Brands announced that it has launched a media agency review for the KFC chain after more than a decade with WPP's MEC. Los Angeles consultancy Select Resources International will…

AT&T Consolidates Its Creative and Media Business with Omnicom

Company beat out WPP after $50B DirecTV acquisition

Telecommunications giant AT&T consolidated its advertising business with Omnicom after a closed creative and media review that pitted the holding company against arch rival WPP. BBDO will retain the creative…

General Mills Launches a Closed U.S. Creative and Content Agency Review

Includes McCann and Saatchi & Saatchi

Multinational food manufacturing giant General Mills has launched a comprehensive review affecting all of its creative and content agency relationships in the United States. The company, which includes such brands…

Chick-fil-A Drops The Richards Group After More Than 2 Decades

McCann New York will be the chain's lead agency

Fast-food chain Chick-fil-A has dropped The Richards Group as its longtime creative agency of record after 22 years in favor of a multi-agency roster including McCann Worldgroup and Erich &…

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