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Sprint Launches Its First Media Agency Review in More Than a Decade

Client spent nearly $800 million in 2015

Telecom giant Sprint has placed its media planning and buying business in review for the first time in over 10 years. Vice president of corporate communications David Tovar confirmed that…

Why a Little-Known Lumber Company Is Buying a Pricey 90-Second Spot for Its Super Bowl Debut

84 Lumber will promote job offerings

Among the many familiar faces in Super Bowl LI, one newcomer looks to stand out with what is so far the game's only 90-second entry. 84 Lumber will join Febreze, Mr. Clean…

U.S. Army Launches Full Agency Review for Account Worth Up to $4 Billion

McCann Worldgroup will defend the business

This week the U.S. Army issued an RFP for full-service agencies to handle its marketing efforts. The review initially launched in late 2014 but saw significant delays after the organization…

Goodby Silverstein & Partners Wins Lead Creative Duties on Chrysler

Wieden + Kennedy led brand for 6 years

Fiat Chrysler Automobiles has named Goodby Silverstein & Partners as the new lead agency on its largest brand, Chrysler. A company spokesperson confirmed that GS&P will be agency of record for…

Applebee's Launches Its Second Creative Agency Review in a Year

Barkley won the account last December

The Applebee's restaurant chain and its parent company, DineEquity, formally launched a creative agency review today, exactly one year after handing the account to Kansas City independent agency Barkley. At the…

General Mills Concludes Its U.S. Creative Review by Naming 3 Agencies for Project-Based Work

Joan, Erich & Kallman and The Community get the nod

General Mills concluded the closed creative review it launched this summer by naming three agencies to handle project-based work for its extensive brand lineup. Joan, Erich & Kallman and The Community…

Grey Wins Pfizer's Nexium as Pharma Giant Consolidates Its U.S. Agency Roster

Leo Burnett had the account since 2013

Pfizer, the world's second largest pharmaceutical company by sales, has picked Grey as lead creative agency on its antacid brand Nexium in the U.S. after a review. The business had been…

Sprint Names Droga5 as Its Agency of Record After Gradually Moving Production Work In-House

Account was with Deutsch for 2 years

Today Sprint announced that it named Droga5 as its new creative agency of record after two years with Deutsch. Vp of corporate communications David Tovar confirmed that the fourth-largest telecom company…

Duracell Picks Wieden + Kennedy as Its New Creative Agency of Record

New York office to handle $30 million account

Duracell, the maker of North America's top-selling batteries, has chosen Wieden + Kennedy New York as its creative agency of record after a review. W+K will develop integrated marketing initiatives across…

Food Giant J.M. Smucker Consolidates Its Digital Marketing Business With Razorfish

29 brands were involved in $86 million review

Food conglomerate J.M. Smucker has concluded a six-month agency review by consolidating its North American digital marketing business with Publicis' Razorfish. A Razorfish spokesperson deferred to the client, which declined to…

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