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Advertising & Branding

Converse’s Street-Style Campaign Shows How People Rock Their Chucks Around the World Lived-in looks from Tokyo to São Paulo

Converse's Chuck Taylor, the stitched-canvas, rubber-toed basketball shoe, is somehow at home everywhere from magazine spreads to mosh pits. So it's no surprise that celebrities from Andy Warhol to George…

March 2, 2015, 6:00 AM EST

New Cannes Award Honors Creative Work That Shatters Gender Bias It’s time for a Glass Lion

Industry activist Cindy Gallop said she is shocked over her selection as jury president for the new Cannes Glass Lion award, considering she's been a bit of a thorn in…

March 2, 2015, 6:00 AM EST

24 Hours in Advertising: Monday, March 2, 2015 Kim Kardashian talks mobile success and a farewell to Mr. Spock

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Kim Kardashian discusses her tech success Kim Kardashian West already conquered the world…

March 2, 2015, 12:00 AM EST

After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World By Storm How she built a $74 million app addiction

Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment…

March 1, 2015, 9:00 PM EST

Four Trends That Might Just Make Your CMO Obsolete Experience marketing trumps brand marketing in reaching the most valuable customers

While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing,…

March 1, 2015, 9:00 PM EST

Here's the SNL Parody Ad for ISIS That Pissed Off Half the Internet This Weekend Spoof of Toyota's dad spot

This Saturday Night Live ad parody, in which a dad (Taran Killam) drops off his daughter (Dakota Johnson) to join ISIS, sparked a raging debate this weekend on social media. The…

March 1, 2015, 8:17 PM EST

Cake Decorating Brand Bakes Up a Partnership With YouTube Star Rosanna Pansino To reach young women, Wilton moves from classroom to Web

The cake decorating company Wilton has always been about creators, inspiring everyday bakers with TV programs and in-store lessons. Now, the 85-year-old cake decorating brand is using online influencers to reach…

February 27, 2015, 3:29 PM EST

Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac Shakur The rose that grew from concrete

In this inspirational ad from Wieden + Kennedy for Powerade, a boy who represents a young Derrick Rose rides through the south side of Chicago to a voiceover by Tupac…

February 27, 2015, 3:23 PM EST

Jose Cuervo Mixes a Margarita in Space and Parachutes It Back to Earth McCann takes tequila to new heights

Brands are obsessed with space, getting to space, and anything that's been to space. This week, it was Jose Cuervo's chance to boldly go where no tequila brand had gone…

February 27, 2015, 12:14 PM EST

Accounts in Review: Here's Why Dentsu Left the Sears Holdings Battle 5 teams still in contention

Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart. The lead…

February 27, 2015, 12:10 PM EST

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