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Advertising & Branding

Totino's Beat Everyone to This Year's Super Bowl by Live-Tweeting It a Day Early Not an accident, a stroke of genius

Brands will gather in their social-media war rooms tonight, still attempting to top Oreo's lightning-in-a-bottle template for real-time Super Bowl marketing. But in a sense, they've already lost. That's because…

February 1, 2015, 2:00 PM EST

A Boy and a Teacher Are Featured in Microsoft's Super Bowl Ads Tech giant gets its pre-release in just under the wire

In perhaps the latest pre-release of Super Bowl ads, Microsoft this afternoon unveiled two spots just hours before kickoff. The tech giant used in-house marketing personnel as well as outsiders to…

February 1, 2015, 1:00 PM EST

Northrop Grumman Will Tease Top-Secret Stealth Bomber With a Super Bowl Ad Firm is battling Boeing-Lockheed for defense contract

You can advertise a lot of things on the Super Bowl, from a bag of Doritos to … a next-generation bomber that will cost half a billion dollars per aircraft…

February 1, 2015, 7:38 AM EST

Adweek's Instant Reviews of the 2015 Super Bowl Ads See every spot after it airs, and a thumbs up or thumbs down

It's that time again. Time to gorge on championship football and pricey commercials, not necessarily in that order. We already know a lot about what to expect from the ads of…

January 31, 2015, 10:06 PM EST

Accounts in Review: Axe Goes Off Roster for Big Global Assignment Finalists emerge in CarMax's media search

Unilever went outside the family in its selection of 72andSunny to refresh Axe's global strategic positioning. The agency hasn't worked for Unilever before but pitched ideas that Axe's marketing leaders…

January 30, 2015, 9:45 PM EST

Discover Returns to the Super Bowl for the First Time Since Card's 1986 Launch But credit card rivals continue to skip Big Game

Discover is back on the Super Bowl this year, for the first time since the credit card was launched in 1986 with its "Dawn of Discover" ad. Within the credit and…

January 30, 2015, 7:32 PM EST

Nearly 15,000 People Are Upset That Nascar's Super Bowl Ad Makes Fun of Being Gluten-Free Another GoDaddy?

A Change.org petition with nearly 15,000 signatures is asking Nascar to ditch its Super Bowl spot. The ad features Nick Offerman, making fun of being gluten-free and, according to the petition, implies that…

January 30, 2015, 6:29 PM EST

Dairy Queen Humorously Parodies Jared Jewelers in Its Valentine's Day Ad What's in the red velvet box?

Dairy Queen's first 60-second commercial, a parody of Jared The Galleria of Jewelry's syrupy, romantic ads, will break this Sunday during the Puppy Bowl. The spot is part of a…

January 30, 2015, 4:57 PM EST

Nationwide Will Air 2 Very Different Ads During the Super Bowl One features a comic, another supports a cause

As it turns out, Nationwide's appearance during the Super Bowl will be a double feature. Not only will the insurance company air this fun ad featuring Mindy Kaling, from McKinney, it…

January 30, 2015, 3:30 PM EST

FCB Returns to the Beer Business With Michelob Ultra Win Fills the hole left by the exit of MillerCoors

FCB is back in the beer category after winning Michelob Ultra's North American account. The Interpublic Group shop, which lost longtime client MillerCoors in 2012, bested several finalists, including the MDC…

January 30, 2015, 1:00 PM EST

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