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Advertising & Branding

Under Armour Honors Misty Copeland With Hashtag That Led to a Car Full of Flowers

#PrincipalMisty gets a social salute

Under Armour couldn't sit idly by on Tuesday when Misty Copeland was named the first African American principal dancer in American Ballet Theatre's 75-year history—not after the famous TV spot…

Ad of the Day: Mcgarrybowen's New Triscuit Ads Will Have Foodies Licking Their Lips

How five food businesses weave the cracker into recipes

Mcgarrybowen Chicago's latest campaign for Triscuit, called "Makers of More," celebrates the brand's roots, and the simplicity of its recipe (wheat, oil and salt), by presenting the stories of five…

With CEO Miles Young Leaving Ogilvy, Will His Loyalists Follow Him Out?

Speculation after global chief's retirement

Word this week that Ogilvy creative exec Chris Garbutt will be leaving the agency arrived amid speculation that some loyalists to Miles Young, the agency network CEO who recently announced…

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Corona's global business goes to W+K, too

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to…

Throwback Thursday: When Lassie Modeled Mink

The fur-on-fur Blackglama spoof from the pages of Dogue magazine

Fashion mavens growled when they saw this 1986 ad gracing the pages of Dogue magazine. Wait, not Vogue? No, Dogue. Published as a spoof of the famous fashion glossy by…

8 Stats That Show the Branding Impact of Nathan's Famous Hot Dog Eating Contest

A July Fourth tradition

Few brands do as well as Nathan's Famous on the Fourth of July thanks to its ESPN-televised hot dog eating contest in Coney Island in Brooklyn, N.Y. What's particularly interesting, though,…

Designer Shows Off His Big Talent in the World's Smallest Portfolio

Michael William Lester's great little idea

Michael William Lester, a London-based freelance designer and illustrator, isn't afraid to think small. We're talking minuscule here, people! Lester created "The World's Smallest Portfolio," a self-promotional piece that is 24…

Quiz: Do You Know Your Beer Brand Taglines?

Celebrate the Fourth with the king of beers, or the champagne of beers, or...

God bless America, because the Fourth of July is almost upon us. What better way to celebrate your love for the good old USA than with a few backyard barbecues,…

This Remarkable Ad Shows Just How Science Can Improve Real People's Lives

Strong storytelling in short film from Royal Dutch DSM

If you think rigorous scientific research is boring or self-serving, this short film from the Netherlands just might change your mind. Amsterdam-based agency 1Camera and director Hugo Keijzer employ some deft…

Adweek Daily Brief: Adidas Says Golf Is a Real Sport

Our new take on '24 Hours in Advertising'

With its new agency Venables Bell & Partners, Adidas Golf hopes to prove to consumers that golf is a real sport played by serious athletes. Plus, Jaguar is working with…

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