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Advertising & Branding

Chipotle Marketing Exec Indicted in Major Crackdown on Cocaine Buyers in New York

Mark Crumpacker allegedly among drug ring customers

Mark Crumpacker, Chipotle's chief creative and development officer, has been indicted as part of a New York City drug ring bust. The Chipotle executive and Fox Business producer Katie Welnhofer were among 18…

Ad of the Day: This Up-and-Coming Beer Brand Got Its First Ad Just Right

House Beer's debut goes down easy

Beer brands tend to get wound up in knots trying to communicate their essence. But not House Beer. From its very name down to the aesthetic of its debut commercial,…

TBWA\Chiat\Day Names New Executive Leadership Team in Los Angeles

Agency promotes chairman, creative and strategic chiefs

The Los Angeles office of TBWA\Chiat\Day announced a series of promotions today, naming three new leaders in its creative and strategy departments. Chief creative officer Stephen Butler has been promoted to…

Why It’s Time to Kill Advertising as We Know It and Start Building 'Storyworlds'

Lessons from Hollywood for marketers and brands

After spending last year completing a feature film, I came back into the advertising industry energized, fresh eyed, and realized something pretty profound. This is the most exciting time in…

Forevermark Highlights African Communities in New Spots for Conflict-Free Diamonds

Launches content partnership with AFAR

Over the last decade, the Western world learned about the dark side of the diamond industry: so-called conflict, or blood, diamonds produced in Africa that were illegally traded to fund…

Men Cherish Their Beer-Belly Babies in These Stupidly Funny German Ads

Unconditional love from Jung von Matt

Beer bump watch! Jung von Matt/Alster made these idiotic but amusing print ads for Bergedorfer beer, showing men posing with their beer bellies, Demi Moore style, as though they're pregnant. Fact…

Droga5 Brought Some Wild Tech Bells and Whistles to This Interactive Hennessy Site

Mirroring the craft of making a bottle of V.S.O.P Privilège

Some of the best marketing embodies the brand promise you're trying to communicate. This is especially true of well-crafted products, whose advertising had better be well-crafted, too. Droga5 takes that…

NBCU’s New Branded Content Studio Launches Satirical Campaign With Sabra

Videos will run on social pages and Vox Media properties

NBCUniversal's new branded content studio, which the company launched in March to develop and produce content for clients that could also exist outside its own platforms, has landed its first…

When Coke's Jordan Spieth Ad Shoot Was Rained Out, They Made Something Even Better

Trick shots in the trailer

Jordan Spieth knows when to come in from the rain. With the pro golfer's first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for…

Buzzman Launches Productman, Another Sign That Brand Innovation Is Ripe for Agency Growth

Creatives are shifting to makers

In case you had any doubt that agencies are looking to become known as much for inventing products as creating ads, French agency Buzzman has launched sister agency Productman, a "business…

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