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Advertising & Branding

Clients Are Demanding Better Agency Collaboration. Here Are 5 Ways to Get There

Strong alliances are critical for success

I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I broke into the business, we…

This Agency's Weird, Fascinating Model Imagines If Humans Evolved to Survive Car Crashes

PSA reminds us how fragile we are

Platypi have always been our favorite example of the weirdness of evolution. And while we laugh, it's easy to forget that nature makes us the way we are for reasons…

Domino's Apologizes for Years of Totally Overcharging You for Pizza on the Weekend

It's time to get a little something back

Domino's wants consumers to know it feels guilty about charging more for pizzas on the weekend, and it's trying hard to make things right.  For years, the fast-food chain has offered…

Agency Sends Copywriter Into Wilderness to Live Exclusively on Its Clients' Brands for 5 Days

Godspeed, Lee Kimball, we're rooting for you

You've heard the adage that agencies should use their clients' products. It's the least you can do, if you're going to be selling them.  But what if you upped the stakes…

Ad of the Day: Samsung Combines the World's Anthems Into One Beautiful Song for Rio 2016

Leo Burnett's latest Olympics work

The world's national anthems come together to form a song of international unity in Samsung's latest Olympics spot. From Leo Burnett Chicago and Leo Burnett Sydney, the new TV and digital…

For Its First New Cereal in 15 Years, General Mills Makes Animals Our Food-Dispensing Overlords

And the agency? Walrus

Animals act like people—and vice versa—in a singularly silly campaign introducing Tiny Toast, General Mills' first new breakfast cereal in nearly 15 years. Created by an agency with an appropriately beastly…

Yelp Remixed Its Ad About a Bad Yoga Instructor, and Now He's Even Worse

Let's all go sit in child's pose for a while

Back in June, Reid Sheehan Latimer + Crew made this "Yoga" spot for Yelp, positioning the review network as the place people go to find businesses that meet their needs…

Chick-fil-A Drops The Richards Group After More Than 2 Decades

McCann New York will be the chain's lead agency

Fast-food chain Chick-fil-A has dropped The Richards Group as its longtime creative agency of record after 22 years in favor of a multi-agency roster including McCann Worldgroup and Erich &…

Survey of Creatives Finds a Major Gap in How Advertisers and Brands Use Data

Programmatic is still misunderstood

Programmatic advertising is a term thrown around a lot in the world of digital advertising, but a survey of creatives suggests many agencies still don't understand exactly what programmatic is. According…

Zipcar Is Offering Pokemon Go Players Free Rides in Boston

Chauffeur-styled service is one day only

If you are a Bostonian who is sick of Pokemon Go players walking around and staring at their phones, Zipcar today could be making your sidewalk scene a little less crowded.  The…

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