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Advertising & Branding

Agency Holding Company MDC's Stock Is Plummeting After News of SEC Probe

CEO Nadal's expenses are under scrutiny

The share price of MDC Partners, the holding company that includes Crispin Porter + Bogusky and 72andSunny, has plummeted this morning on news of an SEC investigation into the CEO's…

Medialink Brings Together 'Friends of the Company' for DCNF Kick-off

Gathering sets the stage for two weeks of NewFronts

Floor-to-ceiling windows at Glasshouse 21 on Manhattan's west side offered phenomenal views of the Hudson River and beyond during the Medialink NewFront Monday morning. The wide open space was packed with…

VW's Passat Clean Diesel Will Keep You, and Your Horrible Boys, Out of Gas Stations

Another upside to good fuel economy

Is this any way to celebrate Mother's Day? A trio of unholy terrors—pre-pubescent boys, presumably brothers—wreak havoc in a gas-station convenience store in "Mom," an amusing Volkswagen spot from Deutsch L.A. These…

Fashionistas Had to Post 26,000 Tweets to Crack Open This Mysterious Orb

How Nars created a 'Breakthrough' event

Fashion-forward American women are willing to do a lot to get their hands on the season's "it" bag. But how about flocking to the Web to join in a rapid-fire…

Leo Burnett Toronto Wins Big at Webby Awards for 'Like a Girl' Campaign

Agency of the Year and 11 other honors for Always effort

Results from the 19th Annual Webby Awards are in, and Leo Burnett Toronto scored a top honor, claiming the title of Webby Agency of the Year. The honor is given to…

Storage Company Unpacks a Surprise Viral Hit About Preparing for Parenthood

10 things to know before having a baby

Extra Space Storage—which offers storage space for your old drum set and boxes of Beanie Babies, not your digital files—created this ad, believe it or not, about the joys and…

Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship

Showing teens how not to be cruel at 'crossroads moments'

Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens…

Kirshenbaum Bond Senecal Adds a Global Chief Marketing Officer

Jennifer Hohman joins agency from IPG Mediabrands

Kirshenbaum Bond Senecal + Partners reached outside the agency to fill its new top marketing role. Jennifer Hohman, former head of global accounts for IPG Mediabrands, has joined kbs+ as global…

24 Hours in Advertising: Tuesday, April 28, 2015

Kids appreciate their parents with Minute Maid, and ESPN sues Verizon

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Advertising gets its own set of emojis The ad industry finally has its…

BrandShare Content From Scouting Works
What You Need to Know About Marketing to the Millennial Parent

Personalization and simplification

Still think millennials are the generation that won't grow up? That may be your perception of today's 20-year-olds, but older…

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