Advertising & Branding

FCB Hires mcgarrybowen's Global CMO to Fill Top Communications Role

Brandon Cooke will lead PR efforts

FCB has hired Brandon Cooke to serve as its new global chief communications officer. The mcgarrybowen veteran replaces Stephen Martincic, who now serves as chief brand and marketing officer for Ascential, owner…

VSA Partners Promotes William Rosen to Chief Executive Officer

Agency vet will lead indie design firm

Chicago-based VSA Partners named partner and former marketing practice lead William Rosen as its new chief executive officer. The independent agency, which opened more than three decades ago, has begun to…

NFL and AwesomenessTV Want to Win Over Young Fans With a New Video Series

First episodes feature interviews with mascots and an owner

Even though football is the most-watched sport in America, the NFL is always looking for new ways to engage younger audiences with unique and fresh content. For its latest effort,…

This Video Game Ad Is the First Film in 14 Years From the Director of Die Hard

John McTiernan helms Ghost Recon spot

What happens when a group of heavily tattooed thugs, a precocious snow-white cat and a team of special ops assassins appear in the same ad? Don't fret—the feline emerges unscathed.…

Fantastic Beasts? You'll Find Plenty of Them in This Wild British Ad for Mitsubishi

A hybrid impresses its own kind

It's not often that Medusa shows up in advertising, much less accompanied by a chest-thumping minotaur, a metallic mermaid, an arrow-shooting centaur and a galloping Pegasus. So, this new U.K.…

Hyundai's Ambitious Plan Is to Film Its Super Bowl Ad During the Actual Game

Spot will run right after the Big Game ends

After a successful Super Bowl 50, Hyundai has announced some pretty lofty plans for Super Bowl LI. This year, it will run a 90-second spot in the post-gun slot, the first…

Melissa McCarthy Will Star in Kia's 60-Second Super Bowl Ad for the Niro Hybrid

Actress also narrates two :15s breaking this week

After putting Christopher Walken in a Super Bowl commercial for the Optima sedan last year, Kia is turning to another celebrity, Melissa McCarthy, to hype its Niro hybrid crossover on…

Doner Promotes New Chief Creative Officer in L.A. After Global Chairman Leaves Ad Industry

Jason Gaboriau to lead West Coast division

Doner has named Jason Gaboriau as chief creative officer in its Los Angeles office, a newly created position. Gaboriau and former RAPP chief marketing officer Zihla Salinas came aboard to lead…

VML Names 2 Co-Chief Creative Directors, Strengthening U.S. Team

And a new director of recruiting

VML has promoted two creative leads for its North American network and hired a new director of creative recruiting to serve the same area. The WPP network's global CCO Debbi Vandeven…

Why Brands Should Include Social Video in Their Super Bowl Ad Spend

It will vastly extend Big Game investment

With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos. For one…

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