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Advertising & Branding

MediaVest Continues With PUR After Review Brand was sold by P&G in 2010

MediaVest will continue to work with PUR as its media agency of record after a review involving three other undisclosed agencies. The Publicis Groupe unit had been handling online and offline…

May 23 2012

AT&T Serenades Hundreds of Fans in Real Time on Facebook Brand reaches 2 million mark and feels like singing

The new thing on Facebook is brands singing to their Facebook fans. Last month, Kraft Macaroni & Cheese personally thanked 4,632 fans who had "liked" a status update with a…

May 23 2012

Business Social: Internet Week

May 23 2012

Ad of the Day: Cape Cod Potato Chips Flock of Seagulls' songs are always best when sung by actual flocks of seagulls

Full disclosure: I like Cape Cod Potato Chips. I am ambivalent about Flock of Seagulls and mostly like their hair. But I am quite bullish on this new Cape Cod…

May 23 2012

Infographic: How Bad Is Your Facebook Addiction Disorder? Please don't say it's not a problem

A few weeks ago, we posted an infographic that suggested ad people are more addicted to social media than "normal" people. This may have left the impression that those "normal"…

May 23 2012

'Metro' Newspaper Hides Mobile Edition in Tiny Newsboxes Another big idea in a small package

Miniature outdoor ads are just so damn cute! Once upon a time we had the tiny billboards for the PlayStation game LittleBigPlanet. More recently we saw the 12-inch-high signs, made…

May 23 2012

AOL Shuffles Ad Sales Team Top sales exec Janet Balis now publisher of Huffington Post

AOL is once again shaking up its sales hierarchy. It looks as though the company is trying to put some distance between its premium properties (like the Huffington Post) and…

May 23 2012

Mexican Congressional Candidate Goes Topless on Billboards (SFW) Natalia Juarez attempts a 'different and cheerful' campaign

A congressional candidate in Mexico is spicing up her campaign for office by going topless on billboards with six other female members of the Party of the Democratic Revolution. "Dare…

May 23 2012

Offerman, Robinson Back for Round 2 of New Era's Cubs-White Sox Campaign What would Nick give for a World Series victory?

NBC sitcom stars Nick Offerman, a Cubs fan, and Craig Robinson, a White Sox fan, return in a second satisfying Brooklyn Brothers spot for sports-cap maker New Era. (See the…

May 23 2012

Safeguard Your Ben & Jerry's Ice Cream With a Pint Combination Lock Device keeps thieves away

If you've got friends who eat your ice cream all the time, you've got two options. You can make new friends, which Ben & Jerry's can't help you with, or…

May 23 2012

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