Advertising & Branding
Moleskine Celebrates Coke's 100th Anniversary with Beautifully Designed Notebooks
Need one with its own straw? You're in luck!
By David Kiefaber on Sep. 11, 2015 - 2:33 PM EDT
Moleskine, the makers of those sleek black journals that every aspiring poet in America seems to own, is doing its part to revel in Coca-Cola's centennial glory with limited-edition notebooks…
What Is Zimmerman's Media Trading Room, and Does It Really Save Clients Millions?
Inside the agency's anti-programmatic buying strategy
By Patrick Coffee on Sep. 11, 2015 - 1:37 PM EDT
Conventional wisdom holds that programmatic ad buying, and the Big Data that powers it, will dominate media planning for both agencies and presidential campaigns in the coming years. As a panel…
People Magazine Celebrates Jennifer Lawrence's Compulsive Photobombing in New Ad
Campaign mines celebrity quirks
By T.L. Stanley on Sep. 11, 2015 - 12:11 PM EDT
Keen celebrity followers probably already know that Oscar-winning actress Jennifer Lawrence is a notorious red-carpet photobomber. But did you have any idea how extensive her list of victims is? It includes Taylor…
A Man Finds Commuting Zen in This Brilliantly Silly Ad for Mobile Train Ticketing
Above the fray, thanks to an app
By Gabriel Beltrone on Sep. 11, 2015 - 11:01 AM EDT
If you're the type of person who wants to feel spiritually at one with the act of commuting by train, then British ticketing company Trainline would like you to try…
5 Keys to Surviving (and Maybe Even Enjoying) Your First New-Business Pitch
It's about building a team, not a perfect PowerPoint deck
By Lee Meccia on Sep. 11, 2015 - 10:58 AM EDT
Congratulations! You've volunteered (or, more likely, have been volunteered) to work on a pitch. I've been there. As part of our agency's new business team, I've spent years working on…
Ad of the Day: You Just Might Pee Yourself Over Copper Mountain's Gloriously Weird Ads
Anatomical spots show how snow days rile up your insides
By David Gianatasio on Sep. 11, 2015 - 10:17 AM EDT
If there's a better way to sell folks on Copper Mountain skiing than dressing actors up as urine—yes, urine!—I'm certainly not aware of it. That's just one of four loopy anatomical…
Ikea Just Had the Perfect Reaction to the Apple Pencil
Nice topical ad from Singapore
By Tim Nudd on Sep. 11, 2015 - 9:37 AM EDT
Ikea Singapore continues its run of amusing advertising (which has included everything from the famous Bookbook catalog-as-gadget film to a slew of comical Facebook memes) with a quick-hit ad poking…
Under Armour Welcomes Hundreds of Tom Bradys Back to Football in Ad for Season Opener
'Every single day' message really resonates
By Tim Nudd on Sep. 11, 2015 - 9:17 AM EDT
As expected, Under Armour added Tom Brady to its new "Rule Yourself" campaign on Thursday, and the timing couldn't have been better—as the Droga5 spot premiered during the NFL's season…
Wieden + Kennedy Waxes Metaphorical in First Full Campaign for Verizon
12 ads make the case for quality
By Patrick Coffee on Sep. 10, 2015 - 5:59 PM EDT
Verizon recently surprised many in the agency world by signing Wieden + Kennedy as its newest creative partner without launching a formal review. And this week, after introducing a sleeker logo,…
This Cleverly Designed Movie Poster Makes a Bad Review Seem Like a Good One
Guardian critic tips hat to 'incredible' stunt
By Tim Nudd on Sep. 10, 2015 - 2:24 PM EDT
It turns out negative movie reviews can be turned into positive ones, with just a little ingenious design. Guardian film critic Benjamin Lee didn't like the new Tom Hardy movie Legend…
- Ikea Just Had the Perfect Reaction to the Apple Pencil
- What Is Zimmerman's Media Trading Room, and Does It Really Save Clients Millions?
- Ad of the Day: You Just Might Pee Yourself Over Copper Mountain's Gloriously Weird Ads
- 5 Keys to Surviving (and Maybe Even Enjoying) Your First New-Business Pitch
- Jimmy Fallon Reclaims the Late-Night Lead on Stephen Colbert's Second Night







