Advertising & Branding

Inside Pornhub's Crusade to Tear Down the Taboos of Watching Sex Online Can an adult site become a mainstream brand?

Even if you aren't one of Pornhub's 50 million monthly visitors, you've probably heard the site's name this year in a surprisingly safe-for-work context. Maybe you read about its non-pornographic ad design…

December 18, 2014, 7:22 PM EST

BrandShare Content From Tapad
Can Cross-Screen Identity Work at Scale? Proof of 91.2 percent accuracy

It was a big "first" that would change things forever. The year was 1994, the purchase was a "compact audio…

December 18, 2014, 7:20 PM EST

Ad of the Day: Hyundai's 'Exobaby' Might Be the Oddest Metaphor Yet for Its Drivers Feeling safe yet?

It's tough to make babies the star of car commercials, seeing as they're a long way from driving age. Not that advertisers haven't tried. Now, Hyundai jumps in with perhaps…

December 18, 2014, 3:37 PM EST

L'Oreal's Luxury Brands Make Shift in Comms Planning Business goes to MEC, from Optimedia

It hasn't been a great week for Publicis Groupe's media networks. On the heels of Mars moving its global planning business out of the French company's Starcom agency, another marketer, L'Oréal,…

December 18, 2014, 3:08 PM EST

Can American Apparel's New CEO Tone Things Down Without Turning It Into Old Navy? Paula Schneider has a tall order, and a low profile

American Apparel has long been defined by its founder and former CEO, Dov Charney, a man who became infamous for the brand's marketing and the scandals he was embroiled in.…

December 18, 2014, 3:00 PM EST

This Beautifully Simple Site Makes It Easy to Create the Right Digital Color Palette Made for app designers, it's handy for all

For the most talented designers, creating a palette of complementary colors comes easy. For the rest of us, not so much. Enter Material Palette, a site launched this week by European…

December 18, 2014, 12:32 PM EST

Carnival Asks Consumers to Choose Its First Super Bowl Commercial Voting begins on four BBDO rough cuts

Carnival Corp. wants the public to select its first Super Bowl spot from among rough cuts of four commercials produced by new agency BBDO in Atlanta. The spots are "Getaway," which…

December 18, 2014, 12:26 PM EST

Meet the Two Singers Who Helped Make Apple's 2014 Holiday Ad So Special Dana Williams and Rhiannon Giddens

Apple is back to take you behind the scenes of its sweet holiday ad about a musical recording that spans generations. Singer-songwriter Dana Williams, who stars as the granddaughter in the…

December 18, 2014, 11:52 AM EST

After 15 Years With BBH, Johnnie Walker Picks a New Agency Anomaly wins Diageo's global marquee brand

Diageo has awarded Johnnie Walker, its global marquee creative account, to Anomaly after a pitch that included 15-year incumbent Bartle Bogle Hegarty as well as BBDO, Ogilvy & Mather and…

December 18, 2014, 10:46 AM EST

If You Loved Aaron Draplin's Logo Tutorial, Here's More of His Design Wisdom Tattoos and TED talks with everyone's new spirit animal

If you were on the Internet this week, you probably saw the video of Aaron Draplin building a logo from scratch. If not, go watch it—we'll wait.  OK, are we all…

December 18, 2014, 10:24 AM EST