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HP to Name New Agency for Computing Unit in March Incumbent Goodby Quit in November

Hewlett-Packard expects to make an agency selection for its worldwide personal computing unit by the end of March, as outside consultants Pile and Co. now reach out to agencies. The company…

February 03 2012

Ad of the Day: JCPenney Peterson Milla Hooks brings its poppy visual style to the retailer's big new rebranding effort

JCPenney wants to keep it simple. The retail giant is out with a string of ads from one of its new agencies, Peterson Milla Hooks, espousing its promise to offer "fair…

February 03 2012

Trailer Mash 02-03-12 11 previews in one minute: our speed montage of this week's opening films

Imagine all the trailers for this week's opening movies condensed into a minute-long sequence. Look up. There it is. And now look down. Why, there's rumination on the content of…

February 03 2012

'Billboard' Covers the Music and Musicians of Super Bowl XLVI Madonna's halftime show and more

As always, music will be a big part of Super Bowl XLVI. Madonna is doing the halftime show, of course, and musicians will appear in a number of ads—from Elton…

February 03 2012

Chevy Guys Live, Ford Guys Die in Silverado's Super Bowl Ad Indestructible Twinkies also survive apocalypse

General Motors is airing three 60-second spots for Chevrolet during the Super Bowl. We had already seen two of them—"Stunt Anthem" for the Sonic, and the "Happy Grad" consumer-generated ad…

February 03 2012

Melanie Amaro Banishes King John in Pepsi's Super Bowl Spot TBWA\Chiat\Day's :60 is unveiled

And here's your 60-second Pepsi spot that will air during the Super Bowl. It features The X Factor winner Melanie Amaro impressing, and then exiling, the evil king Elton John…

February 03 2012

E*Trade and Century 21 Release Their Super Bowl :30s More final creative ahead of Sunday's game

It's been quite amazing how many finished Super Bowl spots, not just teasers, have been released online before this year's game. This morning we have two more 30-second spots—E*Trade's "Fatherhood"…

February 03 2012

Old Spice Crashes Into Commercials for Other P&G Brands Terry Crews ambushes Charmin, Bounce

Isaiah who? Suave Old Spice pitchman Mustafa is just a fading memory when manic spokesfreak Terry Crews is in the house. In fun new spots from Wieden + Kennedy, Crews…

February 03 2012

Jack in the Box: If You Love Bacon, Why Don't You Marry It? The latest love song to pig shavings

Jesus Christ, it never ends. Jack in the Box takes America's (literally) unhealthy bacon obsession to the next level with its "Marry Bacon" TV commercial from Secret Weapon Marketing, which…

February 03 2012

Adweek to Live Blog the Commercials of Super Bowl XLVI Join us and our special guests for real-time reactions on Sunday

You might think you've already seen most of the commercials from this Sunday's Super Bowl. And you wouldn't be wrong. It has been a year of teasers gone berserk. But…

February 03 2012

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