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Advertising & Branding

Data Is Transforming This Experiential Marketing Agency All Terrain's clients include The Cosmopolitan, Illinois Lottery, Chicago Blackhawks

Specs Who Co-founders Brook Jay (l.), CMO, and Sarah Eck-Thompson, COO What Experiential marketing agency Where Chicago Proponents of experiential marketing argue that it’s the original real-time marketing discipline where brands get directly in…

April 16, 2014, 8:59 PM EDT

Sperry's Top-Sider Battles a Flotilla of Imitators The storied 'boat shoe' not just for boatmen anymore

As legend has it, Paul Sperry—Dartmouth man, World War I naval officer—was sailing his cutter Sirocco on a cold day in 1935 when he nearly slipped on the wet deck…

April 16, 2014, 8:58 PM EDT

Milk-Bone Gets Into the Teeth Brushing Business Arnold rolls out new ads for Brushing Chews

Arnold's new campaign for Milk-Bone Brushing Chews features an everyman-type named Ted and his dog, Rudy. The duo appears in a series of online videos and a TV ad that illustrate…

April 16, 2014, 5:33 PM EDT

Vivint Taps Deutsch L.A. Comes as 'smart home' market takes off

Deutsch L.A. wants to popularize the next generation of smart technology. The Interpublic agency has been tapped by Vivint to lead creative and strategic duties for the home automation services…

April 16, 2014, 5:06 PM EDT

Mazda Takes One Awesome Road Trip Through 60 Instagram Posts in Grid View Fun innovation by JWT Canada

For brands, the road to standing out in social media can be a slippery slope. But Mazda and JWT Canada collaborated on a pretty interesting marketing journey on Instagram. Over the…

April 16, 2014, 1:42 PM EDT

Ad of the Day: Powerade Tells Nico Calabria's Amazing Story in Best World Cup Spot So Far A one-legged boy grows into a champion

For decades, athletes saw emotional vulnerability as something to be shunned, a personal shortcoming that must be internalized and kept out of the limelight at all costs. Competitors seemed to…

April 16, 2014, 12:29 PM EDT

Tribeca Film Fest Names Vine #6SecFilms Winners Just because it’s not a full-length feature doesn’t mean it isn’t cinematic

If you blink, you may miss the majority of the content in Vine videos. However, the Tribeca Film Festival felt so strongly about the originality in some of these mini films…

April 16, 2014, 10:55 AM EDT

St. John Ambulance Hits the Pool for Its Latest Shocking First-Aid PSA Helpless once again

St. John Ambulance, the first-aid teaching and awareness organization, has put together some incredible, horrifying PSAs through the years. We've covered many of BBH London's ads for the group. Last year,…

April 16, 2014, 10:47 AM EDT

Mini-Documentary Looks at Advertising's Most Unsung Artists Crafters of hand-painted outdoor signs

It's easy to forget that for every flashy, handpainted wall advertisement you see in a city, there are a handful of people who endure discomfort (and risk death) to put…

April 16, 2014, 9:39 AM EDT

Don't Drink and Drive. In This Powerful Ad, It Really Does Sound Like a Broken Record Snippets of disaster

This is what it sounds like when you drink too much, then get behind the wheel. Surprise: It does not have a happy ending. A new PSA by ad agency La…

April 16, 2014, 9:05 AM EDT

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