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Advertising & Branding

24 Hours in Advertising: Monday, March 30, 2015

Gigi Hadid talks about modern modeling, and social apps sweep out bullies

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: How millennials are shifting the agency world Now making up 44% of the…

How Millennials Are Changing the Way Ad Agencies Work

They're versatile and valuable in real time, but can also overlook both past and future

Last September, Kammie McArthur was tasked with finding a novel way to engage Seattle Seahawks fans for insurance client Pemco. "We created the #yellfie booth, where fans could compete to…

Infographic: a Glimpse Into the Millennial Mind

Their preferred tech, products and ways to engage with brands

Examining the millennial mindset first requires a look into the history of this coveted demo. For most, digital tech has always, or almost always, been a part of life. They lived…

Are You a Millennial Boss? Here's How to Work With Boomers and Xers

A young CEO's tips for a harmonious workplace

Shama Hyder, CEO of the Marketing Zen Group and author of The Zen of Social Media Marketing, knows millennials. In fact, she's a millennial herself. At the 4A's Transformation conference…

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Yes, You Can Crush Clichés and Still Create Effective Campaigns

Boys and dolls

Not long ago, on a neighborhood playground, a 4-year-old girl informed one of her parents' friends that she intended to…

Groupon Posted This Product on Facebook, Then Replied to Everyone Who Made a Sex Joke

It's just a Banana Bunker, people

Groupon knows social, as you can see with its latest Facebook post of a Banana Bunker—a container for a single banana, which you can absolutely purchase on the Groupon site. Fans…

Here Are 3 Fun New 'Be Like Mike' Gatorade Ads to Go With the Remastered One

And it's the music that's the star

Can we be even more like Mike? Gatorade's 50th anniversary celebration continues with three spots from TBWA\Chiat\Day, each reimagining the iconic Michael Jordan-inspired "Be Like Mike" jingle we've been humming for…

Infographic: Here's Your Definitive Wrap-up of Social Chatter at SXSW

Which events and brands got the most buzz?

Hopefully your South by Southwest hangover has eased, and you're ready for a final run-through of the social numbers from the festival. Tracx provides just that in the infographic below, exclusive…

Can a New Global Campaign Help Coca-Cola Sell More Soda?

Experts: brand may have to consider inherent challenges of its product

Coca-Cola is said to be looking for a new global campaign, having asked 10 roster agencies to pitch ideas that would resonate worldwide. That's no easy task. Honing in on a…

Ad of the Day: OPI Brilliantly Creates a Whole Alphabet From Drops of Nail Polish

Color becomes language

Color can communicate a lot of information, but not as clearly as if it were an actual language. So OPI made it into one. A sassy, gorgeous new campaign from the…

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