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Advertising & Branding

Here's the First Condom Ad Aimed at Sex-Positive, Environmentally Minded Feminists Nothing but the best for her vagina

Sustain has become the first condom brand to aggressively market to clearly unmarried women for the sake of recreational sex with globe-trotting good Samaritans. Jeff and Meika Hollender, the father-daughter duo…

October 1, 2014, 10:27 AM EDT

Weigh In on the Hottest Topics at This Year's Advertising Week. Join #AdweekChat Today Twitter chat kicks off at 2 p.m. ET

It's Advertising Week in New York, and the city is teeming with thousands of marketing professionals looking to learn, hobnob and have a few good arguments about the industry's emerging…

October 1, 2014, 10:16 AM EDT

Citizen Flies Westward, Chasing an Endless Sunset, in Global Campaign From W+K Watch maker races across time

If you fly westward at just the right speed, at just the right latitude, you can witness a perpetual sunset—a ghostly twilight that lingers, hour after hour, as you cross…

October 1, 2014, 8:58 AM EDT

BrandShare Content From iStock
Bad Stock Photos Make Us Want to Cry Checklist for creatives

Picture this: It’s ten o’clock on a Thursday night and you’re still at work. All you want is to finish…

October 1, 2014, 8:07 AM EDT

Are Tablets Just as 'Mobile' as Smartphones? Market researchers say yes, but ad players think it's controversial

Nearly three years ago, Facebook CEO Mark Zuckerberg proclaimed that the "iPad's not mobile....It's a computer. That's a different thing." Since then, Apple's iPad and competitors such as the Amazon…

October 1, 2014, 6:02 AM EDT

Saatchi (Finally) Finds a Chief Marketing Officer N.Y. office hasn't had one since 2010

Saatchi & Saatchi has finally filled its chief marketing officer role. The agency, which, remarkably, hasn't had a CMO since Ben Bittman left in 2010, has hired Christine Prins out of…

October 1, 2014, 6:00 AM EDT

Dell, Mondelez, Allstate CMOs Play the Desert Island Game They couldn't choose one marketing strategy to take

If chief marketing officers Lisa Cochrane of Allstate, Dana Anderson of Mondelez and Bryan Jones of Dell were stuck on the desert island, not one of them could choose a…

September 30, 2014, 5:02 PM EDT

5 Things IAB's Randall Rothenberg Wants You to Know About Digital Advertising Viewability standards are going to get clearer and easier

The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability and other digital advertising issues. The research and development group will…

September 30, 2014, 4:45 PM EDT

This Year's Most Popular Halloween Costumes Are (Surprise) Straight From the Multiplex Ninja Turtles and Disney's Frozen characters top list

When you answer the door this Halloween, there’s an extremely high likelihood that you’ll be dropping candy into the bags of Elsa, Olaf, Raphael or Donatello. Wait a sec. Those…

September 30, 2014, 1:39 PM EDT

Honey Maid, GE and Quirky Explain What It Means to Be Fearless Mondelez leaders call out unusual campaigns

Mondelez marketing and media leaders Dana Anderson and Bonin Bough let brands do most of the talking today at an Advertising Week session about being fearless. Front and center were the…

September 30, 2014, 1:14 PM EDT