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Advertising & Branding

José Bautista of the Toronto Blue Jays Shares His Favorite Apps and Cereals

But he won't use Twitter to campaign for an all-star spot

Specs Age 34 Claim to fame Right fielder for the Toronto Blue Jays; five-time player in the MLB All-Star Game Base Toronto and Tampa, Fla. Twitter @JoeyBats19 What's the first information you consume in the…

Infographic: Tennis Stars Use Social Media to Showcase Brands

Leveraging large followings in endorsement deals

Tennis is hard to match when it comes to the power of social media: only the NBA and soccer have more average followers per player, according to exclusive research from PMK BNC.…

How Daily Fantasy Sports Became a Heavyweight in the Advertising World

DraftKings and FanDuel rule with fans and leagues

It seems these days sports fans can't catch a game on TV or listen to sports talk radio without being hit with ads for daily fantasy sports (DFS). While fantasy…

Want to Sell Men's Grooming Products? Hire an Athlete, Not a Hollywood Star

Guys prefer 'strong, virile' pitchmen

When it comes to endorsing beauty brands, actresses are a popular choice. Think Jennifer Lawrence for Dior, Eva Mendes for Estée Lauder and Keira Knightley for Chanel. But for selling,…

Will Brands Come Calling for Carli Lloyd, the Surprise Star of the Women's World Cup?

Experts say you can bet on it

The U.S. team's rout of Japan in yesterday's Women's World Cup final has led to talk that Carli Lloyd, winner of the Golden Ball as the tournament's best player, should be put…

Sid Lee Looks to Expand Into Asia With Its Sale to Hakuhodo

Agency now has 6 offices

Sid Lee's desire to enter the Asian market drove its decision to sell today to Kyu, the operating unit of Hakuhodo in Japan. The Montreal-based agency, which opened in 1993, already…

Babies' Poop Faces Captured in Glorious Slow Motion in Award-Winning Pampers Ad

Anyone have a wipe?

Everyone knows babies make hilarious faces when they poop. For that matter, so do most adults. Whether or not knowing this universal truth entices you to watch a medley of…

How a Photographer and a Scotch Brand Created an Amazingly Cool Underwater Image

Ballantine's, a model and a toxic layer

One hundred feet below the surface of an ancient sinkhole in Tulum, Mexico, a team of 13 divers, one ambitious photographer and a model in a straw hat are hyperaware…

How New York City Football Club Is Building Its Brand One Fan at a Time

Our Q&A with the soccer franchise president

Can Tom Glick put soccer fans and sponsors in a New York state of mind? He's giving it his best shot as president of Major League Soccer's New York City…

Fond Farewells Flood Twitter After Death of Burt's Bees Co-founder

Burt Shavitz, 80, was an artisanal marketing pioneer

Burt's Bees cofounder Burt Shavitz has passed away at the age of 80, and fans of his quirky brand are flooding social media with remembrances. Shavitz was the namesake and face…

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