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Advertising & Branding

Ronald McDonald Gets a Makeover and Plans All-Out Clown Assault on Social Media Icon tries to stay relevant

It's a big day in the big top of fast food, as McDonald's has given spokesclown Ronald McDonald a makeover. With new threads designed by theater designer Ann Hould-Ward, Ronnie is…

April 24, 2014, 1:20 PM EDT

See Heineken's 15-Second Film Based on a Fan's Tweet About an Evil Abe Lincoln 'Linclone' was even screened at Tribeca

Fifteen seconds is short for an ad, never mind a film. But Heineken and Wieden + Kennedy New York premiered just such a movie at the Tribeca Film Festival on…

April 24, 2014, 12:18 PM EDT

Ad of the Day: Life Jacket Maker's Chilling Site Makes You Feel Like You're Drowning Scroll to stay afloat

If you have an intense fear of drowning, this ad is not for you. Paris agency CLM BBDO created "Sortie En Mar," or "A Trip Out to Sea," a vivid, first-person…

April 24, 2014, 10:55 AM EDT

Samsung Electronics Calls Global Ad Review Process will take up to three months

Samsung Electronics has begun a global review of its creative, digital and media business, sources said. The South Korean company spent a whopping $14 billion worldwide on advertising and marketing in…

April 24, 2014, 10:34 AM EDT

Poo-Pourri Returns to Help Women Suppress the Stench of 'Man-Manure' Follow-up to viral hit 'Girls Don't Poop'

Ladies, are you looking for "the perfect solution to his stinking pollution"? If so, we've got some good news: Poo-Pourri is back with another spritz of its sweet-smelling viral advertising. The…

April 24, 2014, 10:26 AM EDT

FDA Moves to Regulate E-Cigarettes No sales to minors, health warnings, no free samples

E-cigarettes are about to become a regulated product. The Food and Drug Administration is set to propose a regulatory plan Thursday that will also put some restrictions on the sale…

April 24, 2014, 9:15 AM EDT

VH1's 'I Will Survive' Anti-Bullying Ad Is Great Fun, but Does It Send a Good Message? Revenge of the nerds

Gloria Gaynor's disco classic "I Will Survive" gets remade as an anti-bullying anthem in this VH1 spot by Del Campo Nazca Saatchi & Saatchi in Argentina, showing tormented boys and…

April 24, 2014, 8:43 AM EDT

This New York Anti-Agency Helps Clients Like HP Do Good in the World Also has worked for the Clinton Global Initiative

Specs Who (From left) Sean Donovan, strategy director; Jeff Smith, chief innovation officer; Rob Holzer, co-founder and CEO; and Nancy Elder, co-founder and chief strategy officer What Creative agency Where New York Societal change…

April 23, 2014, 9:52 PM EDT

The Life and Times of the Snuggle Bear Lecturing us about laundry for 30 years, and now a social-media star

In 1983, Unilever took the wraps off of Snuggle, a new brand of fabric softener designed to take on Procter & Gamble's Downy, the unchallenged, 800-pound gorilla of the segment. Since…

April 23, 2014, 9:51 PM EDT

Would You Recognize a Loved One Dressed Like the Homeless? These People Didn't Hidden-camera stunt aims to 'make them visible'

Most city dwellers tend to avoid eye contact with the homeless, a fact that made one advocacy group wonder: Would you recognize your own relatives if they were living on…

April 23, 2014, 4:45 PM EDT

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