Advertisement

Advertising & Branding

Shirts on, Boys. Abercrombie Says It's Done With Sexualized Marketing

Brand will now focus on 'showcasing product and trends'

Have we seen the last of Abercombie & Fitch's shirtless models? In an attempt to refresh the brand, Abercrombie is looking to shake off its ab-oriented image. By the end of…

An L.A. Agency's Grassroots Drought Initiative Has Grown Into a Citywide Campaign

Omelet and mayor's office create 'Save the Drop'

As California's drought continues to worsen, the city of Los Angeles has turned to a local ad agency to help change residents' water habits. The "Save the Drop" campaign, produced by Omelet,…

Brand Genius 2015 Call for Submissions

Adweek is accepting nominations for marketing's top honor

For over 25 years, Adweek's Brand Genius Awards have saluted best and brightest minds in marketing—but we need your help in finding them. Do you know a fearless marketer who…

As Firestorm Grows Around Media Kickbacks, the Industry Launches a New Task Force

4A's and ANA vow to investigate marketers' concerns

It has been called (by 4A's President Nancy Hill, specifically) the ad industry's "elephant in the room." The issue? Allegations of media agencies pocketing discounts on volume media buys and not…

Accounts in Review: Coke Joins the Long List of Media Searches

And Hershey expands its creative roster

The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew 27…

New York Life Launches a Creative Agency Review

$74 million account is currently at Havas Worldwide

Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed. The largest mutual life insurance company…

Ad of the Day: Apple Watch Gets Three Grand 60-Second Spots for Launch Day

Your life is about to change

The Apple Watch is here, and with it come the first true commercials for the device. And they're less about the nitty-gritty of product features and more about how the…

YouTube Star Hannah Witton Gives Candid Advice About Sex in Durex Campaign

Answering questions from fans

As brands continue to use popular YouTubers for ad campaign, Durex has found the perfect endorser with Hannah Witton—a vlogger whose non-branded content already includes plenty of talk about sex…

Hallmark's Mother's Day Ads Are Shockingly Edgy. Just Kidding, They're Really, Really Sappy

Ready for more love and gratitude for moms?

Adland's trend toward weepy gratitude continues, just in time for Mother's Day, as Hallmark rolls out a series of videos from Leo Burnett in which people express love and appreciation…

Manny Pacquiao Wonders If Mayweather Fight Is On, or If It's All Just a Foot Locker Ad

Brand follows up 2014 spot

Foot Locker is happy it can finally celebrate the upcoming Floyd Mayweather vs. Manny Pacquiao fight—for real. Last fall, the shoe store released a commercial in which Pacquiao thought Mayweather had…

Advertisement
Adweek Blog Network