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Advertising & Branding

Singapore Students Create App That Rewards You For Ignoring Your Phone But is Apple Tree poison for digital ads?

An industry trade group in the city-state of Singapore is behind a new mobile phone app that will curl the toes of digital advertising companies. In an effort to get smartphone…

November 21, 2014, 5:30 PM EST

Heineken Is Cannes' Marketer of the Year Past honorees include Coca-Cola and Mars

The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June. Past honorees include McDonald’s last year, Coca-Cola in 2013 and…

November 21, 2014, 5:16 PM EST

Alibaba Preps E-Commerce Site for Worldwide Shoppers and Advertisers English version is in the works

Alibaba Group Holding Ltd. is certainly on a roll. The Chinese e-commerce heavyweight that floated a $22 billion IPO on the New York Stock Exchange is now investing its money…

November 21, 2014, 3:03 PM EST

Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax NBA also hosts final presentations

Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer,…

November 21, 2014, 1:57 PM EST

Banker in Need of an Orgasm? There's a Vibrator for That Lelo creates a sex toy exclusively for financial crowd

The 1 percent truly get everything catered to them. Sex toy maker Lelo has launched Pino, a vibrator especially made for bankers. The device itself is your standard stretchable vibrating silicon…

November 21, 2014, 12:59 PM EST

Adorable Ad Might Actually Make You Care About the Plight of British Hedgehogs And if it doesn't, nothing will

The cuteness factor is awwwf the charts in "Saving Harry," a two-minute animated film by Wildlife Aid U.K. that follows the journey of the titular hedgehog from suburbia back to…

November 21, 2014, 11:56 AM EST

Facebook to Brands: No More Free Rides Will hide overly promotional posts in 2015

Facebook announced a move this month that will make it more difficult for brands to reach their fans through purely organic marketing efforts. Instead, if brands want to reach the…

November 21, 2014, 11:46 AM EST

Ad of the Day: Lexus Sprinkles Magic Dust on This Year's 'December to Remember' Ads Grown-ups are kids again in Team One's new spots

Lexus's "December to Remember" ads, with the luxury vehicles done up in those famous giant red bows, have become as much a part of the holiday firmament as Santa Claus…

November 21, 2014, 10:10 AM EST

Brand of the Day: Yes, TGI Fridays Is Bringing Its In-Restaurant Mistletoe Drones to the U.S. U.K. stunt to fly here

Lots of couples kiss in restaurant booths, but the ones doing so at TGI Fridays this holiday season might want to be careful: A device hovering overhead might be taking…

November 21, 2014, 7:00 AM EST

Jim Parsons Gets to Be His Lovable, Geeky Self for Intel in His First Big Endorsement Mcgarrybowen considered more than 60 celebs

Earlier this fall, Intel marketing execs were visiting their new agency, mcgarrybowen, when they noticed a copy of Adweek featuring The Big Bang Theory's Jim Parsons on the cover. That…

November 21, 2014, 6:00 AM EST