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Advertising & Branding

JCPenney Reviews Its Media Business After More Than a Decade With OMD Retailer spent nearly $430 million in media last year

Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources. The brand's media spending approached $430 million last year, down from…

October 24, 2014, 5:25 PM EDT

Here's The Avengers 2 Trailer, Recut as a Super Ominous Ad for Pinocchio There are no strings on meeeeeaaaaRRRGHH

Late at night, when Wes Craven and David Cronenberg sit around trying to scare each other at the Horror Movie Directors' Spooky Mansion of Fear (look it up, it's a…

October 24, 2014, 4:01 PM EDT

33% of Users Discard Their Wearables in Disappointment But they're open to better gadgets in the future

A new report from PricewaterhouseCoopers found that 33 percent of consumers who purchased a wearable item in the past year either do not use them any more or use them…

October 24, 2014, 3:39 PM EDT

Telefónica Shifts O2 Global Media Account to Havas Without Review Publicis Groupe won assignment in review just three months ago

Back in July, Telefónica concluded a six-month review for global media buying and planning on its O2 business, selecting Publicis Groupe, much to the relief of incumbent ZenithMedia, which has…

October 24, 2014, 3:31 PM EDT

Sony Advertises Its 'Most Beautiful' TV Picture With One of Its Most Beautiful Ads Ever Bubbles freezing in midair

Adam&eveDDB and directors Leila and Damien de Blinkk headed to Canada to film this remarkable new spot for Sony's 4K Ultra HD TV. And indeed, not since Jean-Claude Van Damme…

October 24, 2014, 2:52 PM EDT

Brand of the Day: The Good, the Bad and the Ugly of Wonder Bread Awkward beginnings, but a great first ad

The initial popularity of Wonder Bread came from a fear of food-borne illnesses. Take note, entrepreneurs?  In the early 1900s, Americans were worried about disease related to the cleanliness of their…

October 24, 2014, 2:16 PM EDT

Everything You Hate About Advertising Comes to Video With the Onion-Like 'Advertising Insider!' From the twisted minds behind @Adweak

The advertising trade parody site Adweak.com made quite a slash when it debuted way back in 2001, even meriting mention in an Adweek column. The site itself hasn't been updated…

October 24, 2014, 12:52 PM EDT

Flowchart: When You Should (and When You Shouldn't) Work for Free Usually it's a no, but occasionally it's a yes

As we learned again recently, professional creatives tend to get prickly when asked to do work for no compensation. But is it always a bad idea to work for free? Jessica…

October 24, 2014, 12:13 PM EDT

Accounts in Review: A-B InBev, Tiffany Complete Media Searches Infiniti, meanwhile, lingers for another week

Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its…

October 24, 2014, 12:09 PM EDT

Ad of the Day: Ford Pranks Drivers by Turning a Car Wash Into a Haunted House Good clean fun for Halloween

Don't you hate it when you're just trying to get your car washed and some freaking weirdo with a wood axe pounces on your hood and starts banging on your…

October 24, 2014, 11:34 AM EDT

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