Advertising & Branding

You Know Gay Ads Have Gone Mainstream When Even Hallmark Is Making Them Meet Eugenia and Corinna

The mainstreaming of ads with gay couples, which really accelerated in 2014 thanks to brands like Honey Maid, continues into 2015—and now it's Hallmark's turn to join in. The greeting-card company…

January 28, 2015, 1:20 PM EST

Sprint Says Its Super Bowl Ad Will Be an Apology (of Sorts) to Verizon and AT&T New lead agency Deutsch L.A. created the spot

Looks like T-Mobile won't be the only mobile provider on the Super Bowl. Sprint has purchased 30 seconds in the third quarter and will begin teasing the ad later today. A teaser…

January 28, 2015, 1:08 PM EST

Ad of the Day: Ads Don't Get Much More Joyfully Hypnotic Than Samsung's Latest Kinetic collage for the Galaxy Note 4 S-Pen

Ad agency Heaven and the directing duo Vallée Duhamel rolled out this quirky video set to electronic music for the Samsung Galaxy Note 4 S-Pen. Titled "Creativity at Work," it…

January 28, 2015, 11:41 AM EST

You Made an Amazing Super Bowl Ad. Now What? Creatives Talk About the Monday After It's unbridled glory, right?

Getting a commercial on the Super Bowl is a career milestone for any advertising creative. And so, after their spot airs, the feeling of joy and fulfillment must be pretty…

January 28, 2015, 11:02 AM EST

Pet Foundation's Kitten Bowl Ad Is Soooo Cute, and … Oh God No, Wait, Seriously? Adorable spot is called for roughing the viewer

A good way to succeed on Super Bowl Sunday is to put a bunch of animals in your ad, though as GoDaddy learned, you have be careful with your message.  Director…

January 28, 2015, 10:07 AM EST

Jeff Bridges Stars in the First Super Bowl Ad That Actually Wants to Put You to Sleep The Dude anchors Squarespace's return from W+K

Kia may have James Bond in its Super Bowl ad, but Squarespace has the Dude. Yes, Jeff Bridges, the Oscar winner and star of cult classic The Big Lebowski, is featured in Squarespace's 30-second ad, from Wieden…

January 28, 2015, 9:00 AM EST

Budweiser Unleashes Its 'Lost Dog' Super Bowl Ad, Hoping to Catch Lightning Twice Wayward puppy's latest adventure

Sequels are tough. For every Godfather Part II, there's a Godfather Part III. But Budweiser and Anomaly had such a big hit with "Puppy Love" on last year's Super Bowl,…

January 28, 2015, 8:39 AM EST

Forget Football. Nick Offerman's Glorious Nascar Music Video Will Get You Pumped for Racing Two minutes of pure awesome

You got a taste the other day. But now it's time for the whole damn gluten-stuffed main course, as NBC Sports has rolled out its complete two-minute video with Nick…

January 28, 2015, 7:46 AM EST

Pharma Giant Valeant Enters the Super Bowl Fray With a Toe Fungus Ad 30-second ad for Jublia will air in the 3rd quarter

Interesting Super Bowl advertising news is afoot. Valeant Pharmaceuticals International is running a 30-second spot during the big game's third quarter, Adweek has learned. The ad will push Jublia, a topical solution approved…

January 27, 2015, 6:39 PM EST

24 Hours in Advertising: Wednesday, Jan. 28, 2015 GoDaddy pulls Super Bowl ad, Pierce Brosnan bonds with Kia and Newcastle goes brand crazy

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: GoDaddy pulls its Super Bowl ad Less than 24 hours after releasing its…

January 27, 2015, 6:33 PM EST

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