Advertisement

Advertising & Branding

KFC Swaps Out Norm Macdonald for Jim Gaffigan as Its Latest 'Real' Colonel

Finds a pitchman who may actually eat fried chicken

KFC and Wieden + Kennedy's wacky search for the perfect Col. Harland Sanders continues, this time with comedian Jim Gaffigan. Earlier this week, KFC posted a montage of Norm Mcdonald's clips,…

A Transformer-like Razor Battles a 'Lube Strip' in Schick’s Super Bowl Spot

Creative work from J. Walter Thompson

You definitely want the Schick Hydro on your side. At least that's what Schick wants to get across to all the guys out there watching the Super Bowl on Sunday. A…

Jet.com Is Crashing the Party With the Most 'Super' Bowl Commercial Ever

R/GA spot by Tim & Eric will bowl you over

Here's a late-breaking Super Bowl ambush campaign from R/GA for Jet.com, which enlisted Pretty Bird directors Tim & Eric to make one of the most super commercials you'll ever see…

Uber and Dick's Partner to Deliver Super Bowl Champion Shirts Before Your Party's Even Over

They'll even cover the shipping fees

It's one of those inevitable occurrences of big-city life: Within a day of some big event going down—the latest storm of the century, the candidacy of Donald Trump, etc.—someone's out…

JetBlue Just Built a 25-Foot Rube Goldberg Machine in This NYC Storefront

To celebrate new flights to Palm Springs

It's been a good week for fun out-of-home brand activations in New York City. First, we had the Oreo Wonder Vault on 18th Street. Now, JetBlue is inviting pedestrians on…

Fitbit Users Are Sassy (and Sweaty) in the Brand's First Super Bowl Spot

A smartwatch for every occasion

Fitbit is advertising in the Super Bowl for the first time this year with a playful ad for the Fitbit Blaze, its fitness-focused smartwatch. The spot, produced by Argonaut, flashes from…

Campbell's Wants to Make Moms Cry With Its Touching Regional Super Bowl Campaign

Ad will run in Green Bay, nationally after the game

Campbell's Chunky Soup wants all the football moms out there to know they're appreciated. Without them, those players taking the field Sunday wouldn't be where they are today. The 30-second spot,…

Here's Why Nerd-Minded Brands Should Consider Imgur on Super Bowl Sunday

Targeting those who tune the game out

If you are a marketer that cannot find a creative way to join the Super Bowl 50 social chatter, Imgur might be where you belong. The social-media site, which is…

'Snackable' Branded Video Was All the Rage a Couple of Years Ago. Is It Already Dead?

Agency execs worry about shift to longer social ads

When Dunkin' Donuts ran Vine-made ads on ESPN during a Monday Night Football broadcast in September 2013, it seemed as if the era of "snackable" video was upon us. Brands were…

DeAngelo Williams and Other NFL Stars Do Their Daughters' Hair in Charming Pantene Ads

P&G brand's fresh emotional chord

Three NFL stars play a new position—coiffeur—and attempt to give their young daughters hairdos in these charming spots by Grey for Procter & Gamble's Pantene.  The work extends the shampoo brand's…

Advertisement
Adweek Blog Network