Advertising & Branding

Microsoft Seeks Unity This Holiday by Gathering Activists of All Stripes for an Art Project

The making of 'The Art of Harmony'

It's been a divisive year. In the interest of making unity a thing again, Microsoft just released "The Art of Harmony," an uplifting piece of work that features real people,…

Ad of the Day: Kids Act Out Romeo & Juliet in Apple's Charming New iPhone 7 Spot

And it sure looks great

Wherefore art thou, iPhone 7? Here's a charmer for the digital scrapbook. In its ongoing efforts to convince us the incremental changes of the iPhone 7 are actually quite magical, Apple…

How the Greatest Ads for Volkswagen and Red Bull Fully Embodied the Brand Purpose

Tiffany Rolfe picks her favorite work ever

  brightcove.createExperiences(); The best ads go well beyond a simple sell or a fulfillment of a strategy. They can embody what…

BrandShare Content From Rubicon Project
This New Study Is All the Proof You Need That Programmatic Is an ROI Winner

Results from 200+ largest U.S. advertisers

New research says you could be leaving money on the table by not investing in programmatic. Programmatic has fundamentally changed…

Entercom's Marketing Chief Wants to Turn Up the Volume on Madison Avenue

Brand architect moves seamlessly from TV to radio

Specs Current gig Chief marketing officer, Entercom Communications Previous gig Executive vice president of corporate marketing, Univision Age 55 Twitter @ruthscoop Adweek: Why the move from Univision to Entercom? Ruth Gaviria: Entercom and Univision are similar…

Why the Ad Industry Job Market Is Tougher Than Ever for Senior Employees

And what agencies can do to combat ageism

The advertising industry has a diversity problem. That much is no longer in dispute as a growing number of clients either suggest or insist that their teams employ more women…

How Brands Like Squatty Potty Are Making the Infomercial Fun Again

The old format is back in fashion

There's a common thread that runs through Ron Popeil, Billy Mays, a motor-mouthed gal with a mortifying case of adult acne and a handsome prince whose sidekick is a pooping…

This Shop Helps Big Brands Reach Millennials With Purpose-Driven Marketing

Hero Group's biggest current client is Pfizer

Specs Who Joseph Anthony, founder What Full-service ad agency Where New York Hero Group's founder Joseph Anthony—who landed his first agency gig at J. Walter Thompson after sitting in on a focus group for the shop and…

David Beckham's Tattoos Come to Life in This Haunting Child Abuse PSA for Unicef

A call to end violence

Many people around the world elect to get tattoos, some with sentimental value, others for marking happy memories, but a new PSA from Unicef U.K. aims to show that some…

General Mills to Cut Hundreds of Jobs, Part With U.S. Marketing Chief Amid Sales Slump

Company will eliminate 400-600 positions globally

Today General Mills announced a new worldwide organizational restructure that will cut approximately 400-600 jobs in an effort to "maximize global scale." Among the positions eliminated are those of U.S. svp,…

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