Advertising & Branding

Massive Cyberattacks Dramatically Hurt Revenues for All Kinds of Internet Players

One small retailer saw almost zero sales

Heather Daniels owns a small business, Lyon's Prints, that she has run primarily on Etsy since 2014. Etsy was among the websites that fell victim to three waves of cyberattacks that lasted hours and…

MasterCard Believes That Experiences Are Better for Business Than Storytelling

Getting consumers with surprises

During his session at the ANA Masters of Marketing Conference in Orlando, Fla., MasterCard CMO Raja Rajamannar asked audience members today to stand up if they played golf. He then asked…

This Agency Designed a Toolkit to Help Marketers and Clients Improve Their Campaigns

Key tips and tricks all in 1 box

Of 1,200 marketers surveyed, over 70 percent think marketing campaigns aren't delivering the intended or promised goals. With that in mind, The Paragraph Project—a market research and brand strategy firm…

Facebook Launches a Big Ad Campaign for Facebook Live, With User Videos at the Core

Will roll out in two stages, from awareness to tutorials

Facebook Live is a big, important product for the world's biggest social network. But up to now, many users still don't really know what Live is, or how to use…

How Barbie's Makeover Brought the Brand Into the 21st Century

Thanks to new body types and diversity

When Juliana Chugg joined Mattel as evp and chief brand officer a year and a half ago, Barbie was the brand she was least excited to work on. "I was a…

Why Shake Shack Is at Its First ANA Masters of Marketing Conference This Year

Marketing chief Edwin Bragg on the brand's success

  brightcove.createExperiences(); With 100 franchises around the world and counting, Shake Shack has become a global burger sensation. Adweek caught up with Shake…

Ad of the Day: Campy Humor Holds Loctite's Latest Spots Together

Fallon sticks to a winning formula

Loctite really put a lot of itself into these new commercials. In fact, the company's adhesive and insulation products were used to build the long, continuous sets that give the 30-second…

Two (Very) Old Friends Recall the Glories of 1934 in Charming Ads for Steak 'n Shake

Percy and Walter's journey through the past

Nothing sells fast food like cranky old people reminiscing and/or bickering with each other. That's what GSD&M is hoping, because their three new spots for Steak 'n Shake depend on it.…

How WWE's Shakespearean Storytelling Helped It Become a Brand Powerhouse

Stephanie McMahon's 3 keys to success

WWE has attracted 750 million social media followers and become the No. 1 sports channel on YouTube by mastering an oft-cited but still totally effective marketing tactic: storytelling. WWE's chief…

BrandShare Content From Neustar
It's Time for the CMO and CFO to Get Connected

BFFs of the C-suite

Today's executives know they need to be collaborating more. This is especially true for the leaders of marketing and finance, traditionally…

Adweek Blog Network