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Advertising & Branding

Nikola Tesla Takes Down Silicon Valley VCs, but Will It Get Him a Statue? Amusing video doubles as a fundraiser

Some days it seems almost anybody can make an enjoyable video promoting a Kickstarter project, but these guys get bonus points for simultaneously giving the venture-capital system a big poke…

May 23, 2013, 10:29 AM EDT

Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings' More almost-profanity from Draftfcb

Kmart's "Ship My Pants" ad was a major success, to the tune of 17 million YouTube views and counting. But can Draftfcb turn almost-profanity into a running gag for the…

May 23, 2013, 9:48 AM EDT

Jo-Wilfried Tsonga Prepares for the French Open by Practicing Against Twitter Tweet & Shoot stunt goes live today

French tennis star Jo-Wilfried Tsonga is preparing to play against a robot. Surprisingly, it's not Roger Federer, renowned for his robotically stiff commercial acting and machine-like winning ways (including those…

May 23, 2013, 9:18 AM EDT

Firehouse Combines Business Consulting With Advertising Work Dallas-based boutique promotes local farmers

Specs Who (l. to r.) Tripp Westbrook, partner, executive creative director; Steve Smith, partner, planning insights; Mark Hall, president, founder; Doug Miller, partner, finance and options What Advertising agency Where Dallas offices Farmers markets…

May 23, 2013, 6:54 AM EDT

How KitchenAid Gave Us the World’s Coolest Mixer The legacy of the world’s most recognizable appliance

With The Great Gatsby in theaters and everyone suddenly falling in love with the glamor of the 1920s, now’s a fitting time to take a look at one of the…

May 23, 2013, 6:53 AM EDT

Kawasaki And 'Lone Ranger' Ride Together in Multifaceted Campaign Motorcycle brand also partners with Subway

If you've never throttled-up a dirt bike or a four-wheeler across an open terrain but have ridden a horse, well, they're similarly bumpy-but-fun experiences. So Kawasaki's new partnership with Disney's…

May 23, 2013, 6:00 AM EDT

And the 2013 Grand Effie Goes to ... 72andSunny unseats repeat winner W+K

Wieden + Kennedy’s two-year stranglehold on the Grand Effie has ended. Instead, the top prize at the 45th annual Effie Awards on Wednesday night went to 72andSunny for its “The Vet…

May 22, 2013, 10:00 PM EDT

The IAB and Mozilla Clash—in Person Luma's Kawaja surprises IAB CEO on stage

The Interactive Advertising Bureau’s CEO Randall Rothenberg has had a very public disagreement with Mozilla over the browser’s decision to automatically block ad cookies in recent months. On Tuesday, Rothenberg…

May 22, 2013, 9:54 PM EDT

Dish Network's Search for a Digital Agency Down to Finalists Unclear if incumbent is participating

Dish Network confirmed it is in the midst of a digital agency search which is now down to finalists. The incumbent is Booyah Advertising, of Westminister Colo. A Dish spokesman declined to…

May 22, 2013, 4:29 PM EDT

Ad of the Day: DirecTV The satellite provider has you covered, whether you live in the past, present or future

Dude, watch the road! You know how in old movies the moving road will be rear-projected on a canvas over the hero's shoulder, and he'll just be blithely chatting away to…

May 22, 2013, 1:53 PM EDT

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