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Advertising & Branding

Moleskine Celebrates Coke's 100th Anniversary with Beautifully Designed Notebooks

Need one with its own straw? You're in luck!

Moleskine, the makers of those sleek black journals that every aspiring poet in America seems to own, is doing its part to revel in Coca-Cola's centennial glory with limited-edition notebooks…

What Is Zimmerman's Media Trading Room, and Does It Really Save Clients Millions?

Inside the agency's anti-programmatic buying strategy

Conventional wisdom holds that programmatic ad buying, and the Big Data that powers it, will dominate media planning for both agencies and presidential campaigns in the coming years. As a panel…

People Magazine Celebrates Jennifer Lawrence's Compulsive Photobombing in New Ad

Campaign mines celebrity quirks

Keen celebrity followers probably already know that Oscar-winning actress Jennifer Lawrence is a notorious red-carpet photobomber. But did you have any idea how extensive her list of victims is? It includes Taylor…

A Man Finds Commuting Zen in This Brilliantly Silly Ad for Mobile Train Ticketing

Above the fray, thanks to an app

If you're the type of person who wants to feel spiritually at one with the act of commuting by train, then British ticketing company Trainline would like you to try…

5 Keys to Surviving (and Maybe Even Enjoying) Your First New-Business Pitch

It's about building a team, not a perfect PowerPoint deck

Congratulations! You've volunteered (or, more likely, have been volunteered) to work on a pitch. I've been there. As part of our agency's new business team, I've spent years working on…

Ad of the Day: You Just Might Pee Yourself Over Copper Mountain's Gloriously Weird Ads

Anatomical spots show how snow days rile up your insides

If there's a better way to sell folks on Copper Mountain skiing than dressing actors up as urine—yes, urine!—I'm certainly not aware of it. That's just one of four loopy anatomical…

Ikea Just Had the Perfect Reaction to the Apple Pencil

Nice topical ad from Singapore

Ikea Singapore continues its run of amusing advertising (which has included everything from the famous Bookbook catalog-as-gadget film to a slew of comical Facebook memes) with a quick-hit ad poking…

Under Armour Welcomes Hundreds of Tom Bradys Back to Football in Ad for Season Opener

'Every single day' message really resonates

As expected, Under Armour added Tom Brady to its new "Rule Yourself" campaign on Thursday, and the timing couldn't have been better—as the Droga5 spot premiered during the NFL's season…

Wieden + Kennedy Waxes Metaphorical in First Full Campaign for Verizon

12 ads make the case for quality

Verizon recently surprised many in the agency world by signing Wieden + Kennedy as its newest creative partner without launching a formal review. And this week, after introducing a sleeker logo,…

This Cleverly Designed Movie Poster Makes a Bad Review Seem Like a Good One

Guardian critic tips hat to 'incredible' stunt

It turns out negative movie reviews can be turned into positive ones, with just a little ingenious design. Guardian film critic Benjamin Lee didn't like the new Tom Hardy movie Legend…

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