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Advertising & Branding

Matthew McConaughey Tapped to Drive Lincoln Luxury SUV Sales Campaign recalls two memorable roles

Lincoln Motor Company is partnering with Matthew McConaughey on a multiyear campaign to advertise its new Lincoln MKC. The actor said he is a longtime fan of the car maker’s…

August 21, 2014, 4:27 PM EDT

Apple Cracks $100 on NASDAQ Wall Street warming to Tim Cook—or maybe it's the iWatch

Whatever the iPhone 6 (set for release on or around Sept. 9) will mean for Apple’s bottom line, the Cupertino, Calif.-based tech giant is already feeling some love—from Wall Street.…

August 21, 2014, 3:54 PM EDT

I Ate Taco Bell's Entire New Dollar Menu in One Sitting, and Here's What I Learned Which ones are worth your Washingtons?

For the record, I don't recommend this. When Adweek reported yesterday that Taco Bell had rolled out a new dollar menu with nary a TV ad, I felt it was AdFreak's…

August 21, 2014, 2:46 PM EDT

You'll Be Hot and Cold on W+K's New Honda Work, and That's a Good Thing Testing the Civic in extreme temperatures

This Honda Civic campaign by Wieden + Kennedy London is cool. And pretty warm, too. The centerpiece is an engaging 30-second film that shows the freezing and thawing of a Civic…

August 21, 2014, 1:41 PM EDT

This Gen Z Infographic Can Help Marketers Get Wise to the Future Here come the social natives

We've all heard plenty about millenials (or Generation Y), those born between 1976 and 1994. But as that generation continues to age, marketers are starting to shift their attention to…

August 21, 2014, 1:40 PM EDT

Back-to-School Shopping Has Changed Forever Nielsen, Retale studies show seasonal shift—and the dominance of digital

For decades, back-to-school shopping used to mean heading off to the mall (or, increasingly, Walmart) to fill the cart with the usual haul of spiral notebooks and backpacks. The digital…

August 21, 2014, 12:52 PM EDT

'Got Milk?' Isn't Dead. In Fact, It Just Made Two Curious New Ads Tackling sales slump with comedy and drama

There was major media hubbub earlier this year about the death of the "Got milk?" campaign. But while it's no longer being used nationally by the Milk Processor Education Program…

August 21, 2014, 12:03 PM EDT

Entertainment, Media and Communications Deals Hit $74 Billion in Q2 PwC credits the rise of the megadeal

The entertainment, media and communications (EMC) sector reached $74 billion in deal volume in the second quarter, up $67 billion from the same time last year. PwC this week released its…

August 21, 2014, 11:37 AM EDT

Everything You Should Know About This Year's Fantasy Football Apps [Video] Which was most impressive?

With fantasy football players increasingly going mobile, league hosts are updating their apps to meet player demands. Adweek reviewed the top four in the game—ESPN, NFL, CBS Sports and Yahoo—to…

August 21, 2014, 11:10 AM EDT

Kia's Hamsters Are Back, and Getting Lucky With Sexy Lady-Hamster Girlfriends Electric vehicle tests lead to some unsettling experiments

Kia's oddly endearing and enduring hamsters have returned, this time dabbling in experiments that make Weird Science look scientifically responsible by comparison. The new ad from David&Goliath for the plug-in 2015…

August 21, 2014, 10:35 AM EDT

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