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Advertising & Branding

We'll Buy Nearly Anything From a Woman in a Red Dress The story of advertising's most sensuous icon

Marketers like to talk about stuff that’s “disruptive.” And when it comes to advertising—actually, when it comes to pop culture in general—few things are quite as disruptive as a woman…

July 30, 2014, 9:53 PM EDT

This Shop Turns Sunday Circulars Into Hyperlocal Mobile Ads Crisp Media does it for the likes of Walmart and McDonald’s

Specs Who (From left) Xavier Facon, chief technical officer and founder; Tom Jones, chief revenue officer; Stacey Hafers, chief financial officer; and Jason Young, chief executive officer What Mobile ad-tech provider Where New…

July 30, 2014, 9:52 PM EDT

Stacy Peralta's 6 Principles for Capturing Humanity in Commercials The documentary filmmaker on balancing subject and product

People often question why documentary filmmakers direct commercials. What's the motivation? Ask just about any documentary filmmaker worth his or her salt, they'll tell you. It's the opportunity to capture…

July 30, 2014, 5:14 PM EDT

5 Agencies Chase Juice Press A chance to work closely with the founder

The primary challenge facing contenders for Juice Press' creative account is how to do more with less. The New York-based chain that sells pressed juices, smoothies and raw food entrées, which…

July 30, 2014, 4:50 PM EDT

Big Brands Are Driving Facebook and Twitter's Mobile Ad Explosion CPG and automotive jump aboard

Twitter and Facebook are killing it with mobile ad sales right now chiefly because they are expanding their customer base from smaller direct-response and app-install players to big brands, according…

July 30, 2014, 4:16 PM EDT

People Terrified by Haunted Apartment in Real Estate Company's Ad Prank But it's the disconnect that's really scary

2012 called, and it wants its prankvertising back. Danish real-estate site Lejebolig.dk and production company Mayday Films staged a hidden-camera apartment haunting that was designed to warn the public to use…

July 30, 2014, 1:51 PM EDT

Boys & Girls Clubs Ad Evokes Fear Through Implied Danger Uses emotional approach to court prospective donors

Boys & Girls Clubs of America took a new, more emotional approach in its latest campaign, created with Crispin Porter + Bogusky in L.A. The ad explores the dangers that students…

July 30, 2014, 1:30 PM EDT

Johnson's Baby Is Sorry Not Sorry in Awkward Reply to Customer Concerns Here, these origami storks might help

We'll always listen and be here for you. Even when you're wrong. That's the somewhat odd message that Johnson's Baby offers consumers in this video emphasizing the Johnson & Johnson brand's…

July 30, 2014, 1:08 PM EDT

Indian Ad With Female Boss Sparks an Uproar: Is It Super Feminist or Super Sexist? Strange plot wants it both ways

There's a lot going on in this new ad from India, and the Internet is fired up about it. The spot, for mobile provider Airtel, opens on two working professionals in…

July 30, 2014, 10:57 AM EDT

Advertisers Are Struggling to Keep Up as Spending Shifts to Mobile Obstacles include a lack of tech, skills and insights

While a whopping 91 percent of the advertisers polled by data company Jivox said their companies will spend more on mobile ads this year, many reported feeling frustrated by new technology…

July 30, 2014, 10:52 AM EDT

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