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Advertising & Branding

Project Isaac: Celebrating the Media Winners Trident develops a new show to sell gum and Doritos makes a giant chip at the Super Bowl

Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations will be accepted across 35 categories, divided into four…

September 22, 2014, 10:05 AM EDT

Brand Publishers Are Ditching Facebook in Favor of Microsites They want to own their data, content

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network.  One agency said its clients are pulling…

September 22, 2014, 10:02 AM EDT

Who Will Succeed Maurice Lévy at Publicis? Adweek looks at possible contenders

Publicis Groupe’s reorganization last week included the promotion of non-Parisian executives to help “lead the way for a new generation at the helm.” Most important of those roles, of course,…

September 22, 2014, 9:51 AM EDT

Introducing Isaac+ Our first student award

In an effort to expand Adweek Project Isaac’s search for great inventive spirit, we partnered with KBS+ to create a new category that would welcome submissions from students. So with…

September 22, 2014, 9:51 AM EDT

Project Isaac: Celebrating the Winners in Best Practices Crisis management software gets radically improved, and Google reminds London why it's great for search

Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations will be accepted across 35 categories, divided into four…

September 22, 2014, 9:50 AM EDT

Project Isaac: Celebrating the Marketing & Advertising Winners From customized ice cubes to a design-your-own-Oreo machine

Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations will be accepted across 35 categories, divided into four…

September 22, 2014, 9:50 AM EDT

Project Isaac: Celebrating the Digital Winners From a talking shoe to the coolest skateboarding you'll ever see

Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations will be accepted across 35 categories, divided into four…

September 22, 2014, 9:50 AM EDT

Gravity Award Winner: Nivea Sun Solar Ad Charger FCB Brazil found a way to make a magazine ad give back to readers by charging their phones

Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They…

September 22, 2014, 8:59 AM EDT

MLB Rolls Out Its Derek Jeter Tribute Ad, and It's Amazing in Its Own Way Capturing the Captain's real legacy

This ad from Major League Baseball honoring Derek Jeter is perhaps the simplest, least epic tribute we've seen to the Yankees captain, who, barring an unlikely postseason appearance by the…

September 22, 2014, 8:47 AM EDT

Food Porn Campaign Gives Applebee's a Social Lift User-generated content was also a win for McDonald’s Arabia

User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram campaign…

September 22, 2014, 7:45 AM EDT

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