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Advertising & Branding

Ads About Veteran Suicide Show Heartbreaking Photos of the Homes Where They Died

A war photographer's images far from the combat zone

With Memorial Day on Monday, here's a look at a sad and remarkable ad campaign from Crispin Porter + Bogusky for Mission 22, an initiative the agency started to raise…

If You Could Pick Only One, Would You Hire Don, Peggy or Joan?

I asked, and a litany of advertising VIPs answered

We know them better than we know some of our own peers. We've admired their work. We've watched them present. We've seen them build an agency. We've also witnessed them…

Ad of the Day: Everything's Upside Down and Backwards in GE's Delightful New Spot

Differently things seeing

GE claims to look at the world askew, turning it on its head in search of new perspectives that hopefully lead to new solutions. So, its latest commercial from BBDO,…

Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015

Reviews total $8.3 billion in spending, so far

Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of…

How This Interactive Subway Ad Got Everybody Yawning, and Wanting Coffee

OOH gets contagious

This interactive outdoor campaign by Lew'Lara\TBWA is a real yawner—which is exactly what the Brazilian agency intended. The shop set up a digital panel equipped with a motion sensor at São…

Kirshenbaum Bond Senecal to Kick Off Keds Revamp

Iconic shoe brand will celebrate its centennial in 2016

A fresh look. That's what Keds is hoping for as it approaches its centennial, and the sneakermaker has tapped Kirshenbaum Bond Senecal + Partners in New York to provide it.  The…

Tennessee Wanted Consistency but Elicited Mockery With Its New Logo

$46,000 for an icon 'I could've made on MS Paint by accident'

Tennessee is set to unveil a new state logo, and some Tennesseans are volunteering that they're not too pleased with it. It's a simple logo, "TN" on a red square over…

Accounts in Review: Marshalls Concludes Its Search While Sears/Kmart Lingers

Retailers turn to marketing to ignite business

One down, one to go. As the retailer Marshalls selected Leo Burnett as its new lead agency, sister stores Sears and Kmart continued to mull three holding company teams to handle…

Clinic Puts Boring Preroll on Popular Videos Because It Doesn't Want Anything 'Going Viral'

MedExpress vs. the viewer

Advertisers have been doing clever stuff with preroll ads for a while. We had Geico's unstoppable prerolls. And now, we have a health clinic that made incredibly boring preroll ads—in…

Leo Burnett, Droga5 Take Top D&AD Awards for 'Like a Girl' and 'This Is Wholesome'

R/GA is most awarded agency

Leo Burnett and Droga5 were among the top North American winners at Thursday's 2015 D&AD Awards ceremony in London—with Burnett winning both a Black Pencil and a White Pencil for…

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