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Advertising & Branding

Marshawn Lynch, Real-Life Skittles Superfan, Even Works Out With the Candies They make game day 'awesomer'

It's no secret that Marshawn Lynch loves Skittles. And now, the brand's real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably…

September 2, 2014, 11:59 AM EDT

Here's How Gay Marriage Will Destroy Your World, Warns Satirical Short Film About 'Armagayddon' Lock the doors, box up the kids

What will happen when gay marriage is legal? Will the resulting Armagayddon destroy civilization as we know it? Luckily, an Irish gay rights advocacy group is here to help you…

September 2, 2014, 11:36 AM EDT

Jeff Bridges Salutes the Dude's Favorite Beverage in Short Film for Kahlúa Ivan Zacharias directs 'The White Russian'

As the Dude's favorite cocktail, the White Russian was Jeff Bridges's ever-present co-star in The Big Lebowski. And now, Bridges is giving back to Kahlúa with a short film for…

September 2, 2014, 10:51 AM EDT

Moms Shopping for Baby Gear Are Swayed by Online Recommendations BabyCenter survey charts the trend among different income brackets

A new survey from BabyCenter finds that nearly two-thirds of upper-income millennial moms are influenced by online recommendations when shopping for baby gear. Findings from the Johnson & Johnson-owned site indicate…

September 2, 2014, 10:43 AM EDT

Ad of the Day: Guinness Africa Thrillingly Celebrates Being 'Made of Black' Kanye West track propels launch

Guinness's provocatively themed "Made of Black" campaign links the color of its beer to the vibrant spirit of young Africans. AMV BBDO in London, working with BBDO offices in Africa, launched…

September 2, 2014, 10:14 AM EDT

A U.S. Open Billboard Is Being Updated Daily to Include the Most Memorable Moments Artist slowly tells the 'Story of the Open'

If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you. The tournament's organizers are paying an artist to climb up to a billboard…

September 2, 2014, 10:12 AM EDT

8 Media Buzzwords That We've Lost Forever How precise industry terminology became vague and cliché

We’ve long lamented the rise of trendy language in advertising and business, but while we’ve played buzzword bingo and occasionally pointed fingers at those who speak in clichés, something more…

September 1, 2014, 7:51 PM EDT

Ad of the Day: Ideas Are Feared and Neglected in a World of Shortsighted Cretins, Says GE A hopeful vision, or just bleak?

In its advertising, GE usually sticks to one of two themes. There are the "cool technology stunt" ads ("Drop Science," "#SpringBreakIt") and the "human face of technology" ads ("Childlike Imagination,"…

September 1, 2014, 4:55 PM EDT

Vote for the Top Media in the Hot List Readers' Choice Poll Your chance to pick the year's must-see shows, must-have apps, must-read magazines

What's the show you just can't miss on TV or streaming? Which mobile app (or video game, or celebrity or sports site) makes life worth living? Which magazine is your…

September 1, 2014, 10:25 AM EDT

From Moscow to Mumbai, These Agencies Make Today's Best Campaigns Portraits of shops doing award-winning ads like Epic Split and Dumb Ways to Die

Stéphane Xiberras, president, photographed on the banks of the Seine by Emmanuel Fradin. BETC Paris While this agency’s logo pays homage to the bee colony it tends atop its roof terrace—which happens…

August 31, 2014, 7:09 PM EDT

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