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Advertising & Branding

Accounts in Review: Phew! What a Busy 10 Days 5 marketers hire new shops in the run-up to the holiday

When it rains, it pours. Five marketers have hired new shops for creative and media accounts in the past 10 days, starting with Johnsonville Sausage, Johnnie Walker and Golden Corral…

December 26, 2014, 11:27 AM EST

Sprint Finally Says Yes, Deutsch L.A. Is Our New Lead Agency Telco spends $450 million annually on broadcast ads

As expected, Deutsch L.A. has taken the lead on national television advertising for Sprint, which spends $450 million in broadcast media annually. The news from the nation's No. 3 telecommunications company…

December 23, 2014, 6:03 PM EST

More Top Media Publications Trust Programmatic For Premium Ad Inventory Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

December 23, 2014, 4:12 PM EST

5 Agency Leaders on Which Industry Changes Keep Them Up at Night Doing more with less, and doing it faster

As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there are nuances among their concerns but…

December 23, 2014, 11:40 AM EST

Ad of the Day: Netflix Films Unscripted Spots in Real People's Homes on Movie Night The joy of watching together

Tis the season to pile into the family room and argue over what to watch on Netflix. R/GA Los Angeles runs with that general theme—sweetened significantly—in its new Netflix campaign, themed…

December 23, 2014, 11:24 AM EST

Say It With Beer: Brewer Lets You Attach Video Messages to Its Bottles More social antics from Andes

Breaking a bottle over somebody's head is one way of using beer to deliver a message. Now, Andes has developed a less violent option. Just scan the QR codes—remember those?—on an…

December 23, 2014, 8:54 AM EST

Bob Jeffrey's Biggest Influence Was Bill Bernbach JWT's outgoing CEO looks back on 11 years on the job

In nine days, JWT's Bob Jeffrey will join the ranks of former agency chiefs as he shifts, as planned, to non-executive chairman and global president Gustavo Martinez rises to CEO.…

December 23, 2014, 7:00 AM EST

Bloomin' Brands Shifts Its Media Account to a New Agency Casual restaurant owner spends $150 million in media annually

Bloomin' Brands is moving on. After seven years with Carat, the parent company of Outback Steakhouse, Bonefish Grill and Carrabba's Italian Grill has completed a review and shifted its media business…

December 22, 2014, 5:42 PM EST

24 Hours in Advertising: Tuesday, Dec. 23, 2014 SNL pokes fun at Serial, Geico spoofs its own ad and Oracle buys Datalogix

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Dish drops Fox News channels Both Fox News Channel and Fox Business Network…

December 22, 2014, 5:10 PM EST

This Sloth Sings for a Good Cause: Saving Americans From Too Much Work Lip-syncing wildlife star in Costa Rica tourism pitch

Costa Rica is pulling out all the sloths to boost tourism. The Central American nation hired 22squared for its North American advertising, and the agency put together a digital campaign…

December 22, 2014, 3:24 PM EST

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