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Advertising & Branding

CarMax Picks Its Next Lead Agency Brand spends $60 million in media annually

CarMax has selected McKinney as its new lead creative agency, according to sources. The used-car retailer spends about $60 million in media annually. The selection came after a review in which…

November 25, 2014, 3:47 PM EST

Budweiser Insists Its Clydesdales Aren't Going Anywhere 'Don't believe everything that trends'

No, Budweiser is not putting its Clydesdales out to pasture. Reacting to a flurry of news stories repeating The Wall Street Journal’s claim earlier this week that Budweiser would abandon its…

November 25, 2014, 3:22 PM EST

Brand of the Day: American Girl Pledges to Give up to 1,000 Dolls a Day Holiday generosity is also good marketing

'Tis the season when brands inevitably feel charitable (not least because gestures to the disadvantaged create a halo effect) and the American Girl brand just kicked off this year's spate…

November 25, 2014, 3:01 PM EST

Ad of the Day: The Potty-Mouth Princesses Are Back to Fight Domestic Violence And FCKH8 puts them in battered-woman makeup

What's more shocking than adorable girls in princess dresses swearing? How about adorable girls in princess dresses swearing with black eyes and bruised lips? The Potty-Mouth Princess Posse is back with…

November 25, 2014, 2:23 PM EST

Yes, Shoppers Actually Do Like Those Adventurous New Food Flavors Data backs up brands' snack experiments

Food marketers are constantly experimenting with crazy flavors to get consumers to try new products. Those gimmicks are successfully piquing shoppers' interest (regardless of how something actually tastes), according to…

November 25, 2014, 2:16 PM EST

W+K Made a Giant, Amazing Cuckoo Clock Out of an Oregon Maple for Portland Tourism Must be time to visit

Wieden + Kennedy recently created a pretty incredible out-of-home tourism installation for Travel Portland: the tallest freestanding cuckoo clock in the U.S. Chainsaw sculptor J. Chester Armstrong carved the clock, made…

November 25, 2014, 1:45 PM EST

Agency Wants Its Next Art Director to Be Cool, So the Interview Will Be Over Two Days in Vegas Getting to know you

TDA_Boulder is looking for a new art director, but the interview process will be unique. In fact, if all goes well, it might end up looking like outtakes from The…

November 25, 2014, 1:11 PM EST

Cheil Rounds Out Its Portfolio With Iris Deal Welcomes a retail marketing specialist to the family

Cheil Worldwide's investment in retail marketing specialist Iris further rounds out the portfolio of agencies that Cheil has amassed in the past five years. Since 2008, the South Korean company has…

November 25, 2014, 12:30 PM EST

Totino's Pizza Made 50 Ridiculous Ads Using the World's Worst Stock Photos BuzzFeed challenge accepted!

This week's "Uh, what? No, seriously, what?" comes to us from those perpetuators of pizza propaganda, Totino's Pizza. It was just a few weeks ago that Tim & Eric gave…

November 25, 2014, 9:53 AM EST

BrandShare Content From Contently
Are You a Content Marketing Leader? If So, We Need Your Input Participate in our Content Effectiveness Study

If you’re the type of marketer who knows what makes for successful content marketing, we’d love you to fill out…

November 24, 2014, 8:04 PM EST