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Advertising & Branding

Undertone Releases Responsive Design Cross Platform Ad Format ScreenShift product aims to make mobile ads easier to execute, more brand friendly

As users spend more time on multiple devices (jumping from desktop computers to tablets to smartphones), marketers are interested in targeting consumers wherever their eyeballs happen to land, preferably without…

May 20, 2013, 12:00 AM EDT

USA Today Takes Its Ad Meter Beyond the Super Bowl Sees room to expand

Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in…

May 19, 2013, 11:08 PM EDT

This Summer Could Be the Breakthrough in Mobile Advertising Brands gear up

With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone…

May 19, 2013, 11:07 PM EDT

Shopper Marketing Is Going Mainstream Retail is the center of gravity

Shopper marketing may not be sexy, but it gets results. More evidence of this: Grey Group is setting up a new shopper marketing operation to work for client Procter &…

May 19, 2013, 10:30 PM EDT

Yahoo Board Approves $1.1 Billion Tumblr Purchase Deal for microblogging giant could close by Monday

Yahoo’s board is on board with spending over a billion to nab Tumblr, according to Allthingsd.com and The Wall Street Journal. The approval, reached Sunday, clears the way for Yahoo to…

May 19, 2013, 1:15 PM EDT

Goodby, Silverstein Brings the Funny for YouTube's First-Ever Comedy Week Ads and masthead hype Sunday's kickoff

To hype its inaugural Comedy Week, which begins Sunday night at 8 p.m. ET, YouTube turned to an ad agency known for generating its share of laughs: Goodby, Silverstein &…

May 18, 2013, 1:16 PM EDT

Former Publicis COO Richard Pinder on Reimagining Global Networks His start-up, The House, shuns legacy traditions

Former top Publicis exec Richard Pinder has spent his career at big networks like Grey, Ogilvy, and Leo Burnett before he became worldwide chief operating officer at Publicis Groupe's flagship…

May 17, 2013, 4:27 PM EDT

Better Eyewear Means Fewer Dead Cats, Says Amusing Specsavers Ad Look closer

The best performance by a cat in a TV commercial this week goes to the fluffy mess in this new British spot for eyewear maker Specsavers. Not that the veterinarian…

May 17, 2013, 3:53 PM EDT

Meet the Sleepy's Creative Finalists 3 contenders emerge from a pack of 6

Three agencies are preparing for final presentations in the Sleepy’s creative review, with pitches slated to take place in two weeks, the retailer has confirmed. The contenders are Havas Worldwide, Publicis…

May 17, 2013, 3:22 PM EDT

British Advertising Hits New Low With Commercial Starring Talking Butt Crack Seriously?

What a week it's been. As Friday draws to a close, I see your defecating man in the exercise video and your threesome-inducing Sexual Chocolate wine, and I raise you…

May 17, 2013, 3:21 PM EDT

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