Advertising & Branding

How Pepsi Landed the Perfect Product Placement, Then Made It a Reality

Meet the integration guru who invented the future

There was a time in the past when the future was not yet real. It was before Marty McFly and Doc raced through decades in a beat-up DeLorean, before hoverboards,…

The 5 Weirdest Things Brands Are Doing at New York Comic Con

People are lining up for the best marketing moves

At New York Comic Con, anything goes when it comes to brands trying to get noticed—from half-naked models handing out flyers to a battle for the biggest, highest banner. And…

Carat Is the Big Winner in Mondelez Media Contest

Parent company of popular brands shifts work from MediaVest

Following a four-month review restricted to its two main roster shops, Mondelez International has selected Dentsu Aegis' Carat for North American media chores and also named the agency network to…

Will Scandal and Scrutiny Spell an End to DraftKings and FanDuel? Don't Bet on It

Experts say daily fantasy sports is already too big to fail

Few surprise trends have dominated the marketing industry in recent months more than the rapid rise of DraftKings and FanDuel, leaders in a new and obscenely profitable industry known as…

Google Used Clickable Paper in Posters Asking People Which Nonprofits It Should Fund

Choosing from among 10 Bay Area projects

The nonprofits competing in the second Google Impact Challenge have some pretty innovative ideas for how to make the Bay Area a better place to live. And Google's method of…

These Creatives Knitted Outfits for Street Signs as a Way of Asking for Clothes for the Poor

Heartwarming OOH ads

Wool is cool again, and yarn-bombing is a thing. In a nod to the trend, a group of Brazilian creatives started "Doe Agasalho," or "Donate Warm Clothes," a campaign that…

Airbnb Offers the Ultimate Halloween Sleepover: A Night in the Paris Catacombs

Get cozy in costume with 6 million resting souls

Looking for the ultimate scare? Airbnb is running a contest that will give two lucky people the chance to sleep in the Catacombs of Paris, home to over 6 million…

Ad of the Day: Girls Become Professionals Ahead of Their Time in Barbie's Cool New Ad

BBDO joins the effort to get parents to re-evaluate the brand

Empowering isn't the first word that comes to mind when you think of Barbie. That's especially been the case over the past decade, as consumers have voiced problems with the…

Kids Are Given Toy Cars That Can't Crash in This Amusingly Mean Mercedes-Benz Ad

Clever way to talk about brakes

Mercedes-Benz's new ad doubles as a social experiment for children. The automaker installed heavy-duty magnets inside toy cars to highlight its Brake Assist System PLUS. The video then shows kids—who are…

Al Gore's Stirring New Climate Change Ad Calls on World Leaders to Be Accountable

Edward Norton, Richard Branson add star power

Al Gore's Climate Reality Project tries lighting a fire under world leaders in this two-minute film directed by Hungry Man's Richard Bullock. Shot in 13 countries, the video features environmental activists…

Adweek Blog Network