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Creative Judges Get Hit Up for Favors in Cheeky Ads for an Awards Show Not Judged by Creatives Epica touts its neutrality

When creatives judge their fellow creatives in awards shows, one might argue it's a good way to ensure strong work is appreciated. Others might argue it gets a bit ... incestuous. 

To promote the fact that the Epica Awards are the only major ad industry honors judged solely by journalists rather members of the creative industry, Epica has launched a new call-for-entries ad campaign that somewhat subtly satirizes the better-known events like the Cannes Lions, One Show and Clio Awards (the last of which, I should note by way of disclosure, is owned by Adweek's parent company but operated independently of this magazine). 

In each ad—created by Paris-based agency Altmann+Pacreau—we see a text message being sent to a famous ad figure such as Wieden + Kennedy co-founder Dan Wieden or Leo Burnett global creative chief Mark Tutssel. The person sending the message is usually commenting on the ad star's upcoming role on an awards juror, while subtly hinting at a bit of a quid pro quo arrangement that will help sway some votes. 

"When you serve on a jury, you receive lots of 'friendly' messages, trying to find out what's going on and putting a gentle pressure on your judgment," said one of the campaign's creators, Altmann+Pacreau co-founder Olivier Altmann. "So we built on this insight to promote Epica, one of the few worldwide awards that most agencies support specifically because of its singularity."

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June 28, 2016, 1:03 PM EDT

12 Women Replied to Man's Horrifying Full-Page Ad Seeking Wife for 48-Year-Old Son And the son now plans to play along

Hey, remember Baron Brooks, the guy whose weirdo Republican dad made an "I need a wife ad" for him without his permission? Well, the plot weirdens. 

Turns out that Baron's dad Arthur made good on his word and showed up in the Idaho town of Coeur d'Alene (where the now-infamous ad was placed in a local newspaper) to interview women who responded to his personals ad seeking a conservative, not-fat woman "ready, willing and able to have children as soon as possible." 

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June 28, 2016, 12:18 PM EDT

Patriotic People Are Shocked to Learn Where They Really Came From in This Viral Ad Travel site uses DNA to uncover their real histories

"There would be no such thing as extremism in the world if people knew their heritage."

So says Aureile, one of the teary-eyed subjects in "The DNA Journey," a stirring campaign from Danish travel site Momondo that's become a surprise viral hit, tallying millions of global views in just a few weeks (the lion's share for its centerpiece five-minute video).

Created with DNA testing service AncestryDNA, ad agency &Co and production house Bacon, the initiative focuses on 67 very diverse people who, at the outset, think they know a thing or two about their heritage, and some of whom hold strong views (read: prejudices) about other nationalities. Many of their expectations are upended, however, when they receive the results of DNA tests that determine their true genetic origins. 

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June 27, 2016, 2:03 PM EDT

Game of Agencies Imagines What Game of Thrones Characters Would Do at an Agency Which GOT character are you?

Indian digital agency Chimp&z has figured out who each Game of Thrones character would be if they were advertising professionals. As a bonus, they even imagined who the clients are. With perfectly selected quotes and adorable vector graphics, they make the best case I've seen for a Mad Men GOT crossover series. I mean, I'd watch it.

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June 27, 2016, 12:47 PM EDT

2 New Old Spice Guys Kick Off Hilariously Weird 'Smell 'Em Who's Boss' Campaign Thomas Beaudoin and Alberto Cardenas join the W+K madness

After so many years of its signature quirky advertising, it's tempting to think of the Old Spice work as dated. But then "Rocket Car" plays for a full house at the Cannes Lions Film awards, to the absolute delight of the crowd, and you remember that this is a campaign that stays fresh not by reinventing itself regularly—but by fully committing to its bizarre ideas and executing to perfection.

A new Old Spice campaign by Wieden + Kennedy Portland for the Old Spice Swagger line broke during the Cannes festival with a spot called "Five Year Plan." It stars a brand new Old Spice guy, actor Thomas Beaudoin, who emerges victorious in the most anatomically freaky job interview you'll ever see.

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June 27, 2016, 12:14 PM EDT

Man Secretly Runs Horrifying Full-Page Newspaper Ad Seeking Wife for 48-Year-Old Son And the son is mortified

Father's Day was very likely a tense affair for Salt Lake City resident Baron Brooks, whose dad Arthur made a full-page, $900 personals newspaper ad for him without his permission. Not only that, but the ad makes Baron sound like a total jerk, too.

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June 23, 2016, 11:20 AM EDT

Babies Pose With Their Food Look-Alikes in Cute Campaign for Gerber Everyone needs a little TLC

There's a mix of food porn and adorable babies in the new Gerber national TV and print campaign. Think Anne Geddes, without the over-the-top schmaltz.

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June 22, 2016, 12:31 AM EDT

Disaster Grips France in Burger King's 'Whopper Blackout' Gag Chain revisits dark years of its history

Not many people know that Burger King pulled out of France for 15 years between 1997 and 2012. But actually, it's true. And the fast-food chain comically revisits that nightmare scenario in a new seven-minute mockumentary from agency Buzzman.

Whopper addicts lose their minds, black-market dealers, counterfeiters and smugglers capitalize, and law enforcement officials enter into a game of Whac-a-Mole against illicit trade in a video that manages to cram in every genre trope imaginable.

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June 22, 2016, 12:21 AM EDT

A Jeep Wrangler Gets a Crazy Desert Stunt Drive in Pennzoil's Latest Engine Test Rhys Millen is back at the wheel

Pennzoil—if it's good enough to keep an engine cool while tearing through the desert in a souped-up Jeep Wrangler, it's probably good enough for commuting to work in your late-model sedan.

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June 20, 2016, 3:33 AM EDT

Man Licks the World's Nastiest Things to See If Probiotics Keep Him From Getting Sick Surprisingly fun test of strength and tastebuds

Finnish probiotics brand Gefilus is so good at building up healthy bacteria in your gut—thereby strengthening your immune system—that you could lick a pay phone in Moscow and not get sick.

That's the rough premise of a 22-minute (!) ad from dairy conglomerate Valio.

To illustrate the effectiveness of its product, the marketer hired travel television host Ian Wright, known for his willingness to eat just about anything, to bounce around the globe with a germ-measuring meter. 

Along the way, he slides his tongue across the filthiest surfaces he can find while maintaining a steady Gefilus diet to boost his body's internal defenses.

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June 17, 2016, 12:19 PM EDT

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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