Is This the Happiest and Most Colorful Mobile-Phone Campaign Ever? Canada's Koodo makes quite a splash

Canadian mobile carrier Koodo doesn't needlessly complicate things in this new campaign from Toronto agency Camp Jefferson.

Portraying itself as a company that's fair and honest, and makes lots of people happy, Koodo is using the line "Choosy Happy." And the ads simply try to capture the idea of happiness in ways that are giddy, cute, surreal and fun.

Click to Read More →

May 7, 2015, 2:24 PM EDT

Lena Dunham's Ad for Rachel Antonoff Imagines Zoe Kazan as the First Woman President Charmingly whimsical short film

Lena Dunham directed this new four-minute fashion film for Rachel Antonoff, in which Zoe Kazan stars as Audrey, a young woman with dreams of the presidency.

Click to Read More →

May 7, 2015, 1:59 PM EDT

Snickers Found Amusing Fails All Over NYC and Put These Stickers Next to Them Fun, site-specific OOH

BBDO New York continues its run of great work for Snickers with this irresistible out-of-home campaign, in which the candy brand found goofy mistakes all around New York City—and put stickers next to them that read, "You make mistakes when you're hungry."

The fails are curious and amusing in their own right, of course, which is what makes this idea work so well. Adding a little snarky sticker caps them off perfectly. It helps that Snickers has had affection for people's mistakes for a long, long time.

The agency tells us the creatives scouted for mistakes throughout Manhattan and Brooklyn over the past few weeks and selected the most absurd ones for the campaign. For instance, the flipped tiles in the subway were found on at a 4-train stop. The door sign (Enter, Do Not Enter) was found in the entrance of a building in Williamsburg. The "7st floor" sign was in a commercial building in Midtown.

The campaign extended to social media, as the brand encouraged fans to share any #hungrymistakes they found or had made themselves.

UPDATE: Some readers have suggested that, as clever as this campaign is, it could be illegal. Animal New York contacted the MTA on Thursday, and a spokesperson there said: "Creative campaign, but it's vandalism."

BBDO told AdFreak that the stickers were only up long enough to photograph and were then removed. The agency says: "These were easy-to-peel-off stickers that were only up for a short period of time in order to capture the images included with real people in front of real mistakes. The branded stickers were taken down shortly after."

Click to Read More →

May 7, 2015, 12:04 PM EDT

James Franco Wrote a Long, Strange Ad for McDonald's in the Washington Post Op-ed about his days working there comes at tough time for the chain

Photo: Getty Images

"When I needed McDonald's, McDonald's was there for me. When no one else was."

James Franco offered an unlikely endorsement of the fast-food chain Thursday—at a time when its treatment of employees is under scrutiny—by writing a Washington Post op-ed in which he fondly recalls working there as a struggling actor in the '90s.

Click to Read More →

May 7, 2015, 11:47 AM EDT

McDonald's Has Brought Back the Hamburglar, and It's All Anyone Can Talk About Creepy, sexy or ... a pro wrestler?

McDonald's has resurrected the Hamburglar, and he might steal your heart.

That's the view of half the Internet, anyway, as the chain unveiled the new version of the character Wednesday—a masked man who is either hot, creepy or a WWE wrestler, depending on whom you ask.

Ronald McDonald got his own makeover last year, but the Hamburglar's is more extreme. (He used to look like this.) And his upgrade seems to be this week's Dress debate.

Check out some of the reactions below. 

Click to Read More →

May 7, 2015, 10:37 AM EDT

Mini Partners With a Towing Company to Give Test Drives to Stranded Motorists Brilliantly mercenary ad from Singapore

Mini Cooper is out with an awesomely ruthless new ad, set in Singapore, that shows the automaker tricking people into test driving its product—by teaming up with a towing service and giving loaners to stranded motorists.

Click to Read More →

May 7, 2015, 9:29 AM EDT

Samsung's Funny Mother's Day Ad Reminds You How Bad Your Mom Is at Texting Finally, something that isn't (too) sappy

Mother's Day has become one big cryfest for advertisers—a time to see how choked up they can make viewers. That kind of sentimentality is fine, when communicated well, but there's definitely weep fatigue setting in. Which is why this Samsung ad, "#TextsFromMom," is a such a breath of fresh air.

Click to Read More →

May 6, 2015, 3:01 PM EDT

McDonald's Invented This Clever Takeout Bag That's Also a Tray A game-changer, probably

Here's a nifty invention for people brave enough to eat McDonald's—the new "BagTray" from DDB Budapest.

Click to Read More →

May 6, 2015, 2:23 PM EDT

Cocktail Bar's Gin-Bottle Swimmers Honored as the Year's Best Package Design Dieline's best of show winner

A tiny cocktail bar in Barcelona has won best of show at The Dieline Awards 2015, honoring the world's best packaging, for its gin bottles showing swimmers cavorting in the stuff.

Click to Read More →

May 6, 2015, 12:41 PM EDT

Coca-Cola Demands You Choose Happiness in This Gritty Anthem Ad for Europe Ogilvy Amsterdam's debut on the brand

Coca-Cola isn't just a soft drink. It's an essential part of the human experience—the key to true happiness—says a grand new ad from the brand in Europe. So, suck up your laziness and bootstrap yourself some soda.

Click to Read More →

May 6, 2015, 12:06 PM EDT


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS