RPA's ECD Is Releasing His New Book on Instagram, a Page a Day for 160 Days Jason Sperling practices what he preaches

Jason Sperling's new book, Look at Me When I'm Talking to You, gives brands new rules for fostering loyalty with consumers in an attention-scarce world. And the RPA executive creative director leads by example with a unique media plan for its release.

Beginning June 25, Sperling will publish the book on Instagram—one illustrated page a day for 160 days at @lookatmebook. As a sneak peek, there are already some excepts posted. The idea is to reach people where they already consume media, rather than force them into a different pattern of behavior—a key point of the book as well.

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June 1, 2015, 9:24 AM EDT

Hendrick's Gin Is Flying a Giant Cucumber-Shaped Dirigible Around the Country Step inside for a fantasy blimp ride

In response to the mundane ease of modern travel, Hendrick's Gin has developed the world's only flying cucumber—a 130-foot dirigible that clips along at the civilized speed of 35 mph, just slow enough not to blow off your steampunk hat.

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May 29, 2015, 12:03 PM EDT

How to Make Your TV Commercials Look Epic, Even on Zero Budget iStock by Getty Images has the solution

How can marketers with modest budgets—local home renovators and heating-system installers, for example—create "epic" advertising without going broke? Brazilian agency AlmapBBDO suggests tapping into the royalty-free video and image library of iStock by Getty Images. And it offers three amusing and effective spots to illustrate its point.

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May 29, 2015, 9:35 AM EDT

Carl's Jr. Makes the Most Absurdly American Ad for Its Hot-Dog-and-Chips Cheeseburger Samantha Hoopes dials up the patriotism

Putting a hot dog and potato chips on your cheeseburger is the ultimate expression of American-ness, according to Carl's Jr. So, this 72andSunny ad for that monstrosity—an official menu item called the Most American Thickburger—celebrates that patriotism to a ridiculous degree. And Samantha Hoopes in a stars-and-stripes bikini is just the beginning.

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May 29, 2015, 6:58 AM EDT

Infographic: Everything You Need to Know About YouTube's First 10 Years Plus, a birthday video and quiz

YouTube continues to celebrate its 10th anniversary in style. After picking the 20 most iconic ads on YouTube since 2005, the site is in an alphabetical mood—with an "A to Z of YouTube" video, infographic and quiz.

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May 28, 2015, 3:53 PM EDT

The 13 Strangest Vodka Flavors (and the Drinks You Could Actually Make With Them) Sample these at your own risk

Vodka has long been well known and well loved for being flavorless. For the last few years, producers have worked to expand the market by introducing exotic flavors that get stranger with every product launch. But unless you closely examine the vodka aisle on the reg, you might not be aware of how weird it's gotten.

That's why AdFreak asked me, a bartender by night and cocktail science blogger by day, to track down the weirdest vodkas currently available. For those brave souls who are truly curious about flavored liquors, I even came up with some recommendations on ways to mix them. Check it all out below.

—Clair McLafferty is a bartender, freelance writer and Mental Floss cocktail science blogger based in Birmingham, Ala. Follow her on Twitter at @see_clair_write.

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May 28, 2015, 2:51 PM EDT

3M Makes Retargeted Banner Ads Less Annoying by Turning Them Into Post-it Notes You won't mind if they come back

Retargeted banner ads are the sledgehammer of the Web, bashing you again and again with the same random product you looked at once, whether you like it or not.

But 3M figured it could use the retargeted banner's weakness as a strength. If the same banner comes up again and again, the company figured, why not make it a Post-it note where you could jot down info that might be useful later—when the ad pops up again?

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May 28, 2015, 12:58 PM EDT

If You Like Cute Pigs and Happy Endings, Vodafone Has an Ad for You Piggy Sue's great adventure

Vodafone New Zealand is out with a heartwarming ad that tells the story of a mailman who finds and befriends a lost pig, then goes on a mission to reunite it with its owner.

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May 28, 2015, 12:20 PM EDT

Kyra & Constantin's Hilarious Round Animals Roll Their Way Into British Bread Ads Getting wild in the food store

The young Swiss-German directing duo of Kyra Buschor and Constantin Paeplow is famous for the hilarious "Rollin' Wild" videos—showing how tough life would be for animals if they were completely round. "If all animals became round overnight, would their daily life still run that smoothly?" the directors asked.

The original "Rollin' Wild" video (comprising four short clips) got the loudest applause at the Saatchi & Saatchi New Directors' Showcase in Cannes last summer, and the directors have vowed to continue the series. And now, they're doing so for brands.

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May 28, 2015, 11:32 AM EDT

Vine's Amanda Cerny Does a Historically Accurate Striptease for Breathless Resorts A cheeky peek at the history of the bikini

Riding the viral success of numerous other evolution videos, a genre that started with "The Evolution of Dance," Breathless Resorts has scored a hit with "The Evolution of the Bikini"—an obvious crowd pleaser starring model and Vine star Amanda Cerny.

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May 28, 2015, 5:56 AM EDT


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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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