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This Demo Video of a New Robot Dog Is Creepy, Cool and Pretty Crazy Meet Boston Dynamics' latest canine creation

Letter carriers should be afraid. Very afraid.

Meet Spot, a 160-pound, four-legged, dog-like robot developed by Google-owned defense contractor Boston Dynamics.

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February 12, 2015, 12:43 PM EST

Gatorade Digitally Remastered 'Be Like Mike' After 23 Years, and Damn Does It Hold Up Classic spot looks like new

For those of us who've spent too many hours digging through YouTube trying to find good-looking versions of classic ads, this is quite a treat: As part of its 50th birthday celebrations, Gatorade has digitally remastered its classic "Be Like Mike" commercial with Michael Jordan after almost a quarter century.

And it really looks good. The old Bayer Bess Vanderwarker spot is completely cleaned up, so you can enjoy seeing Mike play cute pickup games with kids and laugh ridiculously with his actor-teammates like it's 1992 all over again. (Except for that hashtag at the end!)

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February 12, 2015, 11:16 AM EST

Vanessa Bayer Comes On to Everyone in an Elevator in Audi's Fifty Shades of Grey Spoof More clumsy kinkyness

Last week, Trojan took the piss out of the BDSM-light hype around Fifty Shades of Grey. And now Audi is joining the party with a new parody ad.

Saturday Night Live's Vanessa Bayer stars as a try-hard version of the book-cum-movie's protagonist, Anastasia Steele. The spot, created with Venables Bell & Partners, mimics the famous scene in the elevator, where Christian Grey kisses Anastasia for the first time. But Bayer brings along a collection of sex toys and makes clumsy come-ons to anyone and everyone who happens along (kind of like she's been eating too many Red Velvet Oreos).

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February 12, 2015, 10:38 AM EST

This Book of Ads Has a Cover That Judges You Back, and Opens Only for Some Readers Depends on your expression

People go around all the time judging books by their covers, but now Dutch artist Thijs Biersteker has created the first book cover that judges you. The book happens to be the Art Directors Club annual, but before you can view all those beautiful ads, you have to prove that you're not the judgmental sort.

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February 11, 2015, 2:37 PM EST

Ikea Uses Poorly Assembled Billboards to Admit Its Furniture Is Hard to Put Together Luckily, there's help

Everyone else makes fun of how painful it is to assemble Ikea furniture, so why can't Ikea? And the company does in these fun billboards, from German agency thjnk, that are themselves poorly assembled—to advertise the brand's assembly service. Such a simple idea.

Thjnk has been doing eye-catching Ikea work for a while, including one of our favorite out-of-home ads of 2014—the RGB billboard that ingeniously turned nine square meters of ad space into 27 square meters.

Via Ads of the World.

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February 11, 2015, 1:01 PM EST

John Oliver Made This Perfectly Bitter, Curse-Filled Farewell Ad for RadioShack Brand should go out with a bang

The end of RadioShack is nigh. And in John Oliver's fantasy world, the 94-year-old brand wouldn't sputter out gracefully. No. It wouldn't even be passive-aggressive about its slow decline. It would be straight up aggressive-aggressive, blaming America for its failure.

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February 11, 2015, 12:07 PM EST

Red Velvet Oreos Are a Delightfully Awkward Aphrodisiac in Quirky Valentine Cartoons Sparks for strangers

If regular Oreos don't already put you in the mood for love, maybe try the cookie's new Red Velvet flavor. The limited-edition Valentine's Day product stars in a new animated campaign from 360i, and is presented as an awkward aphrodisiac for strangers.

The effects of Red Velvet Oreos might include a woman who looks kind of like a middle-aged Daria sliding her grip up a bus pole to touch the hand of the rocker hunk next to her. (In fact, the whole aesthetic seems inspired by '90s MTV cartoons.) And let's just say the dude is not moving his mitt away, either.

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February 11, 2015, 10:17 AM EST

Infographic: The Crazy Personalities of 5 Archetypal Agency People You'll recognize a lot of these quirks

Here's an oldie, but new to us: The Anatomy of an Agency infographic from Grip Limited, offering pretty spot-on portraits of agency people (art director, copywriter, account person, developer, finance person) based on their peculiar tastes and habits.

This infographic was done by Julia Morra and Trevor Gourley. Via Design Taxi.

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February 11, 2015, 9:22 AM EST

Can You Identify All These Famous Logos Redesigned by an Artist Into Chinese? Project shows how secondary words can be

Turkish artist Mehmet Gozetlik has created a fascinating study in iconography with his latest work, titled "Chinatown," where he deconstructs popular Western-based logos and reinterprets them in Chinese.

The resulting work is an interesting study in the effectiveness of a mark, and a true testament to the indelible impression these logos have in our minds. In the video below, Gozetlik shows us a glimpse into his process of creating one of his neon-sign designs into an actual neon sign:

"Chinatown is a Chinese translation of the trademarks in a graphical way," says the artist on his website. 

"It's a carefully arranged series of artworks showcasing 20 well-known Western brand logos with maintained visual and narrative continuity. 'Chinatown' pushes viewers to ask themselves what it means to see, hear, and become fully aware. 'Chinatown' also demonstrates our strangeness to 1.35 billion people in the world, when you can't read Chinese."

Instead of simply translating the brand names into Chinese, the logos include a generic description of the product written in Chinese. So, even for those fluent in Chinese, the logos appear somewhat unbranded. 

Take a look below at some of these interesting studies in branding and see if you can figure them out on first glance:


MasterCard

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February 10, 2015, 4:35 PM EST

ESPN's New SportsCenter Ad Reveals the True Identity of Katy Perry's Sharks Trudging back to their day jobs in Bristol

Right Shark and Left Shark had great time at the Super Bowl in Arizona. (Well, one of them had a better time than the other.) But now it's back to the grind. And that means returning to the ESPN offices in snowy Bristol, Conn., and getting back to their day jobs—next to every other athlete, mascot and halftime-show dance partner in the world.

And here, we even get to see who's underneath those suddenly famous fish costumes.

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February 10, 2015, 11:33 AM EST

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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