Cooper Hewitt Reopens on the Upper East Side With Ads Tweaking Other NYC Neighborhoods Fun site-specific OOH from W+K

There's always something fun about site-specific ads in New York City. The richness of every neighborhood makes the place especially promising for that kind of outdoor work, as 72andSunny's Google ads last year reminded us.

Now, Wieden + Kennedy in New York has done a fun campaign for the recently reopened Cooper Hewitt, Smithsonian Design Museum that points the rest the city—perhaps counterintuitively—to the Upper East Side for world-class design.

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April 7, 2015, 3:39 PM EDT

Designer Makes Beautiful Hand-Lettered Versions of Famous Logos Sara Marshall's 'Brand by Hand' project

Sara Marshall's "Brand by Hand" lettering project transforms the logos of familiar brands into stylish calligraphy. The aim of the project, according to Marshall, is to reacquaint "the cold corporate world" with the "hand-treated and flowery nature of hand lettering."

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April 7, 2015, 12:20 PM EDT

New Belgium Beer Is Just What the Doctor Ordered (From His Weird Bike-Couch Contraption) Therapy is a trip in brewer's Web films

New Belgium Brewing peddles its Slow Ride Session pale ale in a series of silly Web shorts created by production house Strike Anywhere.

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April 7, 2015, 10:56 AM EDT

Wheaties' Latest Champion Is a Trick-Shot Bowler From the '40s Campy spots air on ESPN's PBA telecasts

Wheaties is cementing its status as the breakfast of old people with a blustery new campaign featuring 1948 footage of bowling star Andy Varipapa, who died more than 30 years ago.

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April 7, 2015, 9:46 AM EDT

Is This Weird Hostess Tweet for Opening Day a Home Run or a Strikeout? Snack maker goes with another sport entirely

Now that spring has sprung and March Madness is nearly at its dramatic conclusion, baseball season is upon us. And a few brands have begun to celebrate by creating their own style of Twitter fodder—for better or worse.

Enter Hostess, purveyor of snack cakes, which topped all the other brands this morning with what many are calling a bad-on-purpose "slam dunk" of a tweet. It shows cupcakes decorated like baseballs and the word "Touchdown."

Which left many people scratching their heads at the mixed sports phrasing.

It stands to reason this was completely intentional. It's been more than three hours, and the tweet is still up. And anyway, no one can be that dumb, right? Lots of people seem to think it was a straight-up gaffe, though Hostess' lone tweet since then—a reply to Sports Illustrated—seems to imply the opposite:

I'd argue that in our hoax-driven, faux-viral culture, this was a genius move. Showing genuine excitement would have gotten lost pretty quickly, while this stands out. And it makes more sense to be the butt of the joke intentionally, rather than accidentally. 

Check out some other reactions below.

UPDATE: In an email to CNBC, Hostess says the tweet was intentional—and amusingly includes a soccer reference in its statement.

Senior director of marketing Ellen Copaken writes: "Since embarking on the 'Sweetest Comeback in the History of Ever' nearly two years ago, Hostess has employed a strategy aimed at contemporizing the brand. The bolder approach has been particularly visible in the brand's social media platforms. The 'Touchdown' line was intentional; it's fun and aimed at young audiences who are in on the running joke—which, of course, is the goalllll."

April 6, 2015, 1:17 PM EDT

Inspiring Nike Golf Ad Shows How Rory McIlroy Grew Up Idolizing Tiger Woods From fan to heir apparent

In "Ripple," the latest Nike Golf ad, we witness the journey of a way-back-when Rory McIlroy, following the career of his idol, Tiger Woods.

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April 6, 2015, 12:44 PM EDT

Apple Watch Gets a Series of 'Guided Tour' Videos Showing You Exactly How It Works Countdown to April 24

Thump-thump, thump-thump, thump-thump …

Will your heart beat faster for the Apple Watch after you've previewed its hotness in four "guided tour" videos the company posted on Friday?

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April 6, 2015, 10:26 AM EDT

SNL Gloriously Spoofs Scientology in This Hilariously Spot-On Music Video Parody of actual '90s sing-along

A five-minute 1990s-era Scientology sing-along video doesn't need a parody to be funny. But that hasn't stopped Saturday Night Live from making one anyways—and the results really don't disappoint.

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April 6, 2015, 9:06 AM EDT

Grey Treats Iodine Deficiency Through the Decorative Dots on Indian Women's Foreheads Fighting malnutrition, one bindi at a time

Iodine deficiency is a huge issue in rural India, and here's one unusual way to help solve the problem—iodized bindis.

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April 6, 2015, 5:11 AM EDT

Waiting for Pitch Perfect 2? These Girls Singing About Leg Hair Will Tide You Over Meet Schick and Skintimate's 'Basic Pitches'

There's still about a month before Universal Pictures' Pitch Perfect 2 opens. But don't worry, aca-awesome fans, here are some fetching young things with bright smiles, legs for days and great voices to enjoy in the meantime.

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April 3, 2015, 3:37 PM EDT


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