An Ad Agency Punked Kanye West From Its Offices During Last Night's Flatiron Show Targeted out-of-home from PNYC

Kanye West held an outdoor concert in front of the Flatiron Building in New York on Thursday night, but not everyone was completely welcoming. In fact, Partners + Napier's NYC office (at 11 East 26th St.) spelled out a message for the rapper on its windows—obviously a reference to Kanye's latest Grammys antics.

Agency execs Matt Dowshen and Jason Marks told Gothamist: "We are an agency actively researching the effects of out-of-home advertising. We found out Kanye was playing outside our building, and we wanted to make a point about being in the right place at the right time with the right message, and how that can be amplified through digital channels. And … don't fuck with Beck."

In other words, those who troll will get trolled back.

February 13, 2015, 2:26 PM EST

Find That Spark Again With These Valentine's Day Cards for Agencies and Clients Making the love bigger

Finding it hard lately to express your love for your client or agency? It happens. Perhaps these Valentine's Day cards from Dublin agency The Social House could help bring back that spark. Check them out below.

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February 13, 2015, 1:44 PM EST Follows the Crazy Life of a Booking Hero in W+K's New Campaign Accommodations that shape your destiny

Wieden + Kennedy Amsterdam goes big in its new work for, with a 60-second spot that tells the epic story of a "booking hero" whose knack for finding the perfect accommodations helps him not only enjoy a great vacation—it helps him fulfill his destiny.

We follow the guy's whole life, from a chance encounter with his future wife in a hostel through a romantic proposal at a chateau—and then through the downs, and mostly ups, of family life and professional success.

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February 13, 2015, 11:32 AM EST

XO Mints Freshens Up Valentine's Day With Catchy Ballad for Ugly People A bit of love for everyone

Beauty is in the eye of the … um … sorry, I lost my train of thought. While I try to remember how that saying goes, enjoy "The Ugly Couple Song," a Valentine's Day music video by RPA for XO Mints.

Unlike Cartier's pretty posers, who pine for love, XO presents some hairy, less-than-hunky, socially awkward dudes who look like refugees from cover bands and sitcoms. (The guy with the curls resembles "College Ted" from How I Met Your Mother. He's even got the "spectacles"!) They lip-sync along with the titular ditty, a folky number performed by Run River North, about finding that certain special someone no matter how unattractive you are.

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February 13, 2015, 10:23 AM EST

Ikea Shows Off Its New Range of Beds in Cheeky Ad for Valentine's Day Not for sleeping

Ikea often does humorously naughty ads around Valentine's Day. Two years ago it did a fun promotion offering free cribs for babies born nine months after Valentine's Day. And last year it stacked a pair of chairs suggestively in an ad with hot wood-on-wood action.

Now, Ikea Singapore continues the tradition with the BBH ad above, posted to social media—showing off the chain's new line of "beds." Pretty cute, though I'm not convinced that bench is up to the task.

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February 13, 2015, 7:26 AM EST

Brands Are in Love With the #WhatIsLoveIn4Words Game, but They Only Love Themselves This one was too easy

A Twitter hashtag game like #WhatIsLoveIn4Words is irresistible to brands. It's easy, and the answer is simple: With only a few exceptions, they love themselves first.

Check out a slew of brand posts around the hashtag below. Beats by Dre gets our grudging respect for being so uncreative, they were actually creative.

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February 12, 2015, 1:26 PM EST

This Demo Video of a New Robot Dog Is Creepy, Cool and Pretty Crazy Meet Boston Dynamics' latest canine creation

Letter carriers should be afraid. Very afraid.

Meet Spot, a 160-pound, four-legged, dog-like robot developed by Google-owned defense contractor Boston Dynamics.

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February 12, 2015, 12:43 PM EST

Gatorade Digitally Remastered 'Be Like Mike' After 23 Years, and Damn Does It Hold Up Classic spot looks like new

For those of us who've spent too many hours digging through YouTube trying to find good-looking versions of classic ads, this is quite a treat: As part of its 50th birthday celebrations, Gatorade has digitally remastered its classic "Be Like Mike" commercial with Michael Jordan after almost a quarter century.

And it really looks good. The old Bayer Bess Vanderwarker spot is completely cleaned up, so you can enjoy seeing Mike play cute pickup games with kids and laugh ridiculously with his actor-teammates like it's 1992 all over again. (Except for that hashtag at the end!)

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February 12, 2015, 11:16 AM EST

Vanessa Bayer Comes On to Everyone in an Elevator in Audi's Fifty Shades of Grey Spoof More clumsy kinkyness

Last week, Trojan took the piss out of the BDSM-light hype around Fifty Shades of Grey. And now Audi is joining the party with a new parody ad.

Saturday Night Live's Vanessa Bayer stars as a try-hard version of the book-cum-movie's protagonist, Anastasia Steele. The spot, created with Venables Bell & Partners, mimics the famous scene in the elevator, where Christian Grey kisses Anastasia for the first time. But Bayer brings along a collection of sex toys and makes clumsy come-ons to anyone and everyone who happens along (kind of like she's been eating too many Red Velvet Oreos).

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February 12, 2015, 10:38 AM EST

This Book of Ads Has a Cover That Judges You Back, and Opens Only for Some Readers Depends on your expression

People go around all the time judging books by their covers, but now Dutch artist Thijs Biersteker has created the first book cover that judges you. The book happens to be the Art Directors Club annual, but before you can view all those beautiful ads, you have to prove that you're not the judgmental sort.

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February 11, 2015, 2:37 PM EST


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