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This Agency Is Livestreaming a Virtual Tour via a GoPro Strapped to a Dog's Back Sniff out this place until 3 p.m.

It really is the best way to see an agency: the dog's-eye view.

Toronto animation, design and VFX studio Crush did it last year, attaching a GoPro camera to its dog Sadie and livestreaming her travels around the building. Crush has since merged with Notch, AXYZ and Lollipop to create a new agency called Smith—and what better way to introduce the new place than bringing Sadie back for an encore?

Follow the livestream below until 3 p.m. ET to see every nook and cranny of Smith's offices, particularly the ones where delicious unclaimed food may lie.

November 11, 2014, 12:55 PM EST

Cam Newton Gets Primal for Beats by Dre, With Help From Kendrick Lamar New ad set to Jay Rock's 'Pay for It'

Beats by Dre is back to motivate you, and this time it's enlisted Cam Newton.

The Carolina Panthers quarterback sweats it out in a new ad for the headphone maker's wireless offering from R/GA, following in the footsteps of last month's commercial celebrating LeBron James's return to Ohio, and this summer's starring Serena Williams in the wake of her U.S. Open victory.

Beats once again leans on a pitch-perfect soundtrack to carry its message—in this case, Kendrick Lamar's verse on Jay Rock's "Pay for It"—as Newton presses through his routine.

This would be the first time the formula might start to feel a little predictable—if it weren't for Newton letting out a primal scream at the end, to put an even sharper point on lyrics like "It's going take a whole lot of you to kill me."

He's definitely earned his Gatorade, at least.

November 11, 2014, 12:50 PM EST

DDB Employees Read Mean Tweets About Their Ads That campaign wasn't as great as you thought

DDB Canada takes a page from Jimmy Kimmel's playbook in this amusing video, in which employees read mean tweets about their work.

The staffers seem both entertained and mildly horrified as they rattle off insult after insult aimed at eight of the agency's recent campaigns.

It's actually a fun way to showcase the work in an ego-puncturing way, and it surely went over well at Strategy's Agency of the Year event, where self-lacerating videos are all the rage.

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November 11, 2014, 7:42 AM EST

This Agency Pulled Off the Vending Machine Stunt to End All Vending Machine Stunts If you've begun to hate this trend, you'll love this one

Tricked-out vending machines have become the vehicle of choice for brands to push all sorts of zany promotions or social media stunts. We're almost to the point where if you see one outside of its natural habitat, you assume it's going to do something out of the ordinary if you just ... wait for it.

Well, Canadian agency Taxi noticed that trend, too, and takes an amusing cynical stance on it in this video—yet another hilarious industry spoof from Strategy's Agency of the Year event. Take a look below as unsuspecting passersby encounter this mysterious machine—which, well, actually does kind of surprise folks.

November 10, 2014, 12:31 PM EST

This Bank Bought Every Ad Slot on Norway's Biggest TV Station for 24 Hours DNB's pop wisdom campaign

How do you market round-the-clock customer service? If you're Norwegian bank DNB, you buy all of the ad space on one channel in a 24-hour window, and fill it with advice from your country's citizens.

The marketer crowdsourced some 3,000 clips from the public. And on Sept. 19 it aired 1,000 of them once each—totaling about two-and-a-half hours of content. That included pretty solid gems of wisdom, like it's a bad idea to stay up all night watching Netflix, and the classic winner, "Always look on the bright side of life" (alas, whistling not included).

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November 10, 2014, 11:56 AM EST

How This Agency Cleverly Stopped People From Googling Their Medical Symptoms The right ads at the right time

If you're like me, you type your symptoms into Google every time you get the sniffles or feel the slightest bit under the weather. Well, that plan is ill-advised. It can yield reams of misinformation and all manner of (potentially harmful) misdiagnoses.

The Flemish government in Belgium commissioned DDB Brussels to help remedy the situation, and the agency came up with an intriguing cure.

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November 10, 2014, 10:55 AM EST

U.K. Drunk-Driving Ad Makes Cruelly Ironic Use of Kool & the Gang's 'Celebration' Marking 50 years of sobering PSAs

The 50th anniversary of England's first drunk-driving PSA inspires a sobering celebration in this Department for Transport campaign.

Kool & the Gang's 1980 hit "Celebration" anchors the new spot spot from AMV BBDO. Usually, the iconic dance track suggests parties and good times. Here, however, it's sung karaoke-style by emergency responders at the scene of a car crash and by ambulance and hospital personnel as they struggle to save victims' lives. (The song's joyous "Come on!" exhortation becomes a doctor's impassioned plea for an injured driver to pull through.)

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November 10, 2014, 9:41 AM EST

Inside Blake Griffin and Chris Paul's Hilariously Odd Comedy Sketches for Jordan Brand Clippers stars team up for BGCP3TV in HD!

Are you up for some BGCP3TV in HD?

Los Angeles Clippers stars Blake Griffin and Chris Paul have each shown, separately, that they can anchor comedy. In State Farm's Chris and Cliff campaign, Paul showed that he's perhaps the NBA's most gifted endorser. And Griffin? Well, he's done so much comedy that he has his own section on Funny or Die.

Now, they've teamed up for an interesting project from Wieden + Kennedy in New York and Jordan Brand—a pair of five-minute videos that are full of quirky comedy sketches. Both are pretty amusing—not surprising, since Neal Brennan, co-creator of The Chappelle Show, served as director and co-writer on these.

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November 7, 2014, 2:34 PM EST

U.K. Pharmacy Boots Celebrates Family in Its Quietly Lovely Christmas Ad Heartwarming moments on Boxing Day

John Lewis may have won Christmas with its penguin ad, but Mother London's holiday spot for British pharmacy chain Boots is an impressive stocking stuffer in its own right.

Director Noam Murro's low-key, naturalistic approach really scores as we follow some folks who wake up very early on the day after Christmas and make preparations for a special celebration of their own. The muted documentary style lets the tale shine without reams of tinsel or the glare of too many holiday lights.

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November 7, 2014, 1:33 PM EST

Won't You Get in Alan Thicke's Bed for a Good Cause? JWT helps organize Habitat for Humanity auction

Perfectly coiffed former Growing Pains patriarch Alan Thicke rolling around on a luxurious king­-size bed: dream or nightmare? It's for a good cause, so be a sport and play along.

Thicke certainly does. The 67­-year-­old actor, talk show host, reality star and Paula Patton ex­-father-in-law is working hard to sell that piece of castoff furniture. He lolls about on his high-thread­-count sheets, eating donuts and reading fake books. While mostly horizontal, he even tags the footboard and autographs some head shots. "Nobody asked for these—I just like signing my face," he says.

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November 7, 2014, 12:26 PM EST

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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