Euro 2016 Foes Spread the Love, Not HIV, in Risqué French AIDS Awareness Ads Blending together in a time of strife

Talk about sexual healing. On the heels of Skittles shedding its rainbow for London Pride, Euro 2016 is seeing color in some unexpected places.

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June 30, 2016, 8:50 AM EDT

We Brought an 'America Box' to Cannes, Introducing the World to Simple Pleasures of U.S. Life And we came in way under budget

America doesn't always have the best image among our friends overseas, and at this year's Cannes Lions, AdFreak set out on a humble quest to fix everything. 

Our tool for global reputation improvement? The America Box.

Through a thoroughly researched and exhaustively planned 1-hour trip to a Publix grocery store, I loaded up on a few of the items that make America truly great. More importantly, these are the simple pleasures that you simply won't find in the aisles of your Parisian supermarché.

I lugged this clunky cornucopia of consumer delights across the Atlantic, then cajoled non-Americans into digging in and seeing what they could find.

Here are the myriad joys of discovery that awaited them:

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June 29, 2016, 5:20 PM EDT

Porn Stars Lose Their Partners in French Cable Ads That Would Never Fly Here (NSFW) Share the GIFs with caution

Mainstream American marketing doesn't like to touch pornography at all, but this French campaign for pay-cable TV provider Canal+ revels in it—in amusingly offbeat fashion.

The agency, BETC, wanted to communicate that Canal+ now has gathered together the best porn content, leaving other providers a bit … empty-handed. So, it filmed mock sex scenes—with real porn stars—but with only one of the two people present.

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June 29, 2016, 1:55 PM EDT

Apple Revels in Beautiful, Rich Color in Its Latest Global 'Shot on iPhone' Billboards Individual shots, as well as series

Apple and TBWA\Media Arts Lab are back with more "Shot on iPhone" billboards. And this time, the focus in on the color—deep reds, oranges, yellows, blues, purples and greens, all hand-selected for each out-of-home location around the globe.

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June 29, 2016, 1:11 PM EDT

Orangina's Ingenious Upside-Down Can Forces You to Mix Up the Pulp BETC's packaging solution to the beverage's unusual problem

Lots of Orangina's marketing is about shaking up bottles of the stuff—to mix up the pulp, which makes the carbonated citrus beverage taste better.

"An advertising guy told me there was a weakness, and we're going to make a strength out of this weakness by saying, 'The bottle needs to be shaken,' " Orangina's founder, Jean-Claude Beton, said in an interview a few years before his death in 2013. "Television offered an opportunity to shake things."

Orangina's most recent marketing coup, though, was not in TV but in packaging.

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June 29, 2016, 11:47 AM EDT

Danny Glover Races Against the Clock in Samsung's Epic Action Comedy About Time Philosophy, physics ... and a fast-charging phone

Time is always running short, so Samsung is offering to help you save some.

In a fun new action-comedy ad, created by Wieden + Kennedy and starring Danny Glover, the tech giant claims its Galaxy S7 phones will help you shave precious minutes off the chore of charging ... with dire consequences for the owners of mobile devices that take longer. 

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June 29, 2016, 10:35 AM EDT

Skittles Sheds Its Rainbow to Celebrate London Pride Candy clears the colorway for LGBT revelers in Britain

Much of Skittles advertising is built around the candy's rainbow profile. But to honor the LGBT pride celebrations in London this past weekend, the brand stripped off its colors. 

"So this is kind of awkward, but we're just gonna go ahead and address the rainbow-colored elephant in the room," reads an uncharacteristically monochromatic open letter from the marketer, addressed to revelers, published in print on Friday. "You have the rainbow … we have the rainbow … and usually that's just hunky-dory. 

"But this Pride, only one rainbow deserves to be the centre of attention—yours. And we're not going to be the ones to steal your rainbow thunder, no siree." 

See the letter here. Click to enlarge:

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June 29, 2016, 10:08 AM EDT

Love, Grit and Hypothermia: The Real Story Behind Xbox's Insane 'Survival Billboard' McCann London goes through heaven and hell

Last November, Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with quite a sadistic stunt in London. It challenged eight Lara Croft fans to stand on a billboard and get pummeled with harsh weather, as voted for by the public watching online.

Last person standing would be the winner.

In the end, the McCann London stunt was a rousing success. And last week at Cannes, the work won 17 Lions, including five golds, becoming one of the most-awarded campaigns of the year.

We wanted to learn a little more about how McCann pulled off the stunt, which of course brought with it myriad logistical and medical concerns. Below, Lolly Thomson, co-president and chief creative officer at McCann London, tells us how it all came together—from the contestant who got hypothermia to two others who found a love connection. 

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June 29, 2016, 9:38 AM EDT

Always Urges Girls to 'Keep Playing' and Not Quit Sports in Olympic 'Like a Girl' Spot Battling another bleak statistic

When it comes to sports, girls are often discouraged from continuing to play because of their gender. That's a message that's not worth listening to, says this new Olympic-themed spot from Procter & Gamble's Always. 

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June 29, 2016, 8:53 AM EDT

L.A.'s Fun, Gruesome Animations Show You More Dumb Ways to Die Around Trains That's gonna leave a mark

It's a beautiful day in Safetyville, but not if you try to race a speeding train across the tracks or distractedly walk into its path while scrolling through Tinder. Splat!

That's the message in a scared-straight-style animated campaign from the Metropolitan Transportation Authority in Los Angeles, which takes a cue from the Cannes Lion-winning Aussie series "Dumb Ways to Die."

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June 28, 2016, 4:06 PM EDT


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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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