Wendy's Put a Troll on Ice With 2017's Best Tweet So Far Don't question the freshness

The year is young, but Wendy's is getting an early start on being one of 2017's hottest brands on Twitter. So hot, in fact, you might get a wicked burn.

When a Twitter user posted some (now-deleted) comments questioning the fast food chain's claim of never freezing its beef, the @Wendys feed politely corrected him. Then things escalated quickly.

Here's how it went down, with copious thanks to Upworthy writer Parker Molloy for capturing it all before the critic deleted his posts (and, apparently, his entire account):

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January 3, 2017, 9:35 AM EST

Dollar Shave Club Goes for the Really (Really!) Big Laughs in Its Latest Ads Brand's latest cutting humor

Hey, Dollar Shave Club, what's the big idea?

In the brand's latest kooky commercials, razors grow to fantastic proportions. They're roughly the size of compact cars—and sold, appropriately enough, in automobile dealership settings.

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January 3, 2017, 9:11 AM EST

This Grocery Chain Just Mocked Amazon Go as a Latecomer With a Snarky Remake of Its Ad Monoprix gets passive aggressive

Four years ago, we started to wonder—what would shopping look like if you could walk into a store, grab what you want and just ... go? 

That's how the ad for Amazon Go begins. Released late last year, it promises an idyllic grocery store experience in which you no longer have to queue and fiddle with your wallet to pay for pork loins and cereal. Everything happens automatically, and the goods are delivered to your door. 

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January 3, 2017, 8:46 AM EST

What Are the Most Anticipated Movies of 2017? The top 10 based on online chatter

Here in Chicago, it's beginning to get consistently cold. We've got that drab, gray thing going on that will be the default status until, roughly, March. We're getting to the point where "Do I have to?" is the only reasonable response to being asked to go outside. The entire area has some kind of head or sinus cold and is thinking only about getting through the winter, when the promise of spring (and a new world champion Chicago Cubs season) returns.

The movie industry is also beginning to turn its attention the coming year. While it finishes out 2016 with a bevy of high-profile releases, many of those will expand to more theaters come January. And the ultimate goal for many of this month's releases is awards consideration in the coming year. We're also at the point of the year where the premiere lineup for next month's Sundance Film Festival has been released and studios and distributors will be flocking to Utah to find their next batch of acclaimed movies.

The general audience has also begun looking forward to 2017, but the focus is less on the prestige releases and more on the big-budget franchise movies that sell a lot of popcorn and action figures—the kind of movies that are based on existing properties and feature chiseled abs, swords, superhero hijinks and above-the-title actors bringing your favorite childhood characters to life.

Marketing technologies firm Amobee put together a list of next year's most-anticipated movies based on the volume of online content being created by the audience.

Here's the top 10:

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December 29, 2016, 10:11 AM EST

Domino's Made a 'Wipeable' Adult Onesie, So You Can Get Pizza All Over Yourself While Eating Innovation from fashion designer Charlotte Denn

Want to attack your pizza like a Neanderthal, but worried about getting sauce all over your fancy clothes? Domino's has the perfect gag garment for you.

Just in time for New Year's Day, which is Domino's busiest day of the year in the U.K., the pizza chain has unveiled what it's calling "the world's first 'wipeable' onesie," a ridiculous piece of attire made of "stain proof fabric with soft velveteen for comfort and resilience."

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December 29, 2016, 9:41 AM EST

Duracell Saved a Lot of Tears by Delivering Free Batteries to Midwest Families on Christmas Eve That drone might fly after all

It merits studying how many kids (and adults) cried this weekend because Santa forgot to pack batteries to go with the drone, or those creepy Hatchimals.

We hate batteries. More than that, we hate that little "Batteries not included" disclaimer, which is printed so small on otherwise-seductive packaging that even if you wanted to read it while stumbling through the obstacle course that is holiday shopping, it would take five minutes to find.

That's five minutes off your whole life.

Recognizing that its core product is the source of so much chagrin, Duracell did the best it could this year—short of totally transforming its business and ridding us of the need for AA's altogether. It launched Duracell Express, an on-demand delivery service for forgetful parents and mythological gift-givers alike. 

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December 29, 2016, 9:10 AM EST

Emotional Abuse Is Hiding in These Clever Ads That Say Different Things at Different Angles Women's Aid work is worth a double-take

In 2015, Women's Aid released "Look at Me," a digital billboard where the bruises on a woman's face faded when more bystanders looked at her. Created by WCRS, it was a powerful way to remind us of the red flags in plain sight that often slip past our attention. 

But domestic violence doesn't always leave bruises you can see. It's often more insidious—manifesting itself in a person who progressively takes control of your bank account and monitors your phone or even the food you eat or the amount you exercise. 

These patterns of controlling behavior, which slowly pare away at a person's sense of autonomy and self, are called "coercive control." But this is a pretty abstract idea for people who don't have direct experience with it, or aren't sure how to recognize it. How do you convey damage happening on the inside? 

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December 28, 2016, 10:54 AM EST

Superheroes, Models and Lobsters: The 10 Most Memorable Movie Campaigns of 2016 The year's best use of platforms, tactics and simply cool creative

We've come to the end of another year, friends. Which means it's time to look back and evaluate what happened in the movie marketing world over the past 12 months.

There were a number of notable trends this year when it came to marketing Hollywood's latest releases. There was, of course, a heavy reliance on nostalgia, as studios pulled out titles that hadn't been touched for over a decade, like Independence Day, Bridget Jones and others for "legacy sequels" that hoped to rekindle some of that old magic. And superheroes continued to be available regularly, with Batman v Superman: Dawn of Justice, Doctor Strange and other costumed choices at the box office.

It was also a year when a few trends started to solidify in terms of platforms and tactics. Studios are regularly hosting Facebook Q&As with stars in the weeks before release. Snapchat is becoming a regular platform as well, both for organic stories and paid executions such as the "Snap to Unlock" ads run for The Girl on the Train, Passengers and other movies. Official websites are also becoming less and less essential, with many movies putting up placeholder sites with little to no information, or skipping owned sites altogether.

With all that said, a number of campaigns were more notable than others. Below are the ones that really broke through the clutter and made a big impression, though it should be noted that not all of these led to box-office success. Here, then, in no particular order, are the 10 most memorable movie campaigns of 2016.

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December 28, 2016, 9:04 AM EST

The 50 Most Read AdFreak Stories of 2016 Our top posts, from Louise Delage to 'Ask for Angela'

As we wind down for the holidays, we're looking back at the stories that were most popular among readers over the course of the year. Here are the 50 most read AdFreak stories of 2016: 

50. Heathrow Airport's Christmas Ad With Two Old Teddy Bears Makes Britain Feel Happy Again
49. W+K's New Ads for Equinox Show Wild Visions of What Your 2016 Should Look Like
48. Guys Bribe Their Girlfriends to Watch Soccer Alone in Heineken Ad With an Awesome Twist
47. Tecate Will Ambush Tonight's Debate With This Trump-Mocking Ad About Building a 'Beer Wall'
46. KFC Just Made Edible 'Finger Lickin' Good' Nail Polish That, Yeah, Tastes Like Chicken
45. College Acceptance Letters Get Seriously Dark, Beginning With One in the Harvard Crimson
44. Wes Anderson's New H&M Christmas Ad, With Adrien Brody, Is Totally Stylish and Delightful
43. P&G Raises the Stakes in Its Latest, Darkly Brilliant 'Thank You, Mom' Masterpiece
42. This Animator Made 30 Excellent GIFs Celebrating His 30 Days in New York City
41. Verizon's Old Pitchman, Paul Marcarelli, Switches to Sprint in Delicious Bit of Backstabbing

40. Watch the Voiceover Recording for an Ice Cream Ad Go Horrendously, Comically Wrong
39. Ikea Finally Agrees to Collaborate With Kanye West, but Not the Way He Wanted
38. McDonald's Billboard Gives Ridiculously Lengthy Directions to a Burger King Drive-Thru
37. This Guy Posed as a Donut Delivery Man to Get Into Agencies and Try to Land a Job
36. Here's What's Behind the Mysterious Oreo Door That Popped Up in NYC Today
35. Brands Post Tributes to Prince, but Struggle to Make Them Heartfelt and Not Promotional
34. This Emoji Billboard for Deadpool Is So Stupid, It's Genius
33. How JetBlue Achieved the Impossible: Getting Passengers to Love It When Babies Cry
32. YouTube Music's Latest Ad Campaign Is an Infectious Ode to the Diversity of Music Lovers
31. Here Are 25 Sweet, Simple Ads From Coca-Cola's Big New 'Taste the Feeling' Campaign

30. See the Nivea Campaign That John Hegarty Called the Stupidest Thing He's Ever Seen
29. Heineken Just Made an HR Campaign That's as Cool as Any Consumer Ads It's Done
28. Introducing the Handys, the Award Show for Advertising's Biggest Wankers
27. This Agency's New Website Is a Huge, Hilarious Parody of Terrible Agency Websites
26. Patriotic People Are Shocked to Learn Where They Really Came From in This Viral Ad
25. McCann Created an Escort Service That Had a Macabre Surprise for Anyone Who Tried It
24. The Writers of Idiocracy Aren't Doing Those Anti-Trump Ads Anymore
23. Ikea Renamed Products After Frequently Googled Problems That Those Products Solve
22. If You Run Fast Enough Past This Reebok Ad, It Unlocks a Free Pair of Sneakers
21. Michael Phelps Returns for One Last Swim in Under Armour's Haunting New Ad

20. Audi Made One Hell of an Entertaining Ad for Tonight's Debate That Everyone Will Love
19. Art Director Totally Nails the Humor and Heartbreak of Millennial Life in Ads for Her Book
18. Adobe's Cheeky New Clothing Line Celebrates Some of the Worst Stock Photos Ever
17. See What a 14-Hour Flight Is Like in the Insane Luxury of a $21,000 Emirates Airplane Seat
16. H&M's Stunning New Ad Subverts What You Think a Lady Should Look or Act Like
15. Did This Missouri Democrat Just Make the Best Campaign Ad of the 2016 Election?
14. Chevy's 'Little Red Corvette' Tribute to Prince Is So Good, It's Running in Print Too
13. 'We All Need the D,' Says Ad Campaign That Obviously Doesn't Know What 'the D' Means
12. Agencies on Canal Street Are Waging a Post-it-Note War, and It's Awesome
11. Hamburger Helper Dropped an Entire Rap Album for April Fools', and It's Shockingly Good

10. Temptations Made a Collar That Finally Gives Your Cat a Human Voice, So It Can Talk to You
9. If You're Sick and Tired of Hipstery 'Maker' Culture, Watch This Hilarious Video Now
8. This Photographer Takes Fun Portraits of People After One, Two and Three Glasses of Wine
7. Burger King Had a Pretty Good Comeback to That Big, Insulting McDonald's Billboard
6. Snickers Just Put the Most Epic Photoshop Fail on the Back of SI's Swimsuit Issue
5. Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign
4. Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success
3. Here's the Lovely Salute to the Cubs That Nike Aired After the Final Out of the World Series
2. Can You Figure Out the Mystery Inside This Remarkable Ad About High School Love?
1. How This Poster in a Women's Restroom at a Bar Cleverly Combats Sexual Assault

See also:
The 50 Most Read Advertising and Branding Stories on in 2016
The 50 Most Read Tech Stories on in 2016
The 50 Most Read TV Stories on in 2016

December 23, 2016, 8:46 AM EST

Santa Abducts and Tortures a Single Mother in 2016's Weirdest Christmas Ad Russian spot is met with outrage

A bizarre Christmas commercial from Russia is under fire for showing Santa Claus trying to teach a single mother a lesson in being a better parent—by abducting her and dragging her through the wilderness by a rope and eventually pulling a knife on her. And the ad's creators seem baffled that anyone could have a problem with it. 

The spot, for Credit Bank of Moscow, was created by ad agency 3Sba. It is beautifully shot, which makes it even weirder—clearly no expense was spared in producing the film, yet how no one raised a red flag during its creation is baffling. 

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December 21, 2016, 9:09 AM EST


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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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