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Can You Please Watch This Romantic Turkish Ice Cream Ad, and Tell Me What's Going On in It? A little help here

So, here's a lovely little four-minute love story from Unilever's Cornetto ice cream brand in Turkey. And you're probably smarter than I am and can figure out what's actually going on in it. I've watched it at least five times, and I'm still confused.

I think it's kind of adorable and features the product in an unobtrusive way. And it's also a nice follow-up to last year's viral video from the brand.

It opens with the main character, a good looking guy, catching the eyes of the other main character, a good looking girl. I get that part. They spend the rest of the ad trying to find each other via social media. It's all set to a track by Turkish pop star Yalın, who also makes an appearance … as a matchmaking fairy godfather. Maybe?

I can't really follow the plot, but it ends with the good-looking couple finishing off their Cornetto ice cream cones and making out while Yalın looks on approvingly. I don't get that, either, but it's so cheesy it's cute.

I also find that the ad is much better if you mute the audio and play some Vivrant Thing instead. Your mileage may vary depending on your musical tastes.

April 9, 2014, 2:24 PM EDT

First Wine in a Box, Now Wine in a Can? Agency promotion puts Beaujolais in paint packaging

Raise your brushes and rollers to toast Lithuania's McCann Vilnius, which recently packaged France's famed Beaujolais Nouveau in limited-edition paint cans for a fun self-promotion.

McCann says it wanted to show clients "that we are constantly reinventing ourselves and looking for a fresh perspective."

The creative concept began with a discussion about how the annually anticipated Beaujolais stains drinkers' teeth and lips purple. So the paint cans include a color chart showing how much you'll need to drink to achieve a specific hue.  

For the promo, bags filled with wine were placed inside the tins, so there's no fear of a metallic taste. If you're in Lithuania, pick up a few when you head out to paint the town red!

Via Design Taxi.

April 9, 2014, 1:25 PM EDT

Devastating Gun-Control Ad Reminds You That Kids and Firearms Don't Mix Grey's follow-up to Lion-winning 'Ed' spot

Grey New York and its client, States United to Prevent Gun Violence, won a silver Lion in Film at Cannes last year for "Ed," their brutal spot about gun violence, set in a workplace.

The sequel, released today, titled "The Monster Is Real," takes place in a family home. Directed by Hornet's Yves Geleyn, the spot may be a cartoon, but that makes it no less devastating. We won't give away the plot, though the conclusion doesn't exactly come as a surprise. But again, that doesn't dull the impact much.



Critics will say that the kid wouldn't play with the gun if he was this afraid of it, though of course children aren't known for tempering their curiosity, either.

"In the wake of so many tragic mass shootings, the nation's focus has been on strengthening gun laws," says Sue Hornik, executive director of States United to Prevent Gun Violence. "But one preventable threat to children's safety is unlocked and loaded guns found around the house ... the proverbial 'monster in the closet' of our new public service announcement."

In a release, the group also offered these sobering statistics:

• 1.5 million American children live in homes with unlocked and loaded firearms.
• Every day at least six children 18 and under are injured in an unintentional shooting.
• 75 percent of gun shot injuries to children under 10 that are serious enough to require hospitalization are due to unintentional shootings.

Credits below.

Click to Read More →

April 9, 2014, 10:24 AM EDT

Meet Comic Neue, a New Version of Comic Sans That Might Not Make You Vomit For the 'typographically savvy'

A heartfelt hatred of Comic Sans is required for every graphic designer and anyone who happens to have good taste. But while most people use it as a cruel joke or ironically, Craig Rozynski, an Australian designer in Japan, set out to fix the font's many shortcomings.

Figuring there is value in having a casual script typeface for informal documents, Rozynski created Comic Neue to challenge Comic Sans's supremacy in that area.

Available in two variants and three weights, Comic Neue "aspires to be the casual script choice for everyone including the typographically savvy," Rozynski writes. "The squashed, wonky, and weird glyphs of Comic Sans have been beaten into shape while maintaining the honesty that made Comic Sans so popular. It's perfect as a display face, for marking up comments and writing passive aggressive office memos."

In other words, it should appeal to the very people who are still defacing the world with Comic Sans.

You can even download the font for free right now. So get it for yourself and give it to friends. Together, we can stop the disease that is Comic Sans.

• Comic Sans

Comic Neue

April 9, 2014, 8:48 AM EDT

It's Weird How Many Classic Ad Slogans Work Perfectly With a Cartoon of an Unborn Baby Anyone else noticed this?

Famous advertising slogans are inseparable from the products and services they sell.

Or are they?

Inspired by our recent post about social media icons in Edward Hopper paintings, ad agency media strategist Ritesh Gupta sent us an intriguing set of images—a series of famous ad taglines, each placed next to a line drawing of a human fetus.

And far from being meaningless, many of the juxtapositions seem oddly perfect.

"I began to juxtapose some of the world's most memorable advertising slogans and taglines with an iconic, beautiful and powerful image: a fetus. I knew it was a silly idea for a personal project, but I realized this would be a beautiful, harrowing way to illustrate the idea that context is everything," Gupta writes on his website, where you can see more examples.

He adds: "The resulting juxtapositions range from fun sexual innuendo to PSA-level social commentary that really hits home for many (myself included)—enjoy!"

Click to Read More →

April 8, 2014, 4:10 PM EDT

Barbarian Group Has Its Superdesk, but Barton F. Graf's Offices Might Be Even Cooler One incredible continuous floor

For those of you blown away by The Barbarian Group's 4,400-square-foot undulating "superdesk," Gerry Graf wants you to know his offices are pretty damn impressive, too.

Much like TBG's snake-like, resin-poured desk, Barton F. Graf 9000 has its own impressively enormous piece of continuous furniture. It's called the floor. (And as the video points out at the beginning, "It's not a surfboard.")

Other interesting features of Graf's offices include clear panes of glass called windows, as well as individual desks where people might actually enjoy some personal space and get some work done.

If you haven't seen TBG's agency tour, check that one out first. Both are posted below.

 
• Barton F. Graf 9000 agency tour:

Click to Read More →

April 8, 2014, 2:09 PM EDT

Best Wedding Present Ever? Photographer Remakes Hollywood Posters Starring Bride and Groom 'A labor of love, for sure'

In a world where love is patient and love is kind, one couple refused to play by the rules. This summer, they're going to the chapel and someone's going to get ... buried!

OK, so it was actually last fall, and no one died in a fiery blast. But these parodies of Hollywood blockbuster posters for the marriage of David DiCicco and Rachael Batts are still epic enough to make Michael Bay consider a second career as a wedding planner.

The posters were the work of the Virginia couple's close friend, Nashville-based photographer and designer Andres Martinez. After helping them create a Casablanca-themed save-the-date card, Martinez spent about a month creating a series of posters starring DiCicco and Batts, who displayed them at their wedding reception.

"It was definitely a labor of love, for sure," Martinez tells AdFreak. "It was a fun project. There are few people I'd rather do that kind of thing for."

What makes the posters truly impressive is the attention to detail, from recreating the lighting effects of the originals to matching the body positioning as closely as possible. Martinez said it was the perfect outlet for his passion for learning how iconic images are created: "As I've been shooting more and more, I find myself going to magazines and posters and just looking at them, trying to reverse engineer what's going on in the photo."

Late last week, Martinez and the now-married couple decided to share the posters on Reddit, where they rapidly shot to the front page. But their glory was short-lived, as Reddit moderators removed the post from the front page after about an hour because they were concerned about including the full real names of the couple and their friends. 

Check out all the posters and their inspirations below:

Click to Read More →

April 8, 2014, 1:09 PM EDT

Crazy 3-D Newspaper Ad Brilliantly Hides a Whole Kitchen Inside a Classifieds Page No, you're not dreaming

Innovative newspaper ads are a rare beast. We've seen a few fun ones lately—the Game of Thrones ad with the dragon shadow; the ad for the movie The Book Thief with two almost completely blank pages.

Here's an interesting one from Colombia. It's an ad for kitchens hidden inside a fake classifieds page—thanks to a nifty 3-D effect applied to the text. "The kitchen you are imagining is in HiperCentro Corona," says the headline.

You can argue about how effective it might be. Is it too subtle? But it's conceptually strong (it's a great way to illustrate something that could be on your mind while idly reading a newspaper) and executed well, too. Plus, here we are talking about a newspaper ad from Colombia. How often does that happen?

Sancho BBDO copywriter Felipe Salazar posted the ad to his Behance page.

Via Design Taxi.

Click to Read More →

April 8, 2014, 12:40 PM EDT

Have Another Good Cry With Thai Life Insurance's Latest Beautiful, Life-Affirming Ad Give more, and get more back

They've done it again.

Thai Life Insurance has unveiled another masterful mini-film by Ogilvy & Mather Bangkok, the latest in a string of tear-jerking, wait-to-watch-it-at-home-so-you-don't-openly-bawl-in-your-cubicle ads that make you think about what's important in life and why your own life is important.

"Unsung Hero," which clocks in at just over three minutes, will make you want to give of yourself to reap the rewards of the soul. It's not a charity campaign, but I'm off to give more to my favorite charity anyway.

If you want to keep on crying, have a look back at the company's 2011 ad, "Silence of Love."

April 8, 2014, 11:26 AM EDT

There's a Tiny, Adorable, Rather Messy Kitchen in Each Bottle of This Japanese Drink Miniature artwork showcases Kirin's 'Kitchens of the World'

If you want a drink that tastes like an entire kitchen, Japanese beverage marketer Kirin might suggest its Salt and Fruit soda. A new spot from the brand features a tiny, adorable kitchen (a 1/48 scale model, to be precise) inside a plastic bottle.

The miniature setup includes a sink, well-stocked refrigerator, cooking utensils and a woman. The craftsmanship is a pretty remarkable feat and comes complete with a soundtrack clearly designed to drive home the point that it is, in fact, very cute.

The beverage is part of Kirin's "Sekai no Kitchen Kara" series, which translates to "From the Kitchens of the World," and features flavors inspired by different locales. This one is apparently inspired by mothers in Thailand, though hopefully the flavors of moms and their cookware are relatively subtle.

Via Laughing Squid.

April 8, 2014, 10:55 AM EDT

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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