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This Company Is Giving Free Bikes to Londoners Who Don't Mind Being Rolling Ads Sign up to be a roaming billboard and data provider

If you're based in London and want a free bike, a new company called Buzzbike—whose name explains its entire business model—can make that happen for you. 

In partnership with Cooper (creator of the Mini Cooper), which is providing the actual bicycles, Buzzbike offers Londoners not only a free bike but a Hiplok DC lock, lights, insurance and servicing—all for a £100 deposit (about $145). In exchange, users must commit to biking to work a minimum of 12 days a month and park their bikes on the street. 

Why the weird requirements? The bikes are branded by whoever wants to be seen streetside, adding a democratic twang to the city bike model—Nike recently created its own city bikes for Portland, Ore., and Citi, of course, sponsors the New York program. The difference here, of course, is that no single brand has to carry the slack for the people's transport. 

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June 13, 2016, 2:35 PM EDT

Here's a Creative Director's Worst Possible Reaction When Critiquing Your Portfolio Not what you want to hear

Here's a fun little promo for the Miami Ad School's Toronto location, showing a portfolio critique that seems like good news at first for our young hero being interviewed—but soon the truth becomes more painfully obvious.

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June 13, 2016, 1:15 PM EDT

Kids Try to Solve Climate Change in PSA Campaign, Because Grownups Certainly Aren't Complete with hand-drawn diagrams

Climate change isn't your problem—it's your children's problem. At least, it will be if the world's current crop of adults fail to act. 

A new campaign from the government of Ontario, brought to you by Grey Canada, makes that very argument with help from pop environmentalist David Suzuki. In the first ad, Suzuki lectures an auditorium full of kids on the failure of grownups to sufficiently address global warming: 

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June 13, 2016, 12:40 PM EDT

This Crazy Supermarket Ad, Full of Cats, Will Give You a Big Cheshire Grin Plus, it's 'good for all mankind'

Forget about next week's Cannes Lions. Check out all the crazy cats in this commercial for Netto, a German supermarket chain. 

These 75 seconds of epic kitty cuteness take place in an incredibly detailed miniature version of a Netto store and feature clones of Maru, Keyboard Cat and other stars of famous feline memes. Is the No No No Cat among them? Yes yes yes! 

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June 13, 2016, 12:22 PM EDT

Droga5's First Work for HBO Is This Byzantine Instagram Contest for Hard-Core Fans Test your knowledge of three hit shows

Exactly how obsessed are you with Game of Thrones, Silicon Valley and Last Week Tonight with John Oliver? HBO tests the depths of your nerd knowledge in a new campaign from Droga5—the agency's first work for the paid cable network—that sends you down a rabbit hole on Instagram, where you answer trivia to solve clues leading to fun prizes.

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June 13, 2016, 10:09 AM EDT

Why Electrolux Made This Dry Cleaning Business Look Exactly Like One Woman's Home Clean delicate items yourself with this washing machine

Branded prank videos are still hanging around, as we saw earlier this week with Publicis' great Heineken stunt from Brazil. And here's a fun new one from Sweden, where Electrolux touted its UltraCare range of washing machines by turning the dry cleaning store that one Swedish woman uses into a replica of her own apartment.

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June 10, 2016, 12:26 PM EDT

Carl's Jr. Is Getting Mocked for Having Todd Gurley Bite Into a Blatantly CGI Burger He sure loves the taste of photos

Is Todd Gurley actually vegetarian?

You have to wonder after watching this Carl's Jr. commercial starring the Los Angeles Rams running back. The spot shows Gurley supposedly biting into the California Classic Double Cheeseburger, but it's blatantly obvious that the burger isn't real—it's a digitally inserted photo that isn't fooling anyone.

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June 10, 2016, 11:10 AM EDT

NYC Launches U.S.'s First Public-Funded Ads Supporting Gender Identity Bathroom Use 'Look past pink and blue'

New York City finds no shortage of reasons to pat itself on the back, but the city's groundbreaking ad campaign for transgender bathroom rights actually justifies it.

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June 10, 2016, 9:22 AM EDT

This Unskippable PSA Illustrates How Getting Stoned Affects a Driver's Reaction Time 'Dangerous Combinations' fights drugged driving

Concerns about "drugged driving" have prompted the Colorado Department of Transportation and Amélie Company to create an ad campaign, "Dangerous Combinations," about the dangers of driving under the influence of marijuana. 

A quick look at this data makes clear why there's a need for this kind of campaign. Drugged driving incidents have increased since Colorado decriminalized weed in 2012. 

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June 10, 2016, 9:00 AM EDT

Intriguing or Insulting? Some Russians Object to This Penguin Ad Quoting Turgenev Publisher defends campaign in the London Tube

Photo: Tonia Samsonova

Penguin is running a series of posters in the London Underground featuring quotes from classic literature. But the quote it's pulled from Ivan Turgenev's Fathers and Sons has led to accusations that the publishing house is provoking "anger and ethnic hatred." 

There are also questions about the specific translation that was used, which makes this whole thing even more awkward. 

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June 9, 2016, 2:54 PM EDT

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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