Problems in the Bedroom? Ikea Shows You Exactly What to Do With Your Junk 'Shelf discovery' from BBH

Ikea does a ton of marketing worldwide, but its looniest ads come from one agency—BBH Asia Pacific. Just in the past year, it made the hilarious "Bookbook" ad, imagining the Ikea catalog as a futuristic gadget, and the parody of The Shining for Halloween.

Now, BBH and Ikea take you inside the bedroom, promising to "improve your private life" in this latest spot—which is quite suggestive, pun filled and faux retro in parts.

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March 18, 2015, 9:25 AM EDT

Matthew McConaughey and Jimmy Kimmel Made 3 Local TV Ads for an Austin Video Store For when you really need Hot Dog on VHS

Matthew McConaughey and Jimmy Kimmel have taken it upon themselves to get some attention for an old-school video store in Austin, Texas, and they've created three hilarious local TV ads to accomplish this mission.

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March 17, 2015, 4:38 PM EDT

Infographic: What Millennials Want From Native Ad Content U.K. survey finds 57% are OK with sponsored articles

Infographic: Adyoulike

With more marketers putting their eggs in the native advertising basket, it's always good to hear that the tactic might actually be working.

According to the infographic below, based on interviews of 1,000 U.K. residents ages 18 to 33 by native ad platform Adyoulike, 57 percent are willing to check out sponsored online content, as long as it's interesting.

For younger adults, those 18 to 24, the willingness rises even higher, to 63 percent. The research also looked at kinds of content those surveyed were interested in, with news, sports, lifestyles and food proving most popular.

It's hard to say how well these British findings might relate to American audiences. Survey participants overwhelmingly favored traditional news outlets like The Guardian, with only a scant 6 percent saying they most often get their news from newer sites like BuzzFeed, Mashable and Vice. It's likely American audiences would skew more strongly toward more millennial-friendly sites like these.

Check out the infographic below:

March 17, 2015, 2:56 PM EDT

Agency Will Send Copywriter to Space If Enough People Like Its Facebook Page FCB Paris looks to the skies

Up, up and away?

FCB Paris plans to send one of its creatives into space. The agency will use almost 37,000 balloons to hoist intrepid advernaut Baptiste Szuwarski toward heaven. The 25-year-old copywriter is the lightest member of the creative staff at 114 pounds, probably 113 if he shaves—and his weight, we're told, makes him the perfect choice for this publicity stunt.

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March 17, 2015, 2:15 PM EDT

3 Salty Old Wives Shout Lies About Diesel in Sweet, Silly Ads From Volkswagen The Golden Sisters weigh in

Your cranky straight-talking grandmother might not think much of diesel engines, but Volkswagen would like her—and you—to reconsider.

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March 17, 2015, 8:56 AM EDT

Liam Neeson Narrates This Gorgeous Tourism Ad for Ireland Timed to St. Patrick's Day It's easy being green

Liam Neeson is a big softy when it comes to St. Patrick's Day.

The tough-guy actor provides a heartfelt voiceover for this 60-second Discover Ireland tourism spot, waxing poetic about his homeland.

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March 16, 2015, 11:21 AM EDT

Durex Discovers Sexy Smartphone Technology That Helps Couples Get Closer in Bed How your phone can give you real pleasure

There's lots of sexy smartphone functionality out there, but not too much that's actually sexual. But now, Durex claims to have discovered phone technology that helps couples get closer in the bedroom.

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March 16, 2015, 6:15 AM EDT

Tinder Users at SXSW Are Falling for This Woman, but She's Not What She Appears 'Have you ever been in love?'

Well, this is sneaky—and for some, a little heartbreaking.

Tinder users at the SXSW festival on Saturday were encountering an attractive 25-year-old woman named Ava on the dating app. A friend of ours made a match with her, and soon they were having a conversation via text message.

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March 15, 2015, 9:18 AM EDT

Take a Tour of HBO's Pretty Awesome SXSWesteros Game of Thrones Activation [Video] Think Fruit Ninja on steroids

Austin is swarming with interesting and weird activations at this year's South by Southwest. And HBO's Game of Thrones experience, cleverly named "SXSWesteros," is a particular standout. 

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March 14, 2015, 11:33 AM EDT

Now You Can Put Your Own Photos in Don Draper's Amazing Carousel Pitch Mad Men Facebook app adds you into the show's best scene

It is the greatest advertising moment from TV's greatest advertising show, and now you can be a part of it.

To help promote Man Men's upcoming final episodes, AMC has launched a Mad Men Carousel app on Facebook. The app pulls random photos from your Facebook galleries and drops them into Don Draper's pitch for the Kodak Carousel from Season 1's finale.

It's a truncated version of the original scene, which you can watch below, but it's still a great way of reminding us how potent and touching Mad Men could be at its best.

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March 13, 2015, 2:58 PM EDT


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