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Cottonelle Wants You to 'Go Commando' With a Butt So Clean It Doesn't Need Undies Also, don't throw your panties at New Kids on the Block

Cottonelle wants you to "go commando." That's right, the toilet paper brand says you should walk around without underwear because its CleanRipple texture imparts a superior clean.

In fact, they've hired documentary filmmaker and British accent possessor Cherry Healey to intercept random people who've just used the toilet and ask them to go commando.  Whereupon they hide in a little pop-up tent, take off their underpants and receive an undies storage baggie and some Cottonelle—in stunts that are both bizarre and amusing.

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February 24, 2015, 12:55 PM EST

Stars Trace Their Path to Success in Ogilvy's Grand New American Express Campaign 'The journey never stops'

American Express tells four heartfelt stories of celebrity struggle, and ultimate success, in these spots from Oglivy & Mather. The ads—featuring queen of soul Aretha Franklin, sitcom star Mindy Kaling, GoPro founder Nick Woodman and restauranteur Natalie Young—aired in edited form during Sunday's Academy Awards on ABC.

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February 24, 2015, 12:23 PM EST

When the Escalators Died in Stockholm's Subway, Reebok Was There to Give People a Lift Quite literally

If you're looking for an unconventional workout, Reebok might suggest carrying a stranger up a flight of stairs, just so he or she doesn't have to walk.

Last week, when the escalators in Stockholm's subway stations were out of order, the sportswear brand, along with agency The Viral Company, recruited a bunch of athletes from Fit 4 Life, a local CrossFit gym, to give commuters a lift.

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February 24, 2015, 12:00 PM EST

Are Original Ideas Possible Anymore? This Video Makes Sense of the Creative Process Andrew Vucko on the new and the borrowed

We live on a saturated planet. At times it seems there's no room for originality. Ideas churn at breakneck speed, from the physical to the virtual world, and the world inside our heads. And in our litigious society, we worry more than ever about being indebted to others.

The video below challenges the notion that all good ideas are taken by stitching together moving graphics and inspirational quotes from such famous creative minds as Jim Jarmusch, Jean-Luc Godard, Roman Krznaric, Dieter Rams, Woodrow Wilson, Pablo Picasso and Maria Popova.

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February 24, 2015, 11:14 AM EST

Is Your Creative Director a Douchebag? Find Out With the Creative Director Douchebag Detector Science doesn't lie

Is your creative director a douchebag? Before you reflexively blurt out yes, take a moment and put a little science into proving it.

The Creative Director Douchebag Detector Device asks you to describe your boss (or yourself, if you're so inclined) and then determines the kind and level of douchiness embodied therein. 

"This state-of-the-art-futuristic-hi-tek-gismo will calculate the potential DBAG risk of that overly paid Creative Leader," the device's makers say. "Simply adjust the dials and toggle the knobs to the exact specifications you are looking for in said Creative Leader and…. Beep! Boop! Beep! DING! You will know with 99.997% accuracy whether the Creative Leader you want to hire has real potential … to be a complete Dill Weed."

Via AgencySpy.

February 24, 2015, 9:55 AM EST

This Agency's Weekly 'Clean the Fridge' Emails Are a Thing of Beauty Poetry at Allen + Gerritsen

No workplace email gets trashed faster than a mass reminder to clean out the company refrigerator. Heck, I wouldn't even bother to open one. (Such an email, I mean. The fridge—I'd open that, sure. I've got to stow my Limburger-onion hoagies someplace.)

At Boston agency Allen & Gerritsen, however, the weekly "Clean the fridge" emails are savored like delicacies thanks to facilities associate Mike Boston, who also happens to be a local hip-hop artist. Each Friday, Boston (yes, it's his name and where he lives, deal with it) cooks up a sweet confection of pop-culture references, employee/client riffs and in-jokes designed to remind staff to remove their leftovers from the premises.

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February 23, 2015, 3:37 PM EST

Honda Teaches You to Speed Read in Three Ads That Go Faster and Faster Ready to really step on the gas?

Honda teaches you to speed read in a series of ads which—in a nice nod to its vehicles—keep accelerating if you're up for a challenge.

Apps have revolutionized speed read lately by displaying a single word on the screen at a time, one right after another in rapid succession. Partly because this reduces eye movement, these apps help readers not just beat but destroy the average reading pace of 220 words per minute. (Most of the apps default to 250 words a minute to start.)

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February 23, 2015, 1:40 PM EST

Cannes Lions Says to Bring Your Worst Employees to the Festival Instead of Firing Them Because it's 'cheaper than severance'

Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer!

That's the tongue-in-cheek message of the festival's official ad campaign, which launches Monday. Don't think of it as a reward. Think of it as an investment in creativity. After all, as the tagline points out, sending underperforming staff to Cannes as delegates is "cheaper than severance."

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February 23, 2015, 11:55 AM EST

So, How Did Brands Do With Their Oscar Tweets on Sunday? Highlights from the usual real-time shuffle

Everyone and their personal brand logged on to social media on Sunday night to let their followers know how much better they are than movie stars. Meanwhile, actual brands spent the night unabashedly making it all about themselves—instead of throwing shade on celebs.

Some tried to have a real-time marketing moment, but among the flurry of thematic entries, most seemed preplanned. Check out some of their efforts below.

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February 23, 2015, 11:01 AM EST

Is This the Cutest Interactive Website Ever, or the Creepiest? Playing peekaboo with Bonpoint's child models

Bonpoint, the luxury French fashion house for children, wants you to play peekaboo with its child models.

Fred & Farid Shanghai produced an interactive website for the brand, which asks for access to your webcam and microphone. Adorable children in expensive clothing stare at you while you cover your eyes, uncover them, and shout peekaboo. The adorable children then laugh.

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February 23, 2015, 7:55 AM EST

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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