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Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall Vertical stunt celebrates 30th store in France

Psst, maybe we shouldn't take this apartment—the floor seems kind of slanted.

Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall. Marketing shop Ubi Bene helped devise the impressive outdoor installation in the city of Clermont-Ferrand.

The wall is 9 meters high by 10 meters wide and fitted with steps and grips, allowing the public to navigate among stylish beds, cabinets, tables, chairs, sofas and accessories. (Using harnesses and with safety personnel on hand, naturally.)

The Swedish retailer's been in fine creative form with its marketing lately. Other notable efforts include lighting a forest with LED lamps to celebrate energy efficient bulbs, pitching its 2015 catalog as "cutting-edge technology" and teaming with Airbnb to give folks a chance to spend a night in one of its stores.

Even if you can't make it to central France, you can still enjoy a similar Ikea experience at home, because trying to put that furniture together will drive you up the wall.

Via Design Taxi, with images from Ubi Bene on Facebook.

September 12, 2014, 10:07 AM EDT

One Bite of Chocolate Puts Everything in Perspective in This Lovely Spot From Norway Freia creates a modern Proustian moment

This video spot for Freia chocolate shows a young, impressively bearded Norwegian man living by the "full life, empty fridge" principle in New York City. His hectic lifestyle as a fashion stylist doesn't leave him with much time to buy groceries, relax in his apartment or, you know, live.

When he eats a piece of Freia chocolate, nostalgia for his homeland prompts him to jump the next flight back in Norway, where he hugs a man who I assume is his father (also no slouch in the beard department).

It's like Proust and his madeleines, but without the inconvenience of slogging through Proust.

Created by agency SMFB, Oslo, and directed by Anders Hallberg, the cinematic spot's tagline sums everything up by saying, "Find joy in the simple things." This ad, for example, is simple, but there's plenty of joy in it.

Via The Inspiration Room.

September 12, 2014, 9:31 AM EDT

Save the Children Follows Up Its Brutal Syria PSA With a Similar One About Literacy Escape a life of misery, for only 10 minutes a day

Attention, dads. If you take a nap instead of reading with your son, he will grow up to be the kind of illiterate, all-around failure who gets misspelled tattoos about having no "ragrets."

At least, that's the moral of a new PSA from charity Save the Children U.K.—done in a similar style (and in fact by the same agency, Don't Panic) as the group's brutal March PSA about kids in Syria.

Here, a neglected kid, Jack, is ultimately unable to hold down a job, or a relationship, or simply to function in the most basic ways. It's the kind of nightmare scenario that should spur any parent with half a brain into carving out some sacred story time with their offspring, stat.



It might seem a little hyperbolic, or like it eventually descends into black comedy. But stick with it to the end to understand why the extreme presentation (and accompanying touch of levity) ends up being appropriate, and makes a weighty topic easier to digest (even if it lacks the storybook-and-celebrity-menagerie quirkiness of one other approach to the genre).

The choice of book, Jeff Kinney's Diary of a Wimpy Kid, is a pretty excellent fit for the message, subtly reinforcing the importance of literacy in helping a child make sense of a fundamentally social and not always friendly world, while also framing the kid in question as in particular need of attention from his pops.

Hopefully, though, Jack doesn't grow up to get a tattoo that says "No regrets," either.

September 11, 2014, 4:44 PM EDT

This Probably Isn't the Billboard the Westboro Baptist Church Wanted in Its Hometown Oh well, it's up now

The award for best trolling billboard this week goes to this impressive display in Topeka, Kan., which just so happens to be the hometown of the not exceedingly gay-friendly Westboro Baptist Church.

The owners of the God page on Facebook (which has 1.7 million likes and enjoys needling the right) raised money for the board on Indiegogo. The group had a goal of $50,000 but has raised more than $90,000, which means it will be running bus ads in Topeka as well. (If it reaches $100,000 by Oct. 8, it will put up a second billboard in Salt Lake City.)

"BEHOLD!" says the writeup on the Indiegogo page. "God is tired of having hate-speech put into his mouth by bigots. Therefore, the LORD shall put up a billboard in Topeka, Kansas that declares to all that 'God Loves Gays'!"

The billboard points to godlovesgaypeople.com.

September 11, 2014, 4:02 PM EDT

Meet the Adman Who Really, Really Likes Laughing at Adolf Hitler W+K's Jim Riswold on disarming the hatred

Anyone who knows Jim Riswold knows he has a bit of a Hitler obsession—or more specifically, an obsession with making the Nazi leader look stupid through art. Speaking to Vice in 2011, the legendary Wieden + Kennedy copywriter explained:

"Bad guys don't mind being called bad guys. But bad guys don't like to be laughed at. I have always thought humour could diffuse fears and deflate even the most evil of egos. Voltaire said, 'I have never made but one prayer to God, a very short one: "O Lord, make my enemies ridiculous." And God granted it.' I made Hitler look ridiculous. Hitler is ridiculous. But please don't tell him I said so."

Now, Riswold gets to show off some of his Hitler work in a new documentary called Meet the Hitlers. Directed by Tool's Matt Ogens (who also created the acclaimed doc Confessions of a Superhero), the film explores people named Hitler or related to Hitler, and how keeping that name has molded their lives.

As part of the film, Ogens profiles Riswold, who documents Nazi-themed objects as a way of disarming the hatred and making fun of the consumer culture behind Nazis and Hitler. Check out a scene from the documentary here:



Meet the Hitlers is also launching a digital campaign that includes whatsinaname.me (created by Trust), which looks at many people with absurd names (including some named Hitler from the movie) and how those names helped to shape their lives.

Soon, an interactive experience at meetthehitlers.com will allow users to experience what it might be like if their last name were Hitler.

Here's the trailer for Meet the Hitlers:

September 11, 2014, 2:48 PM EDT

This Guy's Replies to 9/11 Brand Tweets Sum Up Everything That's Wrong With 9/11 Brand Tweets Should marketers say anything today?

Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. But it takes a witty foil to really show how dumb some of the tweets are.

Luckily, Mike Monteiro is that foil.

Much of this morning, he's been replying to brands' 9/11 tweets with amusingly fake enthusiasm, giving his 45,000 followers some comic relief on what's always a difficult day.

Check out some of Monteiro's tweets below.

Click to Read More →

September 11, 2014, 1:33 PM EDT

Is Apple or Pumpkin the Ultimate Fall Flavor? Vote Your Allegiance at Dairy Queen A duel between Blizzards, and towns

It's getting real at Dairy Queen this month, as the venerable fast-food chain stages an online battle between two of its Blizzard frozen treat flavors for autumnal supremacy.

The showdown: apple vs. pumpkin, and the best part of the tongue-in-cheek campaign from Kansas City-based agency Barkley is the rivalry it has created between "apple capital of the world" Wenatchee, Wash., and pumpkin festival home Caro, Mich.

After all the fan votes are counted, one town will be crowned Blizzard Treat Capital of the World. The other will be wiped from the face of the earth, I imagine. 

Enthusiastic residents of each town really shine in campaign videos, as they extol the virtues of apples or pumpkins. I want to party with that Mike Myers-esque long-haired Wenatchee dude in the purple cap who says he "can't get enough apples" because "apples are just happy ... happy fruit." Damn straight, my man!

That said, a compelling case is also made by the kid who proclaims, "I grew a 707-pound pumpkin."

All of these folks are clearly proud of their communities, but they're also wink-wink self-aware and in on the joke. It's all quite good-natured, and plays like both a spoof and a celebration of homespun Americana.

How do you like them apples? Not that much, apparently, as pumpkin's currently leading with more than 60 percent of the vote. Go pick your side.

Click to Read More →

September 11, 2014, 11:42 AM EDT

It's Worth Holding Your Breath, as This Kid Does, Until the End of This Great Ad Waiting to exhale

When I was a kid, my sister and I would play a car game where we would hold our breath in the back of our parents' minivan every time we went into a tunnel—and see who could hold it longer. Our faces would turn red, and then blue, as we hurtled toward the distant light—seeing if we could make it to the end without passing out.

As we got older, we would just pretend to hold our breath, but we'd still writhe around and grasp at our throats with our cheeks puffed out like Louis Armstrong. And we'd always make it, heroically, back into the sunlight.

Which brings us to this ad from Finland and agency Havas Worldwide, with a boy holding his breath longer and longer in each scene. We won't spoil it, but the ending isn't exactly the light at the end of the tunnel. 

Via Ads of the World.



CREDITS
Agency: Havas Worldwide, Helsinki, Finland
Creative Director: Marko Vuorensola
Planner: Johanna Vuorensola
Art Director: Jon Gustavson
Copywriter: Marko Vuorinen
Account Director: Nina Myllyharju
Project Planner: Muusa Salminen
Communications Consultant: Laura Lyyvuo
Web Developer: Mika Niemi
Production Company: Studio Arkadena
Executive Producer: Hana Kovic
Director: Mikko, Sauna International
Director's Producer: Kojo Abban
Director of Photography: Jure Verovsek
Editor: Simon Sedmak
First Assistant Director: Sara Isa Djukanovic
Colorist: NuFrame/TeoRiznar
Line Producer: Urska Vardijan
Set Designer, Art Director: Spela Kropusek
Stylist: Katja Hrobat
Makeup: Natasa Sevcnikar
Sound Design: Silencio Helsinki
Music: Accu “Rock”
Digital Production: Havas Worldwide

September 11, 2014, 11:32 AM EDT

Pair of Manhattan Women Seek 'Fall Boyfriends' in Ludicrous Craigslist Ad Oh, the requirements are many

If summer is the season of casual, short-lived romances and flirty hookups, maybe winter is the season of serious dating and questions like, "We've only been together for three weeks. Is a gift card too impersonal of a Christmas gift?"

Indeed, says two New York who turned to Craigslist to summon applications for "fall boyfriends."

The ad offers zero information about the women besides smart/funny/attractive. But with guidelines for applicants like "Probs spent at least 4 weekends in Montauk over the summer" and "Ivy league preferred. Def in a frat or played a sport," we can conclude they're those girls at the bar who laugh really loud to show everyone that they've got great senses of humor (read: intensely annoying).

It's another addition to the list of notable Craigslist ads ("Looking for boys we might be able to stand being sober around" is kind of funny), and a nice little read, if two of your hobbies listed on LinkedIn include cringing and getting a mild headache.

And for every person who says "This is satire!" there are probably several who think this ad is perfection and are firing up their Craigslist accounts right now. The post has been flagged for removal, but hopefully not before they found two chill bros for Sunday Fundays.

Full text of the ad below. Photo via.

Click to Read More →

September 11, 2014, 9:03 AM EDT

Will Ferrell Hates Cancer and Will Fight It by Playing Video Game With You This is kind of a big deal

Great Odin's Raven! If you ever wanted to play video games with self-proclaimed video game wiz Will Ferrell, here's your chance to do so—and support a great cause.

The Saturday Night Live alum is asking fans to donate money to help kids who are battling childhood cancers. One lucky donor will get to spend an evening gaming with Ferrell in San Francisco, all of which will be livestreamed on Twitch.

The proceeds from the campaign, being crowdfunded on Indiegogo, will go to Cancer for College and DonateGames.org. The former provides scholarships to cancer survivors; the latter helps children with cancer and their families by using video games and other technology, including selling game bundles to raise money for financial aid or donating video games and equipment to hospitals.

Hear the contest announcement from Will Pharell himself, who allegedly once played Asteroids for 37 hours without taking a bathroom break:



If you don't win Will Ferrell's SuperMegaBlastMax Gamer Challenge, there's still plenty of swag to take home from partners like Amazon, Twitch and Microsoft. There's also awesome limited-edition Ferrell gear including his special gamers' sunscreen, and best of all, signed cowbells. Trust me: We all need a little more cowbell in our life.

September 10, 2014, 3:12 PM EDT

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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