Midas Subjects Its Own Mechanics to the Most Advanced Lie Detector Test in the World Could you hold its gaze?

Perhaps unsurprisingly, six out of 10 Spaniards think mechanics are liars, according to the Spanish Organization of Consumers and Users (OCU). The country's economic crisis has only exacerbated that belief. 

Midas, though, claims to have built its reputation on transparency and sincerity. To give that notion salience, Proximity subjected its mechanics to a Minority Report-style lie detector test. 

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July 7, 2016, 11:19 AM EDT

This Stripped-Down, High-Tech Vehicle Could Change Auto Advertising Forever The only car you'll ever need (for ad shoots, anyway)

When you're shooting an automotive commercial, why bother using the actual car being advertised? That's so 2015. 

Wouldn't it save time, money and effort to employ a motorized, highly malleable rig that could transform into virtually any car on the planet? A rig you could use over and over to stand in for different makes and models? 

Production and visual effects company The Mill—working in tandem with JemFX, Performance Filmworks and Keslow Camera—won a coveted Innovation Lion at Cannes last month (one of only nine such Lions bestowed) for developing such a vehicle.

It's called the Blackbird. At the push of a button, it can change its length by four feet and its width by 10 inches, as well as alter its wheels and suspension. This allows the rig to mimic just about any chassis design—plus, its programmable electric motor lets it adopt a wide range of driving characteristics. 

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July 7, 2016, 11:02 AM EDT

Jonah Hill's Brilliantly Awkward Sneaker Ad Might Be His Best Act Yet Hush your gums and buy the trainers

Jonah Hill may have perfected the art of the intentionally awful ad.

The Hollywood star anchors this two-minute infomercial for London-based skateboarding brand Palace. The video—by MPC Creative and directors Lev Tanju, Stuart Bentley and Stuart Hammond—packs in as much awkward humor as possible, complete with bad dubs, cheesy green screening and batshit rambling sales pitches. 

The centerpiece is an upcoming sneaker collaboration between the shop and "some sportswear company called Reebok"—or "Ree-boke," as Hill hilariously pronounces it. 

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July 7, 2016, 9:39 AM EDT

See the Cider Ad That's Been Watched 27 Million Times on Facebook in 20 Hours Big numbers for Smith & Forge's Uncle Drew-style spot

UPDATE: A day later, the spot has more than 50 million views and counting.

Here's the runaway viral commercial of the week on Facebook—an Uncle Drew-style spot created by Thrillist for Smith & Forge hard cider.

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July 6, 2016, 1:26 PM EDT

Morose Goth Kid Busts Out Broadway-Style Moves in Ad for Fun-Smelling Shower Gel Wash the misery away today

Playing on research suggesting fragrance can lift one's mood, a new ad for British fragranced soap and gel brand Radox shows a sullen, black-clad teenager going crazy, Broadway style, to the tune of Summer Twins' "I Will Love You."

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July 6, 2016, 11:42 AM EDT

Häagen-Dazs Fills Its Instagram With Great Wimbledon Pics of Fans, Not Players Ice cream makes a cameo in the sweet series, too

What do tennis and ice cream have in common? They're both irresistibly exciting, according to a new Wimbledon campaign from Häagen-Dazs, featuring crowd reactions from the stands of the annual London tennis tournament that's now in its second week. 

Grey London hired fashion photographer Adam Katz Sinding, known for his streetside style portraits, to capture the highs and lows of courtside fans for the ice cream brand's Instagram. His crisp, vibrant shots of attendees range from unbridled joy to awe, horror, anticipation and suspense.

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July 6, 2016, 9:36 AM EDT

How 2 Young Creatives Made One of the Most Celebrated Ads at Cannes in Just 48 Hours Meet the Young Lion winners in Film

The Young Lions competition at Cannes is a stressful thing. You get briefed by a nonprofit on the Wednesday during the festival, and then you have 48 hours to come up with an idea, shoot original footage (on a camera the festival provides) and edit it all into a 60-second film. It's then presented to the Film jury, featuring some of the top creatives in the business.

It's a lot of pressure for the young creatives who compete. But this year's French team—comprised of Gautier Fage and Julien Bon, two twentysomething creatives at Paris agency Romance—rose to the challenge with a remarkable piece for the UN's Sustainable Development Goals initiative.

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July 5, 2016, 1:31 PM EDT

Animals Try Extreme Sports in GoPro's Fun Ad Tied to The Secret Life of Pets Mostly in pursuit of food

You probably know your pug's idea of a good time is snatching a hot dog from some hapless man. You might not know the lengths to which your pug is willing to go to get there.

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July 5, 2016, 12:19 PM EDT

A British TV Network Ran Knitted Versions of Well-Known Spots for an Entire Ad Break Cozy up to an award-winning creative idea

In work you may have missed last year, here's a crafty campaign from British TV network ITV, which is riding fresh exposure after winning a Silver Lion in Film Craft at Cannes last month. 

The network's in-house team, ITV Creative, meticulously recreated well-known ads from various advertisers, using knitted wool and stop-motion animation. The commercials aired in a block on Dec. 18 during ITV's annual Text Santa program, which raises funds for organizations like Macmillan Cancer Support, Make-A-Wish U.K. and Save the Children.

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July 5, 2016, 11:55 AM EDT

Bring the Worst Person You Know to a Free Movie With AT&T's Ticket Twosdays Because you have to bring someone

Thanks to a new promotion from AT&T Wireless, you can bring even your most annoying friend to the movies for free—because someone's gotta take that extra seat. 

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July 5, 2016, 10:57 AM EDT


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