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This Pabst Blue Ribbon Fan Art Will Appear on 6 Million Cans Contest drew more than 500 submissions

Pabst Blue Ribbon is generally known for its no-frills approach to classic can design and, you know, beer in general. But soon its tall boys will be sporting a pretty cool new look.

Dallas artist Jerod "Dtox" Davies won the can design portion of the brand's recent PBRArt competition, which drew more than 500 entries from across the country. Davies' illustration, called "Diving for Liquid Gold," will be featured on 6 million 16-ounce tall boys over a three-month period. The limited-time cans will be available anywhere PBR tall boys are usually sold.

Here's what Davies told the brand about his inspiration and artistic approach:

"Art was drawn by me with a felt tip marker/pen ... idea was an old school deep sea diver discovering treasure in a sea of 'liquid gold,' the can giving off bubbles, and light guiding his hands. 1844 on his suit patch and face mask looks like the Pabst ribbon. Hops and barley floating around the prized PBR as well."

A muralist, body painter and illustrator, Davies says he has worked with brands ranging from Jean Paul Gaultier and American Airlines to the Dallas Mavericks and Eryka Badu.

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March 19, 2015, 9:46 AM EDT

A Boy Discovers the World's Greatest Superpower in This Remarkable French Ad Astronaut, rock star and more

Here is a really beautifully filmed commercial from France featuring a boy named George who has remarkable powers. It would spoil the ending a bit to tell you the advertiser, so just watch as George shows off his amazing abilities.

The ad, made in English and French versions, was done by agency Les Gaulois and directed by Jeppe Ronde. Via Ads of the World.

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March 18, 2015, 1:34 PM EDT

The Internet Is United in Despising Starbucks' 'Race Together' Cup Campaign It got people talking, but not positively

Starbucks is encouraging its baristas to write the words "Race Together" on cups to get customers talking about racial issues. The idea started internally when about 2,000 Starbuckians attended a forum to talk about Ferguson, Mo., but surely no one foresaw the shit storm that would erupt when it went public.

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March 18, 2015, 10:50 AM EDT

Problems in the Bedroom? Ikea Shows You Exactly What to Do With Your Junk 'Shelf discovery' from BBH

Ikea does a ton of marketing worldwide, but its looniest ads come from one agency—BBH Asia Pacific. Just in the past year, it made the hilarious "Bookbook" ad, imagining the Ikea catalog as a futuristic gadget, and the parody of The Shining for Halloween.

Now, BBH and Ikea take you inside the bedroom, promising to "improve your private life" in this latest spot—which is quite suggestive, pun filled and faux retro in parts.

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March 18, 2015, 9:25 AM EDT

Matthew McConaughey and Jimmy Kimmel Made 3 Local TV Ads for an Austin Video Store For when you really need Hot Dog on VHS

Matthew McConaughey and Jimmy Kimmel have taken it upon themselves to get some attention for an old-school video store in Austin, Texas, and they've created three hilarious local TV ads to accomplish this mission.

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March 17, 2015, 4:38 PM EDT

Infographic: What Millennials Want From Native Ad Content U.K. survey finds 57% are OK with sponsored articles

Infographic: Adyoulike

With more marketers putting their eggs in the native advertising basket, it's always good to hear that the tactic might actually be working.

According to the infographic below, based on interviews of 1,000 U.K. residents ages 18 to 33 by native ad platform Adyoulike, 57 percent are willing to check out sponsored online content, as long as it's interesting.

For younger adults, those 18 to 24, the willingness rises even higher, to 63 percent. The research also looked at kinds of content those surveyed were interested in, with news, sports, lifestyles and food proving most popular.

It's hard to say how well these British findings might relate to American audiences. Survey participants overwhelmingly favored traditional news outlets like The Guardian, with only a scant 6 percent saying they most often get their news from newer sites like BuzzFeed, Mashable and Vice. It's likely American audiences would skew more strongly toward more millennial-friendly sites like these.

Check out the infographic below:

March 17, 2015, 2:56 PM EDT

Agency Will Send Copywriter to Space If Enough People Like Its Facebook Page FCB Paris looks to the skies

Up, up and away?

FCB Paris plans to send one of its creatives into space. The agency will use almost 37,000 balloons to hoist intrepid advernaut Baptiste Szuwarski toward heaven. The 25-year-old copywriter is the lightest member of the creative staff at 114 pounds, probably 113 if he shaves—and his weight, we're told, makes him the perfect choice for this publicity stunt.

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March 17, 2015, 2:15 PM EDT

3 Salty Old Wives Shout Lies About Diesel in Sweet, Silly Ads From Volkswagen The Golden Sisters weigh in

Your cranky straight-talking grandmother might not think much of diesel engines, but Volkswagen would like her—and you—to reconsider.

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March 17, 2015, 8:56 AM EDT

Liam Neeson Narrates This Gorgeous Tourism Ad for Ireland Timed to St. Patrick's Day It's easy being green

Liam Neeson is a big softy when it comes to St. Patrick's Day.

The tough-guy actor provides a heartfelt voiceover for this 60-second Discover Ireland tourism spot, waxing poetic about his homeland.

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March 16, 2015, 11:21 AM EDT

Durex Discovers Sexy Smartphone Technology That Helps Couples Get Closer in Bed How your phone can give you real pleasure

There's lots of sexy smartphone functionality out there, but not too much that's actually sexual. But now, Durex claims to have discovered phone technology that helps couples get closer in the bedroom.

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March 16, 2015, 6:15 AM EDT

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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