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Watch a Designer Who Really Knows What He's Doing Create a Logo From Scratch Aaron Draplin's fascinating tutorial

If you've ever wondered how logos get made, who makes them, and where the people making them draw their inspiration—here's a great little glimpse into that world. 

Aaron Draplin, a freelance designer in Portland, Ore., accepted a logo design challenge from Lynda.com to create a mark for slab concrete company and made this short tutorial. Draplin, a bearded, burly 40-year-old veteran design dude with a canon of really diverse work, makes it look easy. But his ease and demeanor are the result of years of experience.

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December 15, 2014, 9:40 AM EST

Job Title Not Convoluted Enough? Try This 'Badass Advertising Job Titles' Generator You'll sound even more stupidly important

In this world of hybrid-multitasking-pivot-disruption, it's becoming crazy difficult to explain the work we do—not only to ourselves, but to others. Now, on the heels of the Hipster Business Name Generator, viral marketing agency Thinkmodo has just the answer to the "I-can't-think-of-what-to-call-me" holiday blues.

Check out the Badass Advertising Job Titles name generator. Just enter your name, or the name of your favorite person, and let 'er rip. 

Thinkmodo co-founder Michael Krivicka tells us: "We noticed that when we meet with executives on the agency side and the brand side, the titles on everyone's business cards are getting longer and more complicated, and often make us wonder what they really mean."

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December 12, 2014, 1:22 PM EST

Everyone in This Amazing Stock Photo Collection Is a Cancer Patient or Survivor Simply lovely project from Isobar

Nowhere is the world more carefree than inside stock photographs. The sense of normalcy they communicate is so pervasive, it's become cliché. Which is why it's such a stroke of genius that Isobar Poland is developing a stock-photo bank using only models who are cancer patients or survivors.

Life for them, of course, has been anything but carefree. Thus, their involvement in the "Photos for Life" project is joyfully defiant on a few levels. It shows cancer isn't a death sentence—indeed, that patients and survivors are just as capable of the most stereotypical happiness possible. And it lifts the gloom from the disease and bathes it in ridiculously perfect lighting.

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December 12, 2014, 12:51 PM EST

Snuggie Finds Cozier and Fancier Ways for You to Look Like an Utter Fool The blanket with sleeves is back

We haven't heard much from Snuggie, the blanket with sleeves, in years. But no, they haven't gone out of business. Quite the opposite. They've been working on some stunning new designs and even cozier fabrics—and they're making a big, comfy marketing push this holiday.

Looking for a blanket that looks like a tuxedo or an evening gown? You're in luck! Are you an elderly person who wants to see people's faces when you dress up in a board-shorts or bikini blanket? You jokester—they've got that, too!

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December 12, 2014, 11:49 AM EST

Clients Rejoice! This Elf on a Shelf Will Judge the Crap Out of Your Ad Agency Plan B is definitely on the naughty list

Arguably the most judgy of the Christmas characters, Elf on a Shelf sits on high and gauges the naughtiness and niceness of everyone who passes—then sends his intel off to Santa. 

Agency Plan B put together this entertaining (and somewhat terrifying) video where clients can have their very own (human-sized) holiday spy peer into their agency and report back about all the inefficient business infractions. He comments on client briefs, monitors web browsing habits and even gives unwarranted life advice. But watch out—he'll even hit on you, too. 

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December 12, 2014, 10:38 AM EST

Check Out This GoPro Footage of Ronald McDonald Leaping Out of a Plane in Dubai Mascot is stepping up his game on Instagram

When Ronald McDonald got his big makeover in April, he promised an all-out clown assault on social media—in an effort to broaden his audience, which had previously been family focused.

Well, here's his first truly wild Instagram post. While currently touring Asia, Ronald just posted footage of himself skydiving in Dubai. Check out the video below—it's like something the King would have done back in BK's Crispin Porter + Bogusky days.

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December 11, 2014, 11:28 AM EST

Air Wick Brings Scents of the Family Home to a Soldier Overseas in This Emotional Ad Baseball glove to apple pie

It's no secret that scent can be a powerful emotional trigger. Air Wick uses that to memorable effect in this new long-form ad from Droga5—by capturing the scents of home, infusing them into customized candles and sending them to a U.S. serviceman overseas so he can feel closer to his wife and six children at home in North Carolina.

The spot doesn't skimp on poignant moments, or patriotic themes. Apple pie and a baseball glove are among the scents packaged up and sent to Kearen Feller, who hasn't seen his family in 11 months while stationed at Qatar Air Force Base.

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December 11, 2014, 11:00 AM EST

This Agency Wants You to Become a Christmas Tree by Putting Ornaments in Your Beard 'Tis the season to be hairy

Now that dudes are letting their Movember 'staches grow back into beards to warm up for the winter, here's a weird thing they can stick in them to celebrate the holidays.

Introducing Beard Baubles—tiny Christmas ornaments for adorning your face-bush. Designers Mike Kennedy and Pauline Ashford from agency Grey London are behind this follicularly farcical idea, specifically intended for the festively bearded. 

As they explained to Mic: "The idea came from messing around with a little Christmas tree, and how it looked a little like a pointy beard when you turned it upside down."

"Working in an ad agency, we're constantly tapping into what's hot in pop culture," they add. "Christmas and beards have always gone hand in hand, right? Just look at Father Christmas. ... And seeing as it's been a great year for the beard, we thought it only fitting that we bejeweled them for the festive season."



The Beard Baubles were originally sent out as holiday gifts, but they were such a hit that the team decided to sell them online (for about $11). All sales go directly to the charity Beard Season, which helps to fight melanoma.

Unfortunately, they're so popular that they're currently out of stock. 

Because it's the holidays, and this is for charity, I'm going to recommend everyone with a bearded friend or family member toss a set of these in their stocking—and then pour a ton of eggnog down their gullet and yell "TIM-BERRRRRR!"



UPDATE: It looks like beard ornaments are trendy this year, as Samsung has done its own "Jingle Beards" campaign:

December 11, 2014, 9:58 AM EST

Hollywood Director Kathryn Bigelow Unveils Achingly Sad PSA About Elephant Poaching Why she made this animated short instead of a film

The ivory trade isn't just killing elephants. Humans are the victims, too, because poaching helps to fund terrorist organizations like al-Shabaab and Boko Haram.

That's the message of Last Days, a three-minute film by Oscar-winning director Kathryn Bigelow, best known for the features Zero Dark Thirty and Hurt Locker. Produced in conjunction with WildAid and Annapurna Pictures, Last Days ranks among the year's most provocative PSAs. Its atmosphere is heartbreaking, and there's some disturbing imagery.

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December 11, 2014, 9:28 AM EST

Ikea Gave This Theater a Cozy Makeover So People Could Watch the Movies in Bed Lie back and enjoy the show

The worst thing about going to the movies is having to sit upright for a few hours to watch the film. Everyone knows lying down is the ideal viewing position for anything on a screen—or anything at all, for that matter.

No stranger to putting dream-like imagery in its advertising, Ikea moves even more directly into the bedroom with its latest stunt.

Moviegoers in the Russian town of Khimki are being treated to quite a surprise this month. After purchasing their tickets, patrons are led to a theater that's been completely gutted and transformed into a giant bedroom, entirely outfitted with Ikea furniture.

Take a look-see at the video, which has some time-lapse shots of the construction and lots of shots of glee on people's faces. The stunt runs through Dec. 14.

This is cool and all, but does Ikea make toilets too?

December 10, 2014, 3:11 PM EST

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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