Get a LinkedIn Endorsement From Liam Neeson Through This Quirky Movie Promotion He appreciates your skills

When was the last time you saw a movie studio focus its social media efforts for a new release around LinkedIn?

20th Century Fox, with help from Trailer Park, embraces the career-focused network in a contest around Taken 3, through which you could win a personalized video endorsement from Liam Neeson.

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December 15, 2014, 1:46 PM EST

South Dakota's 'Don't Jerk and Drive' Campaign Rubs People the Wrong Way Ad about driving on icy roads gets pulled

If you thought "Don't Jerk and Drive" was less about sharply turning your steering wheel and more about fulfilling personal urges while on the road, you're not alone (pun!).

South Dakota's attempt to reach out to young men (oh man) who tend to overcorrect by jerking the wheel when they hit icy patches—causing car accidents—had more than a few state residents clutching their pearls. In response, officials pulled the campaign from TV.

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December 15, 2014, 12:27 PM EST

Facebook Celebrates 2014's Most Shareable Moments in Its Year-End Video Activism, celebrity, sports and more

Facebook wants you to know that a lot happened in 2014, and people shared it on Facebook.

The social network is out with its year-end video looking back at major events. The ALS Ice Bucket Challenge, a viral hit from the summer, leads the clip. That's followed by nods to Maya Angelou, Phillip Seymour Hoffman, Joan Rivers and Robin Williams, who all died in 2014. Sports makes for a big theme, with highlights from the World Cup, the Sochi Olympics, the Super Bowl and Derek Jeter's retirement.

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December 15, 2014, 12:00 PM EST

Ikea's Christmas Experiment Sweetly Shows That Kids Want So Much More Than Toys Letters to their parents

Yo, grinches. I challenge you not to tear up, just a little, as you watch "The Other Letter," a holiday video from Ikea created by McCann Spain.

Young children are asked to write two letters saying what they want for Christmas. The first is addressed to the Three Kings—rather than Santa, because this is Spain—and predictably, the kids ask for material stuff like toys and games. The more creative requests include a Wii gaming system, a piano and a unicorn. (Sounds like my Christmas list, actually.)

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December 15, 2014, 11:23 AM EST

Outtakes From the 'No More' Campaign Are More Powerful Than the Original PSAs Y&R's 'Speechless' series

Sometimes, it's the unexpected things that happen on a commercial set that send the most powerful message of all.

Case in point: the Joyful Heart Foundation's "No More" campaign against domestic violence and sexual assault. The pro-bono effort, backed by Young & Rubicam in New York, began late last year with foundation founder Mariska Hargitay directing fellow actresses, actors and celebrities in talk-to-the-camera spots. It accelerated in October, as the NFL, reeling from domestic violence issues, contributed star players like Eli Manning to the cause.

Now, the campaign has rolled out a slew of new 30-second videos. And unlike the talky earlier spots, these ads focus on the moments when words fail. They are outtakes, essentially—unplanned moments where the on-camera talent was at a loss for words. And they make for some pretty powerful spots.

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December 15, 2014, 10:32 AM EST

Watch a Designer Who Really Knows What He's Doing Create a Logo From Scratch Aaron Draplin's fascinating tutorial

If you've ever wondered how logos get made, who makes them, and where the people making them draw their inspiration—here's a great little glimpse into that world. 

Aaron Draplin, a freelance designer in Portland, Ore., accepted a logo design challenge from to create a mark for slab concrete company and made this short tutorial. Draplin, a bearded, burly 40-year-old veteran design dude with a canon of really diverse work, makes it look easy. But his ease and demeanor are the result of years of experience.

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December 15, 2014, 9:40 AM EST

Job Title Not Convoluted Enough? Try This 'Badass Advertising Job Titles' Generator You'll sound even more stupidly important

In this world of hybrid-multitasking-pivot-disruption, it's becoming crazy difficult to explain the work we do—not only to ourselves, but to others. Now, on the heels of the Hipster Business Name Generator, viral marketing agency Thinkmodo has just the answer to the "I-can't-think-of-what-to-call-me" holiday blues.

Check out the Badass Advertising Job Titles name generator. Just enter your name, or the name of your favorite person, and let 'er rip. 

Thinkmodo co-founder Michael Krivicka tells us: "We noticed that when we meet with executives on the agency side and the brand side, the titles on everyone's business cards are getting longer and more complicated, and often make us wonder what they really mean."

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December 12, 2014, 1:22 PM EST

Everyone in This Amazing Stock Photo Collection Is a Cancer Patient or Survivor Simply lovely project from Isobar

Nowhere is the world more carefree than inside stock photographs. The sense of normalcy they communicate is so pervasive, it's become cliché. Which is why it's such a stroke of genius that Isobar Poland is developing a stock-photo bank using only models who are cancer patients or survivors.

Life for them, of course, has been anything but carefree. Thus, their involvement in the "Photos for Life" project is joyfully defiant on a few levels. It shows cancer isn't a death sentence—indeed, that patients and survivors are just as capable of the most stereotypical happiness possible. And it lifts the gloom from the disease and bathes it in ridiculously perfect lighting.

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December 12, 2014, 12:51 PM EST

Snuggie Finds Cozier and Fancier Ways for You to Look Like an Utter Fool The blanket with sleeves is back

We haven't heard much from Snuggie, the blanket with sleeves, in years. But no, they haven't gone out of business. Quite the opposite. They've been working on some stunning new designs and even cozier fabrics—and they're making a big, comfy marketing push this holiday.

Looking for a blanket that looks like a tuxedo or an evening gown? You're in luck! Are you an elderly person who wants to see people's faces when you dress up in a board-shorts or bikini blanket? You jokester—they've got that, too!

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December 12, 2014, 11:49 AM EST

Clients Rejoice! This Elf on a Shelf Will Judge the Crap Out of Your Ad Agency Plan B is definitely on the naughty list

Arguably the most judgy of the Christmas characters, Elf on a Shelf sits on high and gauges the naughtiness and niceness of everyone who passes—then sends his intel off to Santa. 

Agency Plan B put together this entertaining (and somewhat terrifying) video where clients can have their very own (human-sized) holiday spy peer into their agency and report back about all the inefficient business infractions. He comments on client briefs, monitors web browsing habits and even gives unwarranted life advice. But watch out—he'll even hit on you, too. 

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December 12, 2014, 10:38 AM EST


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