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Mark Mothersbaugh Traces His Life From Blind Kid to Visionary in Great Google Play Ad Inside BBH L.A.'s 'California Inspires Me' series

Google Play has been running a great branded content series from BBH Los Angeles called "California Inspires Me," featuring interviews—which are then set to animation—with famous Californians talking about their upbringing. It's a collaboration with California Sunday magazine, and the results have been fantastic.

The latest spot in the series breaks today, featuring Devo's Mark Mothersbaugh, who explains how he grew up legally blind and initially wasn't that interested in music. It's a lovely way to tell these kinds of stories. Have a look here:

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February 26, 2015, 2:10 PM EST

Apple Watch Gets Its First Advertising With a Stylish 12-Page Spread in Vogue And it's right at home amid high fashion

Apple Watch gets a 12-page spread in the March issue of Vogue, part of the run-up to the wearable device's launch in April. Rate-card value: north of $2.2 million.

All three versions of the watch—the luxe 18-karat gold model, a sports watch and the leather-bound standard edition—are featured in the magazine's "Spring Fashion Blockbuster," and the images we've seen so far look appropriately stylish. (Scroll down to see for a sample of pages from the ad section.)

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February 26, 2015, 11:30 AM EST

Agency Creatives Need to Shut Up About Entering Ad Contests, and Here's Why Who has time for the National Advertising Challenge?

Attention, creatives: You have actual paying clients, and shouldn't be pissing your time away working on briefs for some cockamamie ad contest. But if you do, at least keep it quiet.

That's the message of this amusing video by agency Zulu Alpha Kilo encouraging entries to Canada's National Advertising Challenge—a contest that challenges creatives to dream up the most unconventional solutions for Canadian marketers. Sounds like fun? Sure, but you'd better not let certain colleagues know you plan to enter.

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February 26, 2015, 11:15 AM EST

Infographic: Here's Just How Much Crappy Beer Americans Are Drinking The unbearable lightness of being mainstream

Photo: Anheuser-Busch

Sure, we Americans drink a whole lot of light beer, but do you realize just how much?

The infographic below from the team at alcohol-fueled site VinePair shows the staggering scope of mainstream beer sales—especially Bud Light, which tallies $3 billion more in sales than its closest competitor, Coors Light.

The data, via IRI and Beer Advocate, are from 2013 but likely still quite accurate. Yuengling stands alone as the only privately owned craft beer in the Top 20, and VinePair notes that smaller brewers make up just 15 percent of sales. (Oh, and the site has another graphic suggesting microbrewed upgrades for the light beer lovers among you.)

If nothing else, the chart highlights the silliness of Budweiser's Super Bowl ad positioning craft beer as some sort of anti-American hipster insurgency. Anheuser-Busch seems to be doing just fine without having to spend millions in ad dollars to crush the craft beer movement.

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February 26, 2015, 10:19 AM EST

Bleak Billboards in London Tell Sad Stories of People Priced Out of the City Research project collects data on changing face of the capital

Bleak black-and-white digital billboards in London (one in Holborn and one in Aldgate) are telling the sad stories of people priced out of London as the city continues to change. If you're headed to or moving out of London, LondonIsChanging.org wants to know why.

The project was created by Rebecca Ross, a communication design and urbanism teacher at University of the Arts London. It's about the housing crisis, but it's more than that, too. Ross' intent is to hold politicians accountable for the planning changes that are changing the face of London. But most of the responses she's received in her call for a open dialogue at LondonIsChanging.org have been socioeconomic in nature.

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February 26, 2015, 8:12 AM EST

Netflix Uses One Brilliant Tweet to Show Why You Should Be Afraid of Comcast Want everything this slow?

Netflix and Comcast have been sparring for a while. But on Wednesday, Netflix delivered a quietly epic uppercut to the cable giant and its interests—thanks to a single creative tweet.

It concerns net neutrality, on which the FCC is set to vote Thursday. Netflix is heavily invested in the issue, fearing that without an open Internet, Comcast and other cable companies would create Internet slow lanes for companies that refuse to pay broadband providers for access.

That fear is communicated brilliantly in the tweet below, which stretches on forever. (The tweet has been making the rounds in the net neutrality debate, and was picked up by Netflix today. It was not created by Netflix.)

"What if the Internet was so slow it loaded one word at a time? Don't let Comcast win," it says—with a link to the Battleforthenet.com, which argues for net neutrality.

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February 25, 2015, 3:23 PM EST

Sonic's Weird Drink Flavors Come to Life as Strangely Riveting Mouth Cartoons Fun, or rubbernecking?

Sonic is pretty serious about playing with its food.

A new campaign from Goodby, Silverstein & Partners transforms actors' mouths into zany little characters using face paint, à la makeup artist Lauren Jenkinson's renditions of classic cartoon characters.

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February 25, 2015, 2:50 PM EST

Twerking Butt Cheeks Slap Out Phat Beats in Seriously Jiggly Ad for Headphones Aiaiai presents 'Real Booty Music'




My late grandfather once told me, "There's an ass for every seat." Not until today did I truly know what he meant.

Just when you thought Miley had ruined twerking for everyone, the folks at Aiaiai headphones raise the bar for rump awareness with their latest project, "Real Booty Music." Music producer Branko (from Buraka Som Sistema) attached sensors to Twerk Queen Louise's derrière and harnessed the movement of—well, butt cheeks—to create new music. 

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February 25, 2015, 12:21 PM EST

Bill Lumbergh of Office Space Is Back, and Still a Clueless Prick, in Ads for HipChat Software He prefers email

Given how much advertising loves office humor, it's a bit surprising that characters from Office Space haven't been revived more often for commercials. Bill Lumbergh, in particular—the 1999 film's most broadly drawn corporate caricature—is great for a laugh. Yet the character, played by Gary Cole, has shown up only once in an ad—for State Farm, a few years ago—and didn't even deliver much of his signature drawling babble.

Now, Atlassian corrects that with this campaign for HipChat—software that facilitates internal communication at the workplace, including live chat.

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February 25, 2015, 12:02 PM EST

Tiffany's Gorgeous New Ad Tells Many Love Stories but Asks Only One Question Will you?

A gay couple appears in this Tiffany & Co. spot from Ogilvy & Mather featuring various duos on the brink—or in the process—of getting engaged. (A print ad from the jeweler featuring a different same-sex couple broke a month ago.)

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February 25, 2015, 11:47 AM EST

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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