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This Motorcycle Helmet Detects Crashes and Instantly Reports the Rider's Location Another invention from BBDO Bangkok

In Thailand, 80 percent of people killed in road accidents are riding motorcycles. Now, one agency hopes its new invention could literally mean the difference between life and death. 

The "Helpmet" was designed by BBDO Bangkok for the Thai Health Promotion Foundation (the same partnership that recently came up with the fat-reducing AbsorbPlate) to help address Thailand's staggeringly high rate of motorcycle fatalities—the second highest in the world. 

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May 24, 2016, 1:15 PM EDT

Google Built an Escape Room, and Is Making People Use a Bunch of Its Apps to Get Out Virtual keys to a physical prison

Google France has built an escape room to seamlessly unite online and offline worlds.

Created by We Are Social, Première Pièce will open at an undisclosed location in the heart of Paris. The campaign builds on the escape room trend, in which you and a bunch of friends pay to get locked in a room for an hour or two, left to solve puzzles and work in collaboration to find a way out. Last month, the Toronto Film Festival built an escape room that lives on Instagram. (Google's is a physical room, but uses virtual tools as a central conceit.) 

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May 24, 2016, 12:21 PM EDT

Havas Worldwide Just Dropped the (Giant) Mic on Canal Street's Post-it Wars 'All good things must come to an end'

Two weeks after the Canal Street #postitwars began with a single word, "HI," one of the main agencies involved—Havas Worldwide—has shut things down in style. With a giant image of a mic drop.

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May 24, 2016, 11:13 AM EDT

How HP Turned Unwritten Stories of Illiterate Brazilians Into Books Printed in Real Time With help from Google Speech

Imagine if there were an easy way for people who can't read and write to share their life experiences with the world. HP and agency AlmapBBDO took a crack at coming up with one, focusing on some of the 13 million illiterate individuals in Brazil, as part of a touching new campaign called "Magic Words."

First, AlmapBBDO sourced 30 such people from around the country, including rural areas and big cities like São Paolo and Rio de Janeiro. Then, it used Google Speech's voice-recognition software to transcribe their stories, and publish them in a paperback book, created using an HP printer. A documentary followed the effort, and retold it in documentary format.

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May 24, 2016, 10:49 AM EDT

Cards Against Humanity Made Donald Trump Cards, and a Whole Trump Survival Kit 10,000 people will now be safe(r)

Recently, we wrote about Jeffery DaSilva of the Sid Lee Collective and how he created an off-label Trump Against Humanity expansion that got yuuuge. Well, now Cards Against Humanity has gone and released its own official Trump expansion, but only to the first 10,000 people who claimed it, and it's already sold out.

We got in touch with Max Temkin, one of the creators of Cards Against Humanity, to ask him about this latest stunt and learned that it actually had nothing to do with the Sid Lee expansion. In fact, it's less of an expansion that a preparation kit to help America survive a potential Trump presidency.

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May 23, 2016, 1:28 PM EDT

Zappos' Cool New Shoebox Can Be Cut Up and Repurposed in a Bunch of Unique Ways Part of aspirational #ImNotABox campaign

Zappos wants you to think outside the box. Beginning with the box itself.

On June 1, the online retailer will begin shipping some shoes in a very cool new box (designed in-house) that features a collection of template designs printed on the inside—encouraging the recipients to fold, cut and otherwise reuse the box into item like a smartphone holder, a children's shoe sizer, a geometric planter and a 3-D llama.

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May 23, 2016, 11:44 AM EDT

Kenan Thompson Returns as Miles Mouvay for Fandango, and Welcomes a Special Guest Cameo by old pal Kel Mitchell

It makes perfect sense that Miles Mouvay, the world's most dedicated film fan, met his bestie in a theater lobby in 1993 while they were both waiting to see Jurassic Park and special-ordering nacho cheese popcorn.

And it becomes a meta moment when the BFF turns out to be Kel Mitchell, since Miles Mouvay, IRL, is Kenan Thompson.

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May 23, 2016, 10:50 AM EDT

This Newspaper Used an Algorithm to Play a Nasty Trick on Readers in Comments Section Inverting opinions gives them a taste of censorship

Photo: Goldmund Lukic/Getty Images

A publication in Pakistan is taking an aggressive approach to stressing the importance of press freedoms—by helping readers better understand the unpleasantness of having their own words inverted.

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May 23, 2016, 10:20 AM EDT

Meet Pepper, the Robot Who's Coming to America as an In-Store Customer Service Rep It's already hard at work in Japan

You know how exasperating it feels to call a company and get stuck in an automated voice program instead of being connected to a human being? Soon, you'll be able to experience that same level of irritation at malls across this great land, when Pepper the humanoid robot glides up beside you for a little digital customer service.

Kidding, of course. Hopefully.

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May 23, 2016, 9:27 AM EDT

Nike's Coffee-Looking Shoe Will Go Nicely With the Krispy Kreme One Available in venti?

There's probably a sizable crossover between people who drink Starbucks regularly and people who wear Nikes. But unless they also like ugly shoes, the Nike SB Dunk Low sneaker is going to be a bust. 

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May 23, 2016, 9:00 AM EDT

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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