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Netflix and Chill? Here's How the Streaming Site Really Influences Dating Based on a survey of 1,000 millennials

Photo: Ezra Bailey/Getty Images

To the public, "Netflix and chill" is just a euphemism for casual sex—or any unspoken intentions thereof—conceived in residual Puritanical shame. For Netflix, though, it's the best kind of product placement imaginable.

Think about it. People can't even bang each other anymore without invoking the brand. What a great position (har!) to be in. 

With that in mind, Netflix was curious about how much its brand actually influences dating, so it partnered with market research company Ipsos to do some research. After surveying 1,008 of its American, millennial-aged subscribers, Netflix discovered that 58 percent of them use their favorite shows and movies as guide posts for compatibility. In fact, 13 percent said they'd ask someone out (or not) based solely on this metric, and more than half think sharing a Netflix account is a "big step toward a 'serious' relationship." 

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February 10, 2016, 2:49 PM EST

This Agency Creative Director Compiles the World's Weirdest Pinterest Boards Rain's Will Hall proves the platform isn't just 'for chicks'

There are two persistent clichés about Pinterest—that its users are mostly women, and that it's a less fruitful social platform for creativity than networks like Twitter and Facebook. 

"I definitely disagree," says Will Hall, executive creative director at New York agency Rain—and he has the boards to prove it. A list of free Craigslist mattresses, pictures of classic and/or creepy ventriloquists and hyper-literate takes on black magic and 50 Shades of Grey provide only a small sampling of the crazy, pin-worthy boards that Hall builds on Pinterest. 

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February 10, 2016, 12:53 PM EST

These Valentine's Day Sweetheart Candies Have Sexy Messages Just for Ad People Evans Hunt is sending them to clients

The folks at Calgary, Alberta, ad agency Evans Hunt really love their clients. In fact, they might be in love with them.

That's judging by their Valentine's Day campaign to send custom sweethearts candies to clients marked with ad-themed love notes like "Project Manage Me," "Lay That Type" and "Brief Me Good." The agency had the candies made, and then made print ads out of them, too, which you can see here:

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February 10, 2016, 12:10 PM EST

This Poignant Anti-Bullying Film Was Created by a 13-Year-Old Boy From Ireland Turning a bad experience into an empowering message

Online bullying leaves real scars, argues a compelling short video from one young victim.

Luke Culhane, a 13-year-old from Ireland, produced, edited and stars in the two-and-a-half minute film. In it, he receives verbal insults on platforms like WhatsApp, Google Hangouts and Snapchat. After each one, he is afflicted with a new physical injury—a bloody nose, black eye and a broken arm—that appears as if by some kind of sick magic. 

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February 10, 2016, 11:00 AM EST

Doritos Ketchup Roses: The Tart, Crunchy Way to Say 'I Love You' This Valentine's Day BBDO Toronto's tempting bouquet

Forget candy and flowers. Canadian Doritos fans have a much quirkier way to show their love—with a bouquet of ketchup-flavored Doritos roses. 

The bouquets, the brainchild of BBDO Toronto, are geared toward women as a Valentine's Day gift for men. Delivery was available in Toronto, Montreal and Vancouver, but customers outside the delivery zone can visit DoritosKetchupRoses.ca and "get crafty for love" by following instructions to make their own non-edible versions of the bouquet. (Ketchup Doritos are not available stateside, so U.S.-based Doritos lovers will have to make do with more banal nacho cheese, cool ranch or spicy sweet chili varieties.) 

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February 10, 2016, 10:26 AM EST

Russell Westbrook Gets the Best Hype Man Ever in Bravado-Packed Jordan Ad W+K imagines the NBA star's pre-game monologue

The new Air Jordan XXX sneakers on Russell Westbrook's feet might actually be spaceships, a new commercial suggests—so everyone should probably get out of his way. 

The Oklahoma City Thunder point guard stars in the ad for Nike's subsidiary Jordan Brand, along with a young hype man who delivers a searing introduction as Westbrook walks, in slow motion, onto the court. 

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February 9, 2016, 11:31 AM EST

Benetton Used Facial Recognition to Find a Single 'Face of the City' for 6 Global Capitals Algorithmic average of the melting pot

To promote Benetton's Carnival Capsule Collection, dubbed "a celebration of color in all its shades," 180 Amsterdam came up with an idea that gives the company's cause-facing manifesto a modern twist.

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February 9, 2016, 10:33 AM EST

Taco Bell Cleverly Crashed These 5 Local Super Bowl Ads With Its Quesalupa So big, even the little guys are talking about it

Taco Bell and Deutsch made some fun regional media buys during the Super Bowl, recruiting local advertisers in five markets to create normal-looking ads for their own businesses—that suddenly became a pitch for the Quesalupa, which Taco Bell introduced with its own national ad on the game.

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February 9, 2016, 9:29 AM EST

Yet Again, St. Louis Is Forced to Endure the Year's Most Distressing Super Bowl Ad No seriously, don't do heroin

Poor St. Louis. Every year they sit there on Sunday Bowl Sunday quietly trying to enjoy their constipation and irritable bowel ads, only to be subjected to something truly bleak—PSAs about how heroin can utterly destroy your life.

It happened again Sunday, as the National Council on Alcoholism and Drug Abuse—based in the St. Louis area—made its second straight regional Super Bowl buy to address the dangers of the drug with some quite upsetting creative.

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February 8, 2016, 2:40 PM EST

This Designer's Minimalist Year of the Monkey Poster Looks a Lot Like ... Something Else Now he seems bummed

Minimalist design is great when it works, but sometimes the results can leave themselves wide open for interpretation.

In the case of San Francisco designer Lehu Zhang, a quickly assembled poster idea for the Chinese zodiak's Year of the Monkey (which begins today) ended up looking more than a bit like something more raunchy.

Let's not mince words. It looks like a penis going into a butt. And, I don't know, maybe shaking a bit side to side?

"I decided to just use some basic shapes to create a monkey face," he told BuzzFeed News. "That was my intention. I was playing around with shapes and this thing just came up."

Yeah it did.

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February 8, 2016, 11:17 AM EST

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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