Hallmark's Mother's Day Ads Are Shockingly Edgy. Just Kidding, They're Really, Really Sappy Ready for more love and gratitude for moms?

Adland's trend toward weepy gratitude continues, just in time for Mother's Day, as Hallmark rolls out a series of videos from Leo Burnett in which people express love and appreciation for their moms.

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April 24, 2015, 11:03 AM EDT

Manny Pacquiao Wonders If Mayweather Fight Is On, or If It's All Just a Foot Locker Ad Brand follows up 2014 spot

Foot Locker is happy it can finally celebrate the upcoming Floyd Mayweather vs. Manny Pacquiao fight—for real.

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April 24, 2015, 9:42 AM EDT

Zooey Deschanel Says the Word 'Adorkable' Came From Fox Marketing and Isn't Her at All So stop using it, please

Many actors deal with fans confusing them with their characters. But not many have a term like "adorkable" following them around.

Unfortunately for Zooey Deschanel, the star of Fox's New Girl since 2011, a cute marketing ploy for the show's first season has dogged her ever since. The combination of the words "dorky" and "adorable"—featured on billboards for the show's first season—has come to define people's perception of the actress. 

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April 23, 2015, 4:18 PM EDT

Plagued by Haters, a Pilates Trainer Photoshops Herself Skinnier in This Video About Body Image But some still missed the point

No matter how much you accomplish in life, there are always going to be plenty of people online to tell you just how crappy you still are.

Pilates trainer Cassey Ho of Blogilates faces that fact just about every time she posts to Instagram or YouTube, so she decided to make a video about the way haters can corrupt your impression of a healthy body image.

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April 23, 2015, 2:39 PM EDT

These Posh Videos Show You How to Pronounce Ogilvy & Mather 'Like a Lord' Useful lessons for the Spanish

Do the Spanish have a tough time pronouncing "Ogilvy & Mather." Apparently so, judging from this comical video series from the agency's Spain operation—aimed at getting people to pronounce the agency's name "like a lord."

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April 23, 2015, 12:26 PM EDT

Droga5, Morgan Spurlock Show You How the Toyota Mirai Is 'Fueled by Bullsh*t' Fuel cell vehicle harvests its hydrogen

Toyota wants you to know it has a car that literally runs on bullshit.

This new ad for the automaker's Mirai fuel cell vehicle features an engineer visiting a dairy farm, loading a pickup bed with cow manure, taking it to be processed into hydrogen and using it to power a ride.

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April 23, 2015, 11:31 AM EDT

Check Out This YouTuber Making Some Insane Trick Shots With Oreo Cookies Peter Bamforth's tasty skills

Showing crazy trick shots is a pretty good way of getting viral video views, as we've seen in branded efforts from Wheaties (bowling), McDonald's (soccer)—and of course, that old, fake-as-hell Michael Jordan and Larry Bird ad "Nothing but Net."

Now there's a new kid in town, Peter Bamforth—a YouTuber who makes "videos about anything and everything." But he's particularly adept at trick shots. His "EPIC Ping Pong Trick Shots" video from 2011 got 300,000 views.

And now, he's returned with more trick shots—starring Oreo cookies.

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April 23, 2015, 11:09 AM EDT

A Man Discovers He's a Bot in This Amusing Warning About Click Fraud CAB goes for humor to shine light on the epidemic

Click fraud is a big problem, but it's also an exceedingly boring topic. So, how do you liven it up to warn marketers about it? The Cabletelevision Advertising Bureau has tried a bit of comedy in the hopes that it will get more attention than a white paper.

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April 23, 2015, 8:08 AM EDT

Foot Locker Catches Emoji Fever With 80 Individually Drawn 'Shoemojis' Nike, Adidas, Asics, Under Armour and more

If your brand hasn't made custom emojis yet, sorry—it's now mandatory.

Or so it seems, given the rush of marketers doing so. And the latest brand to jump quite literally into the mix is Foot Locker, which is stocking its smartphone app with a library of "Shoemojis," beginning with 80 individually drawn sneakers from iconic brands like Nike, Adidas, Asics, Under Armour and more.

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April 22, 2015, 5:10 PM EDT

Glock Shoots First, Asks Questions Later With This Strange Earth Day Tweet Gun maker's head-scratcher of a message about the planet

Earth Day is a special day—a day to think about Mother Earth and how to keep her happy by recycling, by conserving her riches, by protecting her. A number of brands have posted environmental images in social media today, signaling their commitment to the health of the planet.

Glock went a different route, as you can see below.

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April 22, 2015, 4:42 PM EDT


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