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Denver Water's Outdoor Campaign Gets Even Cooler With These Incredible Handmade Ads 'You can't make this stuff'

The well of inspiration apparently never runs dry for Denver Water's long-running "Use Only What You Need" campaign. And while Sukle Advertising's lauded conservation initiative often features eye-catching public installations, this year's installment is brimming with artistry.

The agency used diverse materials such as colored pencils, Post-it notes, clay, crushed soda cans, Legos, yarn and string to create 10 original pieces of art. Each depicts water in various forms, such as drops, splashes, cascades, showers and spray. The work adorns bus shelters around Denver, as well as print and online ads. The headline, "You can't make this stuff," drives home the message that water is a nonrenewable resource.



Most of the results are quite splashy. For example...

I'd love to see this "fluffy" Lego cloud hovering over my block:



These pencil-tipped waves make a good point:



Someone should put a cap on this knitted-yarn faucet:



Here's a fresh take on string theory:



This Post-it note poster is good to the last, well, you know:

"Consumers often see conservation as a sacrifice, something they have to give up, which they often aren't willing to do," says agency founder and creative director Mike Sukle. "We have, instead, used the approach of 'not wasting.' Consumers see waste differently than conservation, so the messaging of 'Use Only What You Need' follows the mind of the consumer that wasting is wrong."

Water use in Denver recently hit a record low, so it appears the campaign, now in its ninth year, is having an impact. Alas, thanks to Sukle's new campaign, debilitating shortages of colored pencils, yarn and string loom large.

Check out more executions below.

June 19, 2015, 11:27 AM EDT

What Were They Thinking? Charleston Newspaper Ran Gun Store Ad Over Shooting Coverage 'A deeply regrettable coincidence'

Photo: Jonathan A. Neufeld via Twitter

One month after a Florida newspaper called its gun show ad placement over murder coverage a "regrettable coincidence," Charleston's Post and Courier has trotted out the exact same excuse for a similar judgment error.

In today's example, the South Carolina newspaper ran a sticky-note ad for a gun store over its coverage of Wednesday's horrific killings of nine church-goers at Charleston's Emanuel African Methodist Episcopal Church. 

"The front-page sticky note that was attached to some home delivery newspapers on the same day as this tragedy is a deeply regrettable coincidence," the paper told a Facebook commenter, according to Poynter. "We apologize to those who were offended."

These apologies (especially those that seem quite literally copied and pasted from previous instances of ridiculous ad placement) do little to appease critics and, if anything, highlight the newspaper industry's repeated inability to show common sense when it comes to ads that are 100 percent guaranteed by their very nature to appear over high-profile news stories.

While it surely wasn't an intentional act of malice, these errant ad placements are clearly avoidable and even predictable. They're absolutely bound to happen, and preventing these gaffes should be a daily aspect of putting out a responsible newspaper.

June 18, 2015, 11:38 AM EDT

Real Guys React to Learning They'll Be Dads in Dove's Charming Ode to Father's Day 'Strength means showing you care'

And now, for something completely different from Dove: A Father's Day ad.

Via footage culled from across the Internet, Dove's Men+Care division treats us to to the spontaneous, real-life reactions of 12 different guys as they learn they are going to be fathers. "Real strength means showing you care, even from the very first moment," we're told.

Their expressions are somewhat open to interpretation, but these guys are likely either stunned and elated, shell-shocked or generally experiencing emotions that could be described as "on brand."

Hey, it's a branded Father's Day ad, so I think we know, from the first few seconds, pretty much what to expect. Then again, the one branded Father's Day commercial to try a truly novel approach, from Angel Soft, has faced its share of crap this week for directing praise to single moms. So Dove is probably wise to give the people what they want.

Created by Havas Helia, the spot makes a nice addition to this year's onslaught of Father's Day commercials. The joy and wonder we see here is undeniably authentic, and it's hard not to smile and/or get a bit choked up along with the guys on screen.

But wait until those 4 a.m. feedings kick in. Let's see how "strong" those dads feel then. Suckers.

June 18, 2015, 10:45 AM EDT

'Holiday's Over' for Germs in These Awesomely Gross Ads for a Unilever Cleaning Brand Great illustrations from Bangkok's Illusion and DLKW Lowe

Attention, germaphobes. Here are your worst nightmares realized.

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June 18, 2015, 6:04 AM EDT

Tylenol Further Explores the Changing Face of the American Family in New Ad Same-sex and interracial couples

Tylenol is continuing its celebration of diverse families with a new commercial from J. Walter Thompson in New York featuring same-sex and interracial couples.

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June 17, 2015, 3:29 PM EDT

Toyota Japan Tells the Same Story Twice in This Really Lovely Father's Day Ad Dad's view, and then his daughter's

Toyota is celebrating Father's Day with a sweet ad about a dad and his daughter's relationship through the years—told from both perspectives.

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June 17, 2015, 12:57 PM EDT

Havas Chicago Is Loaning Out Its Summer Interns to Local Businesses That Need Them So, how's that going?

I asked Havas Worldwide Chicago to #GimmeAnIntern for this post.

The agency sent me three.

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June 17, 2015, 11:12 AM EDT

Isla Fisher Was Really, Really Nervous About Doing This ING Direct Ad (for Good Reason) Shades of Anna Kendrick in meta spot

Isla Fisher is going to talk herself through this ING Direct spot, no matter what it takes.

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June 17, 2015, 10:28 AM EDT

If You're Into Man-on-Man Suckling, You've Come to the Right B-to-B Ad Nourishment from customer service teat

Here's an ad that might make you question the nature of the Internet, who you are and what makes you happy. OK, maybe not all that, but it does touch on those themes. And it includes man-on-man suckling action.

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June 16, 2015, 3:48 PM EDT

India's First Ad With a Lesbian Couple Goes Viral Ogilvy pushes boundaries for clothing brand Anouk

An Indian clothing company is out with an ad that news reports are billing as the socially conservative country's first to feature a lesbian couple.

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June 16, 2015, 1:39 PM EDT

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