Why Don't We Have Unicorns Today? This Ballsy French Ad Explains Everything Canal+'s new take on Noah's Ark

We would still have unicorns around today, were it not for an epic screw-up by Noah's son during the loading of the Ark all those years ago.

That's the premise of this amusingly overblown Canal+ ad from BETC Paris and director Matthijs Van Heijningen, who so memorably directed "The Bear" for the same agency and client back in 2011.

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January 27, 2015, 11:43 AM EST

Adorable Puppy Gets Lost, and Then Things Get Worse, in Go Daddy's Super Bowl Ad Fun tweak of Budweiser

Budweiser melted hearts with its "Puppy Love" commercial on last year's Super Bowl, and is prepping a sequel, "Lost Dog," that's expected to break Wednesday online. But a day early, here is Go Daddy—amusingly deflating Bud's balls a little bit with a spoof that even somewhat matches the plot of the sequel.

Yes, Go Daddy has its own adorable yellow Labrador puppy. And like the one in this year's Bud spot, it's gotten lost—after falling out of a pickup truck when it went over a bump. The little guy runs home as fast as his little legs can carry him … but it's not exactly a sappy ending that awaits him there.

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January 27, 2015, 11:26 AM EST

Newcastle Unveils Its Smorgasbord of a Super Bowl Ad, Featuring 37 Different Brands Something for everyone in regional spot

Newcastle just released its "Band of Brands" regional Super Bowl commercial, and it turns out Jockey, Boost Mobile, Lee Jeans, Brawny and are among the recognizable brands—along with some lesser-known ones—who are sharing the cost of the ad in exchange for a mention in it.

Jockey is particularly notable cameo, since, like Newcastle, it's a Droga5 client. If Jockey signing up was a favor to its agency, it was a worthwhile one—the briefs get a less-brief appearance (close-up product shot!) than many of the brands here.

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January 27, 2015, 10:54 AM EST

Fusion Posts '20 Reasons You Shouldn't Work at BuzzFeed,' Then Freaks Out and Backtracks Video wasn't so LOL-worthy after all

Right in the middle of the #Blizzardof2015 brouhaha on Monday, Fusion quietly dropped a glove-slap of a video making fun of BuzzFeed—prompting a mini storm on media Twitter.

At around 5 p.m. Monday, as many in New York City fled for home, Fusion posted a video titled "20 Reasons You Shouldn't Work At BuzzFeed"—which quickly made the rounds.

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January 27, 2015, 8:14 AM EST

These Pun-Heavy Posters About Graphic Design Will Make Creatives Chuckle (or Groan) Sara Heffernen's fun, hokey series

Sara Heffernen's "Graphic Design Pun Cards" make gentle sport of designers' compulsive, perfectionist tendencies, while being dad-jokey enough to elicit groans from the rest of us.

Having said that, "Bad Kerning Can Never Be Justified" is legit funny and two levels beyond what this kind of humor usually is, and "Keming" isn't far behind, even if it does kind of tell the same joke. The others are more of a spectrum; either you're grinding your teeth in response to the no-no's on display, or at the low-hanging punnery.

You can find the entire collection here. Sara should consider a line of T-shirts, and maybe opening a typographer's version of Spencer's Gifts to sell them in.

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January 26, 2015, 1:07 PM EST

Things Are About to Get Even Worse for the NFL, When This Ad Runs on Sports site reverses course, accepts hard-hitting spot

Sports Illustrated has reversed its call and will run an NFL-themed domestic violence ad from advocacy group Ultraviolet on its website Thursday, three days before the Super Bowl.

The 15-second video shows a football player in full gear brutally tackling a young woman wearing street clothes and a knitted cap. "Let's take domestic violence out of football," a voiceover says. On-screen text refers to "55 NFL abuse cases unanswered," and the ad closes with the hashtag, #GoodellMustGo, a swipe at league commissioner Roger Goodell.

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January 26, 2015, 12:31 PM EST

America's Most Annoying Family Tries to Crash the Super Bowl With Hidden Valley Ranch Out of their Xmas jammies and into some football

We've already seen Newcastle Brown Ale dig into Doritos' "Crash the Super Bowl" campaign this year. And now, Hidden Valley Ranch hopes to do the same with popular YouTubers,

the Holderness Family.

Penn and Kim Holderness are former TV news anchors who became an Internet sensation with 2013's "Xmas Jammies" video, which has been watched nearly 16 million times online. The family's videos put obnoxious twists on popular songs with personal anecdotes. Most recently, they parodied Meghan Trainor's "All About That Bass" song with the Thanksgiving-themed "All About That Baste."

This time, the Holdernesses are preparing for their own Super Bowl party. But instead of watching the game with friends, the parents are dealing with a regular Sunday night, which means getting the kids ready for bed and eating dinner with child bibs on.

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January 26, 2015, 12:10 PM EST

Sonos' Brilliant New Logo Appears to Vibrate When You Scroll Thanks to an Optical Illusion Lovely work by Bruce Mau Design

It's not easy to capture the idea of sound through visuals. But Sonos has done so quite brilliantly with its new logo, which appears to pulsate when a user scrolls up or down—thanks to an optical illusion with the radiating lines.

Bruce Mau Design in Toronto designed the mark around the idea of amplification—thus, the radiating lines. But the designers only realized halfway through the process that the lines looked like they were emitting sound waves when the user scrolled up or down. Indeed, they say it was a "happy accident," and once they noticed it, they worked to refine it.

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January 26, 2015, 10:43 AM EST

Katie Couric, Bryant Gumbel Revisit Hilariously Clueless 1994 Today Clip in BMW's Super Bowl Ad What is that @ symbol, anyway?

The year was 1994. Ace of Base saw "The Sign." O.J. Simpson's white Bronco sped down the freeway. And of course, this thing called the Internet was a tiny baby. And Bryant Gumbel and Katie Couric were desperately trying to figure it out.

A now-famous Today show clip from '94 features Gumbel and Couric cluelessly talking about the Internet. They can't seem to grasp the concept of an email address or the @ symbol.

"Katie said she thought it was 'about,' " says Gumbel.

"Or 'around,' " adds Couric.

"I've never heard it said, I've only seen the mark," continues Gumbel. "What is 'Internet' anyway? Do you write to it like mail?"

"Allison," Couric asks her producer, "can you explain what 'Internet' is?" 

Fast-forward to today, and BMW is using the amusing clip—followed by Gumbel and Couric talking today, just as cluelessly, about the futuristic i3 electric vehicle—in its 2015 Super Bowl ad from Kirshenbaum Bond Senecal + Partners, released Monday morning:

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January 26, 2015, 9:54 AM EST

Similac Has a Big Hit With One of the Most Honest Ads Ever About Parenting Showdown on the playground

Parenting today comes with more than the stress of kids. It comes with the derision of your fellow breeders when you choose a path that goes against their deeply held beliefs. And it's going to happen. No matter how closely you choose your friends, someone—even if it's just another parent at the playground—is going to judge you harshly for your choices.

Similac shows us what happens when our beliefs clash through an ad that's a little bit funny, a little bit moving, and a lot true. It's all about an (almost) all-out playground brawl. It's strollers versus baby slings, breast-fed versus formula-fed, stay-at-home versus working mom, plus yoga moms, lesbian moms and stay-at-home dads.

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January 26, 2015, 5:07 AM EST


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