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Mashable Just Learned a Basic Rule of Twitter: Cross William Shatner at Your Own Risk Misunderstood tweets with Bieber lead to a fun little fracas

The first rule of tweeting about William Shatner is to assume your tweet will be read by William Shatner. Which is great, unless he's not happy with what he reads.

(Trust us, we've been there.)

Mashable fell into Captain Kirk's crosshairs this afternoon after posting a tweet calling the actor a "teen girl" for asking Justin Bieber to follow him on Twitter.

Shatner's brief Twitter conversation with Bieber was more likely tied to Shatner's vocal involvement in the massive charity scavenger hunt GISHWES (The Greatest International Scavenger Hunt The World Has Ever Seen, hosted by Supernatural actor Misha Collins) than to some random budding bromance.

But Mashable, seemingly unaware of the context of the tweets, instead chalked it up to Canadian solidarity or guessed "he just wanted to make a bunch of teenagers jealous." Shatner took issue with the story's headline and tweet, calling out editor-at-large Lance Ulanoff.

Here's how it all played out:

 

August 3, 2015, 9:29 PM EDT

There's Now a Trailer for the Deadpool Trailer, and It's Delightfully Meta Unleashing the master of self-hype

Breaking the fourth wall doesn't happen all that often in movies—especially not in today's overly earnest and gritty superhero movies.

That's what makes Deadpool special. He's fast-talking, brash, in-your-face and constantly going meta with references to his own role in a fictional universe, which makes him the perfect pitchman for his own trailer. 

In the brief preview of a preview below, Deadpool lampoons classic trailer copy ("In a world...") while taking jabs at the studio behind the film (20th Century Fox), its odd depiction of his character in X-Men Origins: Wolverine, and star Ryan Reynolds' not-so-award-winning acting career.

Check it out below:

August 3, 2015, 12:40 PM EDT

Pharrell Anoints a New Generation (and Definition) of Superstars in Adidas Video Pushing talent into the spotlight

Johannes Leonardo's new "Superstar" campaign for Adidas, which features Pharrell and is centered around the Supershell collection he designed, claims to both democratize the idea of superstardom and make it less ambiguous.

Well, you can't accuse them of aiming their sights too low, that's for sure.

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August 3, 2015, 12:24 PM EDT

Converse Blows Up Chuck II to Show Off the New Sneaker's Snazzy Insides But a culture-focused spot doesn't have the same impact

Converse's Chuck Taylor II All-Stars debut with a bang, literally, in the Nike brand's "Ready for More" campaign touting its highly anticipated line extension.

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July 31, 2015, 11:30 AM EDT

HelloFlo's Creative Team Is Back With an Ad About a 'Fitbit for Your Vag' More ladyparts humor for PeriCoach

From HelloFlo founder Naama Bloom and writer Sara Saedi (who penned HelloFlo spots "Postpartum: The Musical" and "The Period Fairy") comes another quirky, humorous look into the anonymous world of ladyparts problems.

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July 31, 2015, 11:06 AM EDT

Old Spice Creates a Loony Sci-Fi 'Choose Your Own Adventure' Game on Instagram Hacking the photo network's tags, with a wink

Wieden + Kennedy has hacked the tagging function on Instagram to create an amusingly absurd "Choose your own adventure" social game for Old Spice, filled with robots, retro monsters and meta jokes.
 

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July 31, 2015, 8:25 AM EDT

Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating 'Conversation through provocation'

While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign.

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July 30, 2015, 1:28 PM EDT

Why These 3 Agency Guys Are Walking 125 Miles to a Company's Office for a Pitch Not just for the exercise

It's good to walk a mile in your client's shoes. But is it even better to walk 125 miles?

Le Balene will soon find out. The Italian agency is wooing an unnamed mobile accessories client with a unique stunt: Pitch them by walking from the agency's home in Milan to the client's office in Reggio Emilia—a distance of some 200 kilometers, or about 125 miles.

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July 30, 2015, 12:02 PM EDT

Actor Enacts a Whale Killing, With Himself as the Whale, in Shocking PSA Sea Shepherd's 'Ultimate Death Scene'

The killing of majestic animals is big news this week. And now, the marine conservation group Sea Shepherd has unveiled a brutal PSA protesting the slaughter of whales by demonstrating how they die at the hands of humans—as acted out by a human.

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July 30, 2015, 7:04 AM EDT

Google Paints Stunning Portraits of Disability Rights Heroes on Washington, D.C., Steps 25th anniversary of ADA

In 1990, a group of disabled people pulled themselves up the steps at the U.S. Capitol building to advocate for the Americans With Disabilites Act, protesting delays in an event that became known as the Capitol Crawl.

Now, a new outdoor ad campaign from Google and 72andSunny marks the 25th anniversary of the landmark legislation by featuring painted portraits of key figures in the disability rights movement on the steps of major cultural buildings in Washington, D.C.

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July 29, 2015, 2:25 PM EDT

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