Oreo Gets 10 Artists to Produce Beautifully Dreamy Outdoor Illustrations Creative expressions of 'play'

The "Play with OREO" campaign, which launched in January, continues this month with a lovely new set of out-of-home ads featuring groovy illustrations from 10 artists.

The artists were given words to play off—functional ones like "dunk" and "twist," as well as more emotional ones like "dream" and "wonder"—and asked to come up with a scene that brings those words to life. The only requirement was that the scene include a character with the Oreo cookie wafer as the face/head.

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March 4, 2015, 7:58 AM EST

Here's What Would Happen If Ad Agencies Hired Drones as Employees Be very afraid

Sure, drones are almost taking people's heads off at TGI Friday's. But they can be loyal and useful airborne employees for brave ad agencies willing to embrace the future.

Or maybe they'll just wreak havoc.

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March 3, 2015, 3:02 PM EST

Always Unveils 'Like a Girl' Sequel Showing Girls Redefining the Phrase for Real Scenes of strength, skill and confidence

The original Always "Like a Girl" commercial—which broke last summer and got 56 million views on YouTube before getting a plum Super Bowl ad slot last month—was primarily a challenge. It urged girls to redefine the phrase from one of weakness to one of strength.

Now, with International Women's Day on Sunday, the Procter & Gamble brand has released a follow-up video showing how the meaning of the phrase is already changing.

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March 3, 2015, 2:05 PM EST

Vince Vaughn and Co-stars Pose for Idiotic Stock Photos You Can Have for Free Getty and Fox team up for Unfinished Business stunt

Stock photos have a bad rap. They're campy and cheesy and the butt of plenty of jokes. But what's great about them is they're often the catalyst for promotions or gags—sort of a comedic blank slate.

Enter the new Vince Vaughn movie Unfinished Business, which comes out Friday. Twentieth Century Fox has teamed up with iStock by Getty Images to create a set of stock photos featuring Vaugh along with co-stars Tom Wilkinson, Dave Franco and others.

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March 3, 2015, 12:19 PM EST

Masochistic Art Director Applies for Agency Jobs Vowing Never to Sleep Again Elaborate mailer includes wake-up pills and a pillow business card

Is it wise or foolish, when trying to get a job in advertising, to tell agencies you don't plan on sleeping after you start work? You might just get the job—but then, you've pre-debased yourself and won't ever be able to slack off.

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March 3, 2015, 11:51 AM EST

Mentos Pack a Seriously Fresh Punch in This Hilarious Ad With a Perfect Twist Ending Brilliantly deranged spot for NOWMints

This ad from BBH London for Mentos NOWMints is amazingly funny—perfectly paced, surprising, silly, and close enough to making sense that it actually serves the brand, especially because it's so memorable.

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March 3, 2015, 7:14 AM EST

Google's New California Campus Will Be More Like a Sci-Fi City Than an Office Biodome-like structures to owl habitats

Google has just unveiled plans for its new Mountain View, Calif., campus—and they don't skimp on the sci-fi. The designs, by architects Bjarke Ingels at BIG and Thomas Heatherwick at Heatherwick Studio, feature transparent, biodome-like buildings, bike paths, running tracks, meadows and a babbling brook—along with a public plaza with retail space for shops and cafes.

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March 2, 2015, 8:34 PM EST

Jeff Goldblum Is a Loony Futurist in RPA's New Ads for 'Change your apartment. Change the world'

Jeff Goldblum, who's enjoying something of a renaissance as a pitchman, has scored another gig in a peculiar role as a futurist for—helping to introduce the company's advanced, perhaps even futuristic new apartment-listings website.

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March 2, 2015, 4:49 PM EST

Apple Is Putting Users' Beautiful iPhone 6 Photos on Billboards and Print Ads 77 photographers, 70 cities, 24 countries

Photos taken on iPhone 6 are so good, you can blow them up and put them on a billboard.

That's the message of Apple's new "Shot on iPhone 6" print and outdoor campaign, which features real photos—taken by real iPhone 6 users—that Apple found online and loved. The company tells AdFreak that the campaign will feature shots from 77 individuals in 70 cities and 24 countries across the globe.

All of the photos were noncommissioned, found images. Apple combed through tens of thousands of photos to choose the ones for the campaign. The overall message is that iPhone is the world's most popular camera, and is even better with iPhone 6 and iPhone 6 Plus thanks to improved software and hardware.

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March 2, 2015, 2:11 PM EST

Agency Rigs Its Office to Count Everything That Goes On in Excruciating Detail Coffee pours, toilet flushes and more

Do you love numbers? Not as much as Sid Lee does.

The agency's Paris office is channeling Count von Count with a side project in which it set up digital sensors to count everything that goes on—how many cups of coffee are poured in a day, how many times the toilets flush, how many times employees use the "command + z" keyboard shortcut (that's undo, for all you mouse-clicking Neanderthals), how many documents the fax machine sends (zero, since 2013, because ha ha, umm ... what's a fax machine?), etc., etc.

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March 2, 2015, 1:12 PM EST


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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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