Michael Phelps and Danny McBride Go to Outer Space for Call of Duty: Infinite Warfare Fleeing Earth, into the otherworldly CoD universe

With global temperatures rising and the most obscene U.S. presidential election in recent memory taking place, 2016 might feel like the worst year ever. But whether you're an average joe on the street or celebrity swimmer Michael Phelps, Call of Duty's new game, Infinite Warfare, is ready to help you escape.

The new live-action trailer for the Activision title opens on a young man beset by dire news reports. Beside himself, he does the only reasonably thing. He hops in a spaceship and takes off from Earth altogether.

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October 25, 2016, 3:11 PM EDT

Kit Kat's Halloween Ad Shows You How to Fend Off a Homicidal Maniac in a Forest This works every time

Could Michael Myers or Jason Voorhees be dissuaded from their homicidal ways by a candy bar? Could a sugar fix be a cure for their mass-murdering tendencies?

It's likely no one's ever asked the question before. Who's had time amid all the screaming and dying in slasher franchises like Halloween and Friday the 13th? But Comedy Central and Kit Kat have envisioned just that scenario, in an homage to well-worn horror-movie tropes and famous flicks from the likes of John Carpenter and Wes Craven.

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October 25, 2016, 1:27 PM EDT

WD-40 Makes Your Doors Extra Creaky (for a Change) With This Ingenious Halloween App Trick your treaters with three spooky sounds

We would have loved to see the focus group on this. 

You've probably used WD-40 to get creaking to stop. But what if you need those creaks for effect ... like, say, on Halloween? 

Never fear. The brand that oils your joints is helping to address this problem with a Haunted Door app, made "for the one night of the year you actually want your door to creak." Simply activate the app and slip your phone into a doorknob sleeve after selecting the creak you want most. Three jauntily punned options include "Paradoormal Activity," "The Exdoorcist" and "Door of the Dead." 

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October 25, 2016, 11:44 AM EDT

Can This Empowering Ad Campaign From BBDO Get More Girls to Keep Playing Baseball? Baseball for All's memorable pitch is a timely one

Put them in, Coach!

Baseball for All, a group dedicated to getting more girls in the game, is launching a pro-bono campaign from BBDO Atlanta that plays off the chorus to "Centerfield," John Fogerty's iconic paean to America's pastime.

"If you tell a girl she can't play baseball, what else will she think she can't do?" asks organization founder Justine Siegal, who last year became the first woman to coach for a Major League Baseball team (in the Oakland A's Fall Instructional League.) "We empower girls to be bold and confident in their passions and to never let a gender stereotype limit their dreams. We teach parents, leagues and communities how to start girls' baseball programs of their own. We run tournaments around the country so girls can meet other girls who love baseball as much as they do."

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October 25, 2016, 10:52 AM EDT

Virgin, Unsurprisingly, Gets a Little Smutty While Discussing the Pleasures of Train Travel How long is it again?

Why take a car when you can take the train? It won't get your back all sweaty. 

In a pair of risqué ads by TMW, British transport company Virgin Trains is using couples to illustrate why trains are better than cars or planes. In each ad, a couple talks about a good experience on the train; another talks about a bad experience on either of the other transport options.

The hook is that you can't quite tell who is who, and it kinda sounds like they're all talking about sex.

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October 24, 2016, 3:53 PM EDT

Hillshire's Ultra-Classy Vending Machine Comes With Its Own Maître d' and Butler For more sophisticated snacking

Here's something no marketer has ever tried anywhere before in the history of the universe—a wacky vending machine stunt!

This particular machine, set up by VML to plug Hillshire Snacking's meats, cheeses and nuts as the fanciest treats in town, was painted gold and came with an ornate rug, velvet ropes and its own maître d' and butler.

The maître d' quizzed passersby to determine whether they were sophisticated enough to try some product. The butler—on duty inside the unit, naturally—handed out samples, sipped tea and made mock-snooty faces.

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October 24, 2016, 3:41 PM EDT

The Scavenging Raccoons From Geico's New TV Ad Are Doing Gross Cooking Demos Online The Martin Agency dreams up Raccookin'

Usually when a brand unveils a TV spot, any related content online is, at best, a marginal value-add. But lately, Geico's online extras have been at least as good—and in many cases, more fun or innovative or just plain weird—than the TV work.

We saw this with the Ice T work last month, and it's been true going back to the "Momversations" campaign with actress Cindy Drummond late last year.

Now, The Martin Agency has unveiled another fun TV-spot-plus-online-extras campaign, this time featuring some garbage-scavenging raccoons.

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October 24, 2016, 1:03 PM EDT

Will Fox Finally Find Some Consistency in Marketing the Latest Wolverine Movie? Character's third solo film follows two that were very different

When Fox was marketing X-Men Origins: Wolverine in the lead-up to its 2009 release (which went super well, as you'll remember), we were just a few years removed from the last X-Men team movie. Wolverine, as played by Hugh Jackman, was the breakout star of that series, in keeping with the character's overall popularity in the comics world. So it made sense that if the franchise were going to continue with a series of solo movies, Wolverine would kick things off. 

That movie, and 2013's The Wolverine, have been one of the mostly tonally inconsistent series in movies, at least in the modern era. So, with the trailer for Logan hitting the internet last week, it's a good time to look back and see how the feel of the franchise has shifted over the last seven years.

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October 24, 2016, 12:24 PM EDT

Terry Tate Checks Donald Trump in Timely Throwback to Classic Reebok Ads Funny or Die nails parody

Terry Tate, the fictional office linebacker from Reebok's famous ads a decade ago about proper behavior, is back to weigh in on the 2016 election. And the result is spectacular.

A new clip from Funny or Die features the character, who famously and forcefully disciplined white-collar drones slacking off on the job, doing what he does best—this time, to Republican presidential nominee Donald Trump.

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October 24, 2016, 10:31 AM EDT

Wieden + Kennedy Has Been Selling 'Donald Trump's BS' Out of a Food Truck in Portland Baloney sandwiches, with a side of fact-checking

Fact-checking Donald Trump has been a full-time job for a lot of election observers this year. And Wieden + Kennedy has been doing its part, with a food truck in its hometown of Portland, Ore., that's been serving "Donald Trump's BS"—baloney sandwiches, that is, with wrappers that clarify Trump's remarks on various issues.

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October 24, 2016, 9:51 AM EDT


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