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OK, This Parody of 'World's Toughest Job' Is Actually Pretty Funny Sorry, Bud Light

Bud Light's spoof of the super-viral American Greetings "World's Toughest Job" video was a bit underwhelming. But now Funny or Die has delivered a more amusing one—even if the "punch line" isn't really a laughing matter. The hashtag is: #actualworldstoughestjob.

Wisely, they get to the point pretty quickly, and also spend quite a bit of time mimicking actual lines from the original. Plus, thankfully, it has nothing to do with dads.

April 18, 2014, 4:01 PM EDT

Hair in a Can? This Insane Product Demo Might Actually Be Real Behold the wondrous Caboki

Is it just me or did hair-loss products evolve a million years since the days of spray-on hair?

Bald dudes everywhere rejoice! Check out this demo for a product that appears to be real (although we've got our eye on you, Kimmel). With more than 5 million views in just a few days for this crazy ad—for a product that seemingly sprouts freaking hair on your scalp in seconds—the folks at Caboki may have a hit on their hands. 

According to the company websitethe product is all natural and works like this: "When you sprinkle Caboki into a thinning area of your hair, the fibers automatically cling to your hair like millions of tiny magnets. Each thin wisp of your hair instantly becomes thicker and fuller, eliminating those embarrassing thinning areas."

One reviewer warns, however: "There will be marks on your pillow covers if you don't wash your hair before you go to bed." Thanks, Debbie Downer.

Take a look below at this miracle of follicular wizardry.

UPDATE: This appears to be a reupload of an older video. And according to several commenters, stay away from this stuff!

April 18, 2014, 2:36 PM EDT

Jeweler's Clever Business Card Rolls Into a Ring Sizer So guys don't have to ask

I have a pile of business cards on a tray in my office, and I'd be hard pressed to remember where I met the people whose names are on those cards if it weren't for some hastily scratched notes in the white space. ("Start-up owner, kept joking about Mad Men, didn't catch my Tupac reference.")

It's generally hard to make an impression on a piece of cardstock that's 3.5 by 2 inches, but German agency Jung von Matt definitely found a winner with its incredible business card for jewelry company Marrying—which, as the name suggests, specializes in engagement rings and wedding bands.

The card rolls up, becoming a handy tool to measure one's ring size. The idea is that men who are shopping for a ring can use the card at home to subtly check the size of a woman's current rings, saving them the rather obvious reveal of saying: "Hey baby, what's your ring size? What? No reason."

The agency effectively married (sorry) utility with good advertising, and I like it.

Via Design Taxi.

April 18, 2014, 12:55 PM EDT

K-Pop Group Twerks to the (Really) Oldies in First Classical Music Video Ever Dvořák you can dance to

Belgium's B-Classic music festival, whose mission is to "give classical music the same recognition as pop and rock music," brings us a rather interesting sensory collision in the form of the music video below, promoting its "Classic Comeback" competition.

Korean pop-dance group Waveya interprets the godfather of Slavonik dance music (and Brahm's brosef) Antonín Leopold Dvořák in the three-minute synchronized bump-'n'-grind-gyration-twerk-fest set to "Symphony No. 9 Allegro con fuoco."

The video, shot by Raf Reyntjens in South Korea, is cleverly edited and choreographed, albeit shameless in its attempts at drawing in a younger demographic. See, the organizers of the festival believe "the kids" simply need more access to classical music.

Music videos, they believe, are the best way to do this.

In a short documentary also posted below, Frank Peters, a Dutch classical pianist and spokesperson for B-Classic, says he's "not convinced that youth are uninterested in classical music. I think that it's simply more difficult for them to discover."

Chereen Gayadin, a senior music programmer at MTV, adds, "I think that this is the first video in which one listens to classical music without being aware that it is classical music."

Via Ads of the World.

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April 18, 2014, 11:41 AM EDT

Construction Machines Play Jenga With 600-Pound Blocks Caterpillar proves its precision

In this two-minute clip from Ogilvy & Mather in New York, five Caterpillar machines play a giant game of Jenga using 600-pound wooden blocks, as I'm sure they often do at real construction sites all over the world. (From what I've seen of hard-hat areas in commercials lately, it's clear that all kinds of amusing stuff goes on.)

The work, part of Cat's "Built For It" campaign, showcases the machines' precision handling, strength and agility in an engaging way, and it's proven quite popular on YouTube, tallying 1.1 million views since its posting last week.

Of course, Volvo's already driven a similar road, producing high-octane b-to-b videos, with Van Damme doing the splits and hamsters driving trucks.

Still, it's fun to watch Cat's shiny yellow telehandlers and excavators push, pull and lift the huge game pieces. Will the 8-ton tower topple? WILL IT?! Careful … CAREFUL ...

Actually, this would be a lot more compelling if the vehicles transformed into futuristic robots that engaged in metal-mangling combat. Or if a cat drove one of the Cats. Sigh. Maybe next time.

Via Fast Company.

April 18, 2014, 10:38 AM EDT

Ikea's Whirling New Kitchen Ad Will Leave Your Head Spinning A dizzying feat from Mother London

Here's a kitchen ad that might leave you a little nauseated, but for once that has nothing to do with food.

In Ikea's new spot from Mother London, promoting the retailer's first new kitchen furnishing line in 25 years, the set spins, spins and spins. It captures the vibe of kitchens as busy places for the whole family, often feeling like a whirligig what with all the pots and pans and plates and groceries flying around while pets and children scurry underfoot.

Luckily, thanks to Ikea's efficient drawers and cabinets and other space-maximizing furnishings, you can have a smooth-running ship, including putting your young offspring to work setting the table. There's even a place for the sullen teenager to sit and play with his smartphone instead of helping—just to show Ikea really thought of everything.

Helmed by director Keith Schofield, the spot continues Mother's 2014 "The Wonderful Everyday" campaign, which was kicked off with a much darker, almost creepy homage to energy-efficient lighting.

The agency describes its newest spot as a "dazzling and dizzying" portrayal of the Metod collection's customizability.

"To bring to life this new flexible kitchen," Mother writes in its video summary, "the advert shows the units smoothly coping with whatever the family throws at it. Even the dog."

The carousel is a fun and clear-enough metaphor, though in spirit the ad sort of feels like a more mundane version of the agency's 2012 Ikea spot "Playing With My Friends," which had a similar all-hands-on-deck theme and upbeat poise amid chaos vibe—though that one upped the ante by recasting the grown-up as giant toys, a clever play on the kids' imaginations.

This time around, the biggest thing you're left imagining is how much Dramamine this family must keep stocked in the medicine cabinet.

April 18, 2014, 9:38 AM EDT

Bud Light Does Its Own Version of 'World's Toughest Job' … for Dads Could you be a Director of Whatever?

Every giant viral ad needs a parody (or a few dozen), and so Bud Light is here with a spoof of the American Greetings "World's Toughest Job" video—celebrating dads instead of moms.

The joke writing is a little odd—it's caught between wanting to honor dads and wanting to make fun of them, and doesn't really accomplish either one very well.

The gold standard for this kind of parody was the spoof of Dove's "Real Beauty Sketches" where the guys suffer from excess self-esteem rather than the lack of it. That came from a comedy group, though, not from a brand with a vested interest in not making guys look too buffoon-like.

April 18, 2014, 9:16 AM EDT

Author Brilliantly Recreates Famous Meals From Literature 'Fictitious Dishes,' from Melville to Hunter S. Thompson

We're not normally coffee-table book people, but this? This is awesome.

Designer Dinah Fried has just published a collection of fascinating images called Fictitious Dishes: An Album of Literature's Most Memorable Meals. To compile the 128-page labor of love, she cooked, photographed and art directed recreations of 50 meals found in literature, from Oliver Twist to The Girl With the Dragon Tattoo (who can forget all those oh-so-Swedish egg and cheese sandwiches with coffee?).

"Many of my most vivid memories from books are of the meals the characters eat," Fried writes. "I read Heidi more than 20 years ago, but I can still taste the golden, cheesy toast that her grandfather serves her, and I can still feel the anticipation and comfort she experiences as she watches him prepare it over the open fire."

Check out a few of the literary tableaus below and see several more on Brain Pickings, where Fried's former Rhode Island School of Design adviser, Maria Popova, describes the evolution of the concept:

The project began as a modest design exercise while Fried was attending the Rhode Island School of Design a couple of years ago, but the concept quickly gripped her with greater allure that transcended her original short-term deadline. As she continued to read and cook, a different sort of self-transcendence took place. ... A near-vegetarian, she found herself wrestling with pig kidney for Ulysses and cooking bananas 11 ways for Gravity’s Rainbow.

Swann's Way by Marcel Proust (1913): Tea and petite Madeleines.

The Catcher in the Rye by J.D. Salinger (1951): Swiss cheese sandwich and malted milk.

The Girl With a Dragon Tattoo by Stieg Larsson (2005): Cheese and hard-boiled egg sandwiches with coffee.

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April 17, 2014, 9:19 PM EDT

Smart Cars Will Fit Anywhere, Even in the Slim Space Between Other Ads Clever placement on Madrid displays

In a world of crowded ad spaces and precious few parking spaces, Mercedes and Madrid agency Contrapunto BBDO are hoping to make the most of both shortcomings with these cleverly placed Smart car ads.

Printed on the narrow side of an outdoor ad display, the small image of a Smart is joined by the phrase "Siempre hay un hueco," Spanish for "There's always a space." 

As commenters on Ads of the World were quick to point out, this idea isn't exactly a first of its kind. The line and basic premise were even used in a student project in Argentina last year.

Duplication aside, there's also a more pertinent issue: I doubt I would have even noticed it if someone else hadn't pointed it out as an ad.

April 17, 2014, 4:39 PM EDT

Lease-to-Own Retailer Promises You'll Go From Rags to Riches in No Time Aaron's sells the American Dream

Can't afford that furniture, those appliances or those electronics? Sure you can.

Aaron's, the lease-to-own retailer, has unveiled a new ad campaign that suggests leasing products from the company isn't just a wise idea for credit-challenged people—it's the first step toward becoming rich and famous beyond your wildest dreams.

The ads, from 22squared, feature characters—Bobby, Charmony and Emilio—who've become wildly successful, but as it turns out, they once didn't even know the basics of living beyond their means. A fourth ad stars Nascar driver Brian Vickers, who apparently just gets super excited about Aaron's in general.

The theme is "Own the life you want," which is certainly an interesting mix of aspirational and financial—a reminder that, for many, they're one and the same.

Click to Read More →

April 17, 2014, 4:02 PM EDT

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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