This Nut Brand Bought the Bluntest Front-Page Ad Reacting to Trump's Inauguration Lebanese agency explains the decision to publish it

Brands that have weighed in on Friday's inauguration of Donald Trump as the U.S. president have mostly tiptoed around the issue with cryptic or broad messaging. But not Al Rifai, a Lebanese nut brand, whose front page ad on Saturday in The Daily Star newspaper is nothing if not frank.

"The world has gone nuts," says the headline, above a product shot and below the paper's coverage of Trump's big day—and the conflicting reactions to it.

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January 21, 2017, 9:51 AM EST

This Ad About Dangerous Driving Is 100% Not Headed Where You Think It Is A 'road without rules' that already exists

Imagine a road without rules—one where you can drive like a madman, cut people off at will, and stop wherever you want for an impromptu selfie.

That might sound either awesome or awful. Luckily, none of us has to experience it in real life ... or do we? This riotous spot on the subject veers off into a message you might not see coming:

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January 20, 2017, 5:42 PM EST

Expedia Shares a Powerful Message of Global Togetherness Amid a Divisive Inauguration The timing is no coincidence

While most brands seem to be quietly disinterested in discussing today's inauguration, travel booking site Expedia seems a bit more willing to wade into the fray.

A new ad from the brand and agency 180LA is debuting today during CNN's coverage of Donald Trump's presidential inauguration, but its message is notably out of sync with Trump's general worldview of American exceptionalism and (specifically) distrust of Muslims.

 "The Train" tells the story of a woman traveling the globe and immersing herself in a wide range of cultures and events. The rapid-fire storytelling packs in a world of romance, tension, exploration and activism. Beautifully shot and perfectly cast, it's a stellar ad for any time period, but one that's likely to be especially impactful today and in the months to come.

"We believe that travel has the power to transform you and shape your views of the world," said Vic Walia, senior director of brand marketing at Expedia. "We believe that the more each of us travel and peek over our neighbor's fence, we learn that we have more in common than we have different. Our hope is that everyone can take this day to reflect on how they can connect to their neighbors across the country and around the world."

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January 20, 2017, 11:29 AM EST

This Colorado Agency Just Made 3 Strains of Marijuana Specifically for Ad People Special cultivars for creatives, strategists and technologists

Need a little mind-altering inspiration in your advertising job? Colorado agency TDA_Boulder has just the thing—three new strains of marijuana designed to get agency creatives, strategists and technologists in the groove and doing better work.

The ad pot was made as part of a promotional campaign for The Fifty, which is the Denver Ad Club's award show, showcasing the market's 50 best ideas of the year. "The Fifty Weed," as the drug is being called, was made in partnership with Colorado Kind, a marijuana grower and award show sponsor.

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January 20, 2017, 8:06 AM EST

This Clothing Retailer Has the Perfect Fashions for When a Burning Piano Falls on You Centrepoint outfits you again for existential doom

Last year, Middle Eastern clothing chain Centrepoint launched what surely ranks as the most existential retail campaign of all time. In "Sabotage," a charmingly fatalistic black-and-white spot from Impact BBDO Dubai, the brand stranded a pouting, nattily attired hero on some railroad tracks with a train fast approaching.

Now, the marketer hits an even more harrowing note with a stylish monochrome commercial called "Lies." It uses a fiendishly fiery visual metaphor to remind us that life is full of nasty—often deadly—surprises that can come at us from anywhere, at any time, filling our day with heartache and despair.

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January 19, 2017, 1:55 PM EST

McDonald's Poses the Existential Question: Is a Big Mac With Bacon Still a Big Mac? Canadians are asked to weigh in

If you're the type of guy who drives your friends nuts by compulsively obsessing over minor details at lunch, then McDonald's has a deep existential dilemma for you. 

In Canada, the fast-food chain is temporarily adding the Big Mac Bacon—a Big Mac, with bacon on it—to its menu, the first change to the sandwich in that country in 50 years. An ad from Cosette puts the new product to the pedant test, which by its very nature requires that anything that can be argued, must be argued. 

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January 19, 2017, 1:10 PM EST

Snoop Dogg Channels Frank Sinatra in JL's Latest Visually Stunning Ad for Adidas Originals Snoop did it his way: Doggystyle

For its new, wildly impressionistic ad, Adidas Originals turned to two odd-couple musical icons who have always done things their way: Frank Sinatra and Snoop Dogg. 

The larger Adidas brand's most recent ad targeted Chinese athletes looking to express their own personal style. But the new "Original Is Never Finished" campaign from Originals global lead agency Johannes Leonardo takes a different tack by focusing on those who have never wavered from their roots. 

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January 19, 2017, 12:33 PM EST

Mozilla Open-Sourced Parts of Its New Brand Identity. Here's How That Went Visual character with room for change

For the last six months, Mozilla has been working on a brand identity upgrade, and it's kept a running log of this process. But it also took it one step further, releasing open-source guidelines for anyone who wanted to jump in and help compose a new logo and visual cues. 

"Rather than conduct a brand refresh behind closed doors, we just thought maybe there's a better or different way to do this," Mozilla creative director Tim Murray said in August. 

The results were slated to be presented this month ... and it's surprisingly on schedule.

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January 19, 2017, 11:01 AM EST

This Art Director Got Nowhere With His Agency Job Hunt, So He Pretended to Be a Client He has seven interviews now

Agencies don't return emails and phone calls from random young creatives looking for work. They do return emails and phone calls from potential clients.

August Laustsen, a young Danish art director looking for agency work in Sweden, was having no luck in his job search. He had contacted all the big agencies in Stockholm, but didn't get a single reply.

So, he decided to fake them out a little. He pretended to be a client looking for an agency. (As you can see from the photo above, he's a multitasker of a client, too.) 

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January 19, 2017, 10:31 AM EST

This Video Game Ad Is the First Film in 14 Years From the Director of Die Hard John McTiernan helms Ghost Recon spot

What happens when a group of heavily tattooed thugs, a precocious snow-white cat and a team of special ops assassins appear in the same ad? Don't fret—the feline emerges unscathed. The drug dealers? Not so much.

Ubisoft continues its full-scale marketing assault for the hotly anticipated title Tom Clancy's Ghost Recon: Wildlands with a 90-second mini-movie from action maven John McTiernan, the filmmaker behind Die Hard, Predator and The Hunt for Red October.

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January 18, 2017, 2:16 PM EST


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