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McDonald's Makes Green and Red Angry Birds Burgers, Just Makes People Angry China stunt is tied to the movie

Photo: That's magazine

Time was, McDonald's put toys in their Happy Meals to promote movies. Now they just dye their burgers, we guess. McDonald's China is making chicken and pork sandwiches with special red and green buns in advance of the Angry Birds Movie, and they're hardly a welcoming sight.

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May 25, 2016, 12:30 PM EDT

BBDO's Latest Ad for Snickers Ice Cream Bars Is a Real Scream Cover your ears for these 15 seconds

Can discordant screaming sell ice cream?

Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you scream" rhyme, the ad shows a mom and son, a crab, a tattooed bodybuilder, his tattoo and the boardwalk caricature of a married couple all screaming at one of those ice cream trolleys you see around the beach.

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May 25, 2016, 12:09 PM EDT

Google and Levi's Unveil a Connected Jean Jacket. See How It Works in Action Touch-sensitive cuff coming to market

Fashion futurists, rejoice! Google and Levi's first smart garment has arrived, and it's a jean jacket that connects to your smartphone.

The tech giant's Project Jacquard, focused on developing touch-sensitive fabrics, has been publicly working with the storied denim brand for a year now. The concept video for their launch product, Levi's Commuter x Jacquard, slated for beta this fall and to hit shelves more widely in 2017, promises variations on largely familiar functions.

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May 25, 2016, 11:37 AM EDT

Snickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's Mood The angrier we are, the cheaper it gets

Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of its candy bars in 7-Eleven stores accordingly, in real time. 

The angrier the Internet, the cheaper the candy—to make everyone a bit happier. 

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May 25, 2016, 9:13 AM EDT

This Motorcycle Helmet Detects Crashes and Instantly Reports the Rider's Location Another invention from BBDO Bangkok

In Thailand, 80 percent of people killed in road accidents are riding motorcycles. Now, one agency hopes its new invention could literally mean the difference between life and death. 

The "Helpmet" was designed by BBDO Bangkok for the Thai Health Promotion Foundation (the same partnership that recently came up with the fat-reducing AbsorbPlate) to help address Thailand's staggeringly high rate of motorcycle fatalities—the second highest in the world. 

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May 24, 2016, 1:15 PM EDT

Google Built an Escape Room, and Is Making People Use a Bunch of Its Apps to Get Out Virtual keys to a physical prison

Google France has built an escape room to seamlessly unite online and offline worlds.

Created by We Are Social, Première Pièce will open at an undisclosed location in the heart of Paris. The campaign builds on the escape room trend, in which you and a bunch of friends pay to get locked in a room for an hour or two, left to solve puzzles and work in collaboration to find a way out. Last month, the Toronto Film Festival built an escape room that lives on Instagram. (Google's is a physical room, but uses virtual tools as a central conceit.) 

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May 24, 2016, 12:21 PM EDT

Havas Worldwide Just Dropped the (Giant) Mic on Canal Street's Post-it Wars 'All good things must come to an end'

Two weeks after the Canal Street #postitwars began with a single word, "HI," one of the main agencies involved—Havas Worldwide—has shut things down in style. With a giant image of a mic drop.

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May 24, 2016, 11:13 AM EDT

How HP Turned Unwritten Stories of Illiterate Brazilians Into Books Printed in Real Time With help from Google Speech

Imagine if there were an easy way for people who can't read and write to share their life experiences with the world. HP and agency AlmapBBDO took a crack at coming up with one, focusing on some of the 13 million illiterate individuals in Brazil, as part of a touching new campaign called "Magic Words."

First, AlmapBBDO sourced 30 such people from around the country, including rural areas and big cities like São Paolo and Rio de Janeiro. Then, it used Google Speech's voice-recognition software to transcribe their stories, and publish them in a paperback book, created using an HP printer. A documentary followed the effort, and retold it in documentary format.

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May 24, 2016, 10:49 AM EDT

Cards Against Humanity Made Donald Trump Cards, and a Whole Trump Survival Kit 10,000 people will now be safe(r)

Recently, we wrote about Jeffery DaSilva of the Sid Lee Collective and how he created an off-label Trump Against Humanity expansion that got yuuuge. Well, now Cards Against Humanity has gone and released its own official Trump expansion, but only to the first 10,000 people who claimed it, and it's already sold out.

We got in touch with Max Temkin, one of the creators of Cards Against Humanity, to ask him about this latest stunt and learned that it actually had nothing to do with the Sid Lee expansion. In fact, it's less of an expansion that a preparation kit to help America survive a potential Trump presidency.

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May 23, 2016, 1:28 PM EDT

Zappos' Cool New Shoebox Can Be Cut Up and Repurposed in a Bunch of Unique Ways Part of aspirational #ImNotABox campaign

Zappos wants you to think outside the box. Beginning with the box itself.

On June 1, the online retailer will begin shipping some shoes in a very cool new box (designed in-house) that features a collection of template designs printed on the inside—encouraging the recipients to fold, cut and otherwise reuse the box into item like a smartphone holder, a children's shoe sizer, a geometric planter and a 3-D llama.

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May 23, 2016, 11:44 AM EDT

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