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DDB Turned Lonely Island's 'I Just Had Sex' Into a Song About Endangered Species Wildlife campaign celebrates procreation

Yeah, they hit that. Want to hear the deets?

Some swaggering cartoon pandas sing a slightly more animalistic version of Lonely Island's viral blockbuster "I Just Had Sex" in a new campaign about endangered wildlife. Those bears aren't looking for back slaps just because they got lucky, though. They're propagating the species. So it's OK if they tell the world about their adventures in shagging, even if they admit their partner ate bamboo the whole time. (Doesn't matter, had sex!)

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April 29, 2016, 1:41 PM EDT

Cider Brand Is Broadcasting a 'Live GIF' of a Guy Making the Same Movements for 24 Hours Hopefully he's not drinking, too

Livestreaming brand stunts are getting more and more popular—one of our recent favorites being the Waitrose campaign from the U.K. that showed live feeds from the grocery chain's farms. Here's a more gimmicky one from Portugal that tries to combine livestreaming with GIFs—or rather, a live-action imitation of GIFs.

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April 29, 2016, 11:57 AM EDT

If Choreography Were an Olympic Sport, Lacoste's Rio 2016 Ad Would Surely Win the Gold Can your team dance like the French?

With less than 100 days to go before the Rio Olympics, Lacoste builds on its "Life is a beautiful sport" campaign with a chic new video called "Support with Style." 

Created by BETC and its music subsidiary BETC Pop, "Support with Style" follows a troupe of "beautiful supporters" through Paris, whose landscape has been transformed into an eerily empty (and clean!) playground for Rio 2016 stadium seats. 

The clip reinforces Lacoste's relationship with the French National Olympic Committee (CNOSF), for whom it will outfit all French Olympic teams. The partnership was born in 2013, and will conclude this year (barring an extension of the contract). 

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April 29, 2016, 9:46 AM EDT

Speed Rapper With a Dying Phone Battery Shocks Passersby With His Fast Talking Asus stunt promotes 38-day battery life

"You want lasagna for dinner?/Ricotta's a winner/I'm thinking' bout a little pasta with some sauce in the center."

Speed rapper Mac Lethal busts out those lines and a whole lot more in this hidden-camera stunt from ad agency SuperHeroes touting the extended battery life of Asus' Zenfone Max Android handset. (It lasts 38 days on a single charge, they claim!)

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April 29, 2016, 9:15 AM EDT

Justin Bieber's 'Sorry' Is Suddenly a Song About Allergies in This Hilarious Parody Moms apologize for their bad DNA in SheKnows video

Allergy season is here, which means it's time for a fun song about snot and sucky genes!

Set to Justin Bieber's hit "Sorry," pop-song parody artists Laughing Moms—aka Alisha Found Eden—croon about wheezing, antihistamines and hives, while apologizing to their kids for passing along the miserable immune response. 

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April 29, 2016, 8:31 AM EDT

Selfridges Promotes Female Strength With a Mystical, Magical and Powerful Lingerie Ad Strength is the new empowerment

We're not in "Like a Girl" territory anymore. 

As one Adweek editor thoughtfully put it this week, "Female strength is the new female empowerment." And while Always' charming campaign may have begun that conversation, far more powerful elaborations on that message have appeared since, each improving on its predecessor in nuance, style and complexity. (Come on. Are you really going to say you weren't blown away by Lemonade?)

This powerful new film from U.K. department store Selfridges, created in-house to promote its new Body Studio—as well as the fascinating variety of underpants from the shoot—hinges on the notion that contemporary women's underwear is made with the male gaze in mind. (To wit: Victoria's Secret's big secret? It was founded by a dude.)

And in a step toward releasing women from the nonstop bullshit party they submit to from gendered birth onward, that's something we can change right now, beginning with the brands pushing the panties.

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April 29, 2016, 8:05 AM EDT

McKinney Printed N.C.'s Bathroom Bill on Toilet Paper. You Know What to Do With It An effort to 'Flush HB2'

"It makes great cocktail napkins, bookmarks, facial tissues. But you know what's best to do with it!" Yes, Durham, N.C., agency McKinney knows where its home state's controversial House Bill 2 belongs—in the toilet.

The Charlotte City Council passed a nondiscrimination ordinance in February that included a rule allowing transgender people to use public restrooms assigned to the gender with which they identify. Furious opposition groups supported by Gov. Pat McCrory then ran ads arguing that the ordinance would make it easier for male sexual predators to get closer to victims by posing as women. 

The state legislature later called a special session to pass "HB2," which requires all North Carolina residents to use the public restrooms associated with their birth gender. The move has enraged civil liberties groups nationwide, and North Carolina has been the focus of plenty of backlash over HB2. 

McKinney proposes a solution to the HB2 problem: Flush it. And they mean this quite literally, as you'll see in the video below.

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April 29, 2016, 7:26 AM EDT

Team Canada's Winter Warriors Prep for Warmer Weather in Striking Rio 2016 Ads Cossette work drips with defiance

Canada's climate includes harsh terrain and gnarly winters—which is why its athletes are so hardcore, says a new ad for the nation's Olympics team.

The Canadian Olympic Committee and agency Cossette created the campaign, titled "Ice in Our Veins," for this year's Summer Games in Brazil. The :60 centerpiece commercial immediately draws a distinction between the frozen landscape onscreen, and Rio de Janeiro, the famous beach town where the 2016 competition will be held in August. 

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April 28, 2016, 5:35 PM EDT

Are Your Eyes Playing Twix on You? Twins Freak People Out in Candy's Fun New Ad Spot will have you seeing double

Playing on the double-sticked nature of the product, Twix in the Nordics pulled a modern—and more discomfiting—version of Doublemint's "Double Your Pleasure."

Patchwork Group in Denmark helped prep the campaign, which will run in all Nordic nations. In the video, unsuspecting café patrons sit down at a table and immediately start to notice something slightly off. 

They are surrounded by various sets of twins. 

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April 28, 2016, 4:14 PM EDT

Temptations Made a Collar That Finally Gives Your Cat a Human Voice, So It Can Talk to You After all these millennia, a breakthrough?

Since the dawn of time, humans have been confounded by cats, those mystifyingly aloof creatures whose inner thoughts are famously inscrutable. But no longer! Temptations Cat Treats has invented a cat collar that lets your feline speak in a human voice—so you can finally understand (though probably not) exactly what she is trying to tell you.

The Temptations Catterbox, created by London ad agency adam&eveDDB, contains a microphone, speaker, Bluetooth technology and wifi. It captures the cat's meows and translates them into human speech—words that may or may not actually be what they're trying to say.



The Catterbox is the work of the new Temptations Lab, a scientific-sounding "research workstream dedicated to the future of fun times with your cat," according to the Mars brand. It is 3-D printed, coated in rubber lacquer for the cat's comfort and comes in four colors.

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April 28, 2016, 10:50 AM EDT

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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