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Priceline Knows You Can't Keep William Shatner Away From Super Bowl Sunday Pitchman returns for pregame spot

These are the voyages of Priceline's Negotiator. His 17-year mission: To seek out the best travel deals, and boldly pitch like no man has pitched before.

William Shatner returns Sunday during NBC's Super Bowl pregame coverage in his long-running role as spokesman for the online travel site. Kaley Cuoco-Sweeting also beams down for an appearance as the Negotiator's daughter in this 30-second spot from Butler, Shine, Stern and Partners. On game day, it won't leave you feeling deflated. (Or you can just enjoy it here and now. Whatever.)

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January 30, 2015, 8:03 AM EST

Pete Rose Enters a Hall, Just Not THE Hall, in Skechers' Super Bowl Commercial Brand's fifth appearance after a year away

After a year away, Skechers will return to the Super Bowl on Sunday with a 15-second spot starring Pete Rose, who good-naturedly pokes fun at his continuing exclusion from baseball's Hall of Fame—with help from fiancée Kiana Kim.

See the ad, by Siltanen & Partners, promoting the brand's Relaxed Fit footwear, below.

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January 29, 2015, 9:55 PM EST

Watch This Video and Learn How to Turn Your Child Into the Next Social Media Superstar It's not rocket science

If you're a parent trying to make sense of this social-media-soaked world, you might feel a little bit lost and intimidated—not quite clear on how you can turn your child into an Internet phenom.

Well, according to this video promoting a (fictional) service called The Social Influence, that won't be a problem. "With the help of trained professionals, parents can help their children build a social ecosystem that will effect millions and maybe billions of people—and hopefully make millions and maybe someday billions of dollars," it explains.

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January 29, 2015, 1:10 PM EST

This Year's Craziest Super Bowl Ad Is From GrubHub and Stars an Angry Flying Burrito Regional spot from Barton F. Graf 9000

In the mini Super Bowl of regional ads, GrubHub is introducing a flying burrito that crashes into the heads of anyone foolish enough to order food by phone.

The message is anything but subtle: Order via GrubHub's mobile app or risk bodily harm. "Burrito," from lead agency Barton F. Graf 9000 in New York, will air in five markets during the third quarter of the game: Los Angeles, San Francisco, Miami, Baltimore, Md. and Washington, D.C.

The agency is also breaking a new ad during NBC's never-ending pre-game show. That spot, "Wrong Order," features an irate guy who chases after a delivery man on a moped after he gets bologna sandwich instead of cobb salad.

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January 29, 2015, 12:49 PM EST

Watch This Ad Agency Tell Its Staffers They Have to French Kiss Their Clients Their reactions are pretty great

Plenty of agencies describe themselves as full service, but one really wants to take that commitment to the next level.

At least, that's the premise of a video Geometry Global Paris made as an uncomfortably literal love note to marketers, celebrating the new year. In the clip, staffers at the agency are informed that, in 2015, they'll be required to pucker up and French kiss their clients—because what better way to show the agency's French-ness and devotion to its work?

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January 29, 2015, 12:11 PM EST

Can This Simple Card Game Tell You Exactly What Kind of Brand You Are? Scott Thomas toys with adjectives

Having trouble defining the essence of a brand? There might just be a simple tool that could help you brainstorm ideas, narrow down your strategy and filter out all the cluttery jargon.

Introducing The Brand Deck, a simple card game that can help you define your brand's personality.

Scott Thomas, former design lead for the 2008 Obama campaign and founder of Chicago design and technology studio Simple. Honest. Work, is behind the idea and describes the concept of the cards in the video below.

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January 29, 2015, 10:31 AM EST

Snickers' Brady Bunch Ad Is Here, and It's One of the Funniest Super Bowl Spots Ever Danny Trejo, and a very special guest

Here's the story, of a man named Danny. Danny Trejo, that is, and he just might win the Super Bowl.

Snickers just released its full 30-second Brady Bunch-themed Super Bowl spot from BBDO New York, and it doesn't disappoint. As expected, it features the "You're not you when you're hungry" joke format, and matches Trejo with everyone's favorite eldest Brady girl, Marcia.

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January 29, 2015, 9:51 AM EST

CP+B Lets Twitter Choose Its Office Music Through 'Subservient Speaker' Stockholm outpost now taking requests

The Subservient Chicken may be long gone, but its spirit of unquestioning obedience lives on at one of the agencies that spawned it.

Crispin Porter + Bogusky's staffers in Stockholm, Sweden, are subjecting themselves to the musical whims of Twitter users this week, in a self-promotional campaign titled Subservient Speaker. Tweet a song title to @cpbscandinavia, with the hashtag #subservientspeaker, and a speaker at the agency will play it.

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January 28, 2015, 2:53 PM EST

Everlast's Inspiring Ad With This Girl Boxing Packs Quite a Punch 'Don't call me a female boxer'

Boxing gear company Everlast lands a blow against sexism in "I'm a Boxer," a minute-long spot directed by Claire Edmondson through Steam Films.

Scenes of a young girl shadow boxing and psyching herself up are intercut with footage of adult fighters in the ring. The girl imagines a world in which athletes' performance is more important than their gender. "Don't call me a female boxer," she says. "I'm a boxer."

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January 28, 2015, 2:40 PM EST

You Know Gay Ads Have Gone Mainstream When Even Hallmark Is Making Them Meet Eugenia and Corinna

The mainstreaming of ads with gay couples, which really accelerated in 2014 thanks to brands like Honey Maid, continues into 2015—and now it's Hallmark's turn to join in.

The greeting-card company is gay friendly—it's been making gay marriage cards since 2008. But it evoked some ire from the gay community in 2013 when it replaced the word "gay" with "fun" on a "Deck the Halls" Christmas ornament in 2013. Also, it's one thing to sell gay-friendly merchandise—it's another to feature a gay couple in a commercial, as Hallmark has now done in its new "Put Your Heart to Paper" campaign for Valentine's Day.

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January 28, 2015, 1:20 PM EST

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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