The Fat Lady Picks Up the Mic and Sings, as Agency Post-it Wars Reach a Weekend Truce #canalnotes charity event is also in the works

You thought Havas Worldwide's giant mic drop was the end of the agency #postitwars down on Canal Street. But Getty Images and New York magazine picked up the mic and had the fat lady sing on the (probably not) final installation of #canalnotes.

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May 27, 2016, 2:44 PM EDT

Motorola Transports You to 2006 in Fun Teaser for the Re-release of the Moto Razr Nostalgia for the mid-aughts is here

If you dig into the history of the cell phone, you'll find that from roughly 2004 to 2006, the Moto Razr was king—this was after the Samsung Sidekick but before the launch of Apple's iPhone. So it makes sense then that when it comes to marketing for the potential re-release of that very phone, the campaign would be steeped in mid-aughts nostalgia. 

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May 27, 2016, 12:04 PM EDT

Y&R's Special Olympics Ad Offers a Truly Remarkable Take on Fatherhood Dad gets a life-changing surprise

Ahead of Father's Day, Young & Rubicam Mexico launches a spot for the Special Olympics that follows an expectant dad in a frenzy of anticipation over an upcoming blessed event—the birth of his son. 

"When I found out you were coming, it was the happiest day of my life," the voiceover begins. "A boy. A boy that would love football as much as I did. I waited nine long months, and then you were born. And you gave me the most unexpected surprise."

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May 27, 2016, 11:37 AM EDT

Everyone's Angry at This Racist Chinese Ad, but It Says Something About America Too Is Qiaobi too easy a target?

Every few months, a racially offensive advertisement emerges from Asia and makes the rounds in America, to howls of disgust. It's happened again this week, as a Chinese laundry detergent brand called Qiaobi released a spot—airing on TV and in cinemas, according to Shanghaiist—in which a black man gets shoved in a washing machine and comes out looking … quite different.

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May 27, 2016, 9:55 AM EDT

These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner Is Around Cornetto's high-tech solution to streaming cheating

Sick of your significant other skipping ahead and watching your favorite streaming shows without you? Lock them into a faithful TV-viewing relationship with a high-tech pair of series commitment rings, thanks to U.K. ice cream brand Cornetto. 

The marketer, which tends to advertise around themes of teen love, created special rings that connect to streaming apps, and use near field communications to block access to TV shows you both watch unless your partner is nearby—thus putting an end to sneaking around with services like Netflix while feigning fidelity. 

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May 26, 2016, 11:18 AM EDT

This Gun Control Campaign Lets You Sign a Yearbook for Kids Who'll Never Have One An emotional twist on petitions

Tragically, the youngsters in this yearbook will never graduate from high school. In fact, they'll never grow up at all to reach their potential, or experience the fullness of life. And that's because each one was a victim of gun violence. 

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May 26, 2016, 10:12 AM EDT

McDonald's Makes Green and Red Angry Birds Burgers, Just Makes People Angry China stunt is tied to the movie

Photo: That's magazine

Time was, McDonald's put toys in their Happy Meals to promote movies. Now they just dye their burgers, we guess. McDonald's China is making chicken and pork sandwiches with special red and green buns in advance of the Angry Birds Movie, and they're hardly a welcoming sight.

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May 25, 2016, 12:30 PM EDT

BBDO's Latest Ad for Snickers Ice Cream Bars Is a Real Scream Cover your ears for these 15 seconds

Can discordant screaming sell ice cream?

Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you scream" rhyme, the ad shows a mom and son, a crab, a tattooed bodybuilder, his tattoo and the boardwalk caricature of a married couple all screaming at one of those ice cream trolleys you see around the beach.

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May 25, 2016, 12:09 PM EDT

Google and Levi's Unveil a Connected Jean Jacket. See How It Works in Action Touch-sensitive cuff coming to market

Fashion futurists, rejoice! Google and Levi's first smart garment has arrived, and it's a jean jacket that connects to your smartphone.

The tech giant's Project Jacquard, focused on developing touch-sensitive fabrics, has been publicly working with the storied denim brand for a year now. The concept video for their launch product, Levi's Commuter x Jacquard, slated for beta this fall and to hit shelves more widely in 2017, promises variations on largely familiar functions.

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May 25, 2016, 11:37 AM EDT

Snickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's Mood The angrier we are, the cheaper it gets

Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of its candy bars in 7-Eleven stores accordingly, in real time. 

The angrier the Internet, the cheaper the candy—to make everyone a bit happier. 

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May 25, 2016, 9:13 AM EDT


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