This Folk Song About Severed Fingers Is Actually a Gun Violence PSA for Millennials 'Keep your finger off the trigger'

Grey New York makes a ton of gun violence PSAs—from the famously brutal (and award-winning) "Ed" spot in 2013 to this year's stunt in which it opened a gun store in the middle of New York City. But this new project might be its craziest yet.

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April 28, 2015, 2:23 PM EDT

Sad, Powerful Ad for Gay Marriage Shows You Wedding Memories That Were Never Made Timed to the Supreme Court hearings

A wedding day is among the happiest moments in a person's life, a milestone to look back on for years to come—which makes it all the more strange that people are still denied the right just because they love someone of the same sex.

"Nobody's Memories," a new ad from FCB for LGBT advocacy group PFLAG Canada, imagines—and laments—the joys missed by couples unable to legally marry in years past.

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April 28, 2015, 12:57 PM EDT

VW's Passat Clean Diesel Will Keep You, and Your Horrible Boys, Out of Gas Stations Another upside to good fuel economy

Is this any way to celebrate Mother's Day?

A trio of unholy terrors—pre-pubescent boys, presumably brothers—wreak havoc in a gas-station convenience store in "Mom," an amusing Volkswagen spot from Deutsch L.A.

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April 28, 2015, 11:08 AM EDT

Storage Company Unpacks a Surprise Viral Hit About Preparing for Parenthood 10 things to know before having a baby

Extra Space Storage—which offers storage space for your old drum set and boxes of Beanie Babies, not your digital files—created this ad, believe it or not, about the joys and woes of parenting.

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April 28, 2015, 10:07 AM EDT

As Dove Debates Beauty, Ram Celebrates Women for Being Strong to the Core Gritty and visually stunning :60 captures courage in many forms

"Have you ever thought, 'I could never do that?'"

That's the question posed by a new minute-long Ram Trucks spot from The Richards Group, which shows women meeting challenges like mountain climbing, surfing big waves and performing on stage.

The ad, called "Courage Is Already Inside," answers its question by assuring viewers they have plenty left in the tank to "break a stereotype—and throw it into a whole 'nother gear."

This empowering message is fueled by compelling, gritty visuals from director Jaci Judelson. Thematically, the commercial jibes with Ram's recent inspirational "Roots and Wings" effort featuring country singer Miranda Lambert, who also briefly appears here.

The presence of strong women going full-throttle to achieve their goals feels especially enlightened for a truck ad. In fact, "Courage Is Already Inside" feels more real, and perhaps even has more to say about women's self-worth, than Dove's latest "social experiment," which, while surely well intentioned, has gaps in logic that are large enough to drive a Ram truck through.

April 27, 2015, 4:15 PM EDT

Meet the British Brand That Gleefully Hates 'Fatties' and Their Sympathizers And flames those who object to its ads

Not everyone thinks having a so-called beach body means being a svelte, bikini-clad model. Now, British people are creatively reminding one advertiser of that.

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April 27, 2015, 2:21 PM EDT

Anti-Littering Campaign Uses DNA to Identify Litterbugs and Put Their Faces on Ads Science to the rescue

Thinking of littering in Hong Kong? You could soon be a poster child for the problem.

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April 27, 2015, 1:36 PM EDT

McDonald's Updates Its Famously Minimalist Ads in France to Include Emojis Menus items are now made of happiness

McDonald's in France makes some of the most spare, striking outdoor ads anywhere. For the past couple of years, the OOH ads have shown just the menu items, with almost no branding at all—first in closeup photography, then with simple drawings of the products.

This summer, the brand, working with TBWA Paris, is evolving the campaign by adding emojis to the images. (Emojis are now a requirement of every ad campaign everywhere, by the way.) The product drawings are now made up, pointillist style, of tiny emojis—reflecting the emotion stirred by the products.

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April 27, 2015, 12:44 PM EDT

Guy Proposes to His Girlfriend Using a Skyscraper and a Million Post-it Notes Sleepless in Seoul

There's a famous scene in Sleepless in Seattle where Meg Ryan's character looks out the window and sees the Empire State Building all lit up with a heart in the windows, setting unrealistic expectations for every starry-eyed romantic in the free world. 

To celebrate White Day in South Korea (another romantic holiday a month after Valentine's Day), agency Innored and Post-it were clearly inspired by Meg—creating a clever stunt that uses plenty of Post-its to communicate a man's affection for his girlfriend. Watch as this resourceful dude has 250 messengers create a special message for his special lady:

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April 27, 2015, 11:57 AM EDT

These New Orleans Tourism Ads Are Good Fun, but It's the Voiceover That's Really Clever 360i explores endless possibilities

The best marketing embodies, rather than just projects, the message it's trying to deliver. And 360i's new tourism campaign for New Orleans is a good example of that.

Three TV spots all use the same voiceover script, but completely different characters and locations, to cleverly communicate the point that you can have all sorts of diverse experiences in the city.

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April 27, 2015, 10:40 AM EDT


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