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This Condom Maker Just Designed Some Sportswear Out of the Same Material Sid Lee shows off Skyn's full-body feeling

A new fashion-flavored campaign is putting a new spin on the idea of a full-body condom.

To prove how comfortable its proprietary non-latex material really is, condom brand Skyn decided to create a line of athletic wear, and put it to the test.

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July 29, 2016, 3:22 AM EDT

Esports Team the Immortals Just Made an '80s-Style Dating Video ... for Underwear MeUndies seizes a bare opportunity

MeUndies, the makers of perfectly serviceable skivvies, just inked a sponsored ambassadorship with esports team the Immortals ... after discovering that one of its members doesn't own underwear. (Wait. We'll get there.) 

This week, they released an '80s-style dating video about finding love. In your pants. 

Titled "Perfect Pair: The Quest for Immortal Love," it was shared on Facebook and features Huni, Reignover, WildTurtle, Pobelter and Adrian against a laser backdrop, the kind you probably chose for a school picture at some point, if you were stylin'. 

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July 28, 2016, 11:23 PM EDT

A&W's Root Beer Mug Has Many Uses Beyond Holding Root Beer, Says Goofy Infomercial But the press release is actually better than the ad

We had high hopes for this A&W Restaurants infomercial by agency Cornett for the A&W mug. Created for InStyle TV, it promised to be tongue-in-cheek, possibly nostalgic and—why not?—mobile friendly. 

Well, it's definitely mobile friendly, if the vertical panels are any evidence.

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July 28, 2016, 5:34 AM EDT

Lee Clow Celebrates Media Arts Lab's 10th Birthday by Getting His First Tattoo Advertising icon gets a bear logo

In case Lee Clow's commitment to Apple's advertising weren't already clear enough, he's officially made it permanent.

A new video shows the industry icon getting inked by well-known tattoo artist Scott Campbell, to mark the 10th anniversary of TBWA\Media Arts Lab, the Omnicom agency's dedicated Apple wing.

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July 28, 2016, 5:04 AM EDT

Minnesota in a Box: To Get You to Visit, the State Will Now Visit You First See Colle+McVoy's MNstagram booths

Take a vacation to Minnesota? Nah, it's too cold and dreary with all that snow and dreary-ness. Brrr…

To combat this common misperception, Explore Minnesota Tourism tricked out a pair of steel shipping containers for an immersive campaign that invites prospective visitors to "sample" a pair of the state's diverse attractions and share their experiences via social media.

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July 28, 2016, 12:32 AM EDT

No Walls, No Ceiling: This Hotel Has a Pretty Good View of the Alps Just hope it doesn't rain

Swiss conceptual artists Frank and Patrick Riklin can add "hotelier" to their respective CVs now, as they've created an "open air hotel" above the Swiss Alps. Called the Null Stern, it's really just a double bed, a tile floor, two end tables and two lamps, with no walls or ceiling protecting occupants from the surrounding wilderness. It's more of an open Airbnb, really.

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July 27, 2016, 11:42 PM EDT

Surfers Are Audacious Snails in Samsung's Latest Paean to the Waves Considering an ineffable drive

Why did the snail cross the road? To go shoot the curl, of course.

This new ad for Samsung frames the enterprising spirit (or, skeptics might say, the biological hardwiring) of a slug in a shell as as a source of great inspiration—namely, for surfers.

That may sound a little stupid, but the the marketers at the consumer electronics company know it—the minute-plus commercial, by Leo Burnett Chicago, somehow manages to be existential and lighthearted at the same time, musing on the inner life of a mollusk as a metaphor for a young boy who loves the sport of surfing.

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July 27, 2016, 7:30 PM EDT

Ken Griffey Jr. Gets a Lovely Tribute Ad From Mariners and Their Longtime Agency Celebrating the legend's Hall of Fame induction last weekend

There was the dramatic, series-winning slide into home base in 1995. There was the gravity-defying, wall-climbing catch in 1991 (and then another one, four years later). There were the hundreds of home runs—and countless moments of inspiration for fans.

The Seattle Mariners are celebrating Ken Griffey Jr.'s induction into the Major League Baseball Hall of Fame this past Sunday with an emotional long-copy print ad that tries to capture some of the star's many contributions to the sport—and the city's reputation.

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July 27, 2016, 2:15 PM EDT

This Ad for a Snorkeling Mask Is So Elegant, You Won't Want to Hit the Beach Without One A surprisingly serene experience

This ain't your grandpa's snorkeling mask.

To promote Tribord's Easybreath full-face snorkeling mask, French agency Rosapark released a spot that almost seamlessly blends water and sky—a visual metaphor for how the Easybreath lets you breathe underwater just like you do on land. 

"Easybreath is a real innovation in the world of diving—gone is the need for a separate mask and snorkel, and the difficulties some people having using them," explained the agency's creative director, Jamie Standen. "Our brief was to get across the scale of this invention." 

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July 26, 2016, 6:22 AM EDT

Kleenex Explores the Sadness and Anxiety of Moving From Elementary to Middle School And has a product-focused solution

Kleenex's "Someone Needs One" campaign is back with an emotional back-to-school video designed to make you need some Kleenex.

Heading back to school is always an emotional time for kids, but the stakes are higher when you're transitioning to a new school—so Kleenex targeted the switch from elementary to middle, which may well be the worst transition of them all.

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July 25, 2016, 9:08 AM EDT

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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