This Art Director Beautifully Redesigns Homeless People's Signs Can it help their fortunes?

America's homeless face myriad challenges, from mental illness to problems with addiction and substance abuse to amateur typography. The last of those is something that a Chicago art director is trying to address through a project called The Urban Type Experiment.

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March 26, 2015, 4:39 PM EDT

Tiny People Struggle to Make a Fruit Drink in This Fun and Ridiculous Indian Ad Plus, see Frooti's whole new rebranding

Here's an easy way to make sure the product is the hero. Make everything else around it really, really tiny—and leave the product at regular size.

It works great in this campaign for Frooti, one of India's oldest and most beloved mango juice brands.

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March 26, 2015, 2:08 PM EDT

Pro Stars Morph Back to College Selves in NBA's Striking March Madness Ads Translation's crossover dribble

The NBA is putting a whole new spin on throwback jerseys.

The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days.

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March 26, 2015, 11:37 AM EDT

Jaguar Attempts an Insane High-Wire Crossing of the River Thames Precarious stunt with lightweight XF sedan

Did Jaguar's high-wire stunt above the River Thames in London make a big splash? You'll have to watch and find out.

Suspended about 60 feet above the murky depths at Canary Wharf, Jim Dowdall, a veteran Hollywood stunt coordinator, attempted to drive the new Jag XF sedan roughly 787 feet across a pair of tiny carbon-fiber cables, each about the width of a human thumb.

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March 26, 2015, 10:07 AM EDT

Ricky Gervais Phones In These Hilariously Honest Ads Introducing Netflix to Australia All for a 'shedload' of money

Ricky Gervais is the ultimate anti-pitchman in this amusing set of ads for Australian broadband and cable company Optus, promoting its deal to bring Netflix to the country.

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March 25, 2015, 3:50 PM EDT

Famous Foes Square Off and the 'Best Idea Wins' in Ads for the 2015 Clios Mandela vs. Verwoerd and more

In life, as in advertising, the best idea usually wins.

That simple insight informs McCann's campaign for the 2015 Clio Awards, featuring pairs of famous foes—Nelson Mandela and Hendrik Verwoerd, the architect of apartheid; Wile E. Coyote and Road Runner; Al Capone and J. Edgar Hoover; and angel and devil.

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March 25, 2015, 2:32 PM EDT

Here's What Happens When Stoners Try Actual Coffee at an Amsterdam Coffee Shop Moyee's very special taste test

Amsterdam is known for its famous "coffee shops," but coffee is not the main attraction. Amsterdam-based coffee brand Moyee hopes to change that—and make the city better known for coffee as well. But it can't avoid the pervasive influence of that other mind-altering substance entirely.

So, with help from 180 Amsterdam, it orchestrated a special taste test. Cannabis is said to heighten one's senses of taste and smell, so it had real people (not actors) try its coffee—while under the influence.

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March 25, 2015, 11:35 AM EDT

OK Go's First Official Ad Is for Chinese Furniture, and It's Full of Optical Illusions Lead singer Damian Kulash directs

OK Go has collaborated with plenty of brands—including Chevrolet, Google, Samsung and State Farm—on its own music videos. But here is the first truly traditional commercial the band has ever filmed. Though of course, this being OK Go, it's far from typical.

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March 25, 2015, 9:59 AM EDT

Pets Are Exciting Multi-use Tools in These Fantastic Infomercials for an Animal Shelter Every house needs one

Cats aren't just great alarm clocks. They're also excellent sleeping masks.

Two gag infomercials for the Animal Foundation animal shelter in Las Vegas (created by agency R&R Partners) hawk exciting new multi-purpose products for your home—"Pet Cat" and "Pet Dog."

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March 25, 2015, 8:59 AM EDT

McDonald's Launches the Big Mac Lifestyle Collection for Fans of Beefy, Cheesy Everything Wallpaper, bed sheets, clothes and more

Taco Bell is calling McDonald's a disgusting communist pig, but McDonald's doesn't care, because McDonald's still has the Big Mac. And now, the Big Mac is getting its very first lifestyle collection of merchandise for those who want something a little more meaty than what Martha Stewart can deliver.

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March 24, 2015, 3:27 PM EDT


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