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Dove Straps Heart Monitors on Men to See How They React to Models, and Their Loved Ones Portuguese spot makes a questionable point

Imagine you're asked to assess the beauty of airbrushed photos of professional models—and then regular snapshots of your spouse, or a close family member.

A new Dove ad from Portugal does that to a group of men, sitting them down in an empty warehouse and strapping them to a heart monitor in an attempt to measure their emotional response when a screen flashing pictures of stereotypically attractive women—the kind who might grace a shampoo ad with a half-smile—suddenly gives way to pictures of wives, sisters, daughters and grandmothers.

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September 30, 2016, 2:01 PM EDT

Consuming Too Much Info? You Might Be Infobese, Say These Very Strange Ads (NSFW) Surreal, Magritte-like print work from Glory Paris

There's more than one way to feel the flab. But however much time you spend on the treadmill, French ad publication Influencia hopes to draw your attention to a more insidious fitness foe you may be overlooking—infobesity. 

It's getting the conversation started with a surreal campaign from Glory Paris.

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September 30, 2016, 10:53 AM EDT

This Porn Star's Startling Ad for a Sex Show Accuses Spain of the Ultimate Hypocrisies Amarna Miller's provocative crusade makes waves

A striking new ad from Spain is making waves there, accusing the nation's culture of being completely disingenuous—and using an adult film star as its righteous messenger. 

"My name is Amarna Miller," she says, staring into the camera, as she introduces herself in the commercial's first shot. "I'm a porn actress, and was born in a hypocritical country, where the same people calling me a whore jerk off to my videos." 

It's a brutally effective opening salvo, and the 90-second commercial—promoting the 2016 Salon Erótico de Barcelona Apricots, a live sex show staged in that city—doesn't let up, indicting bullfighters, politicians, financiers, priests and all other forms of forked-tongued bad actors. 

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September 30, 2016, 7:30 AM EDT

A Lone Red Balloon's Journey Ends Joyfully in Latest 'Practically Magic' iPhone 7 Spot Apple pushes iOS 10's expressive messaging

Among iOS 10's shiny new toys is a messaging feature that allows you to add effects to your message bubbles, send full-screen animations with your messages, add handwritten notes and more. Apple pushes those capabilities with a pretty new spot from TBWA\Media Arts Lab that focuses on one full-screen animation in particular.

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September 29, 2016, 3:46 PM EDT

Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success When likes act as enablers

We all know a girl like Louise Delage. You've been on Instagram for years and are scraping by with 50 likes on a good day—then she appears on the scene, with her fun little life, and cultivates over 16,000 followers in a few months.

In the years following LonelyGirl15, we learned to be wary of that kind of success. Who is this girl, and what does she do? But "personal branding," Instagram stardom and the overall pressure to demonstrate the most photogenic parts of our lives have perhaps blunted our critical knives. Aren't we all stars for somebody? 

So when Louise Delage arrived on Instagram on Aug. 1, bearing drinks and a cheerful, sun-soaked smile, few wondered who she was. Many assumed she was one more chic Parisian. Maybe she had one of those depressed Instagram husbands whose sole role in life is to capture their muses for an insatiable audience.

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September 29, 2016, 9:55 AM EDT

Columbia Sportswear Is Making Job Candidates Literally Climb Mountains for Interviews Seeking a 'director of toughness' to travel the world

There's been no dearth of dubious job titles in the recent years, thanks in large part to the tech boom. But outerwear marketer Columbia Sportswear is reaching for new and awesome heights with its tongue-in-cheek "director of toughness" role—and this time around, it's really making candidates work for the gig.

A new ad from agency North shows potential hires interviewing for the position, largely by taking a surprise, semi-coerced trek up to the top of a mountain, only to suffer the verbal abuse of an HR rep camped out 8,000 feet above sea level. Because if they really are qualified, such trivial exertion and feeble taunts shouldn't faze them at all.

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September 29, 2016, 8:44 AM EDT

How the Title Sequence Can Become the Single Best Ad for Any TV Show A moment's invitation into a whole universe

What makes a good TV title sequence?

YouTuber Ryan Hollinger of Screen Smart explores that question in a video of nearly seven minutes, using the starting sequences of American Horror Story, Twin Peaks, Stranger Things, The Sopranos, Mad Men, Game of Thrones and many more. What you'll learn here, though, can apply to any title sequence you watch—and will definitely up your geek cred at future binge-watching fests.

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September 28, 2016, 9:03 AM EDT

Need a Little Sausage Support? Johnsonville Experts Are Now Just a Phone Call Away With recipes, meat-themed jingles and more

Sooner or later, everyone's sausage needs some support.

If you find yourself in such straits between now and this Friday—say, from 8 a.m. to 8 p.m. Central time—go ahead and call Johnsonville HQ at (844) 9-SAUSAGE. Company employees will be serving up all manner of advice on pork-pipes and cow-casings as part of the marketer's "Sausage Support Center."

Live! Unscripted! Sausage talk! That number again: (844) 9-SAUSAGE.

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September 28, 2016, 8:04 AM EDT

New York City FC's First Brand Spot Is a Gritty Paean to the City It Calls Home Johannes Leonardo takes us inside the soccer team's new ad

When Major League Soccer began play in 1996, those of us who lived in New York City had only one team to root for—the New York/New Jersey MetroStars. But despite their odd hybrid name, they were pretty solidly a New Jersey team. They played out at Giants Stadium, and those of us coming from Manhattan would often arrive late to games, as they never scheduled enough buses from Port Authority. Intentional or not, the indifference to fans east of the Hudson was palpable. 

That franchise has since cleaned up its act, and become the formidable New York Red Bulls. They still play in Jersey, though, at the Red Bull Arena in Harrison (which is, admittedly, a lovely stadium). But luckily for New York City fans, there's been another option over the past two seasons—New York City Football Club, a new MLS franchise that plays its home games at Yankee Stadium. 

NYCFC clinched its first MLS Cup playoff berth this past weekend, and is celebrating with a gritty new spot from Johannes Leonardo, its first-ever brand commercial.

The poetic spot, called "Along These Lines," is as much a tribute to the city as the team—rallying New Yorkers to get behind their soccer team, using a theme of connection that's both literal (the subway system connects everyone, and of course stops at Yankee Stadium) and figurative.

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September 28, 2016, 7:00 AM EDT

Step Right Up and Watch This Air Acrobat Attempt the Most Irresponsible Circus Act Ever Branded stunt is madness, or is it?

One December day at the International Scene of Contemporary Dance in Stockholm, Sweden, a man named Olle, one of the best air acrobats in the world, did a triple-somersault jump. It was a jump like hundreds of others he'd done before, but this time was different. 

He fell on his head. 

"Within that second I heard my neck break. A moment devoid of time," Olle writes. "The sound of the neck break echoed in my head, itself an endless, dark, spherical space in which I was hovering weightlessly." 

Olle crushed several cervical vertebrae and damaged his spinal cord. He was paralyzed from the neck down. The doctors couldn't say how much brain functioning he'd regain, or even whether he would walk again. One thing was sure: He'd never jump again.

It's been 10 years since then. Olle has miraculously recovered. Many people like him would count their blessings, move to a quiet town and take up gardening. But in what's being dubbed "the most irresponsible circus performance ever," Olle is gearing up to repeat the same jump, with just one difference. This time, he'll do it from up to 12,000 feet in the sky.

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September 28, 2016, 6:43 AM EDT

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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