Porn Stars Lose Their Partners in French Cable Ads That Would Never Fly Here (NSFW) Share the GIFs with caution

Mainstream American marketing doesn't like to touch pornography at all, but this French campaign for pay-cable TV provider Canal+ revels in it—in amusingly offbeat fashion.

The agency, BETC, wanted to communicate that Canal+ now has gathered together the best porn content, leaving other providers a bit … empty-handed. So, it filmed mock sex scenes—with real porn stars—but with only one of the two people present.

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June 29, 2016, 1:55 PM EDT

Apple Revels in Beautiful, Rich Color in Its Latest Global 'Shot on iPhone' Billboards Individual shots, as well as series

Apple and TBWA\Media Arts Lab are back with more "Shot on iPhone" billboards. And this time, the focus in on the color—deep reds, oranges, yellows, blues, purples and greens, all hand-selected for each out-of-home location around the globe.

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June 29, 2016, 1:11 PM EDT

Orangina's Ingenious Upside-Down Can Forces You to Mix Up the Pulp BETC's packaging solution to the beverage's unusual problem

Lots of Orangina's marketing is about shaking up bottles of the stuff—to mix up the pulp, which makes the carbonated citrus beverage taste better.

"An advertising guy told me there was a weakness, and we're going to make a strength out of this weakness by saying, 'The bottle needs to be shaken,' " Orangina's founder, Jean-Claude Beton, said in an interview a few years before his death in 2013. "Television offered an opportunity to shake things."

Orangina's most recent marketing coup, though, was not in TV but in packaging.

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June 29, 2016, 11:47 AM EDT

Danny Glover Races Against the Clock in Samsung's Epic Action Comedy About Time Philosophy, physics ... and a fast-charging phone

Time is always running short, so Samsung is offering to help you save some.

In a fun new action-comedy ad, created by Wieden + Kennedy and starring Danny Glover, the tech giant claims its Galaxy S7 phones will help you shave precious minutes off the chore of charging ... with dire consequences for the owners of mobile devices that take longer. 

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June 29, 2016, 10:35 AM EDT

Skittles Sheds Its Rainbow to Celebrate London Pride Candy clears the colorway for LGBT revelers in Britain

Much of Skittles advertising is built around the candy's rainbow profile. But to honor the LGBT pride celebrations in London this past weekend, the brand stripped off its colors. 

"So this is kind of awkward, but we're just gonna go ahead and address the rainbow-colored elephant in the room," reads an uncharacteristically monochromatic open letter from the marketer, addressed to revelers, published in print on Friday. "You have the rainbow … we have the rainbow … and usually that's just hunky-dory. 

"But this Pride, only one rainbow deserves to be the centre of attention—yours. And we're not going to be the ones to steal your rainbow thunder, no siree." 

See the letter here. Click to enlarge:

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June 29, 2016, 10:08 AM EDT

Love, Grit and Hypothermia: The Real Story Behind Xbox's Insane 'Survival Billboard' McCann London goes through heaven and hell

Last November, Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with quite a sadistic stunt in London. It challenged eight Lara Croft fans to stand on a billboard and get pummeled with harsh weather, as voted for by the public watching online.

Last person standing would be the winner.

In the end, the McCann London stunt was a rousing success. And last week at Cannes, the work won 17 Lions, including five golds, becoming one of the most-awarded campaigns of the year.

We wanted to learn a little more about how McCann pulled off the stunt, which of course brought with it myriad logistical and medical concerns. Below, Lolly Thomson, co-president and chief creative officer at McCann London, tells us how it all came together—from the contestant who got hypothermia to two others who found a love connection. 

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June 29, 2016, 9:38 AM EDT

Always Urges Girls to 'Keep Playing' and Not Quit Sports in Olympic 'Like a Girl' Spot Battling another bleak statistic

When it comes to sports, girls are often discouraged from continuing to play because of their gender. That's a message that's not worth listening to, says this new Olympic-themed spot from Procter & Gamble's Always. 

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June 29, 2016, 8:53 AM EDT

L.A.'s Fun, Gruesome Animations Show You More Dumb Ways to Die Around Trains That's gonna leave a mark

It's a beautiful day in Safetyville, but not if you try to race a speeding train across the tracks or distractedly walk into its path while scrolling through Tinder. Splat!

That's the message in a scared-straight-style animated campaign from the Metropolitan Transportation Authority in Los Angeles, which takes a cue from the Cannes Lion-winning Aussie series "Dumb Ways to Die."

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June 28, 2016, 4:06 PM EDT

Not Even Sex Can Get in the Way of People's Love for Cats, Says This Sheba Ad Heeding the call of the wild

Cats have been known to wield an almost hypnotic power, controlling human behavior with a flick of the tail or the merest meow.

Case in point—the feline fiend in "What Cats Want," BBDO's latest campaign for Sheba cat food. With just a longing look, little Tabby lures a libidinous lunkhead away from his date mid-makeout so he can serve up some product, haute cuisine style: 

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June 28, 2016, 1:32 PM EDT

Creative Judges Get Hit Up for Favors in Cheeky Ads for an Awards Show Not Judged by Creatives Epica touts its neutrality

When creatives judge their fellow creatives in awards shows, one might argue it's a good way to ensure strong work is appreciated. Others might argue it gets a bit ... incestuous. 

To promote the fact that the Epica Awards are the only major ad industry honors judged solely by journalists rather members of the creative industry, Epica has launched a new call-for-entries ad campaign that somewhat subtly satirizes the better-known events like the Cannes Lions, One Show and Clio Awards (the last of which, I should note by way of disclosure, is owned by Adweek's parent company but operated independently of this magazine). 

In each ad—created by Paris-based agency Altmann+Pacreau—we see a text message being sent to a famous ad figure such as Wieden + Kennedy co-founder Dan Wieden or Leo Burnett global creative chief Mark Tutssel. The person sending the message is usually commenting on the ad star's upcoming role on an awards juror, while subtly hinting at a bit of a quid pro quo arrangement that will help sway some votes. 

"When you serve on a jury, you receive lots of 'friendly' messages, trying to find out what's going on and putting a gentle pressure on your judgment," said one of the campaign's creators, Altmann+Pacreau co-founder Olivier Altmann. "So we built on this insight to promote Epica, one of the few worldwide awards that most agencies support specifically because of its singularity."

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June 28, 2016, 1:03 PM EDT


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