This Agency's Weird, Fascinating Model Imagines If Humans Evolved to Survive Car Crashes PSA reminds us how fragile we are

Platypi have always been our favorite example of the weirdness of evolution. And while we laugh, it's easy to forget that nature makes us the way we are for reasons we can't always gauge. Humans specifically have changed their habits so quickly that our bodies haven't quite had time to compensate. 

That's why agency Clemenger BBDO Melbourne and Australia's Transport Accident Commission (TAC)—alongside artist Patricia Piccinini—created Graham, a human designed to withstand crash forces. 

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July 22, 2016, 11:11 AM EDT

A Redditor Just Showed How Easily the Site Can Be Manipulated for Viral Ad Revenue First, buy a popular account. Then starting linking

If you visit Reddit frequently enough, you'll notice the abundance of accounts that just keep posting old content over and over, reaping the site's "karma" points.

But why? Reddit karma is just an imaginary number with no real value. Or is it?

A common theory is that Reddit accounts are created and loaded—possibly by bots using algorithms to identify popular content—with lots of old posts. Then they are sold to companies looking to make viral revenue off Reddit accounts that seem legit due to their high karma and historic activity.

Now, a Redditor has spotted what appears to be this exact scenario in action.

As a video of a baby orangutan, seemingly building a tower from large Lego-type blocks, exploded in popularity on the Videos subreddit, some savvy viewers noticed the clip was actually reversed footage of the ape dismantling a tower. 

But then user dublzz pointed out a more fiendish deception:

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July 22, 2016, 10:22 AM EDT

Domino's Apologizes for Years of Totally Overcharging You for Pizza on the Weekend It's time to get a little something back

Domino's wants consumers to know it feels guilty about charging more for pizzas on the weekend, and it's trying hard to make things right. 

For years, the fast-food chain has offered bargain pricing on Monday-to-Thursday carryout, charging $7.99 for a large three-topping pie. Now it's extending that deal to seven days a week, and launching an apology campaign from longtime agency CP+B, offering compensation to customers who've overpaid in the past. 

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July 22, 2016, 9:11 AM EDT

Agency Sends Copywriter Into Wilderness to Live Exclusively on Its Clients' Brands for 5 Days Godspeed, Lee Kimball, we're rooting for you

You've heard the adage that agencies should use their clients' products. It's the least you can do, if you're going to be selling them. 

But what if you upped the stakes a little and made a social reality show out of it? One man. Five days. 15 brands ... and the ravages of nature. 

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July 22, 2016, 8:51 AM EDT

For Its First New Cereal in 15 Years, General Mills Makes Animals Our Food-Dispensing Overlords And the agency? Walrus

Animals act like people—and vice versa—in a singularly silly campaign introducing Tiny Toast, General Mills' first new breakfast cereal in nearly 15 years.

Created by an agency with an appropriately beastly name, New York's Walrus, the teen-targeted push casts critters as our benevolent overlords; humans are depicted as lower forms of life, addicted to Tiny Toast's real-fruit taste. (Hence the tagline "Humans can't resist.")

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July 21, 2016, 3:19 PM EDT

Yelp Remixed Its Ad About a Bad Yoga Instructor, and Now He's Even Worse Let's all go sit in child's pose for a while

Back in June, Reid Sheehan Latimer + Crew made this "Yoga" spot for Yelp, positioning the review network as the place people go to find businesses that meet their needs (instead of where assholes and aspiring Internet comedians go to whine about bad service).

The spot's yoga instructor merited his own Twitter feed, and now the spot's back with a remix, giving you even more of the rotund teacher who has mastered The Weeping Cobra and generally making everyone around him uncomfortable.

The resulting clip includes footage not seen in the original spot, along with a house drum loop, cartoony overlaid animation, and a splash of Auto-Tune on the bad yoga instructor's vocals.

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July 21, 2016, 2:51 PM EDT

Laura Ingraham's Awkward Salute/Wave at the RNC Becomes a Viral Moment for Giphy 'Did she just...'

Animated GIF hub Giphy has certainly been having its share of fun with this week's GOP Convention speakers, but one of its tweets has taken on a life of its own.

While many of the anti-Trump crowd on Twitter mocked conservative commentator Laura Ingraham's awkward on-stage wave for its fleeting similarity to a Nazi salute, Giphy put in the extra work and turned the moment into a perfectly isolated and endlessly looping GIF.

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July 20, 2016, 11:29 PM EDT

Fruit of the Loom Opened a Fake Lingerie Store to Prove How Fancy Its Panties Really Are Disbelief ensues

Früt is the hottest new lingerie boutique in town. There's only one catch—all the underwear it sells is from Fruit of the Loom.

In "Welcome to Früt," a campaign by agency Crispin Porter + Bogusky, the packaged clothing marketer treats shoppers to a new twist on the old bait-and-switch: Opening a chic pop-up store that supposedly sells expensive designer pieces (which are actually just the same old panties you can buy in a bag).

A pair of case study videos claims consumers were lured in by airy fabrics and vibrant patterns, only to discover a dirty secret—they were falling in love with lowbrow underwear.

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July 20, 2016, 10:40 PM EDT

David Ortiz Is Planning for Retirement by Picking Through Papi Puns in ESPN's New Ad 'Papi gonna be rich'

With retirement looming, Red Sox designated hitter/first baseman David Ortiz is preparing for the next stage of his life the only way he knows how: By making terrible puns as he attempts to name potential business ventures.

Ortiz, who's already founded Big Papi's Kitchen, is the new centerpiece of the new SC@Night campaign from ESPN and 72andSunny. The campaign is built around highlighting the fans, athletes and celebrities who watch late night SportsCenter. In this video spot, Ortiz brainstorms new business names while watching Stan Verrett and Neil Everett reel off zingers, much to the chagrin of Eduardo Rodriguez and David Price.


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July 20, 2016, 10:09 PM EDT

Check Out Sonos' First Storefront, a Glowing Shrine to Music and Home Acoustics Can we just move in?

For its first brick-and-mortar store, located in New York City's SoHo neighborhood, Sonos is showing customers how its products could both sound—and feel—in their homes.

The acoustics of a physical space have a huge effect on music being played in it, a fact that, while unsurprising, is often overlooked. With this in mind, the speaker marketer filled its brand new space with special pods meant to mimic residential listening environments, including studies, living rooms and kitchens.

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July 20, 2016, 10:15 AM EDT


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