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This Vodka Used Facebook Live to Wish Happy Holidays to Every Single Icelander by Name Well, almost every one

Talk about ambition: Reyka Vodka has decided to use Facebook Live to wish every single resident of Iceland Gleðilega hátíð, or "Happy holidays." 

Iceland isn't a big country, but it does count over 320,000 residents—making this quite a job for Frikki, the man who's been appointed to do it. Luckily, he's had help narrowing down the list.

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December 7, 2016, 5:12 PM EST

Pornhub Cheers Up Lonely People on Christmas Eve in Its New Holiday Ad (SFW) Including ad characters of Christmas past

Pornhub enjoyed a pretty successful Christmas advertising debut last year, with its SFW spot about the dirty old man—and his perfect present—getting millions of views on YouTube. So, the adult site is returning with an encore.

A new 90-second spot, again made by Madrid creative agency Officer & Gentleman, takes place in a miniature town, where all sorts of people are lonely on Christmas Eve. But one by one, they receive the same present via email—and it brightens their lonely night considerably. (The new spot is also SFW.)

In a special nod to the Super Bowl-like evolution of Christmas into an advertising showcase, the spot also references famous characters from famous Christmas ads of years past—with Justino, the Spanish lottery's mannequin factory worker, and the Man on the Moon, from last year's John Lewis spot, among those making cameos in the Pornhub ad.

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December 7, 2016, 3:30 PM EST

Things Aren't as Simple as They Seem in This Sweet Ad About a Kid's Star Wars Helmet Sometimes even stormtroopers need a hug

When a kid wants to wear the same thing to school every day, there's always a reason. And that reason is rarely something easy to put into words.

Is it comfort? Security? A desire to stand out—or hide in plain sight?

You'll find these questions spinning through your head as you try to unravel this touching ad from Globe Telecom in the Philippines, where the brand officially partnered with Rogue One: A Star Wars Story for a campaign called #CreateCourage.

The ad tells the story of a child going to school each day in a stormtrooper helmet, often escorted by a supportive older brother. But of course, I don't want to spoil the reveal, so give it a watch:

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December 7, 2016, 12:59 PM EST

Ford Cleverly Uses Vertical Video to Demonstrate Its Blind Spot Capabilities Smart use of the format

Thanks to Snapchat, vertical video is now how young people—and thus, ad people—do mobile video. But there are always moments in a trend when an advertiser doesn't just follow along, but breaks it down and uses the mechanics to meet its own ends. 

This is one of those times. To promote the Ford Edge's Blind Spot Information System [BLIS], BBR Saatchi & Saatchi in Israel created a mobile ad that, like Geico's unskippable ads for preroll, might change how other advertisers see vertical video. 

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December 7, 2016, 8:58 AM EST

Netflix Made Its Own Mr. Bear That Turns On Fuller House Season 2 When You Hug It Deeplocal pairs connected stuffed animals

Netflix has teamed up with Pittsburgh-based digital agency Deeplocal again to create an open source connected device for the holiday season. No, it's not another pair of socks.

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December 6, 2016, 3:33 PM EST

Burger King's Ridiculous Christmas Sweater Puts a Burning Yule Log on Your Belly Flame-grilled fashion

Why turn on the TV for a yule log fire when you can just look down at your stomach?

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December 6, 2016, 10:55 AM EST

Microsoft Seeks Unity This Holiday by Gathering Activists of All Stripes for an Art Project The making of 'The Art of Harmony'

It's been a divisive year. In the interest of making unity a thing again, Microsoft just released "The Art of Harmony," an uplifting piece of work that features real people, from a diversity of cultures and roles, joining forces to create a piece of public art. 

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December 6, 2016, 10:00 AM EST

Fisher-Price Makes Toys for Sensitive Boys in SNL's Latest Darkly Comic Fake Ad Including a well he can stare into

For some kids, typical toys just don't cut it. There isn't a section of Fisher-Price's website dedicated to introspective children who are, as Saturday Night Live puts it, "just sort of waiting for adulthood." 

The latest faux ad from the show Donald Trump loves to hate is a wonderfully weird look at how Fisher-Price might pitch a toy line for sensitive boys. 

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December 5, 2016, 1:07 PM EST

Pitch Made Its Annual Holiday Cookies, Topped With the Key People and Moments of 2016 How many can you get?

O.J. rules the Emmys, Britain leaves the European Union, Beyoncé reinvents the music video, and Ken Bone captivates the country (as do Chewbacca Mom, Ryan Lochte, Melania Trump and Pokemon Go).

Those are a few of the standout moments and personalities of 2016, according to the annual recap of pop culture from Los Angeles-based Pitch Agency, which presents its curated choices as screen-printed artwork on top of gourmet sugar cookies. (Check out 2015's here.)

The agency has been creating the oversized holiday treats for a decade now, and expects you to do a little work to figure out the references. The famous faces, events, passings and mashups are crafted as riddles to be solved, and some are more obvious than others.

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December 5, 2016, 9:54 AM EST

Cards Against Humanity Spent $100k to Dig a Giant, Pointless Hole in Holiday Stunt as Bleak as 2016 And they just filled it back in

In one of the more nihilistic brand stunts ever performed, the card game Cards Against Humanity raised $100,573 on Black Friday and spent the money digging a huge, pointless hole in rural Illinois.

They livestreamed the whole thing and dug until the money ran out. Then, this weekend, they filled the hole back in. 

That's it. End of the article. You can go now.

But wait, why did they dig that hole? No real reason in particular, they claim, though they did mention it was in part because 2016 has been going so well.

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December 5, 2016, 9:16 AM EST

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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